Petplan Pet Insurance (North America)

Name

Petplan Pet Insurance (North America)

Legal name

Fetch Insurance Services, LLC

Website

https://gopetplan.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Pet Insurance

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Direct Property and Casualty Insurance Carriers (524126)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Pet Insurance (FSAJAKAG)

akta.pro secondary industry

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Pet insurance
• Veterinary reimbursement
• Accident illness coverage
• Wellness add-on coverage
• Dog cat insurance

Headquarters

HQ city

Newtown Square

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Pet Insurance Premiums: Monthly subscription premiums from pet insurance policies covering accident and illness, with optional wellness add-on. Policies are underwritten by AXIS Insurance Company in the US and AXIS Reinsurance Company in Canada.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Petplan Pet Insurance (North America), operating as Fetch Pet Insurance, provides accident and illness insurance for dogs and cats, offering up to 90% reimbursement on veterinary bills. The core policy can be supplemented with the optional Fetch Wellness add-on for routine and preventive care. Beyond insurance, the company delivers an integrated ecosystem of member benefits including Fetch Pet Rx (online pharmacy), Fetch Online Vet (24/7 telehealth powered by Vetster), and Fetch Deals (member discounts), all managed through a mobile-first claims app. Policies are underwritten by AXIS Insurance Company in the US and AXIS Reinsurance Company in Canada.

Product overview

Fetch Pet Insurance is a pet insurance provider offering a comprehensive product portfolio centered on its core Accident & Illness Insurance for dogs and cats. The platform operates on a modular architecture where pet owners can purchase the core policy and optionally add Fetch Wellness for routine care coverage. Beyond insurance, Fetch provides an ecosystem of integrated member perks including Fetch Pet Rx (online pharmacy), Fetch Online Vet (telehealth powered by Vetster), and Fetch Deals (discount program). The company underwrites policies through AXIS Insurance Company and administers them through Fetch Insurance Services, LLC, serving pet owners in the United States and Canada.

Differentiator

Problem solved

Functional benefit

Brands

• Fetch Wellness: A wellness add-on coverage for routine and preventive care including annual exams, vaccinations, and dental cleanings.
• Fetch Pet Rx
• Fetch Online Vet
• Fetch Deals
• Fetch Health Perks

Products and services

• Fetch Accident & Illness Insurance Core pet insurance policy covering unexpected injuries and illnesses for dogs and cats, providing up to 90% reimbursement on vet bills. Covers accidents, illnesses, diagnostic tests, surgeries, and treatments including cancer, dental disease, and breed-specific hereditary conditions. Available to pet owners in the United States and Canada, underwritten by AXIS Insurance Company.
• Fetch Dog Insurance Insurance coverage tailored for dogs, including hereditary condition coverage and dental coverage for every tooth plus gums. Covers all dog breeds with up to 90% reimbursement on vet bills.
• Fetch Cat Insurance Insurance coverage for cats providing up to 90% reimbursement on emergency veterinary visits, which cost $1,217 on average based on Fetch claims data. Covers accidents, illnesses, hereditary conditions, and dental disease.
• Fetch Wellness Add-on coverage for routine and preventive care including annual exams, vaccinations, and dental cleanings. Supplements the core accident and illness policy for pet owners seeking wellness protection.
• Fetch Online Vet 24/7 access to licensed veterinarians via phone, computer, or tablet. Powered by Vetster, providing up to $1,000 per year in online vet visits at $0 copay and $0 deductible. Available to Fetch members.
• Fetch Pet Rx Online pharmacy offering 100% reimbursement on hundreds of qualifying pet medications. Orders are fulfilled by Allivet, a fully licensed pharmacy licensed to sell pet prescription medication in all U.S. states.

Quantifiable outcome

• Up to 90% reimbursement on vet bills
• +5 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

19 partnerships are on record, tiered core, strategic and minor.

