What AgroVision does

AgroVision B.V. is a Netherlands-headquartered agricultural software company that develops and sells modular, cloud-based software for the agricultural supply chain, serving farmers, livestock producers, crop growers, animal nutritionists, and agricultural accountants across more than 40 countries. Its platform is organized around five core product lines — Pigs, Cows, Crops, Finance, and Formulation — each of which has accumulated decades of domain-specific functionality, with sub-brands such as PigExpert (mobile pig management), Toppix and Ceres (Belgian fiscal and business accounting), and OptiFeed and WinOpti (feed formulation and GHG-optimized ration design). The technology stack is cloud-delivered through the MyAgroVision portal, integrates with third-party weather stations, livestock recording bodies, and accounting systems via APIs, and incorporates predictive features such as the Meteo module's disease-pressure modelling across 36 diseases and 14 crops.

The company generates revenue primarily through recurring software subscriptions and licensing, supplemented by implementation, maintenance, and support services. Pricing is module- and segment-based, with disclosed price points only for the Banqup e-invoicing add-on (starting at €11/month). Go-to-market combines direct sales via account managers conducting on-site visits, a distributor network in 40+ countries, and direct regional offices in the Netherlands, Belgium, and Germany (the latter expanded through the November 2024 merger with AgriSyst). The customer base is overwhelmingly SMB and long-tail across five vertical segments — pig farmers, dairy farmers, arable/crop farmers, agricultural finance users, and animal nutritionists — with regulatory compliance (Peppol e-invoicing, VLIF accounting, LKV livestock recording) acting as a recurring adoption driver.

Leadership is founder-controlled: Gaurav Bagdai is identified as founder and owner, with Jacob Rasmussen as CEO. The 2024 merger brought the former AgriSyst management team, including CEO Marc Cox, into senior roles. The company is privately held, GDPR-compliant, EU-hosted, and has no disclosed external venture or private equity investment in the available data.

Name

AgroVision

Legal name

AgroVision B.V.

Website

https://agrovision.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

AgroVision is a Netherlands-based agtech software company that delivers modular, cloud-based software for pig, dairy, and crop farmers, agricultural accountants, and animal nutritionists across 40+ countries, following its November 2024 merger with AgriSyst.

Ownership category

akta.pro rank

Product category

Agricultural Management Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372), Agricultural Services (700)

akta.pro primary industry

Farm Management & Decision Support Software (FMIS, ERP, Recordkeeping) (AFAGALAA)

akta.pro secondary industries

Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Farm Data Platforms, Integration & APIs (Interoperability/Middleware) (AFAAAFAG), Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Carbon, Sustainability & MRV Platforms (GHG Accounting, Regenerative Ag) (AFAAAFAK)

Keywords

• Agricultural software
• Farm management software
• Livestock management software
• Crop management software
• Feed formulation software

Headquarters

HQ city

Deventer

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Subscriptions and Licenses: AgroVision supplies agricultural software that connects farmers and agricultural companies. The company offers various software products including pig, cow, crop, finance, and formulation software. Revenue is generated through software subscriptions and licensing, with products delivered as cloud-based online programs. The company has been developing agricultural software since 1986.
2. Professional Services and Support: AgroVision provides implementation, maintenance, and support services. According to their terms and conditions, services include installation, configuration, maintenance (defect repair and new versions), and support via helpdesk. Professional services complement the software subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

AgroVision develops and sells cloud-based agricultural software covering the entire agricultural chain from farmers to agribusiness. The modular portfolio includes pig management (PigExpert, FARM, Pigmanager), dairy cow management (AgroVision Cows, Dairy Analytics), crop management (AgroVision Crops with Meteo, Spray Advice, and Disease Advice modules), agricultural financial administration (AgroVision Finance, Toppix, Ceres, Banqup e-invoicing), and feed formulation tools (WinOpti, OptiFeed). Software is delivered as online programs accessible from anywhere, with integrations to third-party farm equipment, weather stations, and the Peppol e-invoicing network.

Product overview

AgroVision offers a modular agricultural software platform covering four core areas: Livestock (Pigs and Cows), Crops, Finance, and Feed Formulation. The portfolio consists of a platform-plus-modules architecture: core products (Pigs, Cows, Crops, Finance, Formulation) with multiple add-on modules and sub-brands tailored to specific market needs (e.g., PigExpert for mobile, Toppix and Ceres for Belgian finance, WinOpti and OptiFeed for formulation). Following the November 2024 merger with AgriSyst, the German pig management products (PigVision, Growers) and Dairy Analytics were integrated under the AgroVision brand. Products are available across 40+ countries with localized versions. MyAgroVision serves as the central customer portal tying the ecosystem together.

Differentiator

Problem solved

Functional benefit

Brands

• PigExpert: Mobile pig management application for iOS providing farm management tools for pig farmers.
• MyAgroVision
• Toppix
• Ceres
• OptiFeed
• WinOpti

Products and services

• AgroVision Pigs Pig farming software covering sows, growers, and closed farms, with advisory tools for industry consultants. Sub-products include PigExpert (mobile), PigVision (German market), FARM, and Pigmanager.
• PigExpert Mobile pig management tool available on iOS and Android for managing sows, growers, and closed farms with data entry, advisory capabilities, and LKV Bayern data exchange interface for sharing with advisors.
• PigVision Pig management software for the German market, integrated into AgroVision's portfolio following the November 2024 merger with AgriSyst.
• AgroVision Growers Finishing pig management software (Mastschweine) for pig farmers raising grower/finisher pigs, originally part of AgriSyst and integrated into AgroVision.
• AgroVision Cows Comprehensive cow management software uniting all essential components for cow farmers and dairy advisors in a single online program, including feeding management and minerals tracking.
• AgroVision Dairy Analytics Advanced analytics tool for dairy consultants providing detailed data analysis to identify health issues at early stages and improve productivity on dairy farms.
• AgroVision Crops Online crop software for crop registration, spray advice, and data exchange in the crop chain. Available as Standard, Consultant, Contractor, and Corporate variants (Corporate includes API access).
• AgroVision Crops Meteo Module Weather module providing local and current weather data, weather forecasts, and disease pressure calculations for 36 diseases in 14 crops. Integrates with multiple third-party weather station networks.
• AgroVision Finance Financial accounting program designed for farmers with agricultural-specific functionalities, reports, and connections. Supports bookkeeping, VAT reporting, invoicing, cashflow planning, and comparison reporting.
• Toppix Fiscal agricultural accounting software (Fiscale Agrarische Boekhouding) for Belgian farmers, covering tax accounting and VAT with e-invoicing via Banqup integration.
• Ceres Business accounting software (Bedrijfseconomie) for Belgian farmers with technical key figures and business results according to VLIF standards. Integrates with AgroVision Crops and Banqup e-invoicing.
• Banqup E-Invoicing (via AgroVision) E-invoicing solution via Peppol network offered through AgroVision. Certified Peppol Access Point enabling businesses to send/receive structured e-invoices digitally. Pricing from €11/month (up to 50 invoices).
• AgroVision Formulation Feed formulation tools enabling nutritionists to develop, manage, store, analyze, and exchange feed formulas, including GHG emissions optimization in livestock rations.
• OptiFeed Advanced ration formulation system enabling integration of GHG-reducing additives (e.g., 3-NOP / Bovaer for methane reduction) into livestock feed formulations.
• WinOpti Feed formulation tool for nutritionists to develop, manage, and optimize feed formulas.
• MyAgroVision Central customer portal providing access to all AgroVision activities, supporting data sharing permissions management, automatic backups, and the latest software updates in the cloud.

Quantifiable outcome

• Over 6,000 AgroVision customers in the Netherlands adopted digital invoicing through Banqup partnership
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability6 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• Banqup GroupcoreTechnology or Integration · 10 July 2025AgroVision expanded partnership with Banqup Group (formerly Unifiedpost Group) to Belgium. Banqup is Europe's leading expert in e-invoicing, Peppol connectivity, digital payments, and trusted document exchange. With operations in 30+ countries and 1 million+ SMEs connected, Banqup enables businesses to digitize financial and administrative flows compliantly. AgroVision connected Banqup with their existing platforms, enabling Belgian customers to send/receive structured e-invoices via Peppol, process invoices 100% digitally, and remain compliant with Belgium's new e-invoicing regulations.
• AgriSystcoreStrategic or Co-development Partner · 1 November 2024AgroVision merged with AgriSyst in November 2024, representing a significant step toward creating a powerhouse in agricultural technology. The merger combines expertise and resources to deliver enhanced, up-to-date software solutions meeting evolving needs of farmers across Europe and beyond. The current management team of AgriSyst took on leading roles in the joint company. This merger strengthened AgroVision's position, especially in Germany, and enabled faster response to technological developments while maintaining core qualities.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• AgriWebb: Livestock management software focused on sheep, cattle, and mixed-enterprise farms. Comparable to AgroVision's livestock modules but with a different species mix and Australian-centric geographic footprint.
• Big Dutchman: Global livestock equipment and software provider for pig and poultry production. Comparable to AgroVision Pigs on pig farm management, though Big Dutchman's strength is in physical feeding/housing systems with software as adjunct.
• xFarm Technologies: European agritech platform offering farm management, sustainability tracking, and supply chain traceability. Emerging competitor to AgroVision Crops and Finance, particularly focused on Mediterranean and Alpine markets.

Broad incumbents

• Trimble Agriculture: Major agtech incumbent offering precision agriculture, farm management, and equipment telematics. Competes with AgroVision Crops on field-level decision support and data integration, with broader hardware/data footprint.
• Granular (Corteva): Corteva's farm management software providing agronomic and business operations tools for large North American and European farms. Overlaps directly with AgroVision Crops and Finance on enterprise agricultural customers.
• Climate FieldView (Bayer): Bayer's digital agriculture platform covering field data, crop analytics, and farm management at global scale. Competes with AgroVision Crops in particular, though its portfolio is broader and tied to Bayer's seed/agrochemical ecosystem.
• John Deere Operations Center: Deere's integrated farm management platform connecting equipment, