L. ERICKSON TAIWAN
L. ERICKSON TAIWAN distributes the American L. ERICKSON fashion hair accessories brand in Taiwan through six department store counters, an owned e-commerce site, multiple marketplaces, and specialty partners, serving fashion-conscious female consumers with elastic pony holders, scrunchies, clips, headbands, and premium acetate and silk lines.
- Company typePrivate
- Founded1997
- HeadquartersTaipei, Taiwan
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What L. ERICKSON TAIWAN does
L. ERICKSON TAIWAN is the Taiwan distribution and retail operation for the American fashion hair accessories brand L. ERICKSON, founded in Seattle in 1997 by Laurie Erickson. The Taiwan business is legally operated by 頂客時尚有限公司 (Dingke Shishang Youxian Co., Ltd.) and sells elastic pony holders, sports hair ties, scrunchies, claw clips, bobby pins, headbands, hair turbans, brushes, and hair sticks. The core pony holder construction uses dozens of strong elastic cords interwoven with yarn in a spiral pattern to deliver durability and elasticity, with over 50 color options. The company operates a portfolio of three sub-brands: L. ERICKSON (core line), FRANCE LUXE (French handmade cellulose acetate products, over 70% natural content), and L. ERICKSON USA (American-made silk products).
Distribution combines 6 brand-owned department store counters across Shin Kong Mitsukoshi (Taipei Xinyi A11, Taipei Nanxi, Taichung Zhonggang — temporarily closed), Far Eastern Mega City Banqiao, Gin-yi Breezeway (Taichung), and Hanshin Arena Mall (Kaohsiung) with an owned e-commerce site (lerickson.tw) and marketplace presence on Shopee, MOMO, Pinkoi, LINE Gifts, SKM Online, and Breeze Online. Additional sales channels include fashion retailers (LIGHTWELL, ELLESHOP), sports studios (Space Cycle/Space Yoga, HYPHY), hair salons (VISAVIS, Korewa), a luxury hotel fitness center (Taipei Marriott), and a children's product partner (Mon Bonbon). Tiered membership (Ordinary/Gold/Black cards) with discounts, birthday benefits, and early product access drives retention.
The company prices products between NT$650 and NT$4,980, with shipping to Hong Kong, Macau, China, Singapore, and Malaysia supported by multi-currency checkout. Brand awareness is built through celebrity endorsements (Hannah Quinlivan, Olivia), Olympic athlete endorsements (Kuo Hsing-chun, Wu Chia-ying, Huang Yi-ting), Hollywood product placements (Gossip Girl, Scream Queens, Glee, 500 Days of Summer), and editorial coverage in VOGUE Taiwan, Marie Claire, COSMOPOLITAN, ET Today, Yahoo News, and PopDaily. No revenue, headcount, or funding information is publicly disclosed; the company is privately held with no identified venture capital or private equity investment.
L. ERICKSON TAIWAN firmographics
Firmographics- Name
- L. ERICKSON TAIWAN
- Legal name
- 頂客時尚有限公司 (Dingke Shishang Youxian Co., Ltd.)
- Website
- https://lerickson.tw
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Short description
- L. ERICKSON TAIWAN distributes the American L. ERICKSON fashion hair accessories brand in Taiwan through six department store counters, an owned e-commerce site, multiple marketplaces, and specialty partners, serving fashion-conscious female consumers with elastic pony holders, scrunchies, clips, headbands, and premium acetate and silk lines.
- Ownership category
- akta.pro rank
L. ERICKSON TAIWAN industry classification
Industry- Product category
- Fashion Hair Accessories
- NAICS
- Clothing and Clothing Accessories Retailers (45811)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Hair Accessories (Headbands, Clips, Scrunchies) (CRAAAJAI)
- akta.pro secondary industry
- Hair Accessories (Clips, Bands, Headbands) (CRABAKAH)
Keywords
Where L. ERICKSON TAIWAN is headquartered
LocationHeadquarters
- HQ city
- Taipei
- HQ country
- Taiwan
- HQ region
- Asia
Offices7 records
Markets served
L. ERICKSON TAIWAN business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Products sold through owned Taiwan website (lerickson.tw) with pricing ranging from NT$650-4,980 per item. Supports LINE Pay, credit card, 7-11 counter pickup payments.
- Physical Retail / Department Store Counters: 6 brand-owned counters in Taiwan department stores (新光三越, 遠東 Mega City, 勤美誠品, 高雄漢神巨蛋). Same pricing as e-commerce with occasional channel-specific promotions.
- Marketplace Sales: Products distributed through online marketplaces including 蝦皮, MOMO購物網, Pinkoi, LINE 禮物, SKM Online, Breeze Online.
- Multi-brand Retail / Specialty Partners: Products sold through fashion retailers, sports studios, and hair salons including LIGHTWELL, ELLESHOP, Space Cycle, VISAVIS hair salons.
- Membership Program: Tiered membership program (普卡/金卡/黑卡) with exclusive discounts (95折 for 金卡, 9折 for 黑卡), birthday benefits, and early access to new products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Elastic Pony Holder Sets - Core Line |
| Unit Pricing | Pay-as-you-go | Premium Material Pony Holders |
| Unit Pricing | Pay-as-you-go | Sports Hair Ties |
| Unit Pricing | Pay-as-you-go | Scrunchies (大腸圈) |
| Unit Pricing | Pay-as-you-go | Claw Clips (抓夾) |
| Unit Pricing | Pay-as-you-go | Headbands (髮箍) |
| Unit Pricing | Pay-as-you-go | France Luxe Premium Line |
| Unit Pricing | Pay-as-you-go | L. ERICKSON USA Silk Line |
| Unit Pricing | Pay-as-you-go | Shipping Fee |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels6 records
L. ERICKSON TAIWAN product offering
Product offeringCore offering
L. ERICKSON TAIWAN is the Taiwan distributor and online retailer for the L. ERICKSON American fashion hair accessories brand. The company sells premium hair accessories including elastic pony holders, sports hair ties, scrunchies, claw clips, bobby pins, headbands, hair turbans, hair brushes, and hair sticks, with two sub-brands: FRANCE LUXE (France-made acetate fiber accessories) and L. ERICKSON USA (American-made silk accessories).
Product overview
L. ERICKSON TAIWAN 是一家美國時尚髮飾品牌電子商務平台，旗下擁有三個主要髮飾系列品牌：FRANCE LUXE（法國手工製造的高端醋酸纖維髮飾）、L. ERICKSON（核心品牌，包含彈力髮圈、運動髮圈、大腸圈、抓夾、髮夾、髮箍、髮帶、髮梳、髮簪等完整髮飾產品線）、以及L. ERICKSON USA（美國製造的真絲髮飾系列）。品牌成立於1997年西雅圖，由創辦人Laurie Erickson創立，以「彈力髮圈」聞名全球，採用數十條強韌彈力繩與紡紗交錯編織技術，產品兼具時尚感與功能性暢銷超過50種顏色選擇。銷售通路包含官方網站、全台6間百貨專櫃、以及蝦皮、MOMO、Pinkoi等電商平台。
Differentiator
Problem solved
Functional benefit
Brands
- L. ERICKSON: Primary brand featuring elastic pony holders, scrunchies, headbands, claw clips, and hair accessories.
- FRANCE LUXE
- L. ERICKSON USA
Products and services
- L. ERICKSON Elastic Pony Holders (彈力髮圈) The brand's signature product featuring dozens of strong elastic cords interwoven with yarn in a spiral pattern, providing strong elasticity and resistance to breakage. Available in wide (粗版), narrow (細版), knit (針織), and fuzzy (毛絨) variants for daily, office, and active use.
- L. ERICKSON Sports Hair Ties (運動髮圈) Italy-made sports hair ties constructed from Italian Lycra in circular weaving, designed to be non-slip, non-pulling, non-snagging, and washable for active lifestyle use.