• VetstercoreTechnology or IntegrationOnline veterinary telehealth partner powering Fetch Online Vet - provides 24/7 access to licensed veterinarians via video call, text, or chat integrated into the member experience. Members get $1,000/year for online vet visits at $0 copay and $0 deductible.
• AllivetcoreTechnology or IntegrationLicensed pharmacy partner fulfilling pet prescription medications for Fetch Pet Rx. Allivet is a fully licensed pharmacy licensed to sell pet prescription medication in all states. Members get 100% reimbursement on hundreds of qualifying pet meds.
• AXIS Insurance CompanycoreOthersInsurance underwriter for Fetch pet insurance policies in the US (Illinois Corporation). Policies administered by Fetch Insurance Services, LLC.
• AXIS Reinsurance Company (Canadian Branch)coreOthersInsurance underwriter for Fetch pet insurance policies in Canada.
• The Humane Society of Tampa BaystrategicGTM or Marketing PartnerShelter partner citing Fetch as #1 pet insurance provider for shelter and rescue pets. CEO Sherry Silk endorses Fetch.
• The Hawaiian Humane SocietystrategicGTM or Marketing PartnerShelter partner; CEO Anna Neubauer endorses Fetch as #1 pet insurance for shelter pets.
• The Arizona Humane SocietystrategicGTM or Marketing PartnerShelter partner; CEO Dr. Steven Hansen endorses Fetch as #1 pet insurance for shelter pets.
• The Brandywine Valley SPCAstrategicGTM or Marketing PartnerShelter partner; CEO Adam Lamb endorses Fetch as #1 pet insurance for shelter pets.
• The Ontario SPCA & Humane SocietystrategicGTM or Marketing PartnerShelter partner; Senior Director Alison Cross endorses Fetch as #1 pet insurance for shelter pets.
• Project Street VetminorStrategic or Co-development PartnerCharitable initiative partnership supporting veterinary care for homeless pets.
• Fetch Pet GalaminorStrategic or Co-development PartnerAnnual fundraising event for pet welfare causes.
• Collars for CauseminorStrategic or Co-development PartnerCharitable partnership generating donations for shelter animals.
• Forbes AdvisorminorGTM or Marketing PartnerMarketing partnership; Forbes Advisor named Fetch as most complete pet insurance.
• NewsweekminorGTM or Marketing PartnerMarketing partnership; Newsweek named Fetch #1 Pet Insurance Readers' Choice 2026.
• MarketWatchminorGTM or Marketing PartnerMedia partnership; MarketWatch recognizes Fetch as top-rated pet insurance.
• Consumers AdvocateminorGTM or Marketing PartnerMarketing partnership; Consumers Advocate named Fetch most comprehensive pet insurance.
• Consumer RatingminorGTM or Marketing PartnerMarketing partnership; Consumer Rating named Fetch best pet insurance.
• The DodominorGTM or Marketing PartnerMedia partnership; The Dodo recognizes Fetch as unmatched pet insurance.
• RoverminorGTM or Marketing PartnerPet services marketing partnership.

Scale indicators8 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• Trupanion: Direct pet insurance competitor serving US and Canada with comprehensive accident & illness coverage, publicly listed vertical integrator operating its own veterinary software platform. Comparable on product, customer (pet owners), and geography.
• Lemonade Pet Insurance: Tech-forward BCorp insurance carrier offering pet insurance as part of a broader multi-line platform (renters, homeowners, life, pet). Directly comparable on pet insurance product and digital-first GTM; differs in multi-line scope.
• Spot Pet Insurance: DTC pet insurance provider offering accident, illness and preventive care coverage across the US and Canada. Comparable on product portfolio, customer segment, and digital distribution.
• Embrace Pet Insurance: Direct-to-consumer pet insurance provider offering accident, illness and optional wellness coverage for dogs and cats in the US. Comparable on product portfolio, distribution (DTC), and target customer.
• Pets Best Pet Insurance: Direct pet insurance competitor offering accident, illness and wellness plans, acquired by Synchrony Financial. Comparable on product mix, customer base, and US distribution channels.
• Healthy Paws Pet Insurance: US pet insurance provider focused on accident and illness coverage with unlimited lifetime benefits. Comparable on product (comprehensive accident & illness), target customer (pet owners), and US-only focus.
• ASPCA Pet Health Insurance: Pet insurance plans underwritten by United States Fire Insurance Company and distributed through ASPCA brand partnerships. Comparable on product offering (accident/illness/wellness) and US pet-owner customer base.

Broad incumbents

• Progressive Pet Insurance: Major auto/home incumbent bundling pet insurance as an add-on to core insurance products. Comparable as competitor in NA pet insurance; differs in distribution and brand association with auto/home.
• Nationwide Pet Insurance: One of the largest US insurers offering pet insurance as part of a broader P&C and financial services portfolio. Comparable on pet insurance product; differs as a broad incumbent with legacy distribution and multi-line scale.
• MetLife Pet Insurance: Major incumbent insurer offering pet insurance as part of broader employee benefits and consumer insurance portfolio. Comparable on pet product; differs as broad incumbent with worksite distribution strength.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCFkeRanwpA52gcNGTsR53Zw
• Facebookfacebook.com/petplan
• LinkedInlinkedin.com/company/petplan-pet-insurance-usa-
• Instagraminstagram.com/fetchpetinsurance
• Pinterestpinterest.com/FetchPetInsurance
• Xx.com/petplan

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petplan Pet Insurance (North America)