Mad Devs
Mad Devs is a London-based, founder-owned AI-first engineering consultancy founded in 2016 that delivers custom software development, AI/ML, DevOps, and blockchain solutions through dedicated teams to 150+ enterprise and mid-market clients globally.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Mad Devs does
Mad Devs is a privately held, founder-owned AI-first engineering consultancy founded in 2016 and domiciled in London, United Kingdom, with a major engineering and delivery hub in Bishkek, Kyrgyzstan. The firm positions itself as an "AI-First Engineering Team" of 120+ engineers and data scientists that integrates into client workflows to design AI-driven systems, covering the full software delivery lifecycle from prototyping to production. Its core offering spans six integrated service lines: Custom AI Agents Development (autonomous agents, RAG systems, NLP, computer vision, recommendation engines, predictive analytics, and generative AI), DevOps Solutions (AWS-certified cloud and Kubernetes expertise), Custom Software Development (frontend/backend, mobile, IoT, QA), Technical Audits, Blockchain Development (EVM-compatible, DeFi, smart contracts), and Marketing Consulting (SEO, content, Prismic builds).
Underlying the services business are two proprietary technology assets: Enji.ai, a transparency platform that automatically collects 24/7 telemetry from development tools and uses AI to generate client-facing project summaries, provided free to active clients; and the recently launched Mad Devs Connect Platform (August 2025), a modular automotive retail suite with iTrackLeads and iConvert modules, alongside iStoreDocs for dealership document management. The technology stack spans Python, Go, Node.js, TypeScript, PHP, Ruby, React, Vue.js, Kubernetes, AWS/GCP/Azure, Terraform, Docker, PostgreSQL, MongoDB, Redis, and AI/ML frameworks including PyTorch, Sklearn, LangChain, and LangGraph, alongside frontier models from OpenAI, Anthropic, Google, and open-source providers. The firm also maintains 70+ open-source projects on GitHub as a developer-relations and recruitment channel.
Mad Devs generates revenue primarily through professional services engagements delivered via dedicated teams, staff augmentation, and a Build-Operate-Transfer (BOT) model that transitions projects to client teams over time. Pricing is custom and project-based, with multi-year contracts typical. The go-to-market is sales-led, combining direct website inbound (free 30-minute discovery calls), email/phone outreach, case-study-driven referral (92% of clients recommend Mad Devs), and enterprise field sales to mid-market and enterprise buyers (60% of customers), achieving 87% two-year retention across 150+ clients in fintech, blockchain, transportation, government, IoT, EdTech, content, and nonprofit verticals. Quality is formalized via ISO 9001:2015 certification by TÜV Rheinland.
Mad Devs firmographics
Firmographics- Name
- Mad Devs
- Legal name
- Mad Devs LLC
- Website
- https://maddevs.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mad Devs is a London-based, founder-owned AI-first engineering consultancy founded in 2016 that delivers custom software development, AI/ML, DevOps, and blockchain solutions through dedicated teams to 150+ enterprise and mid-market clients globally.
- Ownership category
- akta.pro rank
Mad Devs industry classification
Industry- Product category
- Custom Software Development Services
- NAICS
- Other Computer Related Services (541519)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industries
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), Mobile App Development Platforms (MADP) (HDAEAKAD)
Keywords
Where Mad Devs is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Mad Devs business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services / Outstaffing: Mad Devs operates as a software development consultancy providing dedicated engineering teams. Revenue is generated through staff augmentation, dedicated team models, and professional services engagements. The company provides engineers that integrate seamlessly into client workflows.
- Build-Operate-Transfer (BOT): Launch operations with the BOT model where Mad Devs sets up, manages, and smoothly transfers the project to the client's team for sustained growth.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Mad Devs product offering
Product offeringCore offering
Mad Devs is an AI-first engineering consultancy providing custom software development, DevOps/cloud, AI/ML, and blockchain solutions through dedicated teams, staff augmentation, and Build-Operate-Transfer (BOT) engagements. It also offers Enji.ai, a transparency platform that automatically aggregates development tool data into dashboards and AI-generated summaries for clients.
Product overview
Mad Devs is an AI-first engineering consultancy offering custom software development services through multiple integrated service lines. The portfolio includes Custom AI Agents Development (AI agents that automate business processes), DevOps Solutions (cloud infrastructure and deployment), Custom Software Development (full-cycle development including mobile, frontend/backend, IoT), Technical Audits (infrastructure and product evaluation), Blockchain Development (EVM-compatible solutions, DeFi, smart contracts), and Marketing Consulting. The company also offers Enji.ai as an internal transparency tool provided free to clients. Recent additions include the Mad Devs Connect Platform for automotive retail and iStoreDocs for document management. The company primarily operates as a professional services firm rather than a SaaS product company, with services delivered through dedicated teams, staff augmentation, or BOT (Build-Operate-Transfer) models.
Differentiator
Problem solved
Functional benefit
Brands
- Enji.ai: A transparency tool for outsourced development that automatically collects data from development tools, generates reports and dashboards, and uses AI to create project summaries for client visibility.
Products and services
- Custom AI Agents Development Future-ready AI agent development service where Mad Devs' ML experts design, build, and deploy agents that integrate with client systems to automate processes and boost productivity. Targeted at enterprise and mid-market clients seeking 24/7 AI-driven automation.
- DevOps Solutions Rapid deployment of features and products delivered by AWS-certified DevOps and Cloud experts. Includes infrastructure audit, cloud migration, and serverless infrastructure adoption for enterprise clients needing faster, cost-optimized release cycles.
- Custom Software Development Full-cycle custom software development covering frontend and backend optimization and creation, mobile development, AI integration, IoT solutions, and testing & QA. Delivered through dedicated teams, staff augmentation, or BOT models for businesses worldwide.
