WorthFM

What WorthFM does

WorthFM, legally Worth Financial Management LLC, is a Philadelphia-based digital savings and investment platform founded in 2015 by Amanda Steinberg and registered as an investment advisor with the U.S. SEC. The platform is purpose-built for women seeking a firm financial foundation, offering three core account products — an Emergency Savings Account (free), an Investment Account, and a Retirement Account (Traditional or Roth IRA) — with portfolios constructed from diversified ETFs and cash and optimized to each user's personal risk profile based on comfort with market fluctuations, financial circumstances, and time horizon. The platform is delivered through a self-serve, product-led experience with three-step onboarding in under ten minutes, augmented by an integrated MoneyType Assessment that surfaces personality insights into money habits and decision-making on the dashboard.

Revenue is generated through a 0.5% annual fee on Investment and Retirement account balances, billed monthly, while the Savings Account is provided free of charge. Customer assets are held at TD Ameritrade Institutional, which provides custodial services and SIPC account protection — WorthFM does not custody assets itself. Distribution is direct-to-consumer via the website, with acquisition supported by earned media coverage (The New York Times, The Atlantic, Forbes, Yahoo, Oprah Winfrey Network) and the founder's prior DailyWorth audience of over one million readers. The company operates with 1-10 employees, was bootstrapped or minimally funded (with a single disclosed $2M round in 2015), and was closed to new clients through the end of 2017, after which no further operating updates are documented in the available data.

Name

WorthFM

Legal name

Worth Financial Management LLC

Website

https://WorthFM.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

WorthFM is a Philadelphia-based, SEC-registered digital savings, investment, and retirement platform founded in 2015 by Amanda Steinberg, serving women with risk-optimized ETF portfolios, a 0.5% AUM fee, and integrated MoneyType personality assessment.

Ownership category

akta.pro rank

Product category

Digital Wealth Management

NAICS

Finance and Insurance (52)

SIC

Investment Advice (6282)

akta.pro industry

PRIMARYFSAGAAAH

Personal Financial Management & Budgeting (PFM)

Financial & Insurance/Financial Technology (Fintech)/Digital Banking & Neobanking Platforms

SECONDARYFSAGADAF

Net Worth & Personal Balance Sheet Tracking

Financial & Insurance/Financial Technology (Fintech)/Personal Finance & Financial Wellness (PFM)

Keywords

• Robo-advisory platform
• Women investing platform
• Retirement ira services
• Digital wealth management
• Emergency savings accounts

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AUM-Based Advisory Fees: Charges 0.5% annually on assets under management in Investment and Retirement accounts, billed monthly. Savings accounts are provided free of charge. Revenue scales with client assets under management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

WorthFM is a digital savings and investment platform that provides three core account products—an Emergency Savings Account, an Investment Account, and a Retirement Account (Traditional or Roth IRA)—built around diversified ETF and cash portfolios optimized for each user's personal risk profile. The platform includes the integrated MoneyType Assessment, a dashboard-driven educational experience, and financial-advisor-supported account consolidation, with custodial services delivered through TD Ameritrade Institutional.

Product overview

WorthFM is a unified savings and investment platform designed specifically for women. It consists of three core account types: the Emergency Savings Account (first line of defense against life's surprises), the Investment Account (allowing users to fund dreams while learning investing through diversified ETF portfolios and cash), and the Retirement Account (Traditional or Roth IRA with easy account consolidation). The platform also includes an add-on MoneyType Assessment tool that provides personality-based insights into money habits on the user dashboard.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Savings Account WorthFM's Emergency Savings Account is positioned as the user's first line of defense against life's surprises; provided free of charge to all clients and serves as the freemium entry point into WorthFM's broader investment and retirement offerings.
• Investment Account An investment account that lets clients fund their life goals while learning how investing works, with portfolios composed of diversified ETFs and cash optimized for each user's personal risk tolerance, financial situation, and time horizon.
• Retirement Account A Traditional or Roth IRA offered by WorthFM, designed to make consolidating other retirement accounts easy and supported by WorthFM financial advisors during onboarding.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Wealthfront: Wealthfront is a leading automated investing platform offering risk-based ETF portfolios, retirement accounts, and cash accounts. Comparable to WorthFM in product structure (managed ETF portfolios, IRAs, cash), digital onboarding, and AUM-based fee model.
• Betterment: Betterment is one of the largest independent robo-advisors, offering risk-based ETF portfolios, IRAs, and cash management. Comparable to WorthFM as a digital-first automated investment advisor using diversified ETFs and risk-based portfolio construction.
• Stash: Stash is a consumer investing and banking platform targeting beginners and first-time investors with diversified ETF portfolios, retirement accounts, and educational content. Comparable to WorthFM in self-serve onboarding, ETF-based portfolio construction, and a beginner-focused PFM + investing approach.
• Acorns: Acorns is a micro-investing and personal finance app that automatically invests spare change and offers diversified ETF portfolios, retirement (IRA) accounts, and educational content for new investors. Comparable to WorthFM in PFM/robo-advisor functionality, low minimums, and beginner-friendly positioning.
• Ellevest: Ellevest is a digital investing and financial planning platform purpose-built for women, offering automated portfolios, retirement accounts, and coaching. It is the closest direct competitor to WorthFM in terms of target audience (women), product set (managed investment + retirement accounts), and digital-first delivery model.
• Empower Personal Dashboard: Empower (formerly Personal Capital) combines free PFM/dashboard tools with a paid wealth advisory service, offering retirement and investment account consolidation and management. Comparable to WorthFM in combining net worth tracking, account consolidation, investment advisory, and retirement (IRA) management on one platform.

Broad incumbents

• Robinhood: Robinhood is a large retail investing platform offering self-directed brokerage, retirement (IRA) accounts, and cash management. Comparable to WorthFM as a digital-first platform providing consumer investment and retirement accounts, though Robinhood is self-directed rather than advised.
• SoFi: SoFi is a broad consumer financial services platform offering investing, retirement (IRAs), banking, and lending products with a strong content/education layer. Comparable to WorthFM in combining investing, retirement, savings, and educational content under one platform targeted at consumers building long-term wealth.
• Schwab Intelligent Portfolios: Schwab Intelligent Portfolios is the automated investing offering from Charles Schwab, providing diversified ETF portfolios, IRAs, and cash allocations. Comparable to WorthFM in core robo-advisor mechanics (risk-based ETF portfolios, retirement accounts) but as part of a much larger incumbent brokerage ecosystem.

Emerging players

• Honeydue: Honeydue is a personal finance app for couples focused on budgeting, bill tracking, and shared financial visibility. Comparable to WorthFM in the consumer PFM and budgeting category with an audience-specific design philosophy, though narrower in scope (no managed investing).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/worthfm

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WorthFM