Automations Products Group

What Automations Products Group does

Automation Products Group, Inc. (APG Sensors) is a privately held U.S. industrial sensor manufacturer founded in 1987 and headquartered in Logan, Utah. The company designs, engineers, and manufactures level sensors, level switches, pressure transducers and transmitters, and digital pressure gauges, spanning ultrasonic, radar (continuous wave and pulse, including the proprietary TRUE ECHO line), magnetostrictive float, submersible pressure, and mechanical float technologies. Its product portfolio includes 69+ SKUs organized into level transmitters, controllers and displays, pressure sensors, switches, and remote monitoring solutions, with hazardous-area variants certified to CSA, ATEX, IECEx, FM, and UL standards, plus NSF/ANSI 61/372/169 and 3A sanitary ratings for water and food/beverage applications.

APG serves ten vertical end-markets (Industrial Automation, Water & Wastewater, Oil & Gas, Chemical Processing, Food & Beverage, Aerospace, Agriculture, Power/Energy, Marine, and Carwash Automation) through a direct sales model. The company operates a quote-based e-commerce storefront at apgsensors.com, supported by an inside sales team reachable via phone, email, and live chat, with no third-party distributor or reseller channel disclosed. Pricing is configuration-driven rather than list-based, reflecting the custom range, mount, output, and certification requirements of each application. Recent product introductions in 2025, including the TRUE ECHO Plus Radar dual-sensor system and the Settler/Explorer remote monitoring gateways, suggest a strategic evolution from standalone instruments toward connected sensing solutions with web-based monitoring, data logging, and alerting.

The company is ISO 9001:2015 certified, holds 14 distinct product-level certifications and approvals, and claims a global footprint, though publicly disclosed operating geography is centered on North America. No revenue figures, funding rounds, acquisitions, or named management team members are publicly disclosed, and ownership appears to be founder- or family-controlled with no identified institutional investors.

Name

Automations Products Group

Legal name

Automation Products Group, Inc.

Website

https://apgsensors.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Automation Products Group (APG Sensors) is a privately held U.S. manufacturer founded in 1987 that designs and builds industrial level sensors, pressure transducers, switches, and remote monitoring gateways, selling direct to ten verticals including oil and gas, water, chemical, food and beverage, and industrial automation.

Ownership category

akta.pro rank

Product category

Industrial Sensors

NAICS

Other Measuring and Controlling Device Manufacturing (334519), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Totalizing Fluid Meters & Counting Devices (3824)

akta.pro primary industry

Sensors & Feedback Devices (Pressure, Flow, Position, Encoders, Transducers) (IMAHAGAK)

akta.pro secondary industry

Pressure & Force Sensors (Pressure/Strain/Load Cells) (HDAHALAB)

Keywords

• Industrial level sensors
• Pressure transducers
• Radar level measurement
• Ultrasonic level sensors
• Float level switches

Headquarters

HQ city

Logan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Sensor Hardware Sales: APG generates revenue primarily through the sale of industrial sensors including ultrasonic level sensors, radar level transmitters, magnetostrictive float sensors, pressure transducers, and level switches. Products are sold directly through their e-commerce platform with quote-based pricing for custom configurations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

APG manufactures industrial liquid level sensors and pressure transducers, including ultrasonic, radar (TRUE ECHO), magnetostrictive, and float-based instruments, along with switches, controllers, displays, and web-enabled remote monitoring gateways. Products are configurable for hazardous-area, sanitary, and high-pressure applications and are sold directly to industrial customers via quote-based ordering.

Product overview

Automation Products Group (APG) is an industrial sensor manufacturer that engineers and designs level sensors, switches, pressure transducers, and data monitoring tools for industrial automation applications. The product portfolio consists of four main categories: (1) Level Transmitters including ultrasonic sensors (IRU series, LOE, LPU, MNU), radar sensors (TRUE ECHO series: CR-L, Plus, PRL, PRS, PRX), and continuous float transmitters (MPI and MPX series); (2) Controllers and Displays including programmable controllers (DCR-1006A), digital panel meters (DDD, DDL), and communication devices (Modbus Scout); (3) Pressure Sensors including submersible transducers (PT-500 series), industrial transmitters (PT-200, PT-300, PT-405), and digital pressure gauges (PG series); and (4) Switches including float switches (FS, FT, LF series), level switches (FLE, FLX, HM, MLS, NLS, PWS, TLS, VBL, KA). The products serve hazardous and general purpose applications across industries including oil and gas, chemical, water/wastewater, food and beverage, aerospace, agriculture, power, marine, and industrial automation. Many products offer remote monitoring capabilities through gateways like the Settler and LOE controllers with web-based programming, data logging, and email/SMS alerting features.

