Table + Teaspoon

What Table + Teaspoon does

Table + Teaspoon is a San Francisco-based, privately held direct-to-consumer rental company founded in 2016 that ships complete curated table settings to customers' doorsteps for events, dinners, and parties. It targets individual event hosts as its primary segment, with a secondary corporate event-planner segment, and positions itself as the first nationwide 'rent the table' service. The product line is a catalog of nine in-house designed table setting collections (The McCoy, Tinsley, Sloane, Nash, Kelly, Gigi, Bixby, Harlow, and Benjamin), each priced at $40 per guest, with orders placed in increments of four guests.

The technology stack is straightforward: a Shopify-based e-commerce storefront for direct ordering, UPS and FedEx for outbound and prepaid return logistics, a patent-pending proprietary carrying case for returns, and a single physical showroom at 1639 Market Street in San Francisco for in-person consultations. All cleaning, sanitization, and return handling is performed in-house, and the company emphasizes a zero-waste reusable packaging model.

Revenue is generated per transaction through table setting rental fees, shipping charges calculated at checkout, built-in damage-protection insurance, and gift card sales. Distribution is omnichannel but leans e-commerce, supported by social media, an email newsletter, a Tumblr blog, and earned-media coverage in Forbes, the New York Times, Elle Decor, Martha Stewart, the Today Show, House Beautiful, Real Simple, and the Washington Post. The company is small (1-10 employees), is incorporated in California, and lists its only disclosed funding event as a 2019 investment from Backstage Capital.

Name

Table + Teaspoon

Legal name

Table + Teaspoon, Inc.

Website

https://tableandteaspoon.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Table + Teaspoon is a San Francisco-based e-commerce rental company that ships curated, in-house designed table setting packages to individual event hosts and corporate clients across the United States for a per-guest fee.

Ownership category

akta.pro rank

Product category

Event & Tabletop Rental Services

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Birthday Party Services (HSACACAA)

akta.pro secondary industries

Holiday Party Services (HSACACAF), Table Linens Retail (Tablecloths, Napkins, Runners, Placemats) (CRAIALAE)

Keywords

• Table setting rentals
• Tabletop rental service
• Event dinnerware rentals
• Party rental kits
• Tabletop subscription rental

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Table Setting Rentals: Core revenue from renting complete table setting packages (textile runners, napkins, dinnerware, flatware, glassware, candles) to customers for events. Pricing per guest based on selected setting theme.
2. Delivery and Shipping: Charges for outbound and return shipping calculated at checkout based on number of boxes and destination state. Additional fees for FedEx home pickup service.
3. Insurance and Protection Fees: Rental fee includes insurance charges to cover damage protection during the rental period.
4. Gift Cards: Sale of digital and physical gift cards for table setting rentals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Table + Teaspoon rents complete table setting packages for events, dinners, and parties. Each kit includes an oversized textile runner, napkins, dinner and salad plates, flatware, stemless wine glass, water glass, menu card, place card, taper candles, and candlesticks. Customers select a setting design, choose a date, receive the box one to two days before the event with prepaid return shipping via FedEx, and the company handles all cleaning.

Product overview

Table + Teaspoon is a nationwide table setting rental service offering nine distinct table setting packages (The McCoy, The Tinsley, The Sloane, The Nash, The Kelly, The Gigi, The Bixby, The Harlow, and The Benjamin). Each setting is priced at $40 per guest and includes an oversized luxury textile runner, dual-sided napkins, dinner plate, salad plate, flatware (gold, rose gold, or silver), stemless wine glass, water glass, menu card, place card, taper candles, and candlesticks. Customers select their setting and party date online, receive delivery 1-2 days before their event via FedEx/UPS, and return items in prepaid packaging for cleaning. The company also operates a San Francisco showroom and offers gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

