Tapway
- Company typePrivate
- Founded2014
- HeadquartersPetaling Jaya, Malaysia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Tapway firmographics
Firmographics- Name
- Tapway
- Legal name
- Tapway Sdn Bhd
- Website
- https://gotapway.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Tapway industry classification
Industry- Product category
- Computer Vision AI Software
- NAICS
- Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823)
- akta.pro primary industry
- AI/Analytics Video Surveillance (Detection, LPR, People Counting) (HSAHACAF)
- akta.pro secondary industries
- Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE), Toll Plaza / Lane Equipment & Field Systems (Gantry, Sensors, Cameras, AVC) (TLAJABAH)
Keywords
Where Tapway is headquartered
LocationHeadquarters
- HQ city
- Petaling Jaya
- HQ country
- Malaysia
- HQ region
- Asia
Offices1 record
Markets served
Tapway business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations
Revenue model
- SaaS Platform Subscription: Tapway generates revenue primarily through SaaS subscriptions for its Vision AI platforms (SamurAI, VehicleTrack, PeopleTrack, VisionTrack). The platform is offered with tiered partnership levels (Platinum, Gold) and likely follows subscription billing models for enterprise deployments.
- Hardware and Edge Deployment: Revenue includes hardware components for edge AI deployment, including edge servers and integration with existing camera infrastructure. The hybrid architecture combines on-premise edge processing with cloud services.
- Partner Programs: Channel partners (Platinum and Gold tiers) receive software discounts, SamurAI Central subscriptions, and Copilot licenses. Partners pay-as-you-go with no upfront investment required for Gold tier.
- Professional Services: Implementation, integration, and consulting services for enterprise deployments including system integration, custom development, and ongoing technical support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Platinum Partner - Full Vision AI Training Sessions, Demo Kit Station, Software Discounts, FREE SamurAI Central Subscription for 6 months, Perpetual Free SamurAI Copilot License |
| Subscription | Pay-as-you-go | Gold Partner - SamurAI Central Professional Plan Discount, Limited Free SamurAI Copilot License for 6 months, Software Discount, No upfront investment, pay-as-you-go |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels8 records
Tapway product offering
Product offeringCore offering
Tapway sells a no-code Vision AI software platform called SamurAI that converts live video feeds from existing cameras into real-time detection, classification, and analytics, alongside three specialized modules — VehicleTrack (license plate recognition and vehicle profiling for tolls, parking, and access control), PeopleTrack (people counting and customer journey analytics for retail), and VisionTrack (automated visual inspection for manufacturing and agriculture quality control). The platform is offered as a subscription SaaS, deployed at over 2,000 sites regionally across Southeast Asia and combines edge AI inference with cloud services built on AWS.
Product overview
Tapway is a Vision AI platform company headquartered in Malaysia, founded in 2014. Its product portfolio centers on SamurAI, the core no-code Vision AI platform, supplemented by three specialized modules: VehicleTrack (automated license plate recognition and vehicle profiling for smart parking, toll plazas, and access control), PeopleTrack (people counting, customer journey tracking, and footfall analytics for retail and commercial spaces), and VisionTrack (no-code automated visual inspection for manufacturing and agriculture quality control). The platform processes video feeds from existing cameras to deliver real-time detection, classification, and actionable analytics across manufacturing, logistics, agriculture, retail, shopping malls, and warehouses, with over 2,000 sites deployed regionally across Southeast Asia.
Differentiator
Problem solved
Functional benefit
Brands
- SamurAI: End-to-end Vision AI platform for smarter, automated operations. Transforms footage into actionable insights for smarter decisions, streamlined operations, and enhanced security.
- VehicleTrack
- PeopleTrack
- VisionTrack
Products and services
- SamurAI End-to-end no-code Vision AI platform that lets teams build, train, deploy and monitor computer vision applications by reusing existing CCTV cameras. Combines edge AI inference with cloud services to deliver real-time detection, classification, and analytics across manufacturing, logistics, agriculture, retail, transportation, and residential environments. Deployed at over 2,000 sites regionally.