Differentiator

Problem solved

Functional benefit

Products and services

• Ultrasonic Level Sensors (IRU Series) Industrial ultrasonic level sensors (IRU-2420 mid-range 25 ft, IRU-3430 long-range, IRU-5000 short-range 79 in, DST mid-range pump control) for non-contact liquid level measurement in tanks and reservoirs. Designed for plant engineers and process control applications.
• TRUE ECHO Radar Level Sensors Proprietary TRUE ECHO brand radar level sensors including CR-L continuous wave radar, PRL pulse radar, PRS dual-frequency pulse radar, and PRX explosion-proof pulse radar for continuous liquid level measurement in industrial applications.
• Magnetostrictive Float Level Sensors (MPI/MPX Series) Continuous float level transmitters including MPX-E explosion-proof, MPI-E intrinsically safe, MPX-R rugged, MPX-T titanium, MPX-F flexible braided SS, MPXI-F flexible SS/PVDF, MPI-F PVDF, MPI-R, and MPX-E Chemical variants for high-accuracy level measurement in hazardous and corrosive environments.
• Submersible Pressure Transducers (PT-500 Series) PT-500 submersible pressure transducer for depth and level measurement in wells, tanks, and harsh chemical environments; PT-500E NSF-certified for drinking water and food-grade applications; PT-503 PVDF construction for harsh chemicals.
• Industrial Pressure Transmitters and Transducers General-purpose and heavy-duty pressure transmitters including PT-200 (0.5% accuracy), PT-300 amplified output, PT-405 explosion-proof heavy duty, PT-400 intrinsically safe heavy duty, and PT-L1/L3/L10/L9/L13/L14 industrial pressure transmitters with amplified or millivolt outputs.
• Hammer Union Pressure Transmitter (HU1502I) Recalibratable Incoloy hammer union pressure transmitter designed for oil and gas applications.
• Digital Pressure Gauges (PG Series) IP65 digital pressure gauges including PG2 general purpose, PG5 general purpose, PG7 with 0.25% accuracy, and PG10 with 5.5 inch display for industrial pressure monitoring.
• Float Switches Float-based level switches including FS-400 stainless steel vertical, FS-410 miniature vertical, FS-500 horizontal, FT-100/FT-300 cable float, KA multi-level cable float, LF Series miniature, and TLS dual-point cable suspended float switches.
• Level Switches Point level switches including FLE/FLR stem-mounted multi-point, FLX hazardous-location multi-point, HM magnetic, MLS mechanical, NLS pneumatic for viscous liquids, PWS paddle-wheel for granulars, RPE general-purpose resistive probe, RPM explosion-proof resistive transmitter, RPS sanitary resistive probe, and VBL vibrating rod level switch.
• DCR-1006A Programmable Controller Programmable controller for industrial automation and sensor integration.
• Digital Panel Meters and Displays Industrial display devices including DDD DIN-mounted digital panel meter, DDL large digital panel meter, LPD current loop display for 4-20mA signals, MDI intrinsically safe Modbus display, and MND Modbus network display for multi-sensor network visualization.
• LOE Web-Enabled Ultrasonic Level Sensor and Modbus Controller Web-enabled ultrasonic level sensor with Modbus controller providing internet-based monitoring for up to 10 APG Modbus level sensors, with web-based programming, data logging, email/SMS alerts, and Modbus RS-485 / Ethernet TCP/IP connectivity.
• Settler Remote Monitoring Gateway Remote monitoring gateway with WiFi and Ethernet connectivity for industrial sensor networks, enabling centralized data aggregation and remote visibility.
• Modbus Scout (SCT-1) Communication Device Modbus to Bluetooth adapter for wireless RS-485 communication with Modbus devices, enabling field technicians to configure and diagnose sensors wirelessly.
• TRUE ECHO Plus Radar Combines the TRUE ECHO CR-L radar level sensor with a submersible pressure transducer for dual-sensor measurement, designed for detecting and measuring overfill or flood conditions in industrial tanks.

Segments10 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Endress+Hauser: Global leader in industrial process measurement (level, pressure, flow, analytical). Directly competes with APG in level and pressure instrumentation across all APG's served verticals, but at vastly larger scale with a full global service network.
• Emerson (Rosemount): Owner of Rosemount, a flagship industrial pressure and level measurement brand. Competes with APG in pressure transmitters, level instrumentation, and hazardous-location products; far larger with deep DCS integration into DeltaV.
• Siemens Process Instrumentation: Supplies SITRANS radar, ultrasonic, and capacitance level products plus pressure transmitters. Competes with APG in industrial automation end markets and is typically preferred where Siemens PCS 7 / SIMATIC integration is required.
• ABB Measurement & Analytics: Global portfolio of pressure, level, temperature, and analytical instrumentation, including K-TEK level products. Overlaps APG in hazardous-area level and pressure measurement with broader DCS exposure.
• Yokogawa Electric: Supplies pressure, level, and flow instrumentation alongside its DCS platforms. Competes with APG in process industries, particularly oil & gas and chemical, with significant Asia-Pacific footprint.
• WIKA Instrument: Global leader in pressure and temperature measurement with growing level offering. Direct overlap with APG's PT-series pressure transmitters and digital pressure gauges, especially in oil & gas and process industry applications.

Direct peers

• VEGA Grieshaber: German specialist in level, point level, and pressure measurement with strong radar, ultrasonic, and guided-wave radar families. Closest comparable to APG in technology mix and hazardous-location certification depth, and a key benchmark in radar level sensing.
• Magnetrol (Ametek): Specialist in level and flow measurement with ultrasonic, radar, guided-wave radar, and float technologies. Closest direct competitor in technology mix, size category, and hazardous-location focus.
• Gems Sensors & Controls: Manufactures liquid level, pressure, and flow sensors for OEMs and process industries. Highly comparable product-by-product (float switches, pressure transducers, submersible level sensors) and similar mid-market B2B positioning.
• Flowline: US-based specialist in liquid level measurement (ultrasonic, radar, float, optical, conductive) for industrial and water/wastewater markets. Closest size-and-scope comparable to APG, with strong presence in water/wastewater verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/automation-products-group-inc
• Xx.com/apgsensors
• Facebookfacebook.com/apgsensors

Compliance14 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automations Products Group