MAD

What MAD does

MAD is a Paris-headquartered boutique management consulting firm dedicated exclusively to the luxury sector. Founded in 2009 by Delphine Vitry and Jean Révis, the group operates as a SAS (Société par Actions Simplifiée) with a stated capital of €40,000 and is privately held by its founding partners. The firm is organised into three integrated practices: MAD Strategy (strategic and operational consulting for luxury Maisons across brand, offer, client, distribution, people & organisation, and Digital/AI axes), MAD Academy (transformational learning and training for sales teams, managers, and corporate universities), and MAD Talent (executive search dedicated to luxury profiles). A regional office in Shanghai, led by partner Louis Houdart, extends its reach into Asia-Pacific.

The firm's underlying technology centres on its proprietary "Magic & Logic" methodology — a branded approach pairing analytical/business rigour with the creative and emotional essence of luxury brands. This is operationalised through several proprietary frameworks: the Experiential Signature methodology (three dimensions: key memory, key emotions, key iconic moments) deployable across physical and digital customer contact points, a Retail Assessment methodology for expert retail network analysis, and an E-commerce Assessment methodology benchmarking site performance against competitors. The firm does not develop software, APIs, or SDKs; its intellectual property is delivered as consulting playbooks and assessment frameworks rather than as licensed technology.

MAD operates a project-based professional services model on direct enterprise engagement. Its 60+ consultants, drawn from six nationalities and led by a partner bench of ten, serve a roster of 200+ luxury clients spanning eight verticals — Fashion & Leather Goods, Watches & Jewelry, Beauty, Wines & Spirits, Automotive, Hospitality, Malls & Department Stores, and Financial Institutions. Pricing is not publicly disclosed and engagements are scoped per project. No external funding, M&A, or institutional investors are reported. The firm's strategic posture is anchored on co-published research with Comité Colbert (including 2025 studies on retail talent and CSRD sustainability reporting), reinforcing its positioning as a thought-leader in the French luxury ecosystem while growing organically rather than through acquisition.

Name

MAD

Legal name

MAD Network

Website

https://mad.fr

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Luxury Management Consulting

NAICS

Management Consulting Services (54161), Human Resources Consulting Services (541612)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Culture, Engagement & Employee Experience (EX) Consulting (BPAHAGAI)

akta.pro secondary industry

Leadership Development & Executive Coaching (BPAHAGAD)

Keywords

• Luxury management consulting
• Executive search luxury
• Luxury training programs
• Retail strategy consulting
• Luxury brand advisory

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Consulting Services: MAD generates revenue through strategic and operational consulting engagements for luxury Maisons. Services include brand strategy, client experience transformation, omnichannel strategy, CRM, distribution optimization, organization transformation, and AI integration advisory. The firm operates on a project-based professional services model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

MAD is a boutique management consulting firm dedicated exclusively to the luxury industry, operating three integrated practices: MAD Strategy (strategic and operational consulting covering brand, offer, client, distribution, people & organisation, and digital/AI), MAD Academy (transformational learning and sales-team training programs), and MAD Talent (executive search for luxury leadership roles). The firm serves global luxury Maisons from offices in Paris and Shanghai, supported by its proprietary Magic & Logic consulting methodology and 17 years of sector experience.

Product overview

MAD operates as a strategic consulting group offering three integrated practices: MAD Strategy (strategic and operational consulting), MAD Academy (transformational learning and training), and MAD Talent (executive search and recruitment). The three practices work together to deliver comprehensive services to luxury Maisons, from strategic diagnosis to execution, leveraging proprietary methodologies and sector expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• MAD Strategy Strategic and operational consulting practice for luxury Maisons, aligning strategy and execution on critical challenges including client experience, omnichannel transformation, CRM, distribution, organisation, and artificial intelligence integration.
• MAD Academy Transformational learning practice dedicated to the luxury industry, acting as a business partner that drives change and performance within sales teams, managers, and trainers through accelerated strategy rollout.
• MAD Talent Executive search practice dedicated to identifying and recruiting luxury talents, integrated within the MAD group to bring unique understanding of Maisons, their strategic challenges, and their cultures.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• Comité ColbertcoreStrategic or Co-development Partner · 8 December 2025MAD and Comité Colbert co-published an exclusive study on CSRD (Corporate Sustainability Reporting Directive) in the luxury sector. The study provides guidance on sustainability reporting best practices, regulatory compliance, and industry maturity assessment for luxury players.
• Comité ColbertcoreStrategic or Co-development Partner · 17 June 2025MAD and Comité Colbert co-published a study on 'Retail Talents and Frontline Talents in Luxury' providing data-driven insights on workforce evolution, talent expectations, and AI applications in retail management. The collaboration represents a key industry research partnership advancing luxury sector knowledge.
• ADMENsupportingTechnology or IntegrationADMEN provides the candidate database system used by MAD Talent for storing and managing recruitment data. Data is hosted in France in compliance with GDPR requirements.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Boston Consulting Group (BCG): Global strategy consultancy operating BCG Platinion and a dedicated Luxury practice, increasingly active in luxury digital, AI, and retail transformation mandates that overlap with MAD's core offerings.
• McKinsey & Company: Global top-tier strategy firm with a Consumer & Luxury practice that competes with MAD on large omnichannel, AI, and organizational transformation programs for global luxury players.
• Capgemini Invent: Digital transformation arm of Capgemini with a Consumer Products & Retail practice serving luxury clients on omnichannel, CRM, and AI initiatives — competes with MAD on the digital/IA axis.
• Bain & Company: Global strategy consultancy with a well-established dedicated Luxury Goods practice serving many of the same Maisons as MAD across fashion, beauty, watches, and spirits — competes on large-scale transformation mandates.
• Accenture Strategy: Global consultancy with a dedicated luxury practice covering strategy, technology, and operations — competes with MAD especially on AI and digital transformation mandates.
• Kearney: Global management consultancy with a Consumer & Retail practice serving luxury and premium brands on strategy and operations — overlapping with MAD on distribution and client experience work.
• Roland Berger: European-origin strategy firm with a strong luxury, fashion, and beauty practice headquartered in Paris — direct overlap with MAD on luxury sector advisory mandates.

Emerging players

• Heidrick & Struggles: Global executive search firm with a dedicated Luxury & Consumer practice — competes with MAD Talent for executive search mandates in the luxury sector.

Direct peers

• Prompt Luxury Advisors: Boutique luxury-specialist advisory firm focused on strategy, retail, and digital transformation for Maisons — directly comparable to MAD in scale and service scope.
• Cabinet Croisette: Paris-based boutique consulting firm specializing in luxury, fashion, and beauty strategy — the closest direct peer to MAD by size, geography, vertical specialization, and client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/madnetwork
• Xx.com/MADNetworkFr

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAD