Camp Waldemar
Camp Waldemar is a family-owned, 100-year-old residential girls' summer camp in the Texas Hill Country, offering 6-day and 30-day sessions for grades 2-11, plus women's retreats, family weekends, events, and branded merchandise.
- Company typePrivate
- Founded1926
- HeadquartersHunt, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Camp Waldemar does
Camp Waldemar is a private, family-owned residential summer camp located on the Guadalupe River in Hunt, Texas (Texas Hill Country), founded in 1926 by Ora Johnson and now led by fourth-generation owner and Executive Director Meg Clark. The company operates a four-session summer program for girls entering grades 2-11, anchored by approximately 30-day Long Term sessions and 6-day Short Term introductory sessions, with programming structured around a tribal system, kampong-style cabin living, family-style dining, and over 30 activity offerings including land sports, water sports, arts and crafts, horseback riding, and unique traditions such as trick roping, synchronized swimming, and war canoe.
The business model is a hybrid direct-to-consumer camp operator with ancillary year-round revenue streams. Primary income is summer camp tuition across multiple term options; secondary streams include the annual Waldemar Women's Week retreat (September, women ages 25-99), Mother/Daughter Weekend, weddings and corporate retreat venue rental at the campus (capacity up to 180 guests), and an online Camp Store selling branded merchandise including a commemorative James Avery 100-Year Charm. Operations are supported by third-party software platforms (Camp In Touch / CampMinder for applications, Campanion for parent communications) rather than proprietary technology. Go-to-market relies on regional volunteer representatives across Texas and neighboring states, an alumnae network spanning all 50 states across four generations, digital channels (website, Facebook, Instagram, email newsletter), and flagship events such as Women's Week.
The company is family-owned with no disclosed external investors, no parent company, and no subsidiaries. Following the July 4, 2025 Kerr County flood, Camp Waldemar activated emergency protocols ensuring camper safety and is collaborating with Texas lawmakers on the Heaven's 27 Camp Safety Act (SB 1) while rebuilding cabins in compliance with new legislation. The firm is licensed annually by the Texas Department of State Health Services, is a member of C.A.M.P. (Camp Association of the Texas Hill Country), and is pursuing American Camp Association accreditation.
Camp Waldemar firmographics
Firmographics- Name
- Camp Waldemar
- Legal name
- Camp Waldemar for Girls
- Website
- https://waldemar.com
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Camp Waldemar is a family-owned, 100-year-old residential girls' summer camp in the Texas Hill Country, offering 6-day and 30-day sessions for grades 2-11, plus women's retreats, family weekends, events, and branded merchandise.
- Ownership category
- akta.pro rank
Camp Waldemar industry classification
Industry- Product category
- Youth Residential Summer Camp Services
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214), All Other Traveler Accommodation (721199)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)
- akta.pro secondary industries
- Group Camping & Scout Camps (THAGAOAI), Seasonal Limited-Service Hotels (THAGABAJ)
Keywords
Where Camp Waldemar is headquartered
LocationHeadquarters
- HQ city
- Hunt
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Camp Waldemar business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others
Revenue model
- Summer Camp Tuition: Tuition fees for Short Term (6 days) and Long Term (approximately 30 days) residential camp sessions for girls in grades 2-11. Multiple term options throughout summer.
- Waldemar Women's Week: Annual 5-day adult women's retreat featuring activities, classes, spa services, dining, and entertainment. Priced per night with day pass option.
- Mother/Daughter Weekend: Multi-night family weekend experience including lodging, meals, and activities for mothers/grandmothers with daughters ages 6 and up.
- Weddings and Events: Event venue rental including accommodations, catering coordination, and activity access for weddings, corporate retreats, and other gatherings. Capacity up to 180 guests.
- Camp Store and Merchandise: Online camp store selling official Waldemar merchandise, branded items, and commemorative products including the James Avery 100-Year Charm.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Women's Week full week overnight: $369 per night plus tax, $369 deposit required |
| Subscription | Pay-as-you-go | Women's Week day pass: $224 plus tax |
| Subscription | Pay-as-you-go | Mother/Daughter Weekend: $525 per adult, $490 per child (ages 12 and under), $200 deposit per person |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Camp Waldemar product offering
Product offeringCore offering
Camp Waldemar runs traditional residential girls' summer camps (Long Term ~30-day and Short Term 6-day sessions for grades 2-11) on the Guadalupe River in Hunt, Texas. It supplements its core camp programming with Waldemar Women's Week, Mother/Daughter Weekend retreats, a weddings and events venue business, and an online camp store selling branded merchandise.
Product overview
Camp Waldemar offers a unified portfolio of residential summer camp programs and year-round events for girls and women. The core offerings include traditional Long Term sessions (First Term and Second Term, each 30 days) for girls entering 4th-11th grade, and Short Term sessions (6 days/5 nights) for younger girls entering 2nd-5th grade. Supporting programming includes Waldemar Women's Week (annual September event for adult women), Mother/Daughter Weekend, and a Weddings & Events venue service. The Camp Store provides official merchandise and camp gear. All programs are conducted at the camp's Texas Hill Country location along the Guadalupe River.
Differentiator
Problem solved
Functional benefit
Products and services
- Summer Camp Program (Long Term - First Term & Second Term) Traditional 30-day residential summer camp sessions for girls entering grades 4-11, featuring over 30 activities across land sports, water sports, and arts & crafts, with the proprietary tribal system and competitive point-based program structure.
- Short Term Camp Abbreviated 6-day/5-night introductory residential camp sessions for younger girls (rising 2nd-5th graders), offering 20 classes spanning land sports, water sports, and arts & crafts.
