Michigan Center for Fertility & Women's Health

What Michigan Center for Fertility & Women's Health does

Michigan Center for Fertility & Women's Health (MCFWH) is a private, founder-owned fertility and reproductive endocrinology practice headquartered in Warren, Michigan, with additional clinic locations in Bloomfield Hills and Plymouth serving the greater Detroit metropolitan area. The practice delivers a comprehensive suite of assisted reproductive technology services including in vitro fertilization (IVF), intracytoplasmic sperm injection (ICSI), intrauterine insemination (IUI), frozen embryo transfer (FET), preimplantation genetic testing for monogenic disorders and aneuploidies (PGT-M and PGT-A), ovulation induction, INVOcell intravaginal culture, and assisted hatching, alongside fertility preservation (egg and sperm cryopreservation), oncofertility, gestational carrier/surrogacy coordination, donor oocyte/sperm/embryo programs, and a COLA-certified andrology laboratory. A distinguishing structural element is the in-house in Harmony wellness center, which bundles laser acupuncture, therapeutic massage, PCOS nutrition counseling, and dedicated fertility counseling into every IVF and IUI cycle as a mind-body complement to clinical treatment.

The clinical technology stack extends beyond conventional ART to include Zymot chip-based sperm selection (to reduce DNA fragmentation), SpermQT genetic expression testing, platelet-rich plasma (PRP) uterine infusion for embryo implantation support, and HyFoSy with Exem Foam as a less invasive tubal patency alternative. The practice has also developed a proprietary coital lubricant (Sensual by in Harmony Organic Lubricant) backed by a clinical pilot study at the practice. Leadership is anchored by Dr. Carole Kowalczyk, a board-certified reproductive endocrinologist recognized as a Top Doc by Hour Magazine, with Dr. Nicole Budrys (double board-certified in reproductive endocrinology and pediatric gynecology) and Dr. Ronald Strickler rounding out the physician team, supported by two physician assistants and a licensed professional counselor.

MCFWH operates a sales-led, direct-to-consumer healthcare model generating revenue primarily through professional service fees for consultations, ART cycles, surgical procedures, cryopreservation, and andrology laboratory services, with ancillary revenue from wellness add-ons. Pricing is quote-based and not publicly disclosed; the practice accepts multiple commercial insurers (not Medicaid or Medicare), offers discounts to military families and first responders, and has assembled an affordability ecosystem spanning patient financing partners (Future Family, Lending Club), grant providers (Seasons of Life, Chosen Infertility, Jewish Fertility Foundation), and pharmaceutical assistance programs (Ferring Reproductive Health, EMD Serono). Patient acquisition is driven by physician referrals, community outreach, support groups (including a monthly virtual fertility support group), a content-led brand presence through the Dr. C in the D podcast and co-hosting of the WJR Healthy Woman radio show, and targeted community engagement (Ferndale Pride, National Infertility Awareness Week). The practice serves a mix of patient segments including heterosexual couples with infertility, LGBTQ+ families, oncofertility patients, women with PCOS, and military families.

Name

Michigan Center for Fertility & Women's Health

Legal name

Michigan Center for Fertility and Women's Health

Website

https://mifertility.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Michigan Center for Fertility & Women's Health is a private fertility practice operating three clinics in Southeast Michigan that delivers IVF, IUI, ICSI, FET, donor services, fertility preservation, and andrology care, integrated with an in-house wellness center serving individuals and couples.

Ownership category

akta.pro rank

Product category

Fertility and Reproductive Medicine Services

NAICS

Ambulatory Health Care Services (621), Other Ambulatory Health Care Services (6219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAKAJAC

Reproductive Endocrinology & Infertility (IVF/Fertility)

Healthcare & Life Sciences/Specialist Medical Practice/Obstetrics & Gynecology (OB/GYN)

SECONDARYHLAFAJAD

Fertility, Reproductive Endocrinology & IVF Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Women’s & Children’s Health Providers

Keywords

• Fertility treatments
• Reproductive endocrinology
• In vitro fertilization
• Fertility preservation
• Andrology laboratory services

Headquarters

HQ city

Warren

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fertility Treatment Services: Professional medical services providing comprehensive fertility treatments including IVF, IUI, ovulation induction, fertility preservation, and surgical procedures. Revenue generated through consultation fees, procedure fees, and treatment cycles.
2. Cryopreservation Services: Egg freezing, sperm freezing, and embryo cryopreservation services. One-time procedures with storage fees for ongoing preservation.
3. Andrology Laboratory Services: COLA certified laboratory providing semen analysis, semen freezes, semen wash, and insemination preparation services.
4. Wellness Services: In Harmony wellness center providing laser acupuncture, massage, nutrition counseling, and support services as part of holistic fertility care.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Michigan Center for Fertility & Women's Health is a private fertility and women's health medical practice offering assisted reproductive technologies (IVF, ICSI, FET, IUI, ovulation induction, INVOcell), genetic testing (PGT-M, PGT-A), donor programs, fertility preservation, oncofertility, and andrology laboratory services. The practice differentiates itself through an in-house in Harmony wellness center providing laser acupuncture, therapeutic massage, PCOS nutrition counseling, and fertility counseling and support groups integrated with all IVF and IUI services. Operations span three Southeast Michigan clinic locations serving the greater Detroit metropolitan area.

