Kids Empire

What Kids Empire does

Kids Empire (Kids Empire US LLC) is a privately held operator of indoor playground and party venues for children, headquartered in Los Angeles, California. Founded in 2016 by Blandine and Haim Elbaz, the company has scaled to over 100 climate-controlled locations across the United States, each featuring climbing structures, mazes, slides, ball pits, light-up dance floors, ride-on attractions, and dedicated toddler zones. Its branded mascots, Huggy and Snuggy, are central to the birthday party experience. In 2024, Cyrille (Cy) Bessiere was appointed CEO, marking the transition from founder-led to professional management as the footprint expanded.

The company generates revenue primarily through general admission tickets ($17.90-$24.90 per child, location-dependent), birthday party packages (requiring a $150 deposit with customizable tiers), and organized field trip/group bookings ($14.00-$15.90 per child with tax-exempt billing for schools and camps). Recurring or membership-style revenue is delivered through a 10-visit punchcard at $159 and the new limited-time Endless Summer Pass at $69.90 for 60 consecutive days of unlimited admission. Ancillary sales include non-slip grip socks at $3 per pair and snack bar purchases. The go-to-market is direct-to-consumer: families purchase tickets online via store.kidsempire.com or walk in, while groups use a dedicated contact-based booking system. The company has been growing organically without external venture or private equity capital, relying on unit economics to fund continued mall-based expansion, including announced locations in New Jersey and California for 2026 and 2027.

Name

Kids Empire

Legal name

Kids Empire US LLC

Website

https://kidsempire.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Kids Empire is a private US operator of 100+ indoor playground and party venues, founded in 2016 by the Elbaz family. It sells general admission tickets, birthday party packages, school field trips, and membership products to families with children.

Ownership category

akta.pro rank

Product category

Indoor Playground / Family Entertainment Center

NAICS

Amusement Parks and Arcades (7131), Amusement, Gambling, and Recreation Industries (713)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industries

Birthday Party Services (HSACACAA), Party Games, Activities & Interactive Entertainment (HSACACAJ)

Keywords

• Indoor playground entertainment
• Family entertainment center
• Birthday party venue
• Children's play facility
• Field trip destination

Headquarters

HQ city

West Hollywood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. General Admission Tickets: All-day access tickets for children aged 1-17, priced by location between $17.90-$24.90. Adults are free (2 adults per child included), with $5 charged for additional adults. Punchcards available for $159/10 admissions with no expiration.
2. Endless Summer Pass Membership: 60 consecutive days of unlimited general admission at a single state location for $69.90 per child. Limited-time seasonal offer targeting families during summer break.
3. Birthday Party Packages: Customizable birthday party packages with dedicated hosts, reserved seating, dance party with mascot Huggy, food and drinks. Requires $150 deposit at booking. Packages include various add-ons for enhanced experiences.
4. Field Trips and Group Bookings: Organized field trip experiences for schools, camps, clubs, and teams. Priced at $14.00 per child for tax-exempt groups and $15.90 for non-exempt groups. Includes reserved seating, team support, and extended park access.
5. Ancillary Sales: Non-slip socks sold at $3 per pair at front desk, snacks and beverages available for purchase at park snack bars. Additional adults charged at $5.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Kids Empire operates a chain of more than 100 indoor playground and party venues across the United States, offering climate-controlled play environments with climbing structures, ball pits, slides, mazes, dance floors, and ride-on attractions for children. Its core revenue is generated from general admission tickets (priced by location between $17.90 and $24.90 per child), membership-style passes (Endless Summer Pass for $69.90 and 10-visit punchcards for $159), customizable birthday party packages with a dedicated host and mascot appearance, and structured field trip and group bookings for schools, camps, and organizations.

