What Zuo Modern does

Zuo Modern is a wholesale manufacturer and distributor of modern and contemporary furniture founded in 2004 and headquartered in Oakland, California. The company designs and produces indoor furniture (981+ SKUs across bar, bedroom, dining, gaming, living, and office categories), outdoor furniture, lighting, and decorative accessories, using contemporary materials including faux leather, velvet, shearling-style fabric, chenille, textured weave, faux linen, genuine leather, metal, wood, and composite finishes. Zuo positions itself at the intersection of residential and contract-grade commercial applications, with a dedicated Hospitality Collection serving hotels, resorts, restaurants, bars, stadiums, multifamily housing, student housing, vacation rentals, retail spaces, and real estate staging.

The company operates exclusively through a B2B wholesale model, distributing products via an authorized dealer network, permanent physical showrooms, industry trade shows, and an e-commerce portal (zuomod.com) for registered dealers. Pricing is quote-based and not publicly disclosed; customers must apply for dealer accounts to transact. Revenue is generated through one-time wholesale purchases with no subscription or recurring component. Marketing channels include the company website, trade show participation, showroom experiences, email newsletters, and a content blog.

Zuo's go-to-market targets two primary verticals—hospitality/commercial buyers and residential consumers reached through dealers—with secondary segments in commercial office and real estate staging. The company employs 101-250 people and is led by CEO Luis Ruesga. No parent company, institutional investors, funding rounds, or M&A activity are disclosed in available data, and the business operates as an independent private entity serving primarily the North American market with claimed global distribution reach.

Name

Zuo Modern

Legal name

Zuo Modern

Website

https://zuomod.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Zuo Modern is a wholesale manufacturer and distributor of modern indoor, outdoor, lighting, and décor furniture, serving dealers, interior designers, and hospitality buyers across North America through an authorized dealer network and showrooms.

Ownership category

akta.pro rank

Product category

Wholesale Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712)

SIC

Household Furniture (2510)

akta.pro primary industry

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

akta.pro secondary industries

Drawer, Cabinet & Pantry Organization Retail (Dividers, Inserts, Lazy Susans) (CRAIAJAD), Bed Frames, Foundations & Headboards Retail (CRAIABAE)

Keywords

• Wholesale furniture
• Modern furniture
• Contract furniture
• Hospitality furniture
• Outdoor furniture

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Furniture Sales: Zuo Modern generates revenue through wholesale B2B sales of modern and contemporary furniture to dealers, interior designers, and commercial hospitality buyers. Products are sold as one-time purchases with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Zuo Modern is a wholesale manufacturer and distributor of modern indoor, outdoor, lighting, and décor furniture products. The company designs and produces its own catalog of seating, tables, beds, lighting fixtures, and accessories, including a dedicated Hospitality Collection for commercial-grade projects, and sells them to authorized dealers, interior designers, and commercial/hospitality buyers through a B2B dealer network.

Product overview

Zuo Modern is a wholesale furniture company offering modern and contemporary indoor and outdoor furniture. Their product portfolio includes the core Indoor Furniture collection (with subcategories for Bar, Bedroom, Dining, Gaming, Living, and Office spaces), Lighting, Outdoor Furniture, and Décor. All products feature modern materials and finishes including luxe linen-like fabrics, rich faux leathers, brilliant metals, and elegant wood finishes. The company emphasizes contract-grade solutions suitable for both residential and commercial/hospitality spaces through their dedicated Hospitality Collection, which serves hotels, resorts, restaurants, bars, stadiums, student housing, and vacation rentals.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Furniture Modern indoor furniture including seating, tables, beds, and related pieces using contemporary materials such as faux leather, velvet, shearling-style fabric, chenille, textured weave, faux linen, and genuine leather, combined with metal, wood, and composite finishes. Sold wholesale to authorized dealers, interior designers, and commercial/hospitality buyers for use in residential and commercial interiors.
• Outdoor Furniture Modern outdoor furniture designed to extend the brand's contemporary aesthetic to exterior, patio, and hospitality outdoor environments. Sold wholesale to authorized dealers, interior designers, and commercial/hospitality buyers.
• Lighting Modern lighting fixtures designed to complement the company's indoor and outdoor furniture collections, sold wholesale to authorized dealers, interior designers, and commercial/hospitality buyers.
• Décor Modern décor accessories that complete indoor and outdoor settings, sold wholesale to authorized dealers, interior designers, and commercial/hospitality buyers.
• Hospitality Collection A contract-grade furniture, lighting, and décor line designed for hotels, restaurants, and commercial projects, combining modern design with contract-grade durability. Sold wholesale to authorized dealers, interior designers, and commercial/hospitality buyers.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Eurway: Eurway is a wholesale modern and contemporary furniture supplier distributed through dealers. Overlaps with Zuo in mid-tier modern aesthetic, indoor/outdoor mix, and B2B dealer go-to-market.
• Coaster Furniture: Coaster is a large-scale wholesale furniture importer and distributor with a broad modern and contemporary catalog serving dealers nationwide. Comparable on volume, breadth, and B2B wholesale dealer model.
• Armen Living: Armen Living is a contemporary furniture wholesaler offering indoor and outdoor pieces with an emphasis on modern styles and contract-grade durability. Comparable in product mix, channel structure, and target hospitality/commercial buyers.
• Sunpan: Sunpan is a B2B wholesale furniture manufacturer of modern indoor and outdoor furniture distributed through a dealer network across North America. Closest direct analog to Zuo in product scope, materials, and channel model.
• Global Views: Global Views is a wholesale home décor and furniture company with a strong designer/trade channel, offering modern accent furniture, lighting, and accessories. Comparable in trade-channel positioning and in complementary décor/lighting categories Zuo also serves.
• Nuevo Living: Nuevo is a B2B wholesale source of modern and mid-century furniture for residential and hospitality buyers, distributed through dealers in North America. Comparable in materials, modern aesthetic, and dual residential/contract focus.
• Modway: Modway is a wholesale modern furniture supplier with a large SKU catalog spanning living, dining, bedroom, outdoor, and office furniture, sold through dealers and online. Highly comparable on breadth of modern offerings and B2B/wholesale positioning.

Broad incumbents

• Restoration Hardware (RH): RH is a large, premium home furnishings brand with showrooms, galleries, and a contract/hospitality business (RH Contract). Comparable in modern/contemporary positioning and hospitality reach, but at a much higher price tier and direct-to-consumer model.
• West Elm (Williams-Sonoma Inc.): West Elm is a national modern furniture retailer with a contract/hospitality program (West Elm Workspace, hospitality trade program). Comparable in modern design language and B2B/hospitality extension, though it operates primarily DTC.

Emerging players

• Article: Article is a DTC modern furniture brand eliminating the dealer middleman with mid-priced, design-forward pieces. Relevant as a competitive threat to Zuo's dealer model and as a reference point for direct-channel modern furniture economics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/zuomodern

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zuo Modern