Young House Love

What Young House Love does

Young House Love, LLC is a privately held digital media and lifestyle brand founded in 2007 by husband-and-wife team John and Sherry Petersik. The company operates the blog younghouselove.com, which hosts more than 3,000 do-it-yourself home improvement tutorials, decorating guides, and lifestyle content spanning 17+ years and covering multiple home categories. Its underlying technology stack is a WordPress site running on the Genesis Framework with affiliate-link integration, supported by a FeedBurner-powered email newsletter and an active presence on Instagram, Facebook, Pinterest, YouTube, and X (Twitter).

The company monetizes through a diversified content commerce model: royalty and one-time retail revenue from three published books (the New York Times bestsellers 'Young House Love' and 'Lovable Livable Home', plus the 'Color At Home' coloring book); affiliate commissions from product recommendations surfaced across the blog, podcast, and an Amazon Influencer storefront that spans 17+ product categories and earned 'Top Creator' recognition; podcast advertising on 'Young House Love Has A Podcast'; and licensing royalties from a branded lighting collection produced with Shades of Light. Distribution channels include direct website traffic, major book retailers (Amazon, Barnes & Noble, Books-A-Million, IndieBound, Booktopia, Indigo), independent bookstores, the Shades of Light storefront, and major podcast directories (iTunes, Google Play, Stitcher, TuneIn Radio).

The customer base consists of long-tail consumer readers and followers in the United States, organized around persona segments including DIY Home Enthusiasts, Home Decorators, Family Vacation Planners, Budget-Conscious Homeowners, and Renters. The business is structured as a Florida LLC with 1–10 employees and no disclosed external funding, parent company, or institutional ownership. Strategic positioning is anchored by the founders' personal brand, an extensive evergreen content archive, and a series of NYT bestseller and Amazon bestseller credentials, but is heavily concentrated on the two co-founders as both the creative engine and primary distribution vehicle.

Name

Young House Love

Legal name

Young House Love, LLC

Website

https://younghouselove.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Young House Love, LLC operates a long-running U.S. DIY home decorating blog and related media brand, serving home enthusiasts and decorators with 3,000+ tutorials, three published bestsellers, a podcast, an Amazon Influencer storefront, and a licensed lighting line.

Ownership category

akta.pro rank

Product category

Home & Lifestyle Media

akta.pro primary industry

Home, Garden & DIY Magazines (MPAJAEAG)

Keywords

• DIY home tutorials
• Home decorating blog
• Lifestyle content publishing
• Affiliate home recommendations
• Home improvement books

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Book Sales: Sale of published books (Young House Love, Color At Home, Lovable Livable Home) through major retail channels including Amazon, Barnes & Noble, Books-A-Million, IndieBound, and independent bookstores.
2. Affiliate Marketing & Amazon Influencer: Commission revenue from affiliate links and Amazon Influencer storefront. Products recommended include furniture, decor, cleaning supplies, kitchen items, fashion, beauty, and home improvement products.
3. Podcast Sponsorships: Revenue from podcast sponsors including Modsy (episode #48). Sponsors pay for episode mentions and promotional content within the Young House Love Has A Podcast show.
4. Product Licensing - Lighting Line: Licensing revenue from Young House Love branded lighting collection sold through Shades of Light, including Capiz Chandeliers and other home lighting products.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

Young House Love is a content-based lifestyle media company that publishes a DIY and home decorating blog featuring over 3,000 free tutorials, before-and-after home transformations, and project guides across categories like home improvement, painting, decorating, cleaning, crafting, and family travel. The blog is the central hub, monetized through published books (Young House Love, Lovable Livable Home, Color At Home), a weekly podcast, an Amazon Influencer affiliate storefront, and a licensed lighting collection with Shades of Light.