Product overview

Kids Empire operates a chain of 100+ indoor playgrounds and party venues across the United States, founded in 2016 by Blandine and Haim Elbaz with their three children. The company's core product is its indoor playground experience featuring climbing structures, mazes, slides, ball pits, dance floors, and ride-on areas, supplemented by birthday party packages (with 'Play Your Way' and 'Play Big' tiers), field trips and group bookings, and membership offerings including the Endless Summer Pass (60-day unlimited pass for $69.90) and punchcards (10 admissions for $159). The company also offers general admission tickets ($17.90-$24.90 per child) with free adult entry, and operates a mobile app and online store for ticketing and waivers. All locations feature the brand mascot characters Huggy and Snuggy. The company was founded in 2016, with over 100 locations across the U.S. as of 2025, and Cy Bessiere appointed CEO in 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Playground Experience Flagship offering spanning 100+ climate-controlled indoor playgrounds across the United States, each featuring climbing structures, mazes, slides, ball pits, dance floors, ride-on areas, and dedicated toddler zones for active screen-free play by children.
• General Admission Tickets All-day access tickets to Kids Empire indoor playgrounds priced at $17.90–$24.90 per child depending on location, with two free adult entries per child, free entry for infants 0–11 months when accompanying siblings, and $5 per additional adult.
• Endless Summer Pass Limited-time seasonal membership pass priced at $69.90 per child, providing 60 consecutive days of unlimited general admission to all Kids Empire locations within the state of purchase, valid from the day of purchase and including two free adult entries per child.
• Punchcards (10-Visit Pass) Non-nominative 10-admission punchcard priced at $159 (approximately $15.90 per visit) with no expiration date, available for use across Kids Empire general admission.
• Birthday Party Packages Customizable birthday party packages including a dedicated host, 2.5 hours of reserved seating, dance party with the Huggy mascot, food and drinks, available in 'Play Your Way' and 'Play Big' tiers with optional add-ons and a $150 non-refundable booking deposit.
• Field Trips and Group Bookings Organized group visits for schools, camps, clubs, and teams including reserved seating, dedicated team support, and extended park access, priced at $14.00 per child for tax-exempt groups and $15.90 per child otherwise, with a 10-child minimum and one adult per 20 kids required.

Quantifiable outcome

• 4.9 star Google rating demonstrates high customer satisfaction

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Freehold Raceway MallminorChannel Partner/ Reseller/ Distributor · 20 June 2026Kids Empire is opening a new location within Freehold Raceway Mall in New Jersey, scheduled for fall 2027. This represents a retail distribution partnership leveraging mall foot traffic to reach families in the New Jersey market.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Launch Trampoline Park: Franchised indoor trampoline and adventure park with birthday party offerings and group bookings. Direct comparable in indoor active-play party venues.
• Urban Air Adventure Park: Operates a national chain of indoor adventure parks featuring trampolines, climbing walls, and party packages. Closest direct competitor to Kids Empire in the indoor family entertainment center category.
• Chuck E. Cheese: Iconic family entertainment center chain offering indoor play, arcade games, food, and birthday parties. Competes for the same family party and group outing occasions as Kids Empire.
• Sky Zone: National indoor trampoline park franchise with party packages and group events. Direct competitor in the indoor active-play family entertainment segment.
• Pump It Up: Indoor inflatable playground and party venue chain focused on children's birthday parties and group events — highly comparable business model and target customer.
• Scene75 Entertainment Center: Large indoor entertainment complexes with go-karts, laser tag, mini golf, and birthday party packages. Directly comparable multi-attraction FEC model serving families.

Broad incumbents

• Main Event Entertainment: Large-format family entertainment centers with bowling, laser tag, gravity ropes, and food. Broader portfolio but overlapping family group-outing and birthday-party use cases.
• Dave & Buster's: National adult-leaning entertainment chain combining arcade gaming, sports viewing, and food. Overlaps with FEC category but skews older and broader than Kids Empire.
• Andretti Indoor Karting & Games: Large multi-attraction indoor entertainment venues featuring karting, arcade, laser tag, and dining. Competes for family group outings and birthday parties at the higher price point.
• LEGOLAND Discovery Center: Indoor family attraction based on the LEGO brand with play zones, rides, and party packages. Competes for family entertainment occasions and group bookings in major metros.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KidsEmpireHoustonWestchase
• LinkedInlinkedin.com/company/kidsempire

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids Empire