Alphabeats
Alphabeats is a Dutch neurotechnology company that sells a patented EEG-based mental training system using music and real-time neurofeedback to help elite professional athletes induce flow states and improve competitive mental performance. The Eindhoven-based company operates in Europe.
- Company typePrivate
- Founded2019
- HeadquartersEindhoven, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Alphabeats does
Alphabeats is a Dutch neurotechnology company, founded in 2019 and headquartered in Eindhoven, that develops an EEG-based mental training system for elite professional athletes. The patented system combines real-time brainwave monitoring via EEG sensors with music-driven neurofeedback to induce flow states, improve focus, and support mental conditioning during training and competition. Its product is positioned as a single unified mental-training platform rather than a suite of discrete tools, and the company holds a granted patent covering the music-and-neurofeedback method.
The business model is oriented around recurring revenue from direct sales of the mental-training technology to elite athletes and the professional sports organizations that support them, though specific pricing, contract structures, and monetization mechanics are not publicly disclosed. Distribution is described as a direct, sales-led motion targeting professional sports clients, and the company currently operates within Europe. Capital structure consists of two disclosed seed rounds: a prior 2020 round backed by LUMO Labs and a EUR 1.5M September 2022 seed led by DeepTechXL with participation from LUMO Labs.
The company sits at 11-50 employees with a founding team that includes a Chief Medical Officer, signaling clinical domain depth. No named customers, revenue figures, or post-2022 operational milestones are publicly available, and the primary consumer-facing web domain is currently parked, limiting visibility into commercial traction. The addressable market is concentrated in elite sports performance — a narrow but high-value vertical — with adjacency potential into adjacent human-performance verticals that the company has not publicly signaled pursuing.
Alphabeats firmographics
Firmographics- Name
- Alphabeats
- Legal name
- Alphabeats
- Website
- https://listenalphabeats.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Alphabeats is a Dutch neurotechnology company that sells a patented EEG-based mental training system using music and real-time neurofeedback to help elite professional athletes induce flow states and improve competitive mental performance. The Eindhoven-based company operates in Europe.
- Ownership category
- akta.pro rank
Alphabeats industry classification
Industry- Product category
- Sports Performance Neurotechnology
- NAICS
- Sports and Recreation Instruction (61162), Electromedical and Electrotherapeutic Apparatus Manufacturing (334510)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845), Instruments For Meas & Testing Of Electricity & Elec Signals (3825)
- akta.pro primary industry
- Sports Psychology & Mental Performance Coaching (HSADAEAH)
- akta.pro secondary industry
- Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables) (HLAHACAE)
Keywords
Where Alphabeats is headquartered
LocationHeadquarters
- HQ city
- Eindhoven
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Alphabeats business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- EEG-based Mental Training Technology: The company generates revenue through its EEG-based mental training technology and patented music neurofeedback system designed for elite athletes, though specific monetization details are not disclosed.
Go-to-market motion1 record
Distribution channels1 record
Alphabeats product offering
Product offeringCore offering
Alphabeats develops and sells a patented EEG-based mental training system that uses neurofeedback and music to induce flow states and improve performance in elite athletes. The system measures brain activity in real time via EEG sensors and delivers adaptive audio neurofeedback to help athletes reach optimal mental performance conditions during training and competition.
Product overview
Alphabeats offers a single unified EEG-based neurofeedback mental training system designed for elite athletes. The patented technology combines real-time brainwave analysis with music-driven neurofeedback to induce flow states and enhance athletic performance. The system processes EEG data to provide adaptive mental training interventions.
Differentiator
Problem solved
Functional benefit
Products and services
- Alphabeats Neurofeedback Mental Training System
Companies that use Alphabeats
Customer profileSegments1 record
Ideal customer profiles1 record
Alphabeats technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature1 record
Alphabeats partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Alphabeats competitors and assessment
Company assessmentBroad incumbents
- Catapult Sports: Leading athlete monitoring and performance analytics vendor serving elite teams and federations globally. Broad incumbent in elite-athlete performance technology, selling into the same buyer (coaches, S&C staff, sports scientists) Alphabeats targets, but focused on physical/physiological metrics.
- Emotiv: Established EEG hardware + software platform used across research, wellness, and performance contexts. Comparable EEG foundation, but Emotiv operates as a broad incumbent across many verticals rather than specializing in elite-athlete mental training.
- STATSports: GPS-based athlete tracking and performance monitoring provider used by elite football and field-sport teams. Sells into the same elite-sport performance tech budget and buyer ecosystem as Alphabeats, but focused on external physical workload data.
Direct peers
- Muse: Consumer-grade EEG headbands with real-time neurofeedback for meditation, focus, and sleep. Highly comparable to Alphabeats on the EEG + audio-feedback mechanism and the brain-data-driven performance use case, although Muse sells broadly to consumers rather than exclusively to elite athletes.
- Halo Neuroscience (Halo Sport): Neurotechnology product (originally tDCS-driven Halo Sport) explicitly targeting elite athletic performance gains through brain-state modulation. Direct functional peer to Alphabeats on the elite-athlete mental-performance ICP and neurotech approach.
- Dreem: EEG-based wearable headband for sleep, relaxation, and cognitive performance, with historical focus on high-performers and athletes. Comparable to Alphabeats on the EEG neurofeedback loop and the high-performance persona targeting.
- NeuroTracker: Cognitive training software widely adopted by elite sports organizations (NBA, NFL, Premier League clubs) to sharpen attention, working memory, and decision-making. Comparable to Alphabeats on the 'mental training for elite athletes' value proposition, though NeuroTracker is software-only and non-EEG.
Emerging players
- Neurable: EEG-based wearable technology focused on focus and cognitive-state monitoring for everyday and workplace performance. Emerging peer that overlaps on EEG-driven mental-performance monitoring, but with a daily-life/corporate tilt rather than elite-sport specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Alphabeats social profiles
Digital presenceAlphabeats financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alphabeats leadership team
Management profileNumber of profiles
Profiles5 records
Alphabeats funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alphabeats M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alphabeats
What does Alphabeats do?
Alphabeats develops and sells a patented EEG-based mental training system that uses neurofeedback and music to induce flow states and improve performance in elite athletes. The system measures brain activity in real time via EEG sensors and delivers adaptive audio neurofeedback to help athletes reach optimal mental performance conditions during training and competition.
Is Alphabeats a public or private company?
Alphabeats is a private company. It is classified as venture growth investor backed and is currently operating.
When was Alphabeats founded?
Alphabeats was founded in 2019. It employs 11 to 50 people.
Where is Alphabeats based?
Alphabeats is headquartered in Eindhoven, Netherlands, in the Europe region.
How does Alphabeats make money?
One revenue line is on record: EEG-based Mental Training Technology.
Who are Alphabeats's main competitors?
Broad incumbents on record are Catapult Sports, Emotiv and STATSports. Direct peers are Muse, Halo Neuroscience (Halo Sport), Dreem and NeuroTracker. Neurable is listed as an emerging player.
Does Alphabeats have an API?
No public API is recorded for Alphabeats.
What industry is Alphabeats in?
Alphabeats's product category is Sports Performance Neurotechnology. Its primary akta.pro industry code is HSADAEAH, Sports Psychology & Mental Performance Coaching, with a secondary code of HLAHACAE, Neurological Monitoring (EEG, Seizure/Sleep/Neuro Wearables). Its NAICS code is 61162 and its SIC code is 3845.