Dr. Buzby's Toegrips for Dogs

What Dr. Buzby's Toegrips for Dogs does

Dr. Buzby's ToeGrips for Dogs, operating as Dr. Buzby's Innovations, LLC and headquartered in Beaufort, South Carolina, develops and sells veterinarian-formulated mobility and wellness products targeted at senior and special-needs dogs. The company's flagship product, ToeGrips®, consists of custom-engineered natural rubber rings that slide onto a dog's toenails to restore the animal's natural traction mechanism on hardwood, tile, and other smooth surfaces. The technology is differentiated by working with canine anatomy (using nails to grip, in the manner of soccer cleats) rather than covering the paw as socks or boots do. The GripZone™ brand identifies the contact point where the rubber engages the nail. The product is made in the USA and is backed by founder Dr. Julie Buzby, an integrative veterinarian with AVCA (1998) and IVAS (2002) certifications and an advisory role with the Grey Muzzle Organization. The company has sold into nearly 60 countries and is carried by thousands of veterinary offices worldwide.

The product portfolio extends beyond ToeGrips to include Dr. Buzby's Brain Boost™ USDA-certified organic MCT oil supplement for dogs with Canine Cognitive Dysfunction, and Encore Mobility™ hip and joint supplement featuring New Zealand deer velvet and green-lipped mussel. The company also sells two digital education courses (the Tip-To-Tail Health Scan and a dog nail trimming course). ToeGrips® is a registered trademark and the products are protected by US-made brand positioning with 1,500+ verified product ratings on the direct e-commerce store.

The business model combines direct-to-consumer e-commerce via shop.toegrips.com with a veterinary channel (wholesale and office-level selling) and an international direct-to-consumer shipment program. Marketing is content-led, anchored by Dr. Buzby's blog, The Buzby Dog Podcast, social media presence, and an email newsletter; a 20% commission affiliate program supplements acquisition. The company is privately held with no external funding rounds, no parent company, and no M&A activity disclosed in the source data.

Name

Dr. Buzby's Toegrips for Dogs

Legal name

Dr. Buzby's Innovations, LLC

Website

https://toegrips.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Dr. Buzby's ToeGrips for Dogs sells veterinarian-developed non-slip rubber nail grips, plus senior dog supplements and digital courses, to pet owners in 60+ countries via direct e-commerce and veterinary offices.

Ownership category

akta.pro rank

Product category

Pet Mobility Products

NAICS

Pet and Pet Supplies Retailers (45991)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Rubber & Plastics Footwear (3021)

akta.pro primary industry

Nail Care (Trim/Grind/Paw Care) (HSANAAAF)

akta.pro secondary industries

Joint & Mobility Supplements (HLAMALAA), Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)

Keywords

• Pet mobility products
• Dog nail grips
• Veterinary pet supplements
• Senior dog care
• Non-slip dog accessories

Headquarters

HQ city

Beaufort

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. ToeGrips Product Sales: One-time purchase of non-slip nail grips for dogs. Products are sold directly through the company's e-commerce store and through veterinary offices.
2. Affiliate/Referral Program: Partners earn 20% commission for each new customer referred to the company through the affiliate program.
3. Digital Courses: Online educational courses including 'Tip-To-Tail Health Scan' and 'How To Trim Your Dog's Nails Without Blood, Sweat, Or Tears' for pet owners.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Dr. Buzby's ToeGrips for Dogs designs, manufactures and sells veterinarian-developed products for senior and special needs dogs. Its core product is ToeGrips® dog nail grips — natural rubber rings that slide onto a dog's toenails to restore instant traction on hardwood, tile and other smooth surfaces. The company also sells two senior-dog supplements (Brain Boost™ organic MCT oil and Encore Mobility™ hip & joint supplement) and two digital educational courses on dog health and nail trimming.

Product overview

Dr. Buzby's ToeGrips for Dogs is a company offering a portfolio of veterinarian-developed products and educational resources for senior and special needs dogs. The core product is ToeGrips® dog nail grips—rubber grips that slide onto dogs' toenails to restore traction on hard floors. This is complemented by two supplement products: Brain Boost™ (an organic MCT oil for canine cognitive dysfunction) and Encore Mobility™ (a deer velvet and green lipped mussel joint supplement). The company also offers two digital educational courses covering dog health assessments and nail trimming techniques.

Differentiator

Problem solved

Functional benefit

Brands

• ToeGrips®: Non-slip nail grips that fit onto dogs' toenails to restore traction on hard-surface floors and stairs.
• Dr. Buzby's Brain Boost™
• Encore Mobility™

Products and services

• ToeGrips® Dog Nail Grips Non-slip natural rubber rings that slide onto a dog's toenails to restore the dog's natural ability to grip hardwood, tile and other smooth surfaces. Designed for senior dogs and dogs with mobility issues; provides instant traction and is intended as a constant-wear product. Made in the USA.
• Dr. Buzby's Brain Boost™ Organic MCT Oil for Dogs USDA-certified organic MCT oil supplement for senior dogs with Canine Cognitive Dysfunction (CCD) or doggy dementia, made exclusively from 100% organic coconut oil containing only C8 and C10 medium-chain triglycerides.
• Encore Mobility™ Hip & Joint Supplement for Dogs Hip and joint supplement for dogs featuring New Zealand deer velvet and green-lipped mussel, designed to restore mobility, stamina and overall vitality in senior dogs.
• The Tip-To-Tail Health Scan Digital Course Self-paced online course in which Dr. Buzby walks dog owners through a 10-step hands-on health assessment to detect changes in their dog's body, combining petting with health scanning.
• How To Trim Your Dog's Nails Without Blood, Sweat, Or Tears Digital Course Video-based training course teaching Dr. Buzby's nail trimming techniques to help dog owners tackle difficult nail trims, including black dog nails and puppy nails.

Quantifiable outcome

• ToeGrips helped over 100,000 senior dogs regain mobility and confidence
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Grey Muzzle OrganizationadvisoryStrategic or Co-development PartnerDr. Julie Buzby serves as an advisory board member for the Grey Muzzle Organization, which helps improve the lives of at-risk senior dogs. This partnership aligns with the company's mission to help senior dogs live happier, healthier lives.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kurgo: Active dog gear brand offering harnesses, travel products, and outdoor accessories. While Kurgo focuses on outdoor/active dogs rather than senior mobility, it operates in the same premium pet accessories channel and competes for retail shelf space and consumer wallet share.
• PetSafe: Large, established pet product brand with broad portfolio across training, containment, and pet wellness. PetSafe is a broad incumbent in the pet products space; while it does not specialize in traction, it could enter the senior dog mobility category with its scale advantage.

Direct peers

• Ortho Dog: Manufactures orthopedic braces, splints, and supports for dogs with joint injuries, ACL tears, and mobility limitations. Targets an overlapping special-needs dog customer base, addressing joint instability and mobility challenges in a different way.
• Pawz: Disposable rubber dog boots designed to provide temporary paw protection and grip. Pawz is the closest direct substitute to ToeGrips — both are thin rubber-based traction products — making it the most comparable alternative in the dog traction category.
• GingerLead: Veterinarian-designed rear support sling that helps dogs with hind end weakness walk. GingerLead addresses the same mobility-impaired dog population as ToeGrips, offering a sling-based alternative rather than a nail-based traction solution.
• K9 Carts: Custom-built dog wheelchairs and mobility carts for paralyzed or mobility-impaired pets. Serves the same senior and special needs dog population but addresses more severe cases where traction aids are insufficient.
• Walkin' Pets: Specializes in mobility aids for disabled, senior, and post-surgical pets including wheelchairs, harnesses, and splints. Targets the same senior/special needs dog segment that ToeGrips serves, with a complementary (rather than identical) mobility solution.
• HandicappedPets.com: Specialty retailer of mobility solutions (wheelchairs, harnesses, diapers, lifts) for disabled and senior pets. Serves the same end customer — owners of mobility-challenged dogs — through an e-commerce-first model with veterinarian and rehabilitation recommendations.

Emerging players

• Honest Paws: DTC pet wellness brand offering CBD and supplement products for dogs with mobility, anxiety, and wellness needs. Operates in the same DTC + content marketing model and targets senior dog owners with condition-specific supplements, overlapping directly with Encore Mobility.
• Dr. Harvey's: Veterinarian-formulated whole food supplements and herbal wellness products for dogs. Comparable as another veterinarian-founded supplement brand serving health-conscious dog owners, complementing Dr. Buzby's Brain Boost and Encore Mobility lines.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/drbuzby
• Facebookfacebook.com/ToeGrips
• Instagraminstagram.com/dr_buzbys_toegrips
• Pinterestpinterest.com/ToeGrips

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dr. Buzby's Toegrips for Dogs