Reliant Rehabilitation

What Reliant Rehabilitation does

Reliant Rehabilitation is a Plano, Texas-based provider of physical, occupational, and speech therapy services to skilled nursing facilities (SNF) and senior living communities across the United States. Founded in 2001 and operating as a privately held company with 5,001-10,000 employees, Reliant delivers over 37,000 patient interactions per day across more than 870 facilities in 47 states, positioning it as one of the largest dedicated SNF therapy contractors in the country.

The service portfolio is anchored by proprietary clinical programs rather than commodity therapy labor. Model 10 is a patient-centered therapy protocol with 15+ years of outcomes data spanning 30+ functional assessment areas; Clinical Pathways cover 22+ conditions including COPD, CHF, CVA-TIA, and joint replacement; and the Care+ restorative nursing program extends therapy gains into daily living across three service tiers. Supporting offerings include OneStep with STABILITY Fall Prevention, LivingWell Fitness & Wellness, Forget Me Not Dementia Care, the ReliantGROW census development and fractional marketing program, the PDPM Resource Center, and a Quality Assurance & Compliance function with a 95% medical review appeal success rate. Technology infrastructure consists of a customer portal hosting real-time Model 3.0 outcome reports, a proprietary CRM-based Customer Partnering program, and DRG-based referral analytics.

Reliant goes to market through direct enterprise field sales targeting SNF operators, multi-facility management companies, and senior living communities, with engagement structured across four models: Full-Service Outsourced Therapy, Flat Fee Hybrid Model, Management Model, and Consulting Services. Revenue is generated primarily through professional services billing, with Reliant handling Medicare Part B and other insurance claims directly on behalf of partner facilities under multi-year contracts; pricing is custom and not publicly disclosed. Primary customers are SNF operators, with senior living communities as a secondary and actively expanding segment. A 2025 executive buildout and the launch of a standalone Senior Living Operations division signal an inflection from SNF-only operator to multi-vertical post-acute and senior care therapy provider.

Name

Reliant Rehabilitation

Legal name

Reliant Rehabilitation

Website

https://reliant-rehab.com/

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Reliant Rehabilitation provides physical, occupational, and speech therapy services to skilled nursing facilities and senior living communities across the United States, delivering proprietary clinical programs including Model 10 and Clinical Pathways through embedded licensed therapists in 870+ partner facilities in 47 states.

Ownership category

akta.pro rank

Product category

Rehabilitation Therapy Services

NAICS

Nursing and Residential Care Facilities (623), Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Skilled Nursing Facility (SNF)-Based Rehab Units (HLADAJAB)

akta.pro secondary industries

Skilled Dementia Nursing / Memory Care SNFs (HLADADAE), Stroke/Neuro-Rehabilitation SNFs (HLADADAG), Orthopedic & Surgical Recovery SNFs (HLADADAF)

Keywords

• Skilled nursing therapy
• Rehabilitation therapy services
• Physical occupational speech therapy
• Restorative nursing programs
• Senior living wellness

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapy Services Billing: Reliant handles all billing directly through Medicare and other insurance providers for physician-prescribed skilled therapy services including physical, occupational, speech, and respiratory therapy.
2. Strategic Growth & Marketing Services: Fractional marketing services offered through ReliantGROW providing strategic marketing support to facilities, including co-branded marketing materials, data analytics, and business development support.
3. Customer Partnering Services: Ongoing partnership services including proprietary CRM program, strategic partnership support, client education, onsite leadership (DOR placement), and operational consulting for SNF reimbursement changes including PDPM.
4. Data Analytics & Market Intelligence: DRG-based referral data and market analytics services using patient data and clinical data to build partnerships between hospitals and skilled nursing facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Reliant Rehabilitation provides physical, occupational, and speech-language therapy services delivered by licensed clinicians to skilled nursing facilities and senior living communities across 47 U.S. states. Service delivery is anchored by proprietary patient-centered clinical programs including the Model 10 assessment protocol, Clinical Pathways for 22+ conditions, the Care+ restorative nursing program, and fall prevention and dementia care programs. The company partners with SNF operators under multiple engagement models (Full-Service Outsourced Therapy, Flat Fee Hybrid, Management Model, Consulting) and bills Medicare and other insurance directly for physician-prescribed skilled therapy.

Product overview

Reliant Rehabilitation is a therapy services provider offering physical, occupational, and speech therapy to skilled nursing facilities and senior living communities. The company's product portfolio centers on proprietary clinical programs including Model 10 (patient-centered therapy protocol), Clinical Pathways (22 condition-specific care pathways), and Care+ (restorative nursing program in three tiers). Supporting programs include Living Rehab services, OneStep/STABILITY Fall Prevention, LivingWell Wellness, Forget Me Not Dementia Care, ReliantGROW growth support, and A Year of Wellness. Core service delivery is augmented by PDPM Resource Center, Quality Assurance & Compliance, Customer Partnering CRM, Census Development, and Therapist Recruitment & Retention services. The company operates across 870+ facilities in 40-47 states serving 37,000+ daily patient interactions.

Differentiator

Problem solved

Functional benefit

Brands

• ReliantGROW: Strategic growth and marketing support program for skilled nursing facility partners, offering data analytics, co-branded marketing materials, and census development services.
• Care+
• Living Rehab
• A Year of Wellness

Products and services

• Physical Therapy
• Occupational Therapy
• Speech Therapy
• Model 10
• Clinical Pathways
• Care+ Restorative Nursing Program
• Living Rehab
• OneStep with STABILITY Fall Prevention
• LivingWell Fitness & Wellness
• Forget Me Not Dementia Care
• ReliantGROW
• A Year of Wellness
• Rehab Your Way
• Quality Assurance & Compliance
• Customer Partnering
• Census Development
• Therapist Recruitment & Retention
• PDPM Resource Center

Quantifiable outcome

• 86% employee retention rate demonstrates workforce stability and service continuity
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• 1,500+ Colleges and UniversitiescoreStrategic or Co-development PartnerEducational partnerships with over 1,500 colleges and universities across the country to provide clinical experience placements for therapy students. Includes a three-party affiliation agreement between the academic institution, each facility, and Reliant as the therapy provider. The program aims to improve the quality of new therapists entering the field and resulted in 257 student placements in 2019.
• CEU360 (Clinical Education Partner)supportingStrategic or Co-development PartnerPartnership with CEU360 to provide professional education to meet regulatory requirements as well as clinical pathways and tools to guide and enhance quality post-acute care through the clinical services group.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Encore Rehabilitation: Encore Rehabilitation is a contract therapy provider delivering physical, occupational, and speech therapy services to skilled nursing facilities and assisted living communities. Direct peer with overlapping clinical programs and customer base.
• HealthPRO Heritage: HealthPRO Heritage is a contract rehabilitation and consulting services provider serving skilled nursing, senior living, and pediatric populations nationwide. Comparable in offering PT/OT/SLP services to SNFs with proprietary clinical programming.
• Aegis Therapies: Aegis Therapies is one of the largest US contract rehabilitation therapy providers, delivering physical, occupational, and speech therapy to SNFs, assisted living, and other post-acute settings. Closely mirrors Reliant's business model, customer segments, and clinical programs.
• Symbria: Symbria provides on-site therapy, wellness, and pharmacy services to senior living and post-acute care communities. Comparable in targeting the same SNF/senior living customer base with embedded therapy teams.
• Therapy Management Corporation (TMC): TMC is a national provider of physical, occupational, and speech therapy services to skilled nursing facilities and senior living communities. Direct competitor in the SNF contract therapy market with a comparable partnership model.
• Functional Pathways: Functional Pathways provides contract therapy and rehabilitation services to skilled nursing facilities, assisted living, and home health agencies across the US. Direct peer in SNF-focused therapy services with similar embedded delivery model.
• Genesis HealthCare / Powerback Rehabilitation: Genesis HealthCare operates its own skilled nursing facilities and runs Powerback Rehabilitation, one of the largest contract therapy providers serving SNFs across the US. Directly comparable as a scaled SNF-focused rehabilitation services competitor with embedded delivery and Medicare billing.

Broad incumbents

• ATI Physical Therapy: ATI Physical Therapy is a large national outpatient physical therapy provider with growing SNF/senior living service lines. Broadly comparable in clinical talent pool and therapy delivery; Reliant's new COO Gary Carlson was previously COO of ATI.
• Encompass Health: Encompass Health is the largest US provider of inpatient rehabilitation hospital services and also operates home health. Comparable as a scaled post-acute rehabilitation provider, though focused on IRFs rather than embedded SNF therapy.
• National HealthCare Corporation (NHC): NHC operates skilled nursing facilities and provides in-house therapy services, plus operates home health and hospice. Comparable in operating therapy services within SNFs, though NHC is vertically integrated rather than a pure contract therapy provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/reliantrehab
• Facebookfacebook.com/reliantrehabilitation
• LinkedInlinkedin.com/company/reliant-rehabilitation
• Instagraminstagram.com/reliantrehab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliant Rehabilitation