- L. ERICKSON Scrunchies (大腸圈) Scrunchies in multiple materials including velvet (絨布), silk (真絲), and bow-tied (蝴蝶結), suitable for ponytails, buns, and various hairstyles combining casual and elegant aesthetics.
- L. ERICKSON Claw Clips (抓夾) Claw clips in mini, small, medium, and large sizes, made with acetate fiber or stainless steel materials, suitable for princess half-up styles and other styling applications.
- L. ERICKSON Hair Barrettes / Bobby Pins (髮夾) Hair barrettes including styling bobby pins, pearl hair clips, and acetate fiber hair clips, designed for beach waves and styling accents.
- L. ERICKSON Headbands (髮箍) Headbands in acetate fiber, narrow (細版), wide (寬版), and silk variants featuring special polishing treatment, memory shape retention, and comfortable long wear without headaches.
- L. ERICKSON Elastic Turbans / Headwraps (髮帶) Italy-made elastic turbans with soft touch, comfortable fit without pressure, presenting a European fashion aesthetic.
- L. ERICKSON Air Cushion Wooden Hair Brush (氣墊髮梳) Massage-type hair brush equipped with soft elastic air cushion and interlocking round-bead comb teeth, featuring wooden handle texture and special air-hole design for even comb pressure.
- L. ERICKSON Hair Sticks / Chignon Combs (髮簪) Acetate fiber long hair sticks with French handmade craftsmanship, designed for various hairstyling applications.
- FRANCE LUXE Premium Acetate Fiber Line (髮夾系列) Premium French handmade hair accessories brand crafted from cellulose acetate sheets, with each piece featuring unique patterns and special polishing for waterproof, color-fast performance. Includes classic barrettes, claw clips, and headbands.
- L. ERICKSON USA Silk Line (真絲髮夾) American handmade hair accessories made from 100% silk soft satin material, offering soft touch and high-end quality feel, including silk bow hair clips priced NT$3,485-4,980.
Quantifiable outcome
- Hot selling millions of elastic pony holders
- +2 more outcomes
Companies that use L. ERICKSON TAIWAN
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
L. ERICKSON TAIWAN technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature5 records
L. ERICKSON TAIWAN partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- 新光三越 (Shin Kong Mitsukoshi)coreDepartment store retail partnership with 4 store locations in Taiwan (Taipei Xinyi A11, Taipei Nanxi, Taichung Zhonggang, Kaohsiung Hanshin). Brand-owned counters in premium department store environment.
- 遠東Mega City 板橋大遠百coreDepartment store retail counter on 3F at板橋大遠百 in New Taipei City.
- 勤美誠品綠園道coreDepartment store retail counter on 2F at勤美誠品綠園道 in Taichung City.
- 高雄漢神巨蛋coreDepartment store retail counter on 3F at高雄漢神巨蛋 in Kaohsiung City.
- Space Cycle / Space YogaminorSports studio partners offering L. ERICKSON sports hair ties to fitness enthusiasts.
- 好時光女生運動樂園minorWomen's fitness studio partner promoting active lifestyle hair accessories.
- HYPHYminorSports fashion retailer featuring L. ERICKSON products in their selection.
- VCSTYLEminorFashion accessories retailer offering L. ERICKSON hair accessories.
- LIGHTWELLminorMulti-brand fashion retailer featuring premium hair accessories.
- ELLESHOPminorOnline fashion retailer featuring L. ERICKSON hair accessories.
- VISAVIS 斐瑟minorHair salon partner using/selling L. ERICKSON products.
- 萬豪酒店健身中心 (Taipei Marriott Hotel Fitness Center)minorLuxury hotel fitness center featuring L. ERICKSON sports hair accessories.
- 蝦皮 (Shopee)coreMarketplace distribution through Shopee official brand store.
- MOMO購物網coreMOMO official flagship store for e-commerce distribution.
- PinkoiminorDesign-focused marketplace featuring L. ERICKSON products.
- LINE 禮物minorLINE gift shop platform for gifting purchases.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
L. ERICKSON TAIWAN competitors and assessment
Company assessmentDirect peers
- Kitsch: Fashion-forward hair accessories (scrunchies, headbands, claw clips) and beauty tools. Comparable in targeting young female consumers with trendy, affordable premium-positioned accessories across DTC and marketplace channels.
- Invisibobble: Spiral hair ties and hair accessories focused on no-damage, no-slip performance. Directly comparable technology-driven hair tie positioning, celebrity-driven marketing, and global DTC + retail distribution.
- Slip: Premium silk hair accessories and sleep masks. Closest direct peer: similar ultra-premium positioning, fashion-editor validation, scrunchies/headbands/turbans, and multi-channel premium DTC + select retail distribution.
- Goody: Heritage US hair accessories brand (pony holders, brushes, headbands). Direct category peer with mass-market positioning, broad SKU range, and mass retail distribution; a useful lower-end benchmark for category dynamics.
- Scünci: Mass-market hair accessories brand offering pony holders, headbands, and clips across retail and mass channels. Comparable in core hair accessory SKU set, but positioned at mainstream price points rather than premium.
- France Luxe: Handmade French cellulose acetate hair accessories (clips, headbands, barrettes). Same materials, manufacturing origin, and product positioning as L. ERICKSON TAIWAN's France Luxe sub-brand; the most direct sub-category comparable.
- Emi Jay: Premium hair ties and headbands with a fashion-luxury positioning, celebrity following, and a similar DTC + boutique retail model. Strong overlap in target customer (fashion-conscious women) and giftable premium price band.
Broad incumbents
- Conair: Large incumbent in hair styling tools, brushes, and accessories. Overlaps in hair brushes and accessories but spans a much broader portfolio (dryers, straighteners) at mass-market price points.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
L. ERICKSON TAIWAN social profiles
Digital presenceL. ERICKSON TAIWAN financial estimates
Financial estimateRevenue estimate
Valuation estimate
L. ERICKSON TAIWAN leadership team
Management profileNumber of profiles
L. ERICKSON TAIWAN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
L. ERICKSON TAIWAN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about L. ERICKSON TAIWAN
What does L. ERICKSON TAIWAN do?
L. ERICKSON TAIWAN is the Taiwan distributor and online retailer for the L. ERICKSON American fashion hair accessories brand. The company sells premium hair accessories including elastic pony holders, sports hair ties, scrunchies, claw clips, bobby pins, headbands, hair turbans, hair brushes, and hair sticks, with two sub-brands: FRANCE LUXE (France-made acetate fiber accessories) and L. ERICKSON USA (American-made silk accessories).
Is L. ERICKSON TAIWAN a public or private company?
L. ERICKSON TAIWAN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was L. ERICKSON TAIWAN founded?
L. ERICKSON TAIWAN was founded in 1997.
Where is L. ERICKSON TAIWAN based?
L. ERICKSON TAIWAN is headquartered in Taipei, Taiwan, in the Asia region.
How does L. ERICKSON TAIWAN make money?
Five revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are physical Retail / Department Store Counters, marketplace Sales, multi-brand Retail / Specialty Partners and membership Program.
Who are L. ERICKSON TAIWAN's main competitors?
Direct peers on record are Kitsch, Invisibobble, Slip, Goody, Scünci, France Luxe and Emi Jay. Conair is listed as a broad incumbent.
Does L. ERICKSON TAIWAN have an API?
No public API is recorded for L. ERICKSON TAIWAN.
What industry is L. ERICKSON TAIWAN in?
L. ERICKSON TAIWAN's product category is Fashion Hair Accessories. Its primary akta.pro industry code is CRAAAJAI, Hair Accessories (Headbands, Clips, Scrunchies), with a secondary code of CRABAKAH, Hair Accessories (Clips, Bands, Headbands). Its NAICS code is 45811 and its SIC code is 5600.