- VehicleTrack Automatic Number Plate Recognition (ANPR/LPR) and vehicle profiling platform that identifies number plates, classifies vehicles, and detects vehicle brand and color with over 98.5% accuracy in under 50 milliseconds. Used by toll operators, parking operators and residential access-control deployments, including 500+ lanes in Malaysia.
- PeopleTrack People counting and tracking system that identifies, tracks, and analyses customer traffic to deliver footfall analytics, demographic profiling (gender and age groups), customer journey mapping, queue analysis, and real-time targeting for retailers and commercial spaces. Processes 2.5M+ people per day in production.
- VisionTrack No-code AI platform for automated visual inspection that lets teams build, train, deploy, and monitor computer vision models for product quality inspection, defect detection (including above 99% accuracy in manufacturing), durian grading, and warehouse operations monitoring.
Quantifiable outcome
- 98.5%+ accuracy for license plate recognition
- +13 more outcomes
Companies that use Tapway
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles3 records
Tapway technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Tapway partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered regional, flagship and core.
- ICS ComputeregionalIndonesian channel partner appointed to distribute Tapway's Vision AI solutions in Indonesia market.
- MetrodataregionalIndonesian channel partner appointed to distribute Tapway's Vision AI solutions in Indonesia market.
- SyspexregionalIndonesian channel partner appointed to distribute Tapway's Vision AI solutions in Indonesia market.
- Asteria CorporationflagshipStrategic alliance with Asteria Corporation to enter the Japanese market and co-develop new Edge AI/IoT solutions using fully no-code technology. The partnership aims to expand Tapway's presence in fast-growing Southeast Asia and Japan enterprise AI markets.
- Amazon Web Services (AWS)coreTapway leverages AWS services including IoT Greengrass, Kinesis, Lambda, OpenSearch, SageMaker, EC2, and Sagemaker for edge AI deployment, data streaming, and model training. The partnership enables Tapway to scale products globally and achieve rapid model accuracy improvements. Tapway is Malaysia's first ISV to launch on AWS Marketplace with SamurAI Central.
- Malaysia Digital Economy Corporation (MDEC)coreTapway partners with MDEC, Malaysia's digital economy development agency, to facilitate regional growth and leverage government support for digital transformation initiatives.
- System IntegratorscoreSystem integrators specializing in integrating smart solutions into business operations can enhance their offerings with Tapway's Vision AI technology.
- Solution ProviderscoreTechnology-driven solution providers across industries can take their offerings to the next level with AI-powered automation from Tapway.
- Hardware VendorscoreSuppliers of cameras, edge devices, or computing hardware can complement their products with Tapway's Vision AI technology.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
Tapway competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tapway social profiles
Digital presenceTapway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tapway leadership team
Management profileNumber of profiles
Profiles9 records
Tapway funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tapway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tapway
What does Tapway do?
Tapway sells a no-code Vision AI software platform called SamurAI that converts live video feeds from existing cameras into real-time detection, classification, and analytics, alongside three specialized modules — VehicleTrack (license plate recognition and vehicle profiling for tolls, parking, and access control), PeopleTrack (people counting and customer journey analytics for retail), and VisionTrack (automated visual inspection for manufacturing and agriculture quality control). The platform is offered as a subscription SaaS, deployed at over 2,000 sites regionally across Southeast Asia and combines edge AI inference with cloud services built on AWS.
Is Tapway a public or private company?
Tapway is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tapway founded?
Tapway was founded in 2014. It employs 1 to 10 people.
Where is Tapway based?
Tapway is headquartered in Petaling Jaya, Malaysia, in the Asia region.
How does Tapway make money?
Four revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are hardware and Edge Deployment, partner Programs and professional Services.
Does Tapway have an API?
No public API is recorded for Tapway.
What industry is Tapway in?
Tapway's product category is Computer Vision AI Software. Its primary akta.pro industry code is HSAHACAF, AI/Analytics Video Surveillance (Detection, LPR, People Counting), with a secondary code of HDAAAJAE, Real-Time Vision at the Edge (on-device CV/video). Its NAICS code is 54151 and its SIC code is 7372.