HRC Fertility

What HRC Fertility does

HRC Fertility is a Pasadena, California-based fertility care provider founded in 1988 (originally as Huntington Reproductive Center), operating 14 clinic locations across California and Nevada. The company provides advanced reproductive technology services including in vitro fertilization (IVF), intracytoplasmic sperm injection (ICSI), egg freezing, preimplantation genetic testing (PGT), intrauterine insemination (IUI), LGBTQ+ family building, third-party parenting, surrogacy, and recurrent pregnancy loss treatment. HRC serves individual patients and couples seeking fertility care, including primary infertility patients, the LGBTQ+ community, female athletes seeking fertility preservation, oncology patients (oncofertility), and those with male factor infertility.

The clinical portfolio includes proprietary and differentiated protocols such as the Needle-Free IVF program developed by Dr. Rachel Mandelbaum, adopted by approximately 70% of patients, and advanced embryo selection technology including the Geri time-lapse incubator paired with the CHLOE AI-powered analysis tool, deployed at the Beverly Hills flagship. Safety infrastructure includes the RI Witness ART Management System for chain-of-custody protection of patient samples, and the lab is CAP-accredited. The company operates through multiple affiliated legal entities — HRC Fertility Management, LLC, Huntington Reproductive Center Medical Group, NexGenomics, LLC, and Reproductive Surgical Associates — and fields 36+ board-certified reproductive endocrinologists.

HRC runs a direct-to-consumer business model, generating revenue from professional service fees paid through packaged treatment offerings (Stork All-Inclusive, Promise Package with refund guarantee, Nest Egg Freezing, Evolution, Dream). Patients access care via phone (866-HRC-4IVF), online scheduling, or walk-ins, with financing through CapexMD and Future Family and insurance navigation support — particularly relevant under California's SB 729. Marketing spans content, free educational seminars, LGBTQ+ community events (San Francisco Pride, Human Rights Summit), professional sports partnerships (Las Vegas Aces, San Diego Mojo), and a WeChat concierge for international Asian patients. HRC has been recognized on Newsweek's America's Best Fertility Clinics in 2023 and 2026.

Name

HRC Fertility

Legal name

HRC Fertility Management, LLC

Website

http://www.havingbabies.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

HRC Fertility is a Pasadena-based fertility care provider founded in 1988, operating 14 clinics across California and Nevada. It offers IVF, egg freezing, and reproductive services to individuals, couples, and the LGBTQ+ community through direct-to-consumer treatment packages.

Ownership category

akta.pro rank

Product category

Fertility Clinic Services

NAICS

Family Planning Centers (62141)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)

akta.pro secondary industries

Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• Fertility clinic services
• Assisted reproductive technology
• In vitro fertilization
• Egg freezing services
• Fertility preservation

Headquarters

HQ city

Pasadena

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fertility Treatment Services: Core revenue from providing fertility treatments including IVF, IUI, egg freezing, and related reproductive services. Services are offered through multiple package options including Promise Package, Stork All-Inclusive Packages, Nest Egg Freezing Package, Evolution Package, and Dream Package variants.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

HRC Fertility provides assisted reproductive technology services across 14 clinic locations in California and Nevada, with core offerings including in vitro fertilization (IVF), a pioneering needle-free IVF program, intrauterine insemination (IUI), egg freezing, fertility preservation, LGBTQ+ family building, and surrogacy/third-party parenting. The company pairs clinical services with advanced embryology technologies (Geri time-lapse incubator, CHLOE AI embryo analysis) and packages care into programs such as Stork All-Inclusive, Nest Egg Freezing, and the refund-backed Promise Package.

Product overview

HRC Fertility is a comprehensive fertility care provider offering a unified suite of assisted reproductive technology services from 14 locations across California and Nevada. The core clinical portfolio centers on In Vitro Fertilization (IVF) and its variants, including a pioneering Needle-Free IVF program developed by Dr. Rachel Mandelbaum that approximately 70% of patients choose. Advanced technologies include Geri time-lapse incubators and CHLOE AI-powered embryo analysis tools at the Beverly Hills facility. Supporting services encompass egg freezing, IUI, PGT, single embryo transfer, fertility preservation, LGBTQ+ family building, third-party parenting (surrogacy, egg/sperm donation), and recurrent pregnancy loss care. The company packages services through programs like Stork All-Inclusive, Nest Egg Freezing, and Promise Package with refund guarantees. Safety is maintained via the RI Witness ART Management System for sample chain-of-custody.

Differentiator

Problem solved

Functional benefit

Products and services

• In Vitro Fertilization (IVF) Primary fertility treatment service including diagnostic testing, hormonal stimulation, egg retrieval, fertilization, and embryo transfer, performed by HRC physicians with success rates exceeding national averages. Targeted at individuals and couples facing infertility diagnoses.
• Needle-Free IVF Alternative to traditional IVF that eliminates the need for injectable fertility medications, developed by Dr. Rachel Mandelbaum. Approximately 70% of HRC patients opt for this approach. Targeted at patients who want to avoid daily hormone injections.
• Intrauterine Insemination (IUI) First-line fertility treatment involving placement of washed sperm directly into the uterus, indicated for women with cervical factor infertility and mild male infertility. Targeted at patients seeking less invasive treatment before IVF.
• Egg Freezing (Oocyte Cryopreservation) Fertility preservation service allowing individuals to preserve eggs for future family building, covering consultation, ovarian reserve testing, monitoring, retrieval, and long-term storage. Targeted at women delaying childbearing and professional athletes.
• Intracytoplasmic Sperm Injection (ICSI) Advanced IVF adjunct in which a single sperm is injected directly into an egg, used primarily for severe male factor infertility. Targeted at couples with male factor infertility challenges.
• LGBTQ+ Family Building Program Comprehensive fertility program for LGBTQ+ individuals and couples, including IUI, IVF, egg and sperm donation, surrogacy, and embryo creation. Targeted at LGBTQ+ family-building patients, served by HRC for nearly 40 years.
• Third-Party Parenting (Donor & Surrogacy Services) Programs offering egg donation, sperm donation, and surrogacy services for individuals and couples requiring donor or gestational carrier involvement. Targeted at intended parents needing third-party reproductive assistance.
• Fertility Preservation (Oncofertility) Fertility preservation services for individuals facing medical treatments that may affect reproductive function, including oncofertility consultations. Targeted at oncology patients needing time-sensitive fertility preservation before cancer treatment.
• Recurrent Pregnancy Loss Program Specialized evaluation and treatment program for patients experiencing multiple pregnancy losses, combining diagnostic workups with targeted treatment protocols. Targeted at patients with a history of recurrent miscarriages.
• Laser-Assisted Hatching Embryology technique that uses a precise laser to thin the embryo's outer shell (zona pellucida) prior to transfer to facilitate implantation. Targeted at IVF patients with prior implantation failure or frozen embryo transfers.
• FemaSeed Targeted sperm delivery fertility treatment option listed in HRC's treatment programs. Targeted at patients seeking alternatives to standard IUI or IVF for mild male factor or unexplained infertility.
• Stork All-Inclusive IVF Package Comprehensive multi-cycle IVF package bundling multiple services for predictable pricing and streamlined fertility care. Targeted at patients wanting price certainty across multiple IVF cycles.
• Nest All-Inclusive Egg Freezing Package All-inclusive egg freezing package covering consultation, ovarian reserve testing, monitoring, retrieval, and long-term storage for a single bundled price. Targeted at women pursuing elective fertility preservation.
• Promise Package (IVF Refund Program) Multi-cycle IVF treatment package that includes a refund guarantee if treatment does not result in a successful birth. Targeted at patients seeking financial risk protection for IVF.

Quantifiable outcome

• IVF success rates exceed national averages
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• San Francisco PrideminorGTM or Marketing Partner · 28 June 2026Sponsorship of 56th Annual San Francisco Pride Celebration & Parade and participation in 4th Annual Human Rights Summit. First San Francisco Pride since California's SB729 took effect, which expands infertility care insurance coverage to LGBTQ+ individuals.
• Las Vegas AcescoreGTM or Marketing Partner · 17 June 2026Partnership during World Infertility Awareness Month to raise awareness about fertility care and family building support for professional athletes. HRC Fertility provides egg freezing, IVF, and fertility evaluations to players, staff, and the public. Reflects growing support for female athletes navigating fertility preservation alongside demanding athletic careers.
• San Diego MojocoreGTM or Marketing Partner · 18 February 2026Partnership to support women athletes through healthcare education, access, and inclusion. Services include egg preservation, IVF, and intrauterine insemination. Collaboration reflects shared commitment to empowering women in sports and advancing family building options.
• Zouves Fertility CentercoreStrategic or Co-development Partner · 20 March 2025Acquisition of Zouves Fertility Center expanding HRC's presence in Silicon Valley region. New location offers comprehensive fertility services including IVF and egg freezing, with notable staff including Dr. Christo G. Zouves and Dr. Sara Vaughn. Foster City location opened as part of expansion efforts.
• USC FertilitycoreStrategic or Co-development PartnerPartnership with USC Fertility expands services offered and grows office locations to serve more customers. Combines expertise of both organizations for expanded fertility care and research.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• CCRM Fertility: One of the largest US fertility clinic networks with multiple locations and a strong research/technology orientation. Directly comparable to HRC as a multi-site IVF provider with proprietary lab protocols and physician-led operations.
• Shady Grove Fertility (US Fertility): Large US fertility clinic network now part of US Fertility, offering comprehensive IVF, IUI, and third-party reproduction services. Closely comparable to HRC in scope, services, and physician-led model.
• Reproductive Medicine Associates (RMA): Multi-site US fertility practice with strong academic affiliations and outcome-focused programs. Comparable to HRC as a regional-to-national clinic network serving similar patient segments including LGBTQ+ family building.
• Prelude Fertility (Inception Fertility): National fertility clinic platform backed by Inception Fertility; offers IVF, egg freezing, and genetic services across multiple US markets. Direct competitor in scale, multi-site model, and fertility preservation focus.
• Boston IVF: Established US fertility clinic network with locations across multiple states. Comparable to HRC in providing full-service reproductive endocrinology and IVF with strong academic and clinical research ties.

Emerging players

• Kindbody: Tech-forward, venture-backed fertility clinic and benefits platform rapidly expanding across the US. Comparable as a fertility care provider but differentiated by employer-benefit partnerships and digital-first positioning.

Regional players

• ORM Fertility: Pacific Northwest fertility clinic offering comprehensive IVF and third-party reproduction services. Comparable in clinical capabilities and patient segments, but primarily serves Oregon and the broader PNW rather than competing head-to-head in HRC's CA/NV core.
• Pacific Fertility Center: San Francisco Bay Area fertility clinic offering IVF, egg freezing, and LGBTQ+ family building. Comparable service mix and patient segments to HRC's Northern California clinics, though smaller in scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hrcfertility
• Facebookfacebook.com/HRCFertilitycommunity
• LinkedInlinkedin.com/company/hrc-fertility

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HRC Fertility