- Waldemar Women's Week Annual 5-day adult women's retreat held in September for women ages 25-99, featuring trail rides, canoe trips, archery, dancing, golf, yoga, metal and jewelry work, spa treatments, themed evening events, and chef-prepared dinners. Priced at $369/night with a day pass option at $224.
- Mother/Daughter Weekend Multi-night family weekend experience for mothers or grandmothers with daughters ages 6 and up, including lodging, five meals, and shared activities such as archery, canoeing, crafts, tennis, and the Waldemar Carnival. Priced at $525 per adult and $490 per child (ages 12 and under).
- Weddings & Events Venue Event venue rental service accommodating up to 180 guests, featuring rustic stone cabin (kampong) accommodations, gourmet chef-prepared cuisine, and access to camp activities including canoeing, swimming, tennis, and hiking — used for weddings, family weekends, and corporate retreats.
- Camp Waldemar Store (Branded Merchandise) Online retail store selling official Waldemar merchandise, camp gear, apparel, gifts, and commemorative items including the exclusive James Avery 100-Year Charm for the 2025–2026 centennial.
Quantifiable outcome
- 100 years of continuous operation, one of oldest camping operations in Texas
- +2 more outcomes
Companies that use Camp Waldemar
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Camp Waldemar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Camp Waldemar partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- American Camp AssociationcoreCurrently pursuing formal ACA accreditation. Owner Meg Clark previously served on National ACA Board. Waldemar has long utilized ACA standards and best practices internally.
- Texas Department of State Health ServicescoreLicensed and inspected annually by the Texas Department of State Health Services. Subject to state youth camp safety regulations including Heaven's 27 Camp Safety Act (SB 1). Compliant with Texas Youth Camp Safety Reporting requirements.
- C.A.M.P. (Camp Association of the Texas Hill Country)minorProud member of C.A.M.P., the regional camping association for the Texas Hill Country area.
- James AveryminorExclusive collaboration for 100-Year commemorative charm. Limited edition James Avery 100-Year Charm available only through Waldemar Camp Store.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Camp Waldemar competitors and assessment
Company assessmentEmerging players
- YMCA of the Texas Hill Country: Regional YMCA operating camps and youth programming in Texas Hill Country; broader mission but competes for similar youth/campground-based experience spending in the same catchment area.
Direct peers
- Sky Ranch Christian Camp: Multi-location Texas-based Christian camp with summer residential sessions and year-round programming; competes for the same faith-oriented Texas family demographic.
- Heart O' the Hills Camp for Girls: Long-established Texas Hill Country girls' summer camp sharing similar geography, traditional programming, and multi-generational alumnae culture—most direct comparable to Waldemar along the Guadalupe/Hondo river corridor.
- Camp Copeneatic: Girls-only summer camp in Texas with traditional residential programming and activity-based curriculum; comparable in target audience, length of stay, and recreational camp model.
- Camp Champions: Long-running Texas residential summer camp on a Hill Country lake with traditional multi-activity programming; comparable peer on setting, length-of-stay offerings, and family-driven marketing.
- Camp Tonkawa Springs: Texas summer camp providing multi-week residential programming for youth with traditional activities; relevant peer given shared regional market and program structure.
- Camp La Junta for Girls: Historic Texas girls' summer camp offering traditional multi-week sessions and land/water activities; comparable peer on geography, customer segment, and traditional program structure.
- Camp Matziu for Girls: Girls' sleepaway camp comparable in tradition, age range served, and emphasis on character/activity-based programming.
- Pine Cove Christian Camp: Largest Christian-affiliated camp operator in Texas with summer residential programming and similar Christ-centered mission; broader portfolio but overlapping customer persona and competitive market.
Broad incumbents
- Crestridge Ranch for Girls: Girls-only residential camp with multi-week sessions and activity programming; comparable customer segment and program length though different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Camp Waldemar social profiles
Digital presenceCamp Waldemar compliance and trust
Trust signalCompliance2 records
Camp Waldemar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Camp Waldemar leadership team
Management profileNumber of profiles
Profiles2 records
Camp Waldemar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Camp Waldemar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Camp Waldemar
What does Camp Waldemar do?
Camp Waldemar runs traditional residential girls' summer camps (Long Term ~30-day and Short Term 6-day sessions for grades 2-11) on the Guadalupe River in Hunt, Texas. It supplements its core camp programming with Waldemar Women's Week, Mother/Daughter Weekend retreats, a weddings and events venue business, and an online camp store selling branded merchandise.
Is Camp Waldemar a public or private company?
Camp Waldemar is a private company. It is classified as family owned and is currently operating.
When was Camp Waldemar founded?
Camp Waldemar was founded in 1926. It employs 11 to 50 people.
Where is Camp Waldemar based?
Camp Waldemar is headquartered in Hunt, United States, in the North America region.
How does Camp Waldemar make money?
Five revenue lines are on record. Summer Camp Tuition is the primary driver. The others are waldemar Women's Week, mother/Daughter Weekend, weddings and Events and camp Store and Merchandise.
Who are Camp Waldemar's main competitors?
YMCA of the Texas Hill Country is listed as an emerging player. Direct peers are Sky Ranch Christian Camp, Heart O' the Hills Camp for Girls, Camp Copeneatic, Camp Champions, Camp Tonkawa Springs, Camp La Junta for Girls, Camp Matziu for Girls and Pine Cove Christian Camp. Crestridge Ranch for Girls is listed as a broad incumbent.
Does Camp Waldemar have an API?
No public API is recorded for Camp Waldemar.
What industry is Camp Waldemar in?
Camp Waldemar's product category is Youth Residential Summer Camp Services. Its primary akta.pro industry code is THAMAJAJ, Family & Recreation Campgrounds (Amenities/Activities Focus), with a secondary code of THAGAOAI, Group Camping & Scout Camps. Its NAICS code is 721214 and its SIC code is 7000.