Product overview

Michigan Center for Fertility & Women's Health is a single-location fertility clinic offering a comprehensive portfolio of fertility treatments centered around assisted reproductive technologies. The core offerings include IVF, IUI, ICSI, ovulation induction, frozen embryo transfer, and gestational carrier services, complemented by preimplantation genetic testing (PGT-M, PGT-A). The practice also provides donor programs (oocytes, sperm, embryos), fertility preservation (egg and sperm freezing), and andrology services. A distinguishing feature is the in-house in Harmony wellness center offering complementary mind-body services including laser acupuncture, massage, PCOS nutrition counseling, and fertility counseling/support groups. Additional specialized services include HyFoSy, PRP, SpermQT, and Zymot for sperm preparation. Educational content is delivered through the Dr. C in the D podcast and Wisdom & Wellness platform. The practice operates across three Michigan locations (Warren, Bloomfield Hills, Plymouth) and serves the greater Detroit area.

Differentiator

Problem solved

Functional benefit

Brands

• in Harmony: In-house wellness center providing mind and body care including massage, laser acupuncture, counseling, and support groups for fertility patients.
• Dr. C in the D
• Wisdom & Wellness

Products and services

• In Vitro Fertilization (IVF) IVF is the process by which eggs are removed from ovaries and mixed with sperm in a laboratory; once an embryo or embryos form, they are placed in the uterus. Includes access to the in-house in Harmony wellness center.
• Ovulation Induction Hormone medications or fertility drugs are used to stimulate inactive or under-producing ovaries to produce a mature egg and release it for fertilization.
• INVOcell The first Intravaginal Culture (IVC) system granted FDA clearance in the United States, providing a more natural, safe, effective and economical fertility treatment where fertilization occurs inside the body.
• Intrauterine Insemination (IUI) Procedure involving placing concentrated, washed sperm inside a woman's uterus to increase the number of sperm that reach the egg. Includes access to the in Harmony wellness center.
• Intracytoplasmic Sperm Injection (ICSI) Innovative procedure in which a single sperm is injected directly into an egg, used to overcome male infertility problems and maximize fertilization.
• Frozen Embryo Transfer (FET) Assisted reproductive technology procedure in which a previously frozen embryo is thawed and transferred into a prepared uterus.
• Assisted Hatching (AHA) Procedure to help an embryo release from the zona pellucida (outer protein coating) before it can implant into the uterus.
• Preimplantation Genetic Testing (PGT-M and PGT-A) Screening tests used to identify genetic conditions (PGT-M) and chromosomal abnormalities (PGT-A) through analysis of a single cell obtained from an embryo before uterine transfer.
• Gestational Carrier/Surrogacy Service using a gestational carrier who becomes pregnant through IVF using the eggs of the intended mother (or egg donor) and sperm of the intended father (or sperm donor).
• Oncofertility Program providing state-of-the-art options for reproductive-aged men and women who are about to begin treatments that may prevent them from having children.
• Fertility Preservation Includes egg freezing for women who wish to postpone pregnancy and sperm freezing for men facing medical concerns or choosing to delay parenthood.
• Polycystic Ovarian Syndrome (PCOS) Treatment Comprehensive treatment approach for PCOS including diet, exercise, medication and emotional support, addressing hormone disorders that affect fertility.
• Testicular Sperm Extraction (TESE) Surgical sperm retrieval procedure used for men who have no sperm in their ejaculate, either due to blockage or other complications.
• HyFoSy with Exem Foam Hysterosalpingo Foam Sonography procedure, an effective and less invasive alternative to other tubal patency procedures such as hysterosalpingogram or saline sonohysterogram.
• Platelet Rich Plasma (PRP) Therapy Treatment derived from a patient's own platelets injected into the uterus, rich in growth factors that can help improve embryo implantation rates for appropriate patient populations.
• SpermQT Genetic Testing Test that evaluates the DNA of the sperm and the ability to fertilize an egg based on gene expression, providing better insight when paired with semen analysis.
• Zymot Sperm Selection Newer method of sperm preparation that allows for gentle separation of sperm and helps avoid DNA fragmentation in sperm samples, with studies suggesting better quality embryos.
• Donor Oocytes (Egg Donation) Service involving donated eggs from a healthy woman that are inseminated with sperm and the resulting embryo is transferred to the recipient's uterus.
• Donor Sperm (Therapeutic Donor Insemination)

Quantifiable outcome

• 40% of women going through repeat fertility care experience some form of depression or anxiety
• +1 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor.

