Chunks
Chunks is a Seattle-based direct-to-consumer hair accessories brand founded in 2019 by Tiffany Ju, selling colorful plant-based acetate claws, clips, barrettes, and pins priced $14-$32 via Shopify, wholesale, and 500+ global stockists including Nordstrom.
- Company typePrivate
- Founded2019
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Chunks does
Chunks (legal entity HH7) is a Seattle-based direct-to-consumer hair accessories brand founded in 2019 by Tiffany Ju, who serves as Founder, Owner, and Head of Design. The company designs and sells colorful hair claws, snap clips, French barrettes, banana clips, bobby pins, headbands, scrunchies, and combs, with products priced between $14 and $32. Its core technical differentiator is the use of plant-based acetate material sourced from certified manufacturers, marketed as more durable than conventional plastic alternatives, with lead and nickel-free metal hardware.
The business operates three distribution channels: a Shopify-powered DTC e-commerce storefront at chunks.shop supporting over 80 currencies, a dedicated wholesale program for retailers, and a global stockist network of over 500 boutiques, museum shops, and major retailers including Nordstrom, SFMOMA, the Portland Art Museum, the Philadelphia Museum of Art, and the Seattle Art Museum. Products are designed in Seattle and manufactured in Jinhua, China under responsible production standards. The company has built brand equity primarily through social-first marketing on TikTok, Instagram, and Pinterest, supplemented by email newsletter capture offering a 10% discount and a freebie. Customer reviews on the storefront consistently rate products between 4.8 and 5.0 stars across listings such as the Baby Dolly Claw (5.0), Bow Snap Clips in Cherry (4.8), and Banana Clip in Poppy Sky (4.9).
Chunks does not disclose revenue, has no recorded funding rounds, and is believed to be bootstrapped given the absence of investor signals. The company has 11-50 employees and operates without a disclosed management team beyond the founder. Geographic reach spans North America, Europe (UK, France, Germany, Switzerland), Asia (China, Japan, South Korea), Oceania (Australia, New Zealand), and Latin America (Mexico). Themed collections such as Garden and Checker, alongside an OOPSIES clearance channel, drive SKU refresh cadence and inventory turn.
Chunks firmographics
Firmographics- Name
- Chunks
- Legal name
- HH7
- Website
- https://chunks.shop
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chunks is a Seattle-based direct-to-consumer hair accessories brand founded in 2019 by Tiffany Ju, selling colorful plant-based acetate claws, clips, barrettes, and pins priced $14-$32 via Shopify, wholesale, and 500+ global stockists including Nordstrom.
- Ownership category
- akta.pro rank
Chunks industry classification
Industry- Product category
- Hair Accessories
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Hair Accessories (Clips, Bands, Headbands) (CRABAKAH)
- akta.pro secondary industries
- Hair Accessories (Headbands, Clips, Scrunchies) (CRAAAJAI), Hair Jewelry & Fashion Hair Accessories (Pins/Clips/Headbands) (CRAKABAF)
Keywords
Where Chunks is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Chunks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: One-time product purchases through their Shopify-powered online store at chunks.shop. Customers purchase claws, clips, barrettes, and other hair accessories at listed prices ranging from $14-$32.
- Wholesale Distribution: Products sold in bulk to retail stockists and wholesale buyers through their wholesale program. Targets boutiques, gift shops, and retailers globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual hair accessory products |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Chunks product offering
Product offeringCore offering
Chunks designs and sells colorful, plant-based acetate hair accessories including claws, snap clips, alligator clips, French barrettes, slides, banana clips, bobby pins, hair ties, scrunchies, headbands, combs, and hair pins. Products are designed in Seattle and manufactured in Jinhua, China, and sold to individual consumers through the company's Shopify online store and to retail stockists via a wholesale program.
Product overview
Chunks is a direct-to-consumer hair accessories brand offering a focused portfolio of colorful, fun hair clips and claws. The product line centers on Claws (small, medium, large) and Clips (Snap Clips, Alligator Clips, French Barrette, Slides), supplemented by Hair Ties & Scrunchies, Headbands, Bobby Pins, Hair Pins, and Combs. Key named products include the Baby Dolly Claw, Horse Girl Barrette, Bow Snap Clips, Banana Clip, and Cloud Barrette. Products are organized into themed Collections (Garden, Checker) and clearance items (OOPSIES). The company operates a Shopify-powered e-commerce store alongside a wholesale program and global stockist network spanning retail locations across North America, Europe, Asia, and Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Claws Chunky claw hair clips available in small, medium, and large sizes, made from plant-based acetate for durability. Designed in Seattle, WA and manufactured in Jinhua, China.
- Snap Clips Ribbon-wrapped snap clips for styling all hair types and textures, available in various colors including Cherry, Blush, Butter, and Chocolate.
- Alligator Clips Alligator-style hair clips for various hair styling applications.
- French Barrette Classic French-style barrettes for styling all hair types and textures.
- Slides Hair slide accessories for various styling options.
- Bobby Pins Classic bobby pins for everyday hair styling needs.
- Hair Ties & Scrunchies Hair ties and scrunchies for securing and styling hair.
- Hair Pins & Hair Sticks Decorative hair pins and sticks for styling applications.
- Headbands Headbands for hair styling and accessories.
- Combs Hair combs for styling and grooming.
- Garden Collection A themed collection of hair accessories featuring garden-inspired designs.
- Checker Collection A themed collection of hair accessories featuring checkerboard patterns and designs.
