What Today’s Therapy Solutions does

Today's Therapy Solutions is a privately held pediatric therapy practice founded in 2007 in Oklahoma City and co-owned by speech-language pathologist Kelli Marshall and occupational therapist Tara Warwick. The company delivers multi-disciplinary, family-centered therapy to children with physical, emotional, behavioral, and developmental differences across nine Oklahoma markets — Oklahoma City Metro, Edmond, Norman, Moore, Yukon, El Reno, Guthrie, Shawnee, and Altus. Services are provided through three delivery channels: home-based visits (preferred in the OKC Metro), clinic-based sessions at the North Oklahoma City clinic, and on-site school services including IEP support and staff training.

The practice operates three core therapy lines (speech, occupational, and physical therapy) alongside a specialized SOS Feeding Clinic using the Sequential Oral Sensory Approach, and mental health services covering neuropsychology evaluations, behavioral/mental health, and social work support. Clinical methodology is grounded in established protocols such as SOS, PECS, AAC, and sensory integration rather than proprietary technology, with no digital product, app, API, or AI/ML capabilities disclosed. Back-office operations are standard: insurance billing through BCBS and Medicaid, self-pay for uninsured families, and online payment processing via CardConnect since August 2018.

Revenue is generated predominantly through insurance reimbursement (BCBS, Medicaid, and select other carriers) on a recurring session basis, supplemented by self-pay, school contracts, and on-location training engagements. Go-to-market is referral-driven from physicians, healthcare providers, and families, with no disclosed institutional funding, parent company, or acquisition history. The organization remains bootstrapped and founder-led, with a Clinical Manager and Supervision Coordinator formalizing oversight since 2017.

Name

Today’s Therapy Solutions

Legal name

Today's Therapy Solutions

Website

https://todaystherapysolutions.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Today's Therapy Solutions is a privately held, bootstrapped pediatric therapy practice in Oklahoma City, co-founded in 2007 by a speech-language pathologist and an occupational therapist to deliver multi-disciplinary speech, occupational, physical, feeding, and mental health therapy to children across nine Oklahoma markets via home, clinic, and school settings.

Ownership category

akta.pro rank

Product category

Pediatric Therapy Services

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Home Health Care Services (8082)

akta.pro primary industry

Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)

akta.pro secondary industries

Pediatric In-Home Rehabilitation Therapy (PT/OT/SLP) (HSABADAM), Pediatric/School-Based Occupational Therapy (OT) (EDAKAFAA), Pediatric Physical Therapy & Developmental Rehab (HSADAIAE)

Keywords

• Pediatric therapy services
• Speech language therapy
• Occupational therapy
• Feeding therapy
• Physical therapy

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance Billing: Services billed through insurance providers. Most therapists are credentialed with Blue Cross Blue Shield (BCBS) and Medicaid. Some therapists are in-network with other insurance companies. Services are verified with specific insurance plans before initiating treatment.
2. Self-Pay/Out-of-Pocket: Families who do not have insurance coverage or wish to pay completely out of pocket can self-pay for services. Forms are available for self-pay clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Today's Therapy Solutions is a pediatric therapy practice offering speech therapy, occupational therapy, physical therapy, feeding therapy (SOS Feeding Clinic), and mental health services to children with physical, emotional, behavioral, and developmental differences. Services are delivered in-home, in clinic (North Oklahoma City), and in school settings across multiple Oklahoma communities.

Product overview

Today’s Therapy Solutions is a pediatric therapy services provider offering a multi-disciplinary approach centered on families. The company provides three core therapy services (Speech, Occupational, and Physical Therapy) along with specialized Feeding Clinic services using the SOS Approach, and Mental Health Services including neuropsychology evaluations, behavioral therapy, and social work support. Services are delivered through home-based, clinic-based, and school-based models across the Oklahoma City Metro area and surrounding communities. The company emphasizes evidence-based approaches and family-centered care.

Differentiator

Problem solved

Functional benefit

Products and services

• Speech Therapy Communication therapy services for children addressing articulation, receptive and expressive language, fluency, apraxia, social skills, and functional communication approaches such as PECS and AAC (Augmentative and Alternative Communication). Provided to families with children who have communication challenges.
• Occupational Therapy Pediatric occupational therapy focusing on children's daily occupations including playing, learning, self-care (eating, toileting, brushing teeth, getting dressed), socializing, and community interaction. Uses approaches such as visual supports, positive reinforcement, task breakdown, and sensory supports.
• Physical Therapy Pediatric physical therapy services helping children with mobility needs achieve independence and success in various environments, including public schools, Soonerstart, and clinic settings.
• Feeding Clinic (SOS Feeding Clinic) Specialized feeding therapy services using the Sequential Oral Sensory (SOS) Approach, an evidence-based family-centered, multi-disciplinary, and low-stress/child-directed method to increase the range of foods in a child's diet and improve oral motor skills. Addresses feeding problems such as food refusal, gagging, limited food variety, and tube feeding dependence.
• Mental Health Services Mental health services for children, including neuropsychology evaluations, behavioral/mental health services, and social work support for children with developmental differences.
• School Services On-location therapy services provided in schools, including direct services for IEPs, consultations, and professional training for school staff. Also includes training for daycares and other organizations across Oklahoma.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves8 records

Expansion highlights5 records

Direct peers

• AlphaVista Services: Provides school-based related services including speech, occupational, and physical therapy, plus mental health support — directly competing for school district contracts similar to those served by Today's Therapy Solutions.
• Pediatric Therapeutic Services (PTS): Provides school-based and pediatric occupational, physical, and speech therapy services to children, with staffing and direct-service delivery models very similar to Today's Therapy Solutions' school-based channel.
• EBS Healthcare: Supplies pediatric speech, occupational, and physical therapists to schools and early-intervention programs; competes for the same school contracts and clinician pool that Today's Therapy Solutions targets in Oklahoma.
• KidsCare Home Health: Delivers pediatric speech, occupational, and physical therapy in the home setting across multiple states — directly comparable to Today's Therapy Solutions' home-based service channel and pediatric therapy mix.

Broad incumbents

• Reliant Rehabilitation: Large therapy services provider across skilled nursing, home health, and outpatient settings including pediatrics — a broad incumbent that competes for therapist labor and payer contracts in overlapping geographies.
• EasterSeals: National nonprofit network offering pediatric therapy, early intervention, and special-education services — a broad incumbent in the same pediatric therapy space with comparable mission-driven positioning.
• ATI Physical Therapy: Large multi-state outpatient physical therapy provider with growing pediatric offerings; competes for therapist talent and payer relationships even though its core focus is adult outpatient PT.
• May Institute: National nonprofit providing services for children and adults with autism, developmental disabilities, and brain injury, including therapy and school programs — adjacent incumbent competing for similar patient families.

Emerging players

• Hopebridge: Multi-state pediatric therapy provider focused on autism and developmental delays, offering ABA, OT, speech, and feeding therapy in clinic settings — overlaps with Today's Therapy Solutions' feeding and developmental services.
• Centria Healthcare: National provider of ABA, speech, and occupational therapy for children with autism and developmental needs; competes for similar patient families and clinician talent as Today's Therapy Solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Today’s Therapy Solutions