Product overview

Young House Love is a content-based media company offering a unified portfolio of DIY/home decorating resources. The core offering is the Young House Love blog featuring over 3,000 free DIY tutorials and project guides. This is complemented by three published books (the New York Times bestseller Young House Love, the #1 Amazon bestseller Lovable Livable Home, and the coloring book Color At Home), an Amazon Influencer storefront for curated product recommendations, a Shades of Light lighting collection, and an ongoing podcast series. The products work together as a comprehensive home improvement lifestyle brand with both free content and monetized offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Young House Love Lighting Line: Lighting collection designed by Young House Love and sold through Shades of Light
• Young House Love Books

Products and services

• Young House Love Blog A DIY and home decorating blog featuring step-by-step tutorials, project guides, before-and-after home transformations, and lifestyle content including travel tips and crafting ideas; hosts over 3,000 published DIY projects covering home improvement, painting, cleaning, organizing, crafting, and family travel.
• Young House Love (Book) A New York Times bestselling home decorating book featuring hundreds of budget-friendly DIY ideas and home sprucing projects, published by Artisan Book Group and sold through Amazon, Barnes & Noble, Books-A-Million, IndieBound, and independent bookstores.
• Lovable Livable Home (Book) A New York Times bestseller and #1 Amazon bestseller about creating functional yet beautiful homes, focused on family-friendly and pet-friendly decorating solutions; sold via major retailers and indie bookstores globally.
• Color At Home (Book) A coloring book for home decor lovers featuring intricate room designs and home decor inspiration that readers can color in to experiment with different decorating looks.
• Young House Love Has A Podcast A weekly podcast hosted by John and Sherry Petersik covering home renovation stories, cleaning tips, product recommendations, and home design discussions, distributed on iTunes, Google Play, Stitcher, and TuneIn Radio with sponsored episodes.
• Young House Love Shades of Light Lighting Collection A curated lighting collection created in partnership with Shades of Light, featuring Young House Love branded home lighting designs such as Capiz Chandeliers, sold exclusively through Shades of Light under a licensing/royalty arrangement.

Quantifiable outcome

• Two New York Times Bestselling books with international distribution
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon Influencer Program partnership where Young House Love operates a curated storefront featuring recommended products across 17+ categories including furniture, fashion, beauty, kitchen, cleaning, and home. Earns affiliate commission on qualifying purchases through their unique storefront and affiliate links.
• Shades of LightcoreOEM/ Whitelabel/ Licensing PartnerLicensed product partnership creating Young House Love branded lighting collection including Capiz Chandeliers and other home lighting products sold exclusively through Shades of Light with revenue sharing/royalty arrangement.
• ModsyminorGTM or Marketing PartnerPodcast sponsor for episode #48 of Young House Love Has A Podcast. Modsy provides 3D design services and sponsored the episode featuring home office redesign content.
• Clean Mama (Becky)minorGTM or Marketing PartnerGuest expert on podcast episode #48 sharing cleaning tips, recommended tools, and content from CleanMama.net including DIY cleaner recipes and cleaning printables.
• West ElmminorGTM or Marketing PartnerHosted book tour events for Lovable Livable Home in 2015 across various cities as part of the 12-city promotional tour.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hunker: Home design and DIY content publisher operating with comparable affiliate revenue mechanics and similar target audience of design-conscious homeowners and renters.
• Domino: Home decor and design publication covering decorating ideas, product recommendations, and DIY content with overlapping affiliate-driven monetization.
• Apartment Therapy: Major DIY and home decorating content site with a similar blog-driven, affiliate-monetized model targeting the same renter and homeowner audience for budget-friendly home improvement ideas.
• Chris Loves Julia: Couple-led DIY and home renovation blog with a similar narrative-driven format, sponsored brand partnerships, and product collaborations in the home category.
• Remodelista: Curated home design and renovation publication covering DIY, interiors, and product recommendations for a design-savvy homeowner audience.
• The Spruce: Large home, DIY, and lifestyle content site with comparable tutorial and how-to format; competes for the same SEO and Pinterest traffic.

Emerging players

• Magnolia (Chip and Joanna Gaines): Home and lifestyle brand launched by a home-renovation influencer couple, with expanded product lines, media (Magnolia Network), and retail — illustrating the scaled ceiling for couple-led home brands.

Broad incumbents

• Better Homes & Gardens: Legacy home and garden publishing brand with much broader reach across magazines, digital content, and licensed products; competes for the same audience at greater scale.
• This Old House: Established home improvement media brand with TV, digital, and product partnerships covering renovation content for serious DIYers and homeowners.
• House Beautiful: Major home decor and design magazine with a strong digital presence targeting design enthusiasts, overlapping with Young House Love's home decorating audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/younghouselove
• YouTubeyoutube.com/channel/UCA-Ur7VjL9_qlfwymyInvSw
• Facebookfacebook.com/YoungHouseLove
• Instagraminstagram.com/younghouselove
• Pinterestpinterest.com/younghouselove

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Young House Love