What Veris Technologies does

Veris Technologies, Inc. is a privately held precision agriculture company founded in 1996 and headquartered in Salina, Kansas. The company designs, manufactures, and markets on-the-go soil sensing hardware and supporting software that measure soil properties — including pH, organic matter, electrical conductivity, moisture, texture, and compaction — in real time as equipment moves across fields. Its core product line includes the ProScan automated probe, the U3 UTV-mounted platform, the MSP3 tractor-mounted multi-depth scanner, the FurrowScan in-furrow sensor module, and the CoreScan deep-profile probe introduced in July 2024. These feed the SoilViewer in-cab visualization tool and the FieldFusion cloud platform, which performs sensor fusion, lab calibration, management zone delineation, and prescription writing for variable rate seeding, fertilization, irrigation, and pH management, with downstream integrations to Climate FieldView and John Deere Operations Center.

The company's technology stack combines proprietary electro-chemical, optical (Vis-NIR), electrical conductivity (ECa), capacitance, and force sensors, paired with machine-learning-based pedotransfer functions for predicting bulk density and nutrient variation patterns. Revenue is generated primarily through capital equipment sales to a global network of independent soil mapping service providers, regional distributors (e.g., Agrometius in the Benelux, Precifield in France), and large agribusiness retailers (notably Wilbur-Ellis), with a growing recurring layer from the FieldFusion software platform and consulting services. Veris also co-develops next-generation human-powered sensors with Kansas State University for smallholder farmer markets.

The company's commercial model is a hybrid hardware-plus-software business with a founder- and family-led management team (Eric Lund as President, Tyler Lund as VP of Business Development) and no disclosed institutional funding. Its installed sensor footprint spans an estimated 51-66 countries and 44 U.S. states, supported by what the company describes as the largest soil mapping service provider network globally. Customer concentration spans enterprise agribusiness retailers, mid-market service providers, and individual farmers served through that channel network.

Name

Veris Technologies

Legal name

Veris Technologies, Inc.

Website

https://veristech.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Veris Technologies designs, manufactures, and markets on-the-go soil sensing hardware and supporting software (FieldFusion) for precision agriculture, measuring pH, organic matter, moisture, texture, and compaction in real time. The company sells through a global network of independent service providers, regional distributors, and agribusiness retailers across 51-66 countries.

Ownership category

akta.pro rank

Product category

Precision Agriculture Sensors

NAICS

Farm Machinery and Equipment Manufacturing (333111)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

In-Field Sensor Hardware (Soil Moisture/Nutrient, Weather, Canopy Sensors) (AFABAMAA)

akta.pro secondary industries

Precision Sensing & Monitoring (Soil/Weather Stations, In-Field Sensors, IoT) (AFAGALAB), IoT Farm Sensors & Edge Devices (Soil, Weather, Crop, Water) (AFAAAFAC), Soil & Field Mapping Analytics (EC Mapping, Zone Delineation) (AFABAMAH)

Keywords

• Precision agriculture sensors
• Soil mapping technology
• Agricultural sensing equipment
• Variable rate prescriptions
• Soil data analytics

Headquarters

HQ city

Salina

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Soil Sensor Hardware Sales: Sale of proprietary soil sensing equipment including CoreScan and MSP3 sensors. Hardware is sold directly to service providers, distributors, and large farming operations as capital equipment.
2. Software Platform (FieldFusion): Cloud-based software platform for data management, analysis, and visualization of soil mapping data. Provides ongoing value through data integration and analytics services.
3. Mapping Service Provider Network: Network of service providers who use Veris equipment to provide soil mapping services to farmers. Revenue flows through equipment sales to service providers who then offer mapping as a service.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Veris Technologies designs, manufactures, and markets on-the-go soil scanning sensors (ProScan, U3, MSP3, CoreScan, FurrowScan) that measure soil properties such as pH, organic matter, moisture, compaction, and electrical conductivity in real time as equipment moves across fields. The sensors feed the FieldFusion cloud platform, which processes soil maps into variable rate prescription tools for fertilizer, seed, irrigation, and lime management. The company also operates a soil mapping service provider network and offers consulting services.

Product overview

Veris Technologies offers a platform-plus-modules architecture for soil sensing and analysis. The core product line includes three soil sensor platforms: the ProScan (affordable automated mapping), U3 (UTV-mounted for rapid field coverage), MSP3 (tractor-mounted for detailed multi-depth sensing), and CoreScan (automated deep-profile probe). Software offerings include SoilViewer for in-cab real-time mapping and FieldFusion cloud platform for data processing, quality control, and prescription writing. Add-on modules like FurrowScan enable real-time sensing during field operations. The company also provides a service provider network and consulting services for enterprise deployment. The platforms work together to enable farmers and agronomists to map soil variability and create variable rate prescriptions for lime, fertilizer, seed, irrigation, and other inputs.