• Seasons of Life Fertility FoundationminorGTM or Marketing PartnerA fertility foundation that provides grants and support to help couples afford fertility treatment. MCFWH participates by referring patients to their programs.
• Chosen InfertilityminorGTM or Marketing PartnerProvides IVF and IUI grants for patients of Michigan Center for Fertility & Women's Health to help make treatment more affordable.
• Jewish Fertility FoundationminorGTM or Marketing PartnerDetroit-based organization providing financial assistance and support for Jewish couples facing infertility.
• Ferring Reproductive HealthminorGTM or Marketing PartnerPharmaceutical partner offering medication assistance programs for qualifying patients. Also provides educational resources.
• EMD SeronominorGTM or Marketing PartnerPharmaceutical partner offering fertility medication assistance programs for qualifying patients.
• Dr. James Dupree (University of Michigan)minorStrategic or Co-development PartnerBoard-certified urologist in male fertility and reproductive health, listed as a complementary partner for male infertility referrals and collaboration.
• Ferndale PrideminorGTM or Marketing PartnerLGBTQ+ community organization that MCFWH sponsors, demonstrating commitment to inclusive family building services.
• Cryos InternationalminorGTM or Marketing PartnerInternational sperm bank and egg donor agency providing donor sperm options for patients.
• Donor Egg Bank USAminorGTM or Marketing PartnerNational egg donor bank providing donor oocytes for patients needing egg donation services.
• Egg Donor Program of MichiganminorGTM or Marketing PartnerLocal Michigan egg donor program serving patients in the Southeast Michigan region.
• American Society for Reproductive Medicine (ASRM)minorStrategic or Co-development PartnerProfessional medical society providing guidelines, education, and standards for fertility treatment. MCFWH participates in ASRM activities and is aligned with their protocols.
• Society for Assisted Reproductive Technology (SART)minorStrategic or Co-development PartnerProfessional organization supporting IVF clinics and assisting with fertility treatment outcomes tracking and best practices.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HRC Fertility: Multi-physician fertility practice offering IVF, ICSI, egg/sperm freezing, and LGBTQ+ family-building services; strong overlap with MCFWH on inclusive care and ART service mix.
• Boston IVF: Multi-physician independent fertility practice with comparable full-service ART offering including IVF, donor programs, and wellness support; similar scale and clinical positioning to MCFWH.
• Pacific Fertility Center: Independent specialty fertility clinic offering IVF, ICSI, egg freezing, and donor services; comparable single-region specialty-clinic model though on the West Coast.

Regional players

• Fertility Centers of Illinois: Multi-site fertility practice serving the Midwest with comparable IVF, IUI, and reproductive endocrinology services; relevant Midwestern regional peer for MCFWH.
• Henry Ford Reproductive Medicine: Hospital-affiliated reproductive endocrinology program operating in the same Detroit-metro market as MCFWH; the most direct geographic competitor with comparable IVF and fertility services under a major health system.
• University of Michigan Center for Reproductive Medicine: Academic reproductive endocrinology program operating within driving distance of MCFWH's footprint; competes for the same Southeast Michigan fertility patient base with academic-medicine branding.

Broad incumbents

• Prelude Fertility: PE-backed fertility network building consolidated clinics across the US; competes for the same IVF patient base as MCFWH but with significantly greater capital and payer leverage.
• Shady Grove Fertility (now part of US Fertility): One of the largest US fertility networks with a comprehensive IVF and fertility preservation offering; directly comparable service mix to MCFWH but operating across multiple East Coast states under a PE-backed platform.
• Reproductive Medicine Associates (RMA Network): National fertility platform providing IVF, ICSI, PGT, and fertility preservation across many locations; overlaps MCFWH in core ART services and inclusive care positioning.
• CCRM Fertility: Large multi-site US fertility platform operating reproductive endocrinology clinics and labs; comparable in offering IVF, IUI, donor, and fertility preservation services, but at materially greater national scale than MCFWH.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/mifertility
• Instagraminstagram.com/mifertility
• LinkedInlinkedin.com/company/michigan-center-for-fertility-women-s-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Michigan Center for Fertility & Women's Health