BrainBit Inc.
BrainBit Inc., founded in 2015, is a privately-held neurotechnology company that designs wearable EEG hardware, AI-driven neurofeedback software, and a free multi-platform SDK serving neurofeedback practitioners, researchers, developers, telehealth platforms, and consumer wellness users globally.
- Company typePrivate
- Founded2015
- HeadquartersRancho Santa Margarita, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What BrainBit Inc. does
BrainBit Inc. is a privately-held neurotechnology company founded in 2015 by Boris Goldstein and headquartered in New York, operating globally with 11-50 employees. The company designs and sells wearable EEG hardware (consumer headbands, multi-channel flexible systems, a 21-channel research-grade system, and EEG-enabled headphones), complementary software for neurofeedback and biofeedback, and a free multi-platform SDK for developers. BrainBit serves four primary segments: neurofeedback and biofeedback practices, neuroscience researchers and academic institutions, software developers and IT-neurotech companies, and telehealth or device-maker partners; secondary segments include mental-health clinicians and consumer wellness users. Named enterprise partners include BrainBoost (BrainAssistant software), Divergence Neuro (TheraQ assessment), AlphaBeats (music neurofeedback, CES 2023 winner), ROOK (300+ wearable data pipeline), NeuroGuide (qEEG integration), Brainwave360, Waverox (EEG headphones), and Toukitsou (smart hats), plus distribution through app stores and store.brainbit.com.
BrainBit's technology is built on proprietary dry-electrode wearable EEG architecture, protected by U.S. Patent No. 12,564,351 granted in March 2026, and on a patent-pending AI-Driven Neurofeedback 2.0 platform that integrates multimodal neurophysiological signals (EEG/qEEG, fNIRS, HRV, EMG, EOG) using an ontology-based knowledge graph to generate clinician-facing recommendations for neuroplasticity. Hardware is FCC-cleared and CE-marked and spans the $499 BrainBit Headband, BrainBit Flex (4-channel), BrainBit Flex8 (8-channel), Headband Pro, MINDO, DragonEEG (21-channel), Callibri sensors, and EEG-enabled headphones. Software products include NeuroFit PRO, NeuroREC, EEG Waves App, and the BrainBit Neurofeedback App, supported by a free SDK covering Windows, macOS, Linux, Android, iOS, Unity, React Native, Python, Flutter, Xamarin, MAUI, and C#.
The business operates a hybrid revenue model combining direct hardware sales (e-commerce and quote-based enterprise), subscription and per-seat software licensing (NeuroFit PRO, NeuroREC, BrainAssistant integrations), freemium SDK distribution, white-label/OEM manufacturing for partners, and professional services including certification training. Distribution combines direct e-commerce, app stores, enterprise field sales, and partner software channels, with go-to-market spanning sales-led enterprise engagement, channel and OEM partnerships, an API-first developer motion, and active conference presence at AAPB, ISNR, APA, BFE, CES, and the New York Venture Summit. Revenue, funding, and headcount trends are not publicly disclosed; the company appears bootstrapped, founder-controlled, and has not reported any institutional funding rounds.
BrainBit Inc. firmographics
Firmographics- Name
- BrainBit Inc.
- Legal name
- BrainBit Inc.
- Website
- https://brainbit.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BrainBit Inc., founded in 2015, is a privately-held neurotechnology company that designs wearable EEG hardware, AI-driven neurofeedback software, and a free multi-platform SDK serving neurofeedback practitioners, researchers, developers, telehealth platforms, and consumer wellness users globally.
- Ownership category
- akta.pro rank
BrainBit Inc. industry classification
Industry- Product category
- Wearable Neurotechnology / EEG Neurofeedback Devices
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables) (HLAHACAE)
- akta.pro secondary industries
- Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices) (CRACAQAL), Neurology Telemedicine Platforms (HLALAGAC)
Keywords
Where BrainBit Inc. is headquartered
LocationHeadquarters
- HQ city
- Rancho Santa Margarita
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
BrainBit Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Device Sales: Sale of EEG, EMG, and ECG hardware devices including BrainBit Headband ($499), BrainBit Flex, BrainBit Flex8, MINDO Headband, Callibri sensors, DragonEEG, and BrainBit Headphones. One-time purchase model with warranty and optional accessories.
- Software Subscriptions & Licensing: Neurofeedback and biofeedback software products including NeuroFit PRO, NeuroREC, BrainAssistant, and EEG Waves App. Software licensing for clinical and research workflows, with bundled hardware-software solutions.
- Free SDK with Premium Extensions: Free SDK distributed to developers to build EEG applications. Revenue generated through ecosystem lock-in, hardware sales driven by SDK adoption, and premium support/integration services.