- Technical Audits Technical audit service that aligns software with business aims by identifying growth opportunities through analysis of resource use and technical debt. Includes infrastructure audits, product audits, and healthcheck audits for clients seeking an objective view of their software estate.
- Blockchain Development Blockchain-based EVM-compatible solution development for decentralized systems, including crypto exchange platforms, smart contracts, dApps, L2 solutions, and DeFi platforms. Used by clients such as Lido (liquid staking) and RociFi (under-collateralized credit protocol on Polygon).
- Marketing Consulting and Support Comprehensive SEO and content audits combined with Prismic website creation, support, and optimization to boost page performance. Aimed at tech companies seeking content marketing expertise.
- Machine Learning Services Machine learning service line delivering chatbots, computer vision, NLP, recommendation systems, RAG systems, and predictive analytics for clients in fintech, healthcare, eCommerce, and other data-intensive sectors.
- Mad Devs Connect Platform Modular automotive retail platform that digitizes the customer lifecycle from lead generation to aftersales care. Includes the iTrackLeads module for lead tracking and the iConvert tool for conversion optimization, deployed at dealerships such as Winchester Motor Group.
- iStoreDocs Document management platform designed for automotive dealership operations, enabling digital documentation and storage for Ford dealer workflows.
Quantifiable outcome
- ~60% time savings on routine tasks with AI agents
- +10 more outcomes
Companies that use Mad Devs
Customer profileNamed customers18 records
Segments8 records
Ideal customer profiles3 records
Mad Devs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature4 records
Mad Devs partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Winchester Motor GroupminorWinchester Motor Group, a family-owned dealer group in Hampshire with two Skoda showrooms and used car/motorcycle dealerships, implemented the Mad Devs Connect platform including iTrackLeads and iConvert tools to strengthen lead handling, improve efficiency and support remote sales.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Mad Devs competitors and assessment
Company assessmentBroad incumbents
- EPAM Systems: Global digital engineering services firm with a strong Eastern European delivery base providing custom software, AI/ML, and DevOps to enterprise clients. Highly comparable to Mad Devs in service catalog and nearshore delivery model, though materially larger and publicly listed.
- Globant: Latin American-rooted digital transformation and software engineering consultancy offering AI, cloud, and DevOps at scale. Comparable to Mad Devs in services portfolio, but operates with thousands of engineers across many more geographies and verticals.
- Endava: UK-listed IT services company with nearshore delivery in Central and Eastern Europe providing custom software, AI, and cloud services to enterprise clients. Closely comparable service catalog and go-to-market to Mad Devs, though at materially larger scale.
- Thoughtworks: Global technology consultancy specializing in custom software, AI engineering, and DevOps with strong delivery centers in Eastern Europe and Asia. Comparable in service mix and customer profile to Mad Devs but operates at much larger scale and is publicly traded.
- Cognizant Softvision: Cognizant-owned digital engineering services firm with nearshore delivery across the Americas and Europe, providing custom software, AI, and DevOps. Comparable service offering and dedicated-team model to Mad Devs, but with much larger parent backing.
Direct peers
- BairesDev: Latin American-headquartered nearshore software outsourcing firm providing dedicated engineering teams, AI/ML, and DevOps to US and EMEA clients. Directly comparable to Mad Devs in staff augmentation model, dedicated-team offering, and enterprise targeting.
- Toptal: Global talent network matching vetted freelance software engineers, AI/ML and DevOps specialists to enterprise clients. Closely overlaps with Mad Devs' dedicated-team / outstaffing motion and serves the same mid-market and enterprise buyer persona.
- Andela: Tech talent marketplace specializing in remote engineers from emerging markets, with strong AI engineering and dedicated team offerings. Directly comparable to Mad Devs' BOT/dedicated team model and global delivery positioning.
- Xoriant: US-headquartered product engineering and AI/ML services firm with significant India and Eastern European delivery. Closely comparable custom software, AI, and DevOps offerings and dedicated-team model.
Emerging players
- Lemon.io: Vetted marketplace for senior freelance developers serving startups and scale-ups, including AI/ML developers. Comparable on dedicated developer model and target SMB/mid-market buyer, though narrower in geographic reach than Mad Devs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mad Devs social profiles
Digital presenceMad Devs compliance and trust
Trust signalCompliance4 records
Mad Devs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mad Devs leadership team
Management profileNumber of profiles
Profiles6 records
Mad Devs subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mad Devs funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mad Devs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mad Devs
What does Mad Devs do?
Mad Devs is an AI-first engineering consultancy providing custom software development, DevOps/cloud, AI/ML, and blockchain solutions through dedicated teams, staff augmentation, and Build-Operate-Transfer (BOT) engagements. It also offers Enji.ai, a transparency platform that automatically aggregates development tool data into dashboards and AI-generated summaries for clients.
Is Mad Devs a public or private company?
Mad Devs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mad Devs founded?
Mad Devs was founded in 2016. It employs 51 to 100 people.
Where is Mad Devs based?
Mad Devs is headquartered in London, United Kingdom, in the Europe region.
How does Mad Devs make money?
Two revenue lines are on record. Professional Services / Outstaffing is the primary driver. The others are build-Operate-Transfer (BOT).
Who are Mad Devs's main competitors?
Broad incumbents on record are EPAM Systems, Globant, Endava, Thoughtworks and Cognizant Softvision. Direct peers are BairesDev, Toptal, Andela and Xoriant. Lemon.io is listed as an emerging player.
Does Mad Devs have an API?
No public API is recorded for Mad Devs.
What industry is Mad Devs in?
Mad Devs's product category is Custom Software Development Services. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms. Its NAICS code is 541519 and its SIC code is 7373.