Flowers Blossom

What Flowers Blossom does

Flowers Blossom (花儿绽放), founded in 2013 in Shenzhen and listed on China's New Third Board in 2017 under stock code 870597, operates 微俱聚 (Weijuju), a multi-product WeChat ecosystem SaaS platform. The platform provides 200+ built-in features spanning WeChat marketing (微官网, 微商城, 微会员, 微投票, 微调研), interactive gaming (有娱 / Youyu), live event interaction (大屏幕, 弹幕, 3D签到), mobile e-commerce with multi-level distribution (微国 / WeGoom), mini-program development (花儿小程序), and managed operations services. It integrates natively with WeChat Pay, Alipay, UnionPay, and Tenpay, plus WeChat WiFi and WeChat receipt printer hardware, and exposes an Open Platform (open.weijuju.com) for third-party application and vertical partner integration.

The company monetizes through tiered annual subscriptions (Enterprise Standard, Enterprise Industry), event-based pay-per-use pricing (e.g., 3D签到 at 1,000 RMB/event, on-site support at 1,600 RMB/person/day), custom development and OEM deployment licensing, hardware resale, and managed operations services. Distribution combines direct enterprise sales with a 500+ channel partner network across 300+ Chinese cities plus 15 wholly-owned subsidiaries, with stated reach into Taiwan, Hong Kong, Macau and overseas markets. Reported scale metrics include 2,930,426+ platform merchants, 200万+ (2 million+) platform customers, 100万+ (1 million+) B-end enterprise merchants as of end-2017, and coverage of 200 million+ WeChat end users.

Customers span a horizontal SMB base (retail, F&B, hotels, beauty, KTV, bars, weddings) plus enterprise accounts in financial services, automotive 4S, real estate, and education. A separate subsidiary, Shenzhen Flowers Blossom Interactive Technology, operates the Financial Marketing Cloud (金融营销云, 365huaer.com) targeting banks and financial institutions. Total disclosed funding is approximately $8M across a 2015 Series A (led by TRS / 拓尔思, A-share code 300229) and a 2016 Series B (led by Chen Hui Capital / 晨晖资本). Headcount is 2,000+ employees globally.

Name

Flowers Blossom

Legal name

深圳花儿绽放网络科技股份有限公司

Website

https://weijuju.com

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Flowers Blossom (花儿绽放) operates 微俱聚 (Weijuju), a WeChat ecosystem SaaS platform serving 2.9M+ merchants and 200M+ end users in China. It provides marketing tools, mobile e-commerce with multi-level distribution, interactive games, mini-programs, live-event tools, and managed operations via 500+ channel partners in 300+ cities.

Ownership category

akta.pro rank

Product category

WeChat Marketing SaaS Platform

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Sales Promotion Campaign Design & Management (BPAFAMAC)

Keywords

• WeChat marketing platform
• Enterprise mobile marketing
• Mobile e-commerce distribution
• Interactive marketing games
• WeChat mini-program SaaS

Headquarters

HQ city

Longhua

HQ country

China

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. SaaS Platform Subscription: Subscription-based WeChat service packages with tiered pricing including Enterprise Standard, Enterprise Industry editions. Revenue from annual service fees for platform access and premium features.
2. Professional Services (代运营): Full-service WeChat account operations including content creation, campaign planning, and managed services. Provides comprehensive digital marketing solutions for enterprise clients.
3. E-commerce System (微国): Mobile distribution platform with merchant, professional, and flagship editions. Revenue from platform licensing and transaction processing.
4. Interactive Entertainment (有娱): Interactive gaming platform with game templates, lucky draws, group buying, and event marketing tools. Revenue from usage fees and event-based services.
5. Mini-program Development: WeChat mini-program development platform with OEM branding and independent deployment options. Revenue from development licensing and customization services.
6. Hardware Sales: Smart hardware including WeChat receipt printers, WeChat WiFi systems, and iBeacon devices integrated with the platform ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Flowers Blossom operates the 微俱聚 (Weijuju) WeChat third-party SaaS platform, providing enterprises with marketing, e-commerce, interactive entertainment, and mini-program development tools. The platform bundles over 200 features across WeChat marketing modules, multi-level distribution commerce, interactive marketing games, live event interaction, and H5/mini-program creation, sold via tiered annual subscriptions and supplemented by managed operations and custom development services.

Product overview

Flowers Blossom operates 微俱聚, a comprehensive WeChat SaaS platform ecosystem comprising multiple integrated products. The core 微俱聚 platform provides base WeChat marketing tools (微官网, 微会员卡, 微信墙, 微投票, 微调研, etc.) while specialized sub-brands address distinct needs: 微国 (WeGoom) handles mobile e-commerce and multi-level distribution; 有娱 (Youyu) powers interactive marketing games and live event engagement; 花儿小程序 enables WeChat mini-program development with drag-and-drop tools. Additional modules like 花儿微管家 (mobile management app), 电子海报 (H5 creation), and 运营托管 (managed services) extend capabilities. The platform connects with payment systems (Alipay, WeChat Pay, UnionPay, Tenpay), social logins (QQ, Sina Weibo), and hardware integrations (WeChat WiFi, receipt printers). The company also operates 微俱聚开放平台 for third-party application integration and partner collaborations.

Differentiator

Problem solved

Functional benefit

Brands

• 微俱聚·微国: Mobile distribution/e-commerce system platform under the 微俱聚 brand.
• 微俱聚·有娱
• 金融营销云 (Financial Marketing Cloud)

Quantifiable outcome

• Platform serves 2,930,426+ merchants achieving business transformation
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature5 records

Partnerships

Three partnerships are on record, tiered major and core.

• 金蝶 (Kingdee)majorStrategic or Co-development PartnerStrategic cooperation partner with dedicated case study video '微俱聚与金蝶达成战略合作'. Flowers Blossom integrates with 金蝶's enterprise systems. Company also supports 金蝶企业号 login for platform access.
• 腾讯 (Tencent)coreTechnology or IntegrationCore service partner of Tencent. Platform is deeply integrated with WeChat ecosystem including official account APIs, mini-programs, WeChat Pay, and other Tencent services. Close cooperation with Tencent for platform development.
• 支付宝 (Alipay)majorTechnology or IntegrationCore service partner of Alipay. Platform integrates Alipay merchant services and payment capabilities for e-commerce solutions. Provides支付宝商家服务 (Alipay merchant services) as part of the platform offering.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Shopify: Global commerce platform providing online store, multi-channel selling, and marketing tools. Comparable on SMB e-commerce enablement and subscription-based SaaS model, though primarily serving Western markets.
• Yonyou (用友): China's largest enterprise SaaS/ERP vendor offering cloud financial, HR, and marketing modules. Overlaps in enterprise-grade WeChat-integrated marketing cloud offerings to mid-market and large enterprise customers.
• Kingdee (金蝶): Major Chinese enterprise software vendor with cloud ERP, finance, and HR solutions. Already named as a strategic partner of Flowers Blossom, providing overlapping enterprise customer base and ecosystem presence.
• HubSpot: Global inbound marketing, CRM, and marketing automation SaaS leader. Comparable on integrated marketing platform capabilities (CMS, email, social, analytics) though targeting a different geography and customer base.
• Salesforce / Salesforce Marketing Cloud: Global leader in CRM and marketing automation. Its Marketing Cloud product competes at the enterprise tier for multi-channel campaign management and customer engagement platforms.
• WeCom (企业微信) by Tencent: Tencent's native enterprise WeChat product with integrated customer relationship and marketing features. Represents both a partner channel and a competitive threat from the underlying platform owner.
• DingTalk (钉钉) by Alibaba: Alibaba-owned enterprise communication and collaboration platform that increasingly bundles lightweight marketing/applications features. A broader incumbent with potential to overlap into SMB marketing workflows.

Direct peers

• Weimeng (微盟Wemore) / Eclicks: Direct competitor in WeChat ecosystem marketing services and mini-program development for SMB merchants across similar industries (retail, F&B, beauty).
• Weimob (微盟): Leading WeChat third-party marketing and commerce SaaS provider in China. Closest direct competitor targeting the same SMB and enterprise segments with overlapping WeChat marketing, mini-program, and social commerce capabilities.
• Youzan (有赞): Major Chinese SaaS platform focused on WeChat-based e-commerce, mini-programs, and social retail. Directly comparable on mobile distribution, multi-level commission models, and SMB merchant enablement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flowers Blossom