- White-Label & R&D Partnerships: Custom hardware development, white-label manufacturing, and R&D collaboration with partners who rebrand BrainBit technology under their own identity (e.g., Waverox headphones, Toukitsou smart hats). Revenue from custom development fees and per-unit licensing.
- Professional Services & Training: Training courses (e.g., 3-day certification courses for NeuroFit system), technical support, and project collaboration for enterprise and research clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | BrainBit Headband — base EEG wearable device |
| Freemium | Pay-as-you-go | Free SDK Tier |
| Subscription | Annual | Neurofeedback Software Platforms |
| Hybrid | Multi-year contract | Enterprise & White-Label |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
BrainBit Inc. product offering
Product offeringCore offering
BrainBit designs, manufactures, and sells wearable EEG hardware devices (headbands, flexible multi-channel systems, 21-channel research systems, EEG-enabled headphones, multimodal sensors) along with neurofeedback and biofeedback software, a free multi-platform SDK, and bundled hardware-software solutions for clinical neurofeedback practices, neuroscience researchers, developers, telehealth partners, and individual consumers. The company also offers white-label/OEM manufacturing, custom R&D collaboration, and an AI-driven ontology-based neurofeedback platform supporting clinician-facing recommendations and cross-species brainwave monitoring.
Product overview
BrainBit Inc. is a neurotechnology company offering a comprehensive portfolio of EEG, EMG, and ECG hardware devices combined with software solutions for neurofeedback, biofeedback, and research applications. The product lineup includes wearable EEG headbands (BrainBit Headband, Headband Pro, MINDO), flexible multi-channel systems (BrainBit Flex, BrainBit Flex8), high-density research devices (DragonEEG 21-channel), specialized sensors (Callibri), and EEG-enabled headphones. Software offerings include NeuroFit PRO for professional neurofeedback training, NeuroREC for data recording, EEG Waves App for mobile brain monitoring, and BrainBit Neurofeedback App for training. The company provides a free SDK for developers supporting multiple platforms and integrates with partner platforms including NeuroGuide, BrainBoost/BrainAssistant, Brainwave360, Divergence Neuro, ROOK, and AlphaBeats. BrainBit also offers an AI-Driven Neurofeedback Platform (Neurofeedback 2.0) featuring multimodal signal processing and ontology-based recommendations for clinician-supervised brain training.
Differentiator
Problem solved
Functional benefit
Brands
- NeuroFit: A wireless neuro training device and software system for biofeedback-based psycho-emotional correction
- BrainAssistant
- MINDO
- DragonEEG
- NeuroREC
- EEG Waves App
- BrainBit Neurofeedback App
Products and services
- BrainBit Headband Wearable EEG headband with dry electrodes for neuroscience research, neurofeedback training, and brain-computer interface applications; FCC-cleared and CE-marked consumer/clinical wearable neurotechnology device available direct for $499.
- BrainBit Flex 4-channel consumer EEG device with Bluetooth LE connectivity and dry golden-plated electrodes applicable to custom selected 10-20 international scheme points on a textile cap, used for neurofeedback and partner platforms like TheraQ.
- BrainBit Flex8 High-resolution 8-channel EEG device with flexible electrode placement for advanced neurofeedback applications.
- Headband Pro Revolutionary 8-channel EEG headband transforming neurofeedback training with advanced brain mapping capabilities.
- MINDO Headband Dark edition EEG headband for home usage with no batteries required, dry electrodes, and an integrated app for meditation and relaxation training.
- Callibri Sensors Wireless multimodal sensor suite for EMG, movement, and respiration tracking, designed for animal brainwave monitoring as part of the cross-species neurofeedback platform.
- BrainBit Headphones EEG-enabled headphones integrating EEG sensors discreetly within the headset for monitoring brain activity while users enjoy music or engage in activities (white-label product for Waverox).
- DragonEEG Versatile 21-channel EEG solution with full 10-20 recording option, poly channels for EEG/EMG/ECG/EOG, hardware input for wireless photo stimulator, and full NeuroGuide compatibility; Must Have 2024 award recipient.
- NeuroFit PRO Professional neurofeedback software platform for guided brain training tools including relaxation, focus, and mental resilience programs for clinicians and practitioners.
- NeuroREC EEG recording software for capturing and managing neurophysiological data during research and clinical sessions.
- EEG Waves App Mobile application for real-time brainwave monitoring on iOS and Android, showing brain wave movement and emotional states in real time; compatible with MINDO and BrainBit Headband.
- BrainBit Neurofeedback App Mobile neurofeedback training application compatible with MINDO and BrainBit Headband, featuring concentration training games (Find a difference, Find a special).
- DragonEEG + NeuroGuide Bundle Advanced EEG and qEEG brain mapping bundle combining DragonEEG hardware with NeuroGuide software for neuroscience research and analysis workflows.