- Wholesale Program Wholesale distribution program for retailers, boutiques, and gift shops to carry Chunks hair accessories for resale to consumers.
- Baby Dolly Claw in Moonlight Everyday claw made from plant-based acetate with iridescent multicolor finish (gold, pink, purple, pearl) and silver-tone hardware. Approximately 4" L x 2" H x 2" D, designed in Seattle, WA, with lead- and nickel-free metal hardware. Priced at $22.
- Horse Girl Barrette Classic French barrette featuring a horse design with multicolor print (white, brown, black, blue) and silver-tone hardware. Approximately 4" L x 1.5" H x 0.5" D. Suitable for styling all hair types and textures. Priced at $18.
- Bow Snap Clips in Cherry Ribbon-wrapped snap clips in red color with silver-tone hardware. Approximately 1.75" L x 1.5" H x 0.25" D. Made in Jinhua, China. Suitable for styling all hair types and textures. Priced at $15.
- Cloud Barrette Barrette featuring a cloud design in white and light blue colors with silver-tone hardware. Approximately 2.5" L x 1" H x 0.25" D. Priced at $14.
- Banana Clips Banana clips made from plant-based acetate for adding instant volume to ponytails, suitable for most hair textures and medium hair length. Available in colors including Poppy Sky, Blue Crush, and Sweet Pea. Priced at $16.
Companies that use Chunks
Customer profileSegments1 record
Ideal customer profiles2 records
Chunks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Chunks partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopifycoreE-commerce platform provider powering the chunks.shop online store. Handles payment processing, order management, and analytics. Personal information is shared with Shopify for site functionality and order processing.
- NordstromcoreMajor department store retailer carrying Chunks products in their stores and online, providing access to broader consumer audience.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Chunks competitors and assessment
Company assessmentDirect peers
- Invisibobble: Direct peer: a digitally native hair-tie and hair accessory brand sold through DTC and global retailers with strong social media presence. Compares on product category adjacency (hair accessories), channel strategy, and trend-driven branding.
- Kitsch: Direct peer: a DTC beauty accessories brand with a similar hair accessories category (clips, headbands, scrunchies, hair towels), sold through its own Shopify store and major retailers including Nordstrom. Overlaps with Chunks on channel, customer, and product positioning.
- Emi Jay: Direct peer: a fashion hair accessories brand specializing in scrunchies, hair ties, and clips, sold through DTC and boutiques worldwide. Comparable target customer and wholesale-led growth strategy.
- Ban.do: Direct peer: a colorful, lifestyle-driven accessories brand selling hair clips, headbands, scrunchies, and other fashion accessories primarily through DTC and department-store wholesale, with comparable aesthetic positioning to Chunks.
- L. Erickson: Direct peer: a long-standing hair accessories specialty brand focused on clips, barrettes, headbands, and scrunchies, sold through boutiques, museum shops, and department stores. Comparable product mix and wholesale-led distribution model.
Broad incumbents
- Claire's: Broad incumbent: a global specialty retailer of hair accessories, jewelry, and beauty products with thousands of retail locations. Massive-scale peer on the hair accessories category; competes with Chunks for trend-driven younger customers and wholesale/specialty shelf space.
- Slip: Broad incumbent: an established premium haircare and hair accessories brand. While Slip focuses on silk pillowcases and scrunchies, it overlaps with Chunks on premium-positioned hair accessories sold through DTC and high-end department stores.
- Goody: Broad incumbent: a mass-market hair accessories brand (owned by Newell Brands) selling combs, brushes, barrettes, and scrunchies through drugstores and mass retailers. Sets the low-end price benchmark against which Chunks' plant-based acetate premium is positioned.
Regional players
- ASOS: Regional player: a major global fashion e-commerce retailer headquartered in the UK with a large hair accessories category that competes for the same trend-driven online shopper in the European market, though its broader assortment includes apparel and beauty.
Emerging players
- Teleties: Emerging player: a hair ties and accessories brand with DTC e-commerce and selective retail distribution, comparable to Chunks on product overlap (hair accessories) and target demographic but with narrower product line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Chunks social profiles
Digital presenceChunks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chunks leadership team
Management profileNumber of profiles
Profiles1 record
Chunks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chunks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chunks
What does Chunks do?
Chunks designs and sells colorful, plant-based acetate hair accessories including claws, snap clips, alligator clips, French barrettes, slides, banana clips, bobby pins, hair ties, scrunchies, headbands, combs, and hair pins. Products are designed in Seattle and manufactured in Jinhua, China, and sold to individual consumers through the company's Shopify online store and to retail stockists via a wholesale program.
Is Chunks a public or private company?
Chunks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Chunks founded?
Chunks was founded in 2019. It employs 11 to 50 people.
Where is Chunks based?
Chunks is headquartered in Seattle, United States, in the North America region.
How does Chunks make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution.
Who are Chunks's main competitors?
Direct peers on record are Invisibobble, Kitsch, Emi Jay, Ban.do and L. Erickson. Broad incumbents are Claire's, Slip and Goody. ASOS is listed as a regional player. Teleties is listed as an emerging player.
Does Chunks have an API?
No public API is recorded for Chunks.
What industry is Chunks in?
Chunks's product category is Hair Accessories. Its primary akta.pro industry code is CRABAKAH, Hair Accessories (Clips, Bands, Headbands), with a secondary code of CRAAAJAI, Hair Accessories (Headbands, Clips, Scrunchies). Its NAICS code is 458 and its SIC code is 5600.