Kids Empire
Kids Empire is a private US operator of 100+ indoor playground and party venues, founded in 2016 by the Elbaz family. It sells general admission tickets, birthday party packages, school field trips, and membership products to families with children.
- Company typePrivate
- Founded2016
- HeadquartersWest Hollywood, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Kids Empire does
Kids Empire (Kids Empire US LLC) is a privately held operator of indoor playground and party venues for children, headquartered in Los Angeles, California. Founded in 2016 by Blandine and Haim Elbaz, the company has scaled to over 100 climate-controlled locations across the United States, each featuring climbing structures, mazes, slides, ball pits, light-up dance floors, ride-on attractions, and dedicated toddler zones. Its branded mascots, Huggy and Snuggy, are central to the birthday party experience. In 2024, Cyrille (Cy) Bessiere was appointed CEO, marking the transition from founder-led to professional management as the footprint expanded.
The company generates revenue primarily through general admission tickets ($17.90-$24.90 per child, location-dependent), birthday party packages (requiring a $150 deposit with customizable tiers), and organized field trip/group bookings ($14.00-$15.90 per child with tax-exempt billing for schools and camps). Recurring or membership-style revenue is delivered through a 10-visit punchcard at $159 and the new limited-time Endless Summer Pass at $69.90 for 60 consecutive days of unlimited admission. Ancillary sales include non-slip grip socks at $3 per pair and snack bar purchases. The go-to-market is direct-to-consumer: families purchase tickets online via store.kidsempire.com or walk in, while groups use a dedicated contact-based booking system. The company has been growing organically without external venture or private equity capital, relying on unit economics to fund continued mall-based expansion, including announced locations in New Jersey and California for 2026 and 2027.
Kids Empire firmographics
Firmographics- Name
- Kids Empire
- Legal name
- Kids Empire US LLC
- Website
- https://kidsempire.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Kids Empire is a private US operator of 100+ indoor playground and party venues, founded in 2016 by the Elbaz family. It sells general admission tickets, birthday party packages, school field trips, and membership products to families with children.
- Ownership category
- akta.pro rank
Kids Empire industry classification
Industry- Product category
- Indoor Playground / Family Entertainment Center
- NAICS
- Amusement Parks and Arcades (7131), Amusement, Gambling, and Recreation Industries (713)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)
- akta.pro secondary industries
- Birthday Party Services (HSACACAA), Party Games, Activities & Interactive Entertainment (HSACACAJ)
Keywords
Where Kids Empire is headquartered
LocationHeadquarters
- HQ city
- West Hollywood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kids Empire business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- General Admission Tickets: All-day access tickets for children aged 1-17, priced by location between $17.90-$24.90. Adults are free (2 adults per child included), with $5 charged for additional adults. Punchcards available for $159/10 admissions with no expiration.
- Endless Summer Pass Membership: 60 consecutive days of unlimited general admission at a single state location for $69.90 per child. Limited-time seasonal offer targeting families during summer break.
- Birthday Party Packages: Customizable birthday party packages with dedicated hosts, reserved seating, dance party with mascot Huggy, food and drinks. Requires $150 deposit at booking. Packages include various add-ons for enhanced experiences.
- Field Trips and Group Bookings: Organized field trip experiences for schools, camps, clubs, and teams. Priced at $14.00 per child for tax-exempt groups and $15.90 for non-exempt groups. Includes reserved seating, team support, and extended park access.
- Ancillary Sales: Non-slip socks sold at $3 per pair at front desk, snacks and beverages available for purchase at park snack bars. Additional adults charged at $5.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Child General Admission - $17.90 to $24.90 |
| Unit Pricing | Pay-as-you-go | Adult Admission - Free (2 per child) |
| Unit Pricing | Pay-as-you-go | Punchcard - $159 for 10 admissions |
| Subscription | Pay-as-you-go | Endless Summer Pass - $69.90 per child |
| Other | Pay-as-you-go | Birthday Party - $150 deposit required |
| Unit Pricing | Pay-as-you-go | Field Trips - $14.00 to $15.90 per child |
| Unit Pricing | Pay-as-you-go | Socks - $3 per pair |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Kids Empire product offering
Product offeringCore offering
Kids Empire operates a chain of more than 100 indoor playground and party venues across the United States, offering climate-controlled play environments with climbing structures, ball pits, slides, mazes, dance floors, and ride-on attractions for children. Its core revenue is generated from general admission tickets (priced by location between $17.90 and $24.90 per child), membership-style passes (Endless Summer Pass for $69.90 and 10-visit punchcards for $159), customizable birthday party packages with a dedicated host and mascot appearance, and structured field trip and group bookings for schools, camps, and organizations.
Product overview
Kids Empire operates a chain of 100+ indoor playgrounds and party venues across the United States, founded in 2016 by Blandine and Haim Elbaz with their three children. The company's core product is its indoor playground experience featuring climbing structures, mazes, slides, ball pits, dance floors, and ride-on areas, supplemented by birthday party packages (with 'Play Your Way' and 'Play Big' tiers), field trips and group bookings, and membership offerings including the Endless Summer Pass (60-day unlimited pass for $69.90) and punchcards (10 admissions for $159). The company also offers general admission tickets ($17.90-$24.90 per child) with free adult entry, and operates a mobile app and online store for ticketing and waivers. All locations feature the brand mascot characters Huggy and Snuggy. The company was founded in 2016, with over 100 locations across the U.S. as of 2025, and Cy Bessiere appointed CEO in 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Indoor Playground Experience Flagship offering spanning 100+ climate-controlled indoor playgrounds across the United States, each featuring climbing structures, mazes, slides, ball pits, dance floors, ride-on areas, and dedicated toddler zones for active screen-free play by children.
- General Admission Tickets All-day access tickets to Kids Empire indoor playgrounds priced at $17.90–$24.90 per child depending on location, with two free adult entries per child, free entry for infants 0–11 months when accompanying siblings, and $5 per additional adult.
- Endless Summer Pass Limited-time seasonal membership pass priced at $69.90 per child, providing 60 consecutive days of unlimited general admission to all Kids Empire locations within the state of purchase, valid from the day of purchase and including two free adult entries per child.
- Punchcards (10-Visit Pass) Non-nominative 10-admission punchcard priced at $159 (approximately $15.90 per visit) with no expiration date, available for use across Kids Empire general admission.
- Birthday Party Packages Customizable birthday party packages including a dedicated host, 2.5 hours of reserved seating, dance party with the Huggy mascot, food and drinks, available in 'Play Your Way' and 'Play Big' tiers with optional add-ons and a $150 non-refundable booking deposit.
- Field Trips and Group Bookings Organized group visits for schools, camps, clubs, and teams including reserved seating, dedicated team support, and extended park access, priced at $14.00 per child for tax-exempt groups and $15.90 per child otherwise, with a 10-child minimum and one adult per 20 kids required.
Quantifiable outcome
- 4.9 star Google rating demonstrates high customer satisfaction
Companies that use Kids Empire
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Kids Empire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Kids Empire partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Freehold Raceway MallminorKids Empire is opening a new location within Freehold Raceway Mall in New Jersey, scheduled for fall 2027. This represents a retail distribution partnership leveraging mall foot traffic to reach families in the New Jersey market.
Scale indicators6 records
Recent moves9 records
Expansion highlights5 records
Kids Empire competitors and assessment
Company assessmentDirect peers
- Launch Trampoline Park: Franchised indoor trampoline and adventure park with birthday party offerings and group bookings. Direct comparable in indoor active-play party venues.
- Urban Air Adventure Park: Operates a national chain of indoor adventure parks featuring trampolines, climbing walls, and party packages. Closest direct competitor to Kids Empire in the indoor family entertainment center category.
- Chuck E. Cheese: Iconic family entertainment center chain offering indoor play, arcade games, food, and birthday parties. Competes for the same family party and group outing occasions as Kids Empire.
- Sky Zone: National indoor trampoline park franchise with party packages and group events. Direct competitor in the indoor active-play family entertainment segment.
- Pump It Up: Indoor inflatable playground and party venue chain focused on children's birthday parties and group events — highly comparable business model and target customer.
- Scene75 Entertainment Center: Large indoor entertainment complexes with go-karts, laser tag, mini golf, and birthday party packages. Directly comparable multi-attraction FEC model serving families.
Broad incumbents
- Main Event Entertainment: Large-format family entertainment centers with bowling, laser tag, gravity ropes, and food. Broader portfolio but overlapping family group-outing and birthday-party use cases.
- Dave & Buster's: National adult-leaning entertainment chain combining arcade gaming, sports viewing, and food. Overlaps with FEC category but skews older and broader than Kids Empire.
- Andretti Indoor Karting & Games: Large multi-attraction indoor entertainment venues featuring karting, arcade, laser tag, and dining. Competes for family group outings and birthday parties at the higher price point.
- LEGOLAND Discovery Center: Indoor family attraction based on the LEGO brand with play zones, rides, and party packages. Competes for family entertainment occasions and group bookings in major metros.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kids Empire social profiles
Digital presenceKids Empire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kids Empire leadership team
Management profileNumber of profiles
Profiles6 records
Kids Empire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kids Empire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kids Empire
What does Kids Empire do?
Kids Empire operates a chain of more than 100 indoor playground and party venues across the United States, offering climate-controlled play environments with climbing structures, ball pits, slides, mazes, dance floors, and ride-on attractions for children. Its core revenue is generated from general admission tickets (priced by location between $17.90 and $24.90 per child), membership-style passes (Endless Summer Pass for $69.90 and 10-visit punchcards for $159), customizable birthday party packages with a dedicated host and mascot appearance, and structured field trip and group bookings for schools, camps, and organizations.
Is Kids Empire a public or private company?
Kids Empire is a private company. It is classified as family owned and is currently operating.
When was Kids Empire founded?
Kids Empire was founded in 2016. It employs 101 to 250 people.
Where is Kids Empire based?
Kids Empire is headquartered in West Hollywood, United States, in the North America region.
How does Kids Empire make money?
Five revenue lines are on record. General Admission Tickets are the primary driver. The others are endless Summer Pass Membership, birthday Party Packages, field Trips and Group Bookings and ancillary Sales.
Who are Kids Empire's main competitors?
Direct peers on record are Launch Trampoline Park, Urban Air Adventure Park, Chuck E. Cheese, Sky Zone, Pump It Up and Scene75 Entertainment Center. Broad incumbents are Main Event Entertainment, Dave & Buster's, Andretti Indoor Karting & Games and LEGOLAND Discovery Center.
Does Kids Empire have an API?
No public API is recorded for Kids Empire.
What industry is Kids Empire in?
Kids Empire's product category is Indoor Playground / Family Entertainment Center. Its primary akta.pro industry code is THAAAAAD, Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play), with a secondary code of HSACACAA, Birthday Party Services. Its NAICS code is 7131 and its SIC code is 7900.