What Allivet does

Allivet is an online pet pharmacy founded in 1992 and headquartered in Hialeah, Florida, operating as a wholly owned subsidiary of Tractor Supply Company (NASDAQ:TSCO) following an all-cash acquisition that closed in fiscal Q1 2025. The company sells prescription medications, preventive treatments (flea/tick, heartworm), arthritis supplements, and acute-care products for companion animals, with a service scope that extends beyond traditional dogs and cats to birds, reptiles, fish, and small mammals. Fulfillment is conducted through Allivet's own e-commerce platform, with prescription verification handled digitally.

The business operates a direct-to-consumer go-to-market model and is now branded as "Allivet by Tractor Supply," giving it access to Tractor Supply's 37 million Neighbor's Club loyalty members and channel integration with Petsense by Tractor Supply retail stores. In March 2026, Allivet and Petsense jointly established the National Pet Expert Advisory Council, a body of veterinarians and pet wellness experts that provides content authority and operational guidance across species. Customer targeting is horizontal, focused on pet owners seeking affordable prescription fulfillment and chronic-condition management (e.g., arthritis, anxiety) rather than enterprise veterinary accounts.

Standalone financials are not disclosed; Allivet's revenue is consolidated within Tractor Supply's $15.52 billion FY2025 net sales. The company employs 51-100 people, reflecting a relatively lean digital pharmacy operation whose scale is leveraged through the parent company's retail footprint and loyalty database. No AI/ML capabilities, proprietary technology platforms, or unique pricing structures are documented in available sources.

Name

Allivet

Legal name

Allivet

Website

https://allivet.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

51–100 employees

Short description

Allivet is an online pet pharmacy (founded 1992, Hialeah, FL) selling prescription medications and wellness products for dogs, cats, birds, reptiles, fish, and small mammals. It operates as a wholly owned subsidiary of Tractor Supply Company, serving pet owners through its e-commerce platform and the parent's 37 million Neighbor's Club members.

Ownership category

akta.pro rank

Product category

Online Pet Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Pet and Pet Supplies Retailers (459910)

SIC

Pharmaceutical Preparations (2834), Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF)

akta.pro secondary industries

Pet Pharmacy Retail (Prescription) (CRALAHAD), Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

Keywords

• Online pet pharmacy
• Veterinary prescription medications
• Pet wellness products
• Farm and ranch supplies
• Companion animal pharmacy

Headquarters

HQ city

Hialeah

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Online Pet Pharmacy Sales: Allivet generates revenue through the sale of pet medications, prescriptions, and wellness products via its online pharmacy platform. As an e-commerce operation, it likely combines one-time prescription purchases with potential recurring medication refills for pet owners.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Allivet operates an online pet pharmacy that dispenses prescription medications, preventive treatments (flea/tick, heartworm), arthritis and anxiety supplements, and general wellness products for companion animals. The platform serves pet owners nationwide via e-commerce and home delivery, with breadth beyond dogs and cats to include birds, reptiles, fish, and small mammals.

Product overview

Allivet operates as an online pet pharmacy platform offering prescription medications and pet health products for companion animals. As a wholly owned subsidiary of Tractor Supply Company, Allivet works in conjunction with Petsense by Tractor Supply (a retail pet store sub-brand) to deliver total pet wellness through both retail and digital pharmacy channels. The company expanded its focus beyond traditional dogs and cats to serve birds, reptiles, fish, and small mammals. The March 2026 formation of the National Pet Expert Advisory Council, shared with Petsense, establishes a unified standard for pet wellness guidance across the combined retail and digital pharmacy network.

Differentiator

Problem solved

Functional benefit

Products and services

• Allivet Online Pet Pharmacy Allivet's core offering: an online pharmacy platform serving U.S. pet owners with prescription medications, flea/tick and heartworm preventives, arthritis and anxiety treatments, and wellness supplements for dogs, cats, birds, reptiles, fish, and small mammals, with home delivery.
• National Pet Expert Advisory Council A veterinarian-led advisory service co-developed with Petsense by Tractor Supply that provides pet wellness expertise and guidance to Allivet customers across multiple species, supplementing the online pharmacy's product offering.

Quantifiable outcome

• Pet owners gain access to comprehensive pet wellness spanning retail and digital pharmacy channels

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tractor Supply CompanycoreOthers · 4 March 2026Allivet is a wholly owned subsidiary of Tractor Supply Company, acquired in 2025. The acquisition strengthens Tractor Supply's companion animal and pharmacy offerings. Allivet collaborates with Petsense by Tractor Supply, another wholly owned subsidiary, particularly in the formation of the Pet Expert Advisory Council.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• PetSmart: PetSmart, owner of Banfield Pet Hospital, operates prescription fulfillment and pharmacy services tied to its vet and retail footprint. It overlaps with Allivet's prescription pharmacy model and competes for pet-owner prescription and wellness spend.
• Amazon Pharmacy: Amazon Pharmacy and Amazon's broader pet category compete with Allivet in online prescription and OTC pet wellness. Amazon's logistics, Prime fulfillment, and expanding vet telehealth put pricing pressure on stand-alone online pet pharmacies.
• Petco: Petco is a national pet retail chain that operates in-store pharmacies and services, plus a growing online pharmacy and vet telehealth offering. Comparable to Allivet since it sells prescription pet medications and competes for the same pet-owner wallet.
• Covetrus: Covetrus is a large veterinary distribution and practice solutions provider that also operates pharmacy and prescription management services. It is comparable to Allivet as a veterinary-facing pharmacy operator, though its primary customers are clinics rather than pet owners.
• Walmart Pet Pharmacy: Walmart operates a pet pharmacy inside its much larger retail and pharmacy footprint, offering prescription pet medications at competitive price points. While broader than Allivet, it competes on prescription fulfillment and OTC pet health items at scale.

Direct peers

• PetCareRx: PetCareRx is an online retailer of pet medications, vet diets, and wellness products, operating a pharmacy and OTC retail model similar to Allivet. Both serve price-conscious pet owners seeking prescription refills and supplies online without a vet visit.
• Chewy: Chewy operates Chewy Pharmacy, a direct-to-consumer online pet pharmacy offering prescription medications, OTC wellness products, and autoship refills. It is the most direct competitor to Allivet in online pet prescription fulfillment, with a scaled customer base and growing veterinary services offerings.
• PetMed Express (1-800-PetMeds): PetMed Express is one of the original online pet pharmacies, selling prescription and non-prescription medications, flea/tick preventives, and supplements direct to pet owners. It competes head-to-head with Allivet on catalog depth, pricing, and direct-to-consumer prescription fulfillment.
• VetSource: VetSource is a veterinary pharmacy and home delivery platform that partners with veterinary practices to fulfill prescriptions. It is comparable to Allivet as a digital pet pharmacy, though its primary go-to-market is vet-channel rather than direct-to-consumer.

Emerging players

• PetIQ (VetIQ Petcare): PetIQ operates VetIQ wellness products and wellness centers inside retail partners, with an emerging prescription and OTC pet pharmacy capability. It is comparable to Allivet in the OTC pet wellness category and is a potential emerging threat in prescription fulfillment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Allivet
• Facebookfacebook.com/MyAllivet
• LinkedInlinkedin.com/company/allivet

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allivet