• The McCoy A table setting rental with smoky gray and brown tones including a luxury smoke/black/white printed runner, ceramic dinner and salad plates, gold flatware, stemless wine glass, and taper candles; priced at $40 per guest.
• The Tinsley An elegant neutral table setting with creamy white, beige, and oatmeal hues, including a cream and oatmeal printed runner, ceramic plates, and oatmeal taper candles; priced at $40 per guest.
• The Sloane A bold setting blending mudcloth textile with classic coupe dishware and noir accents, featuring black satin napkins, white coupe plates, and black taper candles; priced at $40 per guest.
• The Nash A subtly elegant setting with a neutral ivory and taupe palette, featuring ivory hemstitch linen napkins and white taper candles; priced at $40 per guest.
• The Kelly A contemporary art-inspired setting with street art textile, black stoneware dinner and salad plates, olive napkins, and hunter green accents; priced at $40 per guest.
• The Gigi A feminine table setting inspired by Georgia O'Keeffe's floral paintings, featuring a lotus petal runner, mauve pink satin napkins, white plates, rose gold flatware, and candlesticks; priced at $40 per guest.
• The Bixby A coastal-inspired setting with blue and green tones evoking Big Sur, featuring a shades of blue and green runner, blue twill satin napkin, and peacock blue taper candles; priced at $40 per guest.
• The Harlow A chic and playful setting inspired by the Beverly Hills Hotel's pink and green motif, featuring a banana leaf runner, bubble gum pink bengaline napkin, and black-rimmed dinner plate with gold-rimmed salad plate; priced at $40 per guest.
• The Benjamin A tonal setting combining crisp white, Cotswold blue, and classic navy with gold-rimmed white dinner plate, navy salad plate, and blue taper candles; priced at $40 per guest.
• Table Setting Rental Service Nationwide on-demand tabletop rental service that delivers luxury table settings to customers' doorsteps 1-2 days before events, with prepaid return shipping via FedEx for professional cleaning.
• Gift Cards Digital and physical gift cards available for purchase, redeemable against table setting rentals.

Quantifiable outcome

• Customers save time on dishwashing as T&T handles all cleaning after events
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Ferrero RocherminorGTM or Marketing Partner · 1 November 2023Limited-time promotional partnership offering the 'Ferrero Rocher Golden Hosting Kit' - free table setting rentals inspired by gold-wrapped hazelnut chocolates. Kits available for reservation November 1 through December 31, 2023. Includes special gold-themed table setting designs with gold-lined runners, gold-rimmed dinnerware, and gold taper candles. First-come, first-served with a limit of 12 settings per household.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rent the Runway: Rent the Runway pioneered the 'rent vs. buy' e-commerce model for special occasions in fashion. It shares Table + Teaspoon's DNA of curated, occasion-driven rentals shipped nationwide with prepaid return logistics and a brand-led marketing approach.
• Nuuly (URBN): Nuuly is URBN's (Anthropologie/Urban Outfitters) rental subscription for apparel. It is comparable as a digitally native rental brand targeting occasional-use consumption, with a similar membership credit and curation logic to T+T's gift card and account-credit mechanisms.

Broad incumbents

• Sur La Table: Sur La Table is a national kitchen and entertaining retailer selling dinnerware, flatware, glassware, and entertaining accessories that overlap directly with T+T's curated package contents. It represents the broad-incumbent retail channel T+T competes against for the dinner-party shopper.
• Williams Sonoma: Williams Sonoma is a national premium home-and-entertaining retailer whose assortment includes tabletop, dinnerware, and entertaining essentials. It serves the same aspirational host customer as T+T and anchors the editorial coverage of entertaining that T+T also seeks.
• Crate & Barrel: Crate & Barrel is a major multi-category home retailer with strong tabletop and entertaining product lines. It overlaps with every physical component of T+T's package (textiles, dinnerware, glassware, flatware) and offers registry-driven purchasing power T+T cannot match.
• West Elm: West Elm is a national modern-home retailer carrying entertaining, dining, and tabletop categories relevant to T+T's customer. Its brand-and-aesthetic positioning and registry capabilities make it an indirect competitor for the aspirational host shopper.
• CB2: CB2 is Crate & Barrel's modern sister brand selling tabletop, entertaining, and home entertaining at premium price points. It overlaps with T+T's design vocabulary (modern, bold, neutrals) and reaches the same younger, design-aware hosting demographic.
• Anthropologie: Anthropologie is a lifestyle retailer with curated entertaining and tabletop assortments (and the parent of both Nuuly and Terrain). It competes editorially and commercially for the same design-conscious host audience T+T cultivates.

Emerging players

• Food52: Food52 is a curated e-commerce and content brand focused on cooking and entertaining, with a marketplace and private-label product line. It targets an overlapping audience of design-minded hosts and competes for the same content-and-commerce attention as T+T's blog and brand storytelling.
• Terrain: Terrain is Anthropologie's garden-and-entertaining lifestyle brand selling tabletop, glassware, and host-focused products. It overlaps with T+T's entertaining customer and brand aesthetic, positioning it as an emerging competitor in design-led entertaining retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tableteaspoonco
• Facebookfacebook.com/tableandteaspoon
• Instagraminstagram.com/tableandteaspoon
• Pinterestpinterest.com/tableandteaspoon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Table + Teaspoon