Precision Planting

What Precision Planting does

Precision Planting, a wholly-owned subsidiary of AGCO Corporation (NYSE: AGCO) operating under the legal entity Precision Planting LLC in Illinois, designs and sells modular precision-agriculture hardware upgrades that retrofit existing farm equipment. Its product architecture is centered on the 20|20 Gen 3 in-cab display monitor, which serves as the integration hub for more than 60 upgrade modules spanning six equipment categories: planters, air seeders and drills, sprayers, combines, liquid fertilizer applicators, and dry fertilizer applicators. Core modules include the vSet vacuum seed meter (>99% singulation in corn and soybeans), vDrive electric row-by-row drive, DeltaForce hydraulic automated downforce (200 measurements per second), SmartFirmer in-furrow soil sensor, SymphonyVision camera-based variable-rate spraying, Clarity blockage and flow monitoring for dry fertilizer implements, and vApplyHD liquid fertilizer rate control. The system is designed for cross-OEM compatibility (John Deere, Case IH, Kinze, White, etc.), and the company maintains an internal R&D and demonstration facility (PTI Farm, established 2018 in Pontiac, IL) that publishes multi-year field-trial data quantifying yield and ROI outcomes.

The company sells exclusively through a trained Premier Dealer network that handles quoting, installation, training, and after-sale support; pricing is quote-based and not publicly disclosed, with occasional promotional offers such as 'Save $50 Per Row Per Product'. Hardware revenue is supplemented by cloud-based data services (Panorama), agronomic services and soil testing under the Radicle Agronomics sub-brand, and a direct-to-customer cloud portal and merchandise store. The primary customer segment is row-crop farmers (corn, soybeans, cotton, small grains, peanuts, sugarbeets, sunflowers, edible beans) operating as small and mid-sized independent operators across the United States, Argentina, Brazil, France, Germany, and Spain.

Name

Precision Planting

Legal name

Precision Planting LLC

Website

https://precisionplanting.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Precision Planting is an AGCO-owned subsidiary that designs and sells modular precision-agriculture hardware upgrades — centered on the 20|20 in-cab monitor — that retrofit existing planters, sprayers, seeders, and fertilizer applicators, sold exclusively through its Premier Dealer network to row-crop farmers across six countries.

Ownership category

akta.pro rank

Product category

Precision Agriculture Equipment

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Precision Agriculture & Farm Technology Equipment (IMAHACAH)

akta.pro secondary industries

Variable Rate Technology & Precision Application (VRT Controllers, Section Control, Smart Sprayers/Spreaders) (AFAGALAD), Precision Crop Protection Services (Spot Spraying, Weed/Stress Detection, Prescription Sprays) (AFACACAH), Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD), Tillage, Seeding & Planting Equipment (IMAHACAB)

Keywords

• Precision agriculture equipment
• Planter retrofit upgrades
• Agricultural downforce control
• Variable rate seeding
• In-cab display monitors

Headquarters

HQ city

Tremont

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Agricultural Equipment Upgrades and Components: Precision Planting generates revenue through the sale of proprietary hardware upgrades and components for farm equipment including planters, sprayers, combines, air seeders, drills, and fertilizer applicators. Products are sold through a Premier Dealer network with installation and support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Precision Planting manufactures and sells proprietary retrofittable precision agriculture upgrades and components — including in-cab monitors, seed meters, electric drives, hydraulic downforce systems, row cleaners, soil sensors, liquid fertilizer rate controllers, blockage monitors, vision-based spraying systems, and a cloud data platform — that farmers install on their existing planters, sprayers, combines, air seeders, drills, and fertilizer applicators to improve planting accuracy, input efficiency, and yield. Products are sold exclusively through a certified Premier Dealer network that delivers quoting, installation, training, and ongoing support.

Product overview

Precision Planting offers a modular precision agriculture platform centered on the 20|20 cab monitor, which integrates with over 60 upgrade products across six equipment categories: Planters, Air Seeders & Drills, Sprayers, Combines, Liquid Fertilizer Applicators, and Dry Fertilizer Applicators. The core planter upgrade ecosystem includes vSet seed meters and vDrive electric drive for singulation and population control, DeltaForce automated downforce, SmartFirmer soil sensing, and Reveal/CleanSweep row cleaners. Liquid fertility products (vApplyHD, EMHD, FlowSense, PumpStack) work alongside the 20|20 for rate control and monitoring. Sprayer technology includes SymphonyNozzle for independent rate/pressure control and SymphonyVision cameras for vision-based targeted spraying. Panorama provides cloud-based data management across all equipment, while RateController and SwathModule enable variable rate application and overlap reduction across implements. The company is an AGCO brand headquartered in Tremont, Illinois.

