What Complete Medical Supplies does

Complete Medical Supplies is a US-based private medical products manufacturer, importer, and master wholesaler established in 1988 and headquartered at 21 Wes Warren Drive, Middletown, New York. The company operates across 40+ product categories spanning durable medical equipment, respiratory care, mobility, orthopedics, wound care, diabetic care, rehabilitation, and ergonomic solutions, listing 14,000+ SKUs in its Complete-Connect™ catalog and 5,000+ actively marketed products under the self-manufactured Blue Jay™ An Elite Healthcare Brand as well as licensed and distributed lines including Obus Forme®, Sit N Stand, and Battle Creek Equipment. It is also the licensed US supplier of Obus Forme® ergonomic back and neck pain solutions.

The company monetizes through wholesale hardware sales of medical, healthcare, and ergonomic products on a transactional, no-minimum-order basis, with quote-based pricing, Net 30 terms for qualified accounts, and volume/bid pricing for large buyers. Revenue streams include the proprietary Blue Jay brand, exclusive vendor distribution, international export to 40+ countries with bilingual support, and ancillary services such as product data feeds, custom PDF flyer creation, custom college PT/OT/medical student kits, and drop shipping with private-label packing slips. Its proprietary Complete-Connect™ platform provides 24/7 B2B ordering, real-time inventory, contract pricing, order tracking, and account management.

Go-to-market is B2B-direct across nine identified customer segments — DME companies, pharmacies, medical product distributors, drug wholesalers, internet-based e-commerce resellers, PT/OT clinics, PT/OT/medical universities, group purchasing organizations, and international importers/exporters. Distribution is multi-modal: a proprietary local truck route covering 12 Northeast US states and DC, national UPS/FedEx/USPS/common carrier shipping, drop shipping with white-label capability, and a 40+ country export operation. Marketing combines the Complete-Connect™ platform, email and direct-mail lists, e-catalogs, and social channels (Facebook, YouTube, LinkedIn) supported by internal and external sales representatives. Group purchasing partnerships with Innovatix and Essensa provide aggregated member access across non-acute, ambulatory, senior, laboratory, LTAC, hospice, home health, and education segments.

Name

Complete Medical Supplies

Legal name

Complete Medical Supplies

Website

https://completemedical.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Complete Medical Supplies is a US-based medical products manufacturer, importer, and master wholesaler founded in 1988, distributing 5,000+ products across 40+ categories to DME companies, pharmacies, distributors, PT/OT clinics, universities, GPOs, and international buyers in 40+ countries via its Complete-Connect™ platform.

Ownership category

akta.pro rank

Product category

Medical Supplies Wholesale and Distribution

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Surgical Appliance and Supplies Manufacturing (339113), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

akta.pro secondary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

Keywords

• Medical supplies wholesale
• Durable medical equipment
• Healthcare product distribution
• Ergonomic healthcare products
• Medical supply manufacturing

Headquarters

HQ city

Suffern

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wholesale Medical Product Sales: Revenue generated from the sale of medical, healthcare, and ergonomic products as a master wholesaler and importer. Products span 40+ categories including durable medical equipment, supplies, and accessories. Operating on transaction-based model with no minimum order requirements.
2. Proprietary Brand Manufacturing (Blue Jay): Manufacturing and distribution revenue from the Blue Jay An Elite Healthcare Brand product line, including blood pressure products, electrotherapy, mobility accessories, and therapeutic compression socks.
3. Exclusive Product Distribution: Revenue from exclusively represented vendor products where Complete Medical Supplies serves as the sole US distributor, adding value through their extensive customer base.
4. International Export Sales: Export revenue to more than 40 countries through bilingual staff support, with pricing based on varying quantities including less-than-case, case, less-than-container and container orders.
5. Custom Program Services: Revenue from custom programs including College Custom PT/OT/Medical Student Kits, Custom PDF Flyer Creation Program, and Data Feed Services that help customers succeed with their businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Complete Medical Supplies is a health product manufacturer, importer, and master wholesaler of over 5,000 medical, healthcare, and ergonomic products across 40+ categories. The company self-manufactures the Blue Jay™ An Elite Healthcare Brand, distributes licensed brands such as Obus Forme®, and supports customers with drop shipping, product data feeds, and custom college PT/OT/medical student kits.

Product overview

Complete Medical Supplies operates as a Health Product Manufacturer, Importer and Master Wholesaler offering a platform of over 5,000 medical, healthcare and ergonomic products. The portfolio centers on their self-manufactured Blue Jay™ An Elite Healthcare Brand (nebulizers, heating pads, blood pressure monitors, wheelchair accessories, incontinence products) alongside distributed brands including Obus Forme® (ergonomic back/neck solutions), Sit N Stand (personal lift assistants), and Battle Creek Equipment (Thermophore heating products). Supporting services include the Complete-Connect™ 24/7 ordering portal, Product Data Feed for website integration, Drop Shipping service, and Custom College PT/OT/Medical Student Kits. Products span 40+ categories including respiratory care, mobility, orthopedics, wound care, diabetic care, and rehabilitation equipment, serving DME companies, pharmacies, distributors, PT clinics, and educational institutions.

Differentiator

Problem solved

Functional benefit

Brands

• Blue Jay™: An Elite Healthcare Brand - self-manufactured healthcare product line featuring retail packaging, wide and diverse product offering, with planograms and custom merchandising. Products include blood pressure monitors, electrotherapy devices, mobility accessories, and therapeutic compression products.
• Obus Forme®
• Complete-Connect™

Products and services

• Blue Jay™ An Elite Healthcare Brand Self-manufactured healthcare product line featuring retail packaging, planograms, and custom merchandising. Includes nebulizers, heating pads, blood pressure monitors, electrotherapy devices, mobility accessories, therapeutic compression socks, and incontinence products.
• Obus Forme® Ergonomic Solutions USA-supplied line of ergonomic backrests, seating products, medical grade pillows, and massagers designed to address back and neck pain, with retail packaging and merchandise displays.
• Sit N Stand Personal Lift Assistant Personal lift assistant products providing gentle, stable lift from any chair, available in Classic, Compact, and Wheelchair models powered by rechargeable battery.
• Battle Creek Equipment Distributed product line including the Thermophore heating pad, moist heat products, cold compression, and ice products for therapy and rehabilitation applications.
• Complete-Connect™ Online Ordering Platform Proprietary 24/7 B2B e-commerce platform enabling product search, order entry, pricing visibility, real-time inventory, order history, ship-to address management, and tracking for registered wholesale accounts.
• Product Data Feed Service Service providing Complete Medical's product data, images, and content for integration into third-party websites, with options for the full product line or only manufactured and exclusive items, supporting drop shipping fulfillment.
• Drop Shipping Service Drop shipping service allowing resellers and online retailers to offer products without inventory, with private label packing slips bearing the customer's logo and no reference to Complete Medical Supplies.
• Custom College PT/OT/Medical Student Kits Customized student kit program tailored to each college's PT, OT, nursing, and medical program requirements, configured to individual professor and administrator specifications.
• Custom Flyer PDF Creation Program Customizable PDF flyer creation tool enabling customers to produce sales collateral using Complete Medical's product data, images, and content, with customer-specific company colors, logos, and information.
• Medical Supplies Catalog (5,000+ SKUs across 40+ categories) Comprehensive wholesale product catalog spanning 40+ categories including Aids to Daily Living, Back & Neck Therapy, Bath Care, Beds & Accessories, Blood Pressure, Casting Supplies, Commodes, Diabetic Care, Electrotherapy, Emergency & First Aid, Exercise & Physical Therapy, Foot Care, Hot & Cold Therapy, Hydrotherapy, Incontinence, Long Term Care, Massage Therapy, Maternity Care, Medical-Surgical Supplies, Mobility Products, Orthopedic Care, Pediatric Special Needs, Pulse Oximeters, Respiratory Care, Scales, Stethoscopes, Stockings, Traction, Urologicals, Wheelchairs & Accessories, and Wound & Skin Care.

Quantifiable outcome

• 36+ years in business (established 1988)
• +3 more outcomes

Named customers9 records

Segments9 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• InnovatixcoreChannel Partner/ Reseller/ DistributorInnovatix is the nation's largest group purchasing organization (GPO) serving the non-acute care marketplace. Complete Medical Supplies is affiliated with Innovatix to help thousands of members throughout the United States and Puerto Rico achieve substantial savings on their daily purchases. Complete Medical leverages this affiliation to access GPO member accounts.
• EssensacoreChannel Partner/ Reseller/ DistributorEssensa provides group purchasing and business solutions for ambulatory and diagnostic imaging centers, senior nutrition centers, clinical laboratories, long-term acute care (LTAC) facilities, hospice and home health agencies, colleges and universities. Complete Medical Supplies leverages this partnership to serve various healthcare segments.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• McKesson: McKesson is the largest US pharmaceutical and medical supply distributor, serving pharmacies, hospitals, and DME providers with a broad medical-surgical catalog. It is comparable as the dominant incumbent wholesale distributor against which Complete Medical Supplies competes for B2B medical supply customers, though at vastly greater scale and breadth.
• Cardinal Health: Cardinal Health operates one of the largest US medical product distribution networks, supplying physician offices, clinical labs, ambulatory surgery centers, and home healthcare providers. Comparable to Complete Medical Supplies as a broad incumbent in medical-surgical and DME wholesale distribution, with substantially larger scale.
• McKesson Medical-Surgical / Cardinal Health at-Home Solutions: The at-home and DME divisions of major distributors operate drop-ship, wholesale, and direct-to-patient DME fulfillment services targeting home health agencies and DME providers. Comparable to Complete Medical Supplies' DME-focused wholesale and drop shipping model, though operating at vastly larger scale and with deeper payer contracts.

Direct peers

• Henry Schein: Henry Schein is a leading distributor of healthcare products to office-based dental, medical, and animal health practitioners, with a strong B2B e-commerce platform. Comparable to Complete Medical Supplies as a directly competing medical supplies distributor serving similar office-based and ambulatory customers, though Henry Schein has a much larger catalog and global footprint.
• Medline Industries: Medline is one of the largest privately held medical supply manufacturers and distributors in the US, supplying hospitals, surgery centers, and home health providers with medical-surgical supplies, DME, and infection-prevention products. Highly comparable to Complete Medical Supplies as a privately held, vertically integrated manufacturer-distributor in medical supplies and DME.
• Patterson Companies: Patterson Companies distributes dental, animal health, and rehabilitation products through a B2B distribution network across North America. Comparable to Complete Medical Supplies in the distribution of rehabilitation and PT/OT products to clinics and educational institutions, with similar mid-market customer concentration.
• Drive DeVilbiss Healthcare: Drive DeVilbiss Healthcare manufactures and distributes durable medical equipment including mobility products, respiratory, bathroom safety, and personal care items. Comparable to Complete Medical Supplies as a DME manufacturer-distributor with overlapping product categories (mobility, respiratory, daily living aids) and shared DME customer base.
• AliMed: AliMed is a US-based distributor and manufacturer of medical supplies serving hospitals, rehabilitation facilities, and home healthcare providers with a catalog spanning ergonomic, orthopedic, and DME products. Directly comparable to Complete Medical Supplies in product breadth, customer mix, and focus on niche/ergonomic medical categories.
• Concordance Healthcare Solutions: Concordance Healthcare Solutions is a US medical supply distributor formed from the combination of several regional wholesalers, serving acute care, long-term care, and home health customers. Comparable to Complete Medical Supplies as a mid-tier medical supply wholesaler competing for similar DME, pharmacy, and distribution customers.
• NDC (Network Distribution Center): Network Distribution Center is a US-based medical supply distributor and 3PL serving independent pharmacies, DME providers, and physician offices with branded and generic medical products. Closely comparable to Complete Medical Supplies in business model, customer base (pharmacies and DME companies), and B2B drop shipping services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CompleteMedicalSupp
• Facebookfacebook.com/163925323634170
• LinkedInlinkedin.com/company/complete-medical-supplies-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Complete Medical Supplies