- BrainAssistant Bundle Wearable EEG headband integrated with BrainAssistant software for guided cognitive training, emotional regulation, and performance enhancement.
- Neurofeedback 2.0 Platform Patent-pending AI-Driven Neurofeedback Platform integrating multimodal neurophysiological signals (EEG/qEEG, fNIRS, HRV, EMG/EOG) using an ontology-based knowledge graph; human-supervised system generating clinician-facing recommendations for neuroplasticity and enabling the first AI-powered cross-species brainwave interaction.
- BrainBit SDK Free software development kit supporting multiple languages and platforms (Android, iOS, Windows, macOS, Linux, Unity, React Native, Python, Flutter, Xamarin, MAUI, C#) with portable C++17 core, providing toolkits for EEG data interpretation, emotions analysis, spectrum analysis, and filtering into neurofeedback indicators.
Quantifiable outcome
- Clinical neurofeedback has been shown to be 65-75% as effective as pharmacological treatments (e.g., Ritalin, Strattera) for ADHD, without negative side effects, based on peer-reviewed studies cited on BrainBit's educational content.
- +2 more outcomes
Companies that use BrainBit Inc.
Customer profileNamed customers7 records
Segments6 records
Ideal customer profiles6 records
BrainBit Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature7 records
BrainBit Inc. partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered moderate, minor and core.
- NeuroGuidemoderateDragonEEG by BrainBit is fully compatible with NeuroGuide software for expert-level quantitative EEG (qEEG) brain mapping, data analysis, and research workflows. DragonEEG exports data in EDF format for seamless NeuroGuide integration, enabling advanced brain assessment capabilities for neuroscience professionals.
- ROOKmoderateROOK's API empowers developers to integrate, process, and embed data from hundreds of wearables, now including BrainBit devices, into their apps seamlessly. The partnership eliminates extensive developer time on individual integrations, enabling teams to focus on creating impactful health solutions. Together, BrainBit and ROOK streamline collection and synchronization of health data across 300+ wearable devices.
- WaveroxminorBrainBit conducted R&D for Waverox resulting in BrainBit Headphones — EEG-integrated headphones that monitor and analyze brain activity while users enjoy music or engage in activities. BrainBit provides the hardware technology and free SDK for developers to create applications utilizing EEG data from the headphones.
- BrainBoostcoreBrainBoost is a multidisciplinary team of doctors, psychologists, health and sports scientists, business economists, and developers. BrainAssistant EEG software developed by BrainBoost integrates seamlessly with BrainBit Headband and BrainBit Flex for neurofeedback training. The partnership delivers a robust ecosystem for neurofeedback professionals with advanced brain mapping, session recording, analysis, and reporting capabilities.
- Toukitsou (Brain & Style)minorBrainBit collaborated with Greek headwear brand Toukitsou to create the world's first smart hat with integrated EEG sensors. The Brain & Style smart hats monitor brain activity in real-time to improve focus and reduce stress, optimized through neurofeedback exercises. Handcrafted in various styles including captain hats, fisherman's hats, visors, and jockey military-style hats.
- AlphaBeatscoreAlphaBeats is a Dutch deep-tech venture using neurofeedback technology and implicit learning to lower stress through music. Strategic partnership based on BrainBit headband hardware combined with AlphaBeats' music neurofeedback solution for athletes. The collaboration won the CES 2023 Innovation Award and enables users to improve quality of life through 10 minutes of daily music listening.
- Divergence Neuro TechnologiesmoderateDivergence Neuro provides a cloud-based, AI-driven mental health platform connecting therapists and patients through smart relational technologies. BrainBit's dry, Bluetooth wireless EEG headband is offered to Divergence customers as an affordable, high-quality EEG option for home training. BrainBit Flex is used for TheraQ — a 5-minute brain assessment tool for mental health risk evaluation.
- Centiment Capital Holdings (BrainRap)minorBrainBit partnered with Centiment Capital Holdings to launch BrainRap — an EEG-enabled headband for thought-to-screen song writing, enabling musicians to write lyrics directly via brain signals. BrainRap Records label arm of Centiment uses the technology with artists including Maino and Arabian Prince. BrainBit provided medical-quality EEG headband with proprietary algorithm from Centiment.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
BrainBit Inc. competitors and assessment
Company assessmentDirect peers
- Muse (Interaxon): Muse sells consumer EEG headbands (Muse S, Muse 2) for meditation, sleep, and focus, competing directly with BrainBit Headband and MINDO in the consumer wearable neurofeedback category with overlapping brain-state biofeedback use cases.
- Emotiv: Emotiv offers EEG headsets (Epoc X, Insight) and an EEG software/cloud ecosystem spanning consumer, research, and B2B use cases—directly comparable to BrainBit's multi-channel hardware plus SDK/platform model.
