Poppy Bank Epicenter

What Poppy Bank Epicenter does

Poppy Bank Epicenter is a 130,000 square foot recreation and entertainment complex located in Santa Rosa, California, operating as North Bay's largest all-in-one destination for sports, fitness, and entertainment. The company consolidates more than a dozen attractions under one roof, including a 100+ game arcade, two-story Delta Strike laser tag, Omni Virtual Reality arena, XD Dark Ride 7D interactive theater, ValoArena mixed-reality arena, Sky Zone trampoline park, Locked escape rooms, Ballistics play structures, 16-lane Chuck's Bowling, three-field Sports City indoor soccer arena, and the largest Anytime Fitness club in California. The facility also houses Victory House, a full-service sports bar and restaurant with 24 taps, and Freeze & Fuel, an ice cream and coffee counter. Poppy Bank holds only naming rights to the facility; the operating entity is Sports Equity Partners LLC, owned by nine local families and governed by a Board of Managers.

The company generates revenue through eight distinct streams: attraction admissions and game card reloads (pay-per-play), food and beverage sales (Victory House, Freeze & Fuel), Sky Zone monthly subscriptions ($19.99-$59.99/month), birthday party packages ($375-$745), corporate event and team-building bookings (capacity up to 1,500 guests), Epic Play Pass bundles ($26-$62), play structure daily admissions, and on-site advertising and sponsorships. Technology infrastructure centers on a proprietary Mobile Wallet and Game Card system using RFID and magnetic-strip cards to store Chips and Tickets, with electronic reloading and real-time balance tracking. The go-to-market motion is direct-to-consumer walk-in traffic complemented by online booking for parties, corporate events, and fundraising programs that share 50% of proceeds with participating non-profits. Recurring programming (karaoke, bingo, trivia, Industry Night, Camp Epic summer camps) drives habitual visits and repeat engagement.

Poppy Bank Epicenter serves Sonoma County families with children, youth ages 4-18, local businesses for corporate events, hospitality workers via Industry Night promotions, non-profits through fundraising partnerships, fitness enthusiasts via the co-located Anytime Fitness, bowling enthusiasts, and school-age camp participants. No external institutional investment has been disclosed; growth has been organic, funded by operating cash flow, with the company reinvesting in attraction refresh cycles, new product launches (Freeze & Fuel, Finding Bigfoot escape room), and minor format expansions (paint nights via A Sip Of Color partnership) rather than geographic or M&A activity.

Name

Poppy Bank Epicenter

Legal name

Sports Equity Partners LLC

Website

https://visitepicenter.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Poppy Bank Epicenter is a 130,000 sq ft recreation and entertainment complex in Santa Rosa, CA, owned by nine local families and operating arcades, trampolines, VR, bowling, indoor soccer, dining, and fitness under one roof. It serves Sonoma County families, youth, local businesses, and community organizations through pay-per-play attractions, subscriptions, events, and fundraisers.

Ownership category

akta.pro rank

Product category

Family Entertainment Center

NAICS

Amusement Arcades (713120), Amusement Parks and Arcades (7131), Amusement, Gambling, and Recreation Industries (713), Drinking Places (Alcoholic Beverages) (7224)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industries

Amusement/Redemption Arcade Machines (Ticket & Prize) (MPAEAJAD), Sports Bars (CRANACAC)

Keywords

• Family entertainment center
• Indoor recreation venue
• Arcade and laser tag
• Trampoline park
• Birthday party hosting

Headquarters

HQ city

Santa Rosa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Attraction Admissions and Play Fees: Revenue from charging for access to attractions including arcade games (via game card chips), Sky Zone trampolines, laser tag, virtual reality, XD Dark Ride, bowling lanes, escape rooms, and play structures. Game cards are purchased with preset chip amounts that provide gameplay credits.
2. Food and Beverage (Victory House Restaurant): Full-service sports bar and restaurant on-site serving food and beverages including 24-tap beer selection. Revenue from dine-in, take-out, and event catering.
3. Sky Zone Memberships: Monthly recurring subscriptions for trampoline park access with tiered pricing based on number of members (Single, Double, Triple, Family). Includes unlimited jump time weekdays and two-hour sessions on weekends.
4. Birthday Party Packages: All-inclusive party packages for youth birthdays including attractions, food, drinks, and party space. Packages range from Sky Zone, Arcade, and Bowling themes with per-person and flat-rate pricing.
5. Corporate Event Hosting: Venue rental and event coordination for company parties, team-building events, and corporate gatherings. Revenue from facility rental, attraction packages, food and beverage minimums, and optional add-ons.
6. Epic Play Passes: Bundled attraction packages offering discounted combined access to multiple attractions (arcade chips, Sky Zone, laser tag, VR, XD Dark Ride) with one-year validity on attraction credits.
7. Play Structure Access: Daily admission fees for toddler and mega play structures for children ages 10 and under.
8. Advertising and Sponsorship: Ad board advertising in Sports City arena and internal content screen advertising throughout the facility on up to 20 screens.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Poppy Bank Epicenter is a 130,000 square foot indoor family entertainment complex that sells admission and gameplay access to a curated mix of attractions including a 100+ game arcade, laser tag, virtual reality, XD Dark Ride, trampoline park, bowling, escape rooms, play structures, indoor soccer fields, an Anytime Fitness gym, a sports bar restaurant, and an ice cream counter. Revenue is generated from per-play game cards, attraction admissions, monthly memberships, birthday and corporate event packages, food and beverage, and community fundraising programs.

Product overview

Poppy Bank Epicenter is a 130,000 square foot all-in-one destination for sports, fitness, and entertainment in Santa Rosa, CA. The venue operates as a platform of interconnected attractions including Game-On Arcade (100+ arcade games), Delta Strike Laser Tag, Omni Virtual Reality Arena, XD Dark Ride, Sky Zone Trampoline Park, Chuck's Bowling (16 lanes), Victory House Restaurant & Sports Bar, and Anytime Fitness health club. Additional offerings include ValoArena Mixed Reality, Locked Escape Rooms, Ballistics Play Structures, Sports City indoor soccer, and Freeze & Fuel dining. The venue offers digital services including Mobile Wallet/Game Cards for cashless gameplay, Epic Play Pass bundled attraction packages, and Sky Zone monthly memberships. Event services encompass birthday parties (Sky Zone, Arcade, Bowling packages), company events and team building, customizable event spaces (25 to 1,500 guests), fundraising programs, and summer Camp Epic for children ages 4-12. The facility is locally owned by nine families and serves as North Bay's largest entertainment complex.

Differentiator

Problem solved

Functional benefit

Brands

• Victory House: Sports bar and restaurant located within Poppy Bank Epicenter featuring full bar with 24 taps and massive video screens.
• Game-On Arcade
• Sky Zone
• Sports City
• Chuck's Bowling
• Anytime Fitness

Products and services

• Game-On Arcade North Bay destination arcade featuring over 100 arcade games, a prize redemption system, and connected attractions including Delta Strike Laser Tag, Omni Virtual Reality, and XD Dark Ride, sold to families, youth, and walk-in visitors.
• Delta Strike Advanced Laser Tag Advanced two-story laser tag arena with urban combat gameplay and multiple game modes (Graffiti, Gladiators, Agents, Sharpshooter, Territories, Zombie) including arena-incorporated hidden turrets, sold to families, youth groups, and corporate events.
• Omni Virtual Reality Arena Four-person virtual reality experience using Omni motion platforms that allow players to walk and run inside virtual environments, with multiplayer and co-operative titles such as Dead Zone Zombies and Blackbeard Trials of Skull Island.
• XD Dark Ride Interactive Theater Seven-dimensional interactive theater with full motion seats, synchronized wind, immersive surround sound, 3D graphics, and laser blasters used to battle on-screen enemies for high scores.
• ValoArena Mixed Reality World's first multiplayer mixed-reality arena using the body as controller with no headsets required, featuring free-roam games such as Groundfall, Operation: Money Grab, Photobomb, and Toywatch Island.
• Sky Zone Trampoline Park Trampoline park featuring Stunt Bag Arena, Slam Dunk Zone, Dodgeball Arena, Balance Beam Foam Pit, and Open Jump Arena with a centralized viewing platform, sold by daily jump and monthly membership to families and youth.
• Chuck's Bowling Bar & Lounge 16-lane bowling alley including 4 private Chuck's Garage lanes, pool tables, LED lighting, a 60-foot video wall, lane-side food and beverage service, and full bar, sold to leagues, casual bowlers, and private event groups.
• Locked Escape Rooms Themed interactive escape room experiences including Finding Bigfoot (difficulty 6.5/10, 2-8 players) and Charlie's Candy Shop (difficulty 8/10, three interactive rooms), each 60 minutes in duration.
• Ballistics Play Structures Indoor play areas including a toddler area for ages 4 and under and a two-story Mega Play Structure for ages 4-10 with climbing tubes, obstacles, and slides, sold as daily admission to families.
• Victory House Sports Bar & Restaurant Full-service sports bar and restaurant within the facility featuring 24 taps, massive video screens, full audio, and catering options, serving dine-in guests, take-out, and event catering.
• Epic Play Passes Bundled attraction packages combining arcade game cards with attraction credits, including Epic Air Pass ($26), Epic Game Pass ($44), Epic Day Pass ($50), and Epic Ultimate Pass ($62), with credits valid for one year from purchase.

Quantifiable outcome

• 50% of proceeds donated to participating fundraising organizations
• +2 more outcomes

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor and core.

• A Sip Of Color LLCminorStrategic or Co-development Partner · 15 June 2026Art and craft event company partnering with Epicenter to host paint nights at Victory House Trophy Room. Provides all supplies and instruction for acrylic painting events on stretched canvases. Ticket cost $39 per participant.
• Anytime FitnesscoreStrategic or Co-development PartnerAnytime Fitness co-located health club within Epicenter facility. Claims to be the largest Anytime Fitness club in California with two stories of equipment, free group exercise classes, performance improvement center, and 24/7 access. Members get global access to 3,000+ gyms worldwide. Brings fitness-oriented customer base to facility and provides additional revenue stream from gym operations.
• Dr. Christopher Dumbadse, D.C.minorStrategic or Co-development PartnerSports chiropractic provider offering services at Anytime Fitness within Epicenter. Provides chiropractic care, exercise and rehabilitation services, athletic taping, and treatment. Creates integrated wellness offering for fitness members.
• Sports CitycoreStrategic or Co-development PartnerIndoor soccer arena operation within Epicenter facility featuring three world-class turf fields. Offers youth and adult leagues, camps, and classes. Fields available for hourly rental when not scheduled for programs. Provides sports programming that complements entertainment attractions.
• Victory House RestaurantcoreStrategic or Co-development PartnerFull-service sports bar and restaurant operating within Epicenter with 24-tap beer selection and massive video screens. Provides food and beverage service for all Epicenter events, birthday parties, and catering. Features full bar, sports viewing, and private event spaces including Trophy Room.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sky Zone (franchise brand): National trampoline park franchise whose brand is housed inside Epicenter. Comparable as a stand-alone operator offering the same active-attraction, membership, and birthday-party model that Epicenter bundles with broader amenities.

Direct peers

• Scene75 Entertainment: Large-format indoor entertainment center combining arcade, go-karts, laser tag, mini golf, and event spaces. Comparable scale and multi-attraction model to Epicenter, including corporate and group event capabilities.
• Dave & Buster's: National eatertainment chain combining a large arcade, sports bar/restaurant, and attraction games under one roof. Directly comparable to Epicenter's arcade + Victory House sports bar combination, with overlap in family, birthday, and corporate event use cases.
• Main Event Entertainment: Eatertainment FEC operator offering bowling, laser tag, arcade, billiards, and full-service F&B. Closest national analogue to Epicenter's all-in-one model including bowling, arcade, and restaurant.
• Round One Entertainment: Japan-based FEC operator with bowling, arcade, karaoke, and sports bar concepts. Highly comparable product mix to Epicenter, particularly the karaoke, arcade, bowling, and entertainment bar overlap.
• Andretti Indoor Karting & Games: Multi-attraction FEC combining karting, laser tag, arcade, bowling, VR, and full-service restaurant. Closely comparable all-in-one entertainment complex concept and event-hosting model.
• Urban Air Adventure Park: Franchised indoor adventure park chain featuring trampolines, climbing, VR, and party hosting. Directly comparable to the Sky Zone / active-attraction portion of Epicenter with similar family and birthday-party targeting.
• Bowlero: Largest bowling-centric entertainment operator in the US with upscale dining, arcades, and event hosting. Comparable to Chuck's Bowling + Victory House portion of Epicenter, especially around leagues, parties, and corporate events.
• Stars and Strikes: Multi-attraction FEC with bowling, laser tag, arcade, bumper cars, and sports bar. Highly comparable concept and event-hosting model to Epicenter.

Broad incumbents

• Chuck E. Cheese: National family entertainment chain focused on younger children with arcade games, rides, and pizza. Overlaps Epicenter on birthday parties and arcade gameplay for kids, though narrower in attraction mix and adult appeal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/VisitEpicenter
• LinkedInlinkedin.com/company/epicenter-sports-and-entertainment

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poppy Bank Epicenter