Camp La Junta
- Company typePrivate
- Founded1928
- HeadquartersHunt, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Camp La Junta firmographics
Firmographics- Name
- Camp La Junta
- Legal name
- Camp La Junta
- Website
- https://lajunta.com
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Camp La Junta industry classification
Industry- Product category
- Youth Summer Camps
- NAICS
- Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)
- akta.pro secondary industry
- Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA)
Keywords
Where Camp La Junta is headquartered
LocationHeadquarters
- HQ city
- Hunt
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Camp La Junta business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Summer Camp Tuition: Camp La Junta generates revenue primarily through tuition fees for summer camp sessions. The camp offers 4-week terms and 2-week sessions for various age groups (Grades 1-8) and Counselor-in-Training programs. Tuition is all-inclusive covering activities, meals, lodging, laundry, and snacks with no additional fees.
- Father/Son Weekend Programs: Weekend bonding experiences for fathers and sons priced at $500 per pair plus $65 for each additional boy. Includes all meals and activities.
- Wedding and Event Venue Rental: Camp facilities are rented for weddings and receptions from September to April. Rental includes use of Outdoor Theater, Dining Hall, and patio with fireplace. Self-catered events with separate rental service arrangements.
- Group Retreats and Weekend Rentals: Camp facilities available for family, church, club, or corporate retreats. Can accommodate up to 350 guests in 20 cabins. Programming options and fees vary based on group needs.
- Alumni Association Membership: One-time $150 lifetime membership fee for alumni 25 and older, offering benefits including scholarships, priority registration, newsletters, and store discounts.
- Camp Store: Online camp merchandise store selling branded apparel and gear. Also includes Alumni Association membership purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | 4-Week Term (First Term: June 6-July 1, 2027) |
| One time/ perpetual license | Multi-year contract | 4-Week Term (Second Term: July 6-July 31, 2027) |
| One time/ perpetual license | Multi-year contract | Session 1A: 2-week program (June 6-18) |
| One time/ perpetual license | Multi-year contract | Session 1B: 2-week program (June 19-July 1) |
| One time/ perpetual license | Multi-year contract | Session 2A: 2-week program (July 6-18) |
| One time/ perpetual license | Multi-year contract | Session 2B: 2-week program (July 19-31) |
| One time/ perpetual license | Multi-year contract | CIT Session (2-week) |
| One time/ perpetual license | Pay-as-you-go | Father/Son Weekend |
| One time/ perpetual license | Pay-as-you-go | Alumni Association Lifetime Membership |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Camp La Junta product offering
Product offeringCore offering
Camp La Junta operates a traditional overnight boys' summer camp on approximately 200 acres in Hunt, Texas along a mile of the Guadalupe River. It delivers age-differentiated residential camp programs (Wranglers Grades 1-3, Cowboys 4-5, Tophands 6-7, Advanced Campers Grade 8, and Counselor-in-Training for Grades 9-10) with 23+ activities including horseback riding, swimming, archery, kayaking, sailing, scuba, and adventure sports. The camp also offers special programs such as Father/Son Weekends, weekend group retreats, wedding venue rentals, DreamKamp scholarships, an Alumni Association, and an online camp store.
Product overview
Camp La Junta is a traditional boys' summer camp offering a unified portfolio of overnight camp programs and outdoor experiences. The core offering consists of age-differentiated residential camp programs (Wranglers, Cowboys, Tophands, Advanced Campers, and Counselor in Training) serving boys in grades 1-8, complemented by over 23 activity offerings including horseback riding, water sports, shooting sports, and adventure activities. Beyond regular camp sessions, the portfolio includes special programs (Father/Son Weekends, Weekend Group Retreats, Wedding Venue Rental), charitable outreach (DreamKamp and Outdoor Experience Fund), an Alumni Association, and an online camp store. All programs share the unified mission of building character, independence, and self-confidence in young men through outdoor adventure and traditional camping experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- Summer Camp Programs (Boys, Grades 1-8) Traditional overnight summer camp providing boys aged 6-15 with adventure activities, character building, and personal development in the Texas Hill Country. The flagship offering encompassing all age-specific programs.
- Wranglers Program (Grades 1-3) Youth program for first through third graders requiring special attention and extra TLC, with additional staff support and female counselors for nurturing guidance. Activities include archery, swimming, fishing, horseback riding, camp crafts, and nature crafts.
- Cowboys Program (Grades 4-5) Middle school-age program for fourth and fifth graders featuring competitive activities, additional class choices, and progressive challenges to build independence. Activities include adventure sports, kayaking, mountain bikes, and SCUBA.
- Tophands Program (Grades 6-7) Leadership-focused program for sixth and seventh graders with advanced activities, special trips, greater award opportunities, and responsibilities as camp leaders. Includes Hunter Safety, Sailing, and Tophand Extreme.
- Advanced Campers Program (Grade 8) Advanced program for eighth graders featuring specialized activities including trail bike riding, rappelling, welding, orienteering, ranch skills, and survival skills. Includes horseback ranch trip, canoe trip, and survival adventure.