- NeuroSky: NeuroSky supplies low-cost EEG biosensors and chipsets used in consumer wellness, education, and research products. Comparable as a mass-market dry-electrode EEG platform targeting developers and OEMs, similar to BrainBit's white-label/OEM strategy.
- OpenBCI: OpenBCI builds open-source EEG and biosensing hardware (Ultracortex, Galea) for researchers, developers, and hackers. Highly comparable to BrainBit's developer-first SDK motion and research-grade EEG offerings like DragonEEG.
Broad incumbents
- Compumedics: Compumedics is an established medical-device company selling clinical-grade EEG and sleep diagnostic systems. Comparable as a larger incumbent in neurological monitoring and diagnostics that BrainBit competes with in clinical/research channels via DragonEEG.
- ANT Neuro: ANT Neuro manufactures clinical and research-grade EEG, MEG, and TMS systems used in academic and hospital settings. Comparable as a broader incumbent BrainBit faces in the research/clinical EEG market, particularly for DragonEEG tier opportunities.
Emerging players
- iMotions: iMotions provides a neuroscience research platform integrating EEG, eye-tracking, biometrics, and surveys. Comparable as an EEG-aggregator software platform that competes for the same researcher and developer customer base as BrainBit's NeuroFit PRO and SDK.
- Neurosity: Neurosity develops consumer EEG computing devices (Notion, Crown) focused on focus, productivity, and BCI applications. Comparable as a direct competitor in the consumer EEG wearable category with overlapping developer and wellness use cases.
- Dreem: Dreem builds EEG-based headbands for sleep monitoring and consumer neurofeedback. Comparable to BrainBit's consumer EEG efforts (MINDO, BrainBit Headphones) with overlapping sleep, meditation, and wellness use cases.
- Kernel: Kernel develops non-invasive brain-sensing wearables (Kernel Flow) for cognitive performance, neuroscience research, and clinical applications. Comparable as a high-end consumer/research EEG competitor with strong capital and brand presence in the same neurotech category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
BrainBit Inc. social profiles
Digital presenceBrainBit Inc. compliance and trust
Trust signalCompliance2 records
BrainBit Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
BrainBit Inc. leadership team
Management profileNumber of profiles
Profiles3 records
BrainBit Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BrainBit Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BrainBit Inc.
What does BrainBit Inc. do?
BrainBit designs, manufactures, and sells wearable EEG hardware devices (headbands, flexible multi-channel systems, 21-channel research systems, EEG-enabled headphones, multimodal sensors) along with neurofeedback and biofeedback software, a free multi-platform SDK, and bundled hardware-software solutions for clinical neurofeedback practices, neuroscience researchers, developers, telehealth partners, and individual consumers. The company also offers white-label/OEM manufacturing, custom R&D collaboration, and an AI-driven ontology-based neurofeedback platform supporting clinician-facing recommendations and cross-species brainwave monitoring.
Is BrainBit Inc. a public or private company?
BrainBit Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BrainBit Inc. founded?
BrainBit Inc. was founded in 2015. It employs 11 to 50 people.
Where is BrainBit Inc. based?
BrainBit Inc. is headquartered in Rancho Santa Margarita, United States, in the North America region.
How does BrainBit Inc. make money?
Five revenue lines are on record. Hardware Device Sales are the primary driver. The others are software Subscriptions & Licensing, free SDK with Premium Extensions, white-Label & R&D Partnerships and professional Services & Training.
Who are BrainBit Inc.'s main competitors?
Direct peers on record are Muse (Interaxon), Emotiv, NeuroSky and OpenBCI. Broad incumbents are Compumedics and ANT Neuro. Emerging players are iMotions, Neurosity, Dreem and Kernel.
Does BrainBit Inc. have an API?
Yes. BrainBit SDK is a comprehensive software development kit providing tools for configuring and receiving data from BrainBit EEG devices. The SDK consists of a portable core written in C++17 with wrappers for multiple languages and platforms including Android (Java, Kotlin), iOS/MacOS (Objective-C, Swift), Windows (C++, C#, Python), ReactNative (Android, iOS), Unity (Android, iOS, Windows, MacOS), and Xamarin (Android, iOS, UWP). SDK2 is the current version with libraries for Emotions, Filters, Spectrum, and Samples. Free SDK available for developers. Developer documentation is at sdk.brainbit.com.
What industry is BrainBit Inc. in?
BrainBit Inc.'s product category is Wearable Neurotechnology / EEG Neurofeedback Devices. Its primary akta.pro industry code is HLAHACAE, Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables), with a secondary code of CRACAQAL, Mental Wellness & Stress Management Devices (Biofeedback, Meditation/Neurostimulation Devices). Its NAICS code is 334510 and its SIC code is 3845.