Differentiator

Problem solved

Functional benefit

Products and services

• ProScan Affordable, automated soil mapping sensor that quickly and accurately creates variable rate lime prescriptions and identifies soil compaction layers for farmers and consultants.
• U3 UTV-mounted soil sensor platform using patent-pending electrical, infrared and electro-chemical sensors to measure soil pH, organic matter, and electrical conductivity. Designed for speed and simplicity with up to 400+ acres per day mapping capability.
• MSP3 Tractor-mounted soil scanner capable of mapping three crucial soil characteristics in a single pass: pH, organic matter/carbon percentage, and EC (soil type) at 1ft and 3ft depths while driving at 5-8 miles per hour.
• CoreScan Automated soil sensor probe delivering real-time, high-resolution data on key soil properties including compaction, moisture, organic matter, and texture. Captures detailed soil profiles at sub-inch intervals down to 2 feet (automated) or 3 feet (manual mode).
• FurrowScan Sensor system for real-time in-field soil sensing during tillage, planting, and seeding operations. Measures moisture, temperature, soil texture, organic carbon, and electrical conductivity to optimize seedbed preparation and planting decisions.
• SoilViewer In-cab real-time mapping software enabling instant data visualization, data quality feedback, in-field demonstrations, soil sampling guidance, and real-time tillage setting adjustments.
• FieldFusion Cloud-based sensor fusion platform that processes and analyzes soil maps into agronomic decisions with data quality validation, calibration services, management zone creation, and prescription writing tools for seed, fertility, nitrogen, irrigation, and pH management.
• Soil Mapping Network Service provider network connecting farmers and advisors with local professionals who operate Veris soil mapping equipment to help make profitable precision ag decisions.
• Consulting Services End-to-end support services for collecting and integrating soil data and analytics into enterprise operations, including land assessment, agronomic research planning, and scaled deployment assistance.

Quantifiable outcome

• 15,000 acres mapped in 17 days (world record)
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• The Climate Corporation (Monsanto)coreTechnology or Integration · 19 August 2016Integration partnership announced August 19, 2016 enabling Veris soil mapping data to flow directly into the Climate FieldView precision agriculture platform. This integration makes Veris soil variability data accessible to Climate FieldView users, allowing variable rate prescriptions to be built on Veris soil measurements.
• Kansas State UniversitycoreStrategic or Co-development PartnerCollaborative research partnership focused on developing human-powered soil sensors for precision agriculture applications. This partnership leverages university research capabilities to advance Veris sensing technology into new form factors and use cases.
• AgrometiusflagshipChannel Partner/ Reseller/ DistributorEuropean distributor partnership covering the Netherlands and surrounding regions. Agrometius has mapped over 1,000 Dutch fields using Veris technology, establishing a significant presence in European precision agriculture markets.
• PrecifieldcoreChannel Partner/ Reseller/ DistributorFrench distributor partnership providing Veris soil mapping products and services to French farmers and service providers. Completes European distribution coverage alongside Agrometius.
• Wilbur-EllisflagshipChannel Partner/ Reseller/ DistributorMajor agribusiness retailer using Veris soil mapping across their locations nationwide. Wilbur-Ellis represents one of Veris's largest commercial partners, integrating Veris technology into their precision agriculture service offering for farmers.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Climate LLC (Bayer): Climate FieldView is the dominant digital ag platform. While Veris integrates into Climate FieldView, the platform's data and recommendation layer overlaps functionally with Veris's FieldFusion, making it both a partner and a competitive incumbent.
• Raven Industries (CNH Industrial): Raven (now part of CNH Industrial) provides precision agriculture technology including application controls, guidance, and connected workflows. It is a broad incumbent that overlaps with Veris's variable-rate prescription and sensor-data workflows.
• CNH Industrial (Case IH / New Holland Agriculture): CNH Industrial's AFS Connect platform (Case IH / New Holland) competes in connected precision agriculture with integrated displays, telematics, and prescription workflows. Through its Raven acquisition, CNH is a particularly close competitive overlap to Veris's prescription layer.
• John Deere (Operations Center / See & Spray): John Deere's Operations Center, ExactApply, and See & Spray platforms represent an OEM-level precision-ag stack with native sensing and prescription workflows. As a major tractor/OEM, Deere is both a partner (Veris prescriptions upload into Operations Center) and a deep-pocketed competitor.
• Trimble Agriculture: Trimble's agriculture division provides precision farming hardware, software, and positioning services (e.g., guidance, variable rate application, farm data). It is a broad incumbent serving the same precision-ag customer base as Veris but with a much larger portfolio across GNSS, displays, and connected farm software.
• AGCO Corporation (Fuse / Precision Planting competitor): AGCO's Fuse smart farming and precision planting portfolio targets the same precision-ag customer base as Veris. As a major equipment OEM, AGCO represents broad incumbent competition in variable-rate and soil-data-driven agronomy.

Direct peers

• Precision Planting: Precision Planting builds planter-attached sensors and components (e.g., FurrowForce, SmartDepth, vSet) and vDrive/vApply variable-rate systems. It is a direct peer in the planter- and tillage-mounted soil/crop sensing category, with overlapping Midwest dealer networks.
• Ag Leader Technology: Ag Leader manufactures precision-ag hardware and software (displays, steering, planter/sprayer controls, and the AgFiniti cloud platform). It is one of Veris's closest direct competitors in U.S. row-crop precision agriculture, with overlapping dealer/service-provider channels.
• Topcon Agriculture: Topcon offers precision agriculture sensors, GNSS guidance, and crop sensing solutions, including soil and canopy sensing. It competes directly with Veris in the in-field sensor and variable-rate application category.

Emerging players

• TeeJet Technologies: TeeJet manufactures spray nozzles, controllers, and precision application electronics used in agriculture. While more focused on spray application than soil sensing, it is an adjacent player in the precision-ag hardware stack that overlaps with Veris's variable-rate customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/veristech

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veris Technologies