Differentiator

Problem solved

Functional benefit

Brands

• Radicle Agronomics: Agronomics research and data platform
• PTI Farm

Products and services

• 20|20 (Gen 3) Monitor Cab-mounted display monitor that provides real-time visualization, monitoring, and control of all Precision Planting equipment. It delivers high-definition agronomic mapping, displaying metrics for population, singulation, downforce, and supporting advanced automation across planting, spraying, and application equipment. Used by row-crop farmers and dealers.
• DeltaForce Automated row-by-row hydraulic downforce control system that replaces springs or airbags with hydraulic cylinders and load cells, measuring gauge wheel weight 200 times per second and automatically adjusting downforce to maintain consistent planting depth across field variability. Used by row-crop farmers on planters.
• vSet Vacuum seed meter with flat disk and edge-riding singulator that singulates seeds accurately without manual adjustments. Achieves over 99% singulation accuracy in corn and soybeans, serving over 20 crops through 13 different crop kits. Used by row-crop farmers on planters.
• vDrive Maintenance-free electric drive system that replaces mechanical drive systems on planters. Each row is controlled individually, enabling variable rate seeding, individual swath control, and turn compensation for consistent plant population on curves. Used by row-crop farmers on planters.
• SmartFirmer Seed firmer-sensor that measures soil moisture, organic matter, temperature, and CEC from the seed trench. It presses seeds to the bottom of the furrow while providing real-time data to the 20|20 for variable rate seeding and depth adjustment decisions. Used by row-crop farmers on planters.
• Reveal Frame-mounted row cleaner with internal gauge wheel and adjustable tine depth that removes residue without compromising row-unit ride or affecting downforce requirements, creating a consistently clean seeding environment for even emergence. Used by row-crop farmers on planters.
• CleanSweep Row cleaner pressure adjustment system that uses air cylinders to allow pressure adjustments from the tractor cab, eliminating the need to manually stop and adjust row cleaners and saving time while ensuring properly adjusted residue management. Used by row-crop farmers on planters.
• vApplyHD Liquid fertilizer rate control system that measures and controls flow, swath, and rate in a single module. Provides row-by-row or section control of liquid fertilizer application, reducing up to 30% variability common in traditional liquid systems. Used by row-crop farmers on planters and liquid fertilizer applicators.
• EMHD Electromagnetic flow meter liquid control system that accepts a wider range of liquid products including thicker solutions and suspension products such as biologicals. Requires pairing with EM FlowSense for monitoring and a Gen 3 20|20 for control. Used by row-crop farmers on liquid fertilizer applicators and planters.
• PumpStack Liquid fertilizer pump system combining Annovi Reverberi diaphragm pumps with an air accumulator and pressure bypass design. Simplifies liquid fertility system configuration and works with Precision Planting and John Deere PWM-controlled hydraulic motors. Used by row-crop farmers on planters and liquid fertilizer applicators.
• FlowSense Row-by-row liquid rate sensor that measures actual application rates per row including AUX (single product), CAN (two products), and EM FlowSense (electromagnetic) variants, displaying real-time flow data on the 20|20. Used by row-crop farmers on planters and sidedress bars.
• RateController Variable rate and prescription application control module for seed, liquid fertilizer, and granular products. Adapts to existing hydraulic drive systems and works across planters, seeders, and fertilizer applicators through the 20|20 monitor. Used by row-crop farmers and custom applicators.
• SwathModule Section control module that shuts off sections of planting or application equipment to reduce overlap, lowering input costs by preventing overapplication of seed and fertilizer at field boundaries and previously covered areas. Used by row-crop farmers across planters, seeders, and applicators.
• Clarity High-definition, row-by-row blockage and flow monitoring system for air seeders, box drills, and strip-till bars. Using optical blockage sensors paired with the 20|20, it displays product magnitude, uniformity, and deviation metrics for complete implement monitoring. Used by row-crop farmers on air seeders and dry fertilizer applicators.
• SymphonyVision | Rate Vision-based variable rate spraying system that uses camera-based computer vision to detect weed severity (combining weed size and density) and automatically adjusts application rates per nozzle in real-time. One camera per approximately 10 feet of boom width enables targeted herbicide application. Used by row-crop farmers on sprayers.
• SymphonyNozzle PWM rate and pressure control module that independently controls sprayer rate and pressure, enabling precise application regardless of operating conditions. Required for all SymphonyVision spraying systems and provides the foundation for variable rate and targeted spraying capabilities. Used by row-crop farmers on sprayers.
• Panorama Cloud-based data management platform that allows users to view, share, and analyze 20|20 data on phones, computers, or other platforms. Provides field maps, yield comparisons, chemical usage reports, and automates data transfer from the 20|20 monitor. Used by row-crop farmers and their advisors.
• Radicle Agronomics Agronomic services platform providing soil testing and analysis capabilities for precision agriculture decision-making. Sub-brand of Precision Planting serving farmers and dealers.