- Counselor in Training (CIT) Program
Quantifiable outcome
- Third-generation campers now enjoying the La Junta experience
- +1 more outcomes
Companies that use Camp La Junta
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles3 records
Camp La Junta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Camp La Junta partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and major.
- Young Men's Business League (YMBL)coreYMBL partnered with Camp La Junta in 1997 to create DreamKamp, a completely scholarshipped week-long camp for Kerr County 5th and 6th graders showing leadership potential. This joint venture established the Outdoor Experience Fund to support underprivileged youth.
- Outdoor Experience FundcoreNonprofit organization created in 1997 to support children through outdoor experiences. Based at Camp La Junta which provides grounds and facilities free of charge. Manages DreamKamp and other charitable programs.
- Upper Guadalupe River Authority (UGRA)majorPartnership for real-time river monitoring to add an extra layer of water safety. Combined with camp's own river monitoring systems for comprehensive flood alert capabilities.
- Texas Tech University - National Wind InstitutemajorPartnership to build mesonet system on top of camp's hill for monitoring real-time weather conditions including wind, temperature, rainfall, and lightning for advanced weather warning.
Scale indicators6 records
Recent moves7 records
Expansion highlights4 records
Camp La Junta competitors and assessment
Company assessmentDirect peers
- Camp Lonehollow: Boys' overnight summer camp in Vanderpool, Texas in the Texas Hill Country, offering age-based programs, horseback riding, water sports, and character-building activities. Competes head-to-head with Camp La Junta for the same Texas families and a similar premium residential camp experience.
- Camp Champions: Traditional boys' overnight summer camp in Marble Falls, Texas offering multi-sport and adventure programming on Lake LBJ in Texas Hill Country. Directly comparable to Camp La Junta in target demographic, activities mix, regional market, and overnight residential camp model.
- Philmont Scout Ranch: Large high-adventure base camp operated by the Boy Scouts of America in Cimarron, New Mexico, offering multi-sport backcountry expeditions, outdoor skills training, and youth leadership programs. Comparable to Camp La Junta in mission of youth character development through immersive outdoor adventure programming.
Others
- American Camp Association: National nonprofit industry association and accrediting body for organized camps in the US, including Camp La Junta which holds ACA accreditation. Comparable as the representative industry body for the broader youth camp sector in which Camp La Junta operates.
- Kampgrounds of America (KOA): North America's largest system of franchised campgrounds offering RV, tent, and cabin accommodations across the US. Adjacent to Camp La Junta in the outdoor-lodging and family-camping industry, but a different business model focused on accommodation rather than structured youth programming.
Broad incumbents
- YMCA of the USA: National nonprofit operating hundreds of overnight youth summer camps across the US, including Texas locations such as YMCA Camp Cullen and Camp Pine Tree. Comparable in overnight residential programming and character-development mission, though far larger in scale and serving co-ed audiences.
- Boy Scouts of America: National youth organization operating numerous council-level summer camps and high-adventure bases (including Philmont) focused on character, leadership, and outdoor skills. Comparable in youth development mission and summer camp programming, though broader in scope and not-for-profit in structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Camp La Junta social profiles
Digital presenceCamp La Junta compliance and trust
Trust signalCompliance2 records
Camp La Junta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Camp La Junta leadership team
Management profileNumber of profiles
Profiles4 records
Camp La Junta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Camp La Junta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Camp La Junta
What does Camp La Junta do?
Camp La Junta operates a traditional overnight boys' summer camp on approximately 200 acres in Hunt, Texas along a mile of the Guadalupe River. It delivers age-differentiated residential camp programs (Wranglers Grades 1-3, Cowboys 4-5, Tophands 6-7, Advanced Campers Grade 8, and Counselor-in-Training for Grades 9-10) with 23+ activities including horseback riding, swimming, archery, kayaking, sailing, scuba, and adventure sports. The camp also offers special programs such as Father/Son Weekends, weekend group retreats, wedding venue rentals, DreamKamp scholarships, an Alumni Association, and an online camp store.
Is Camp La Junta a public or private company?
Camp La Junta is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Camp La Junta founded?
Camp La Junta was founded in 1928. It employs 11 to 50 people.
Where is Camp La Junta based?
Camp La Junta is headquartered in Hunt, United States, in the North America region.
How does Camp La Junta make money?
Six revenue lines are on record. Summer Camp Tuition is the primary driver. The others are father/Son Weekend Programs, wedding and Event Venue Rental, group Retreats and Weekend Rentals, alumni Association Membership and camp Store.
Who are Camp La Junta's main competitors?
Direct peers on record are Camp Lonehollow, Camp Champions and Philmont Scout Ranch. Others are American Camp Association and Kampgrounds of America (KOA). Broad incumbents are YMCA of the USA and Boy Scouts of America.
Does Camp La Junta have an API?
No public API is recorded for Camp La Junta.
What industry is Camp La Junta in?
Camp La Junta's product category is Youth Summer Camps. Its primary akta.pro industry code is MPAKAJAA, Youth Multi-Sport Camps (General Athletics, Summer Camps), with a secondary code of EDAMALAA, Multi-Activity Enrichment Camps (Academic + Arts + Sports). Its NAICS code is 721214 and its SIC code is 7000.