Quantifiable outcome

• Up to 398.4 Bu/A corn yield achieved with high management program (PTI Farm record)
• +12 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature15 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ag Leader Technology: Direct competitor offering precision agriculture hardware and software for planters, sprayers, and combines. Both retrofit farm equipment with monitoring, control, and guidance products. Ag Leader's InCommand displays and SureSpeed/SeedCommand products compete directly with Precision Planting's 20|20, vDrive, and vSet.
• Raven Industries (CNH Industrial): Precision agriculture technology provider offering guidance, steering, spraying, and application control systems. Now part of CNH Industrial, Raven competes with Precision Planting's SymphonyNozzle, vApplyHD, and application control products. Both retrofit equipment with precision control technology.
• Topcon Agriculture: Precision agriculture technology provider offering guidance, spraying, planting, and crop sensing solutions. Competes with Precision Planting in retrofit application control, monitoring, and variable rate technology. Both serve row crop farmers seeking equipment upgrades.

Broad incumbents

• John Deere (Deere & Company): OEM manufacturer that increasingly integrates precision features (ExactEmerge, ExactApply, ExactRate) directly into factory-built equipment. Competes with Precision Planting in the precision planting space but as a broad equipment incumbent rather than a retrofit specialist. Customer quotes referenced show Direct head-to-head comparison.
• Trimble Agriculture: Broad precision agriculture solutions provider with guidance, application control, and farm management software. Trimble's GFX displays and WeedSeeker system compete with Precision Planting's 20|20 monitor and SymphonyVision platform. The AGCO/Trimble joint venture further entangles the two companies.
• CNH Industrial (Case IH / New Holland): Major agricultural equipment OEM with AFS Connect precision farming platform. Competes with Precision Planting both as an integrator of native precision features into Case IH and New Holland equipment and as a parent of Raven Industries. Represents both a channel partner and a competitor dynamic.

Emerging players

• Climate FieldView (Bayer): Leading farm data management platform that integrates with Precision Planting's 20|20 via Panorama. Competes with Precision Planting's Panorama in the farm data and decision software layer, capturing farmer data across multiple equipment brands. Integration noted explicitly in the company data.
• Kinze Manufacturing: Planter manufacturer whose equipment is a key compatibility target for Precision Planting retrofits. While not a direct competitor in retrofit/precision products, Kinze represents a meaningful adjacency as a planter OEM that integrates with Precision Planting's monitoring and control systems.
• Hexagon Agriculture: Precision agriculture solutions provider offering guidance, application control, and farm management software. Competes with Precision Planting in the precision retrofit and upgrade space, particularly in variable rate application and implement monitoring.
• Veris Technologies: Soil sensing and mapping provider serving similar precision agriculture customers. While more specialized in soil mapping, Veris is a comparable adjacent technology provider targeting the same row crop farmer customer base seeking precision upgrade tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/precision_plant
• YouTubeyoutube.com/user/PrecisionPlanting
• Facebookfacebook.com/precisionplanting
• Instagraminstagram.com/precision.planting
• LinkedInlinkedin.com/company/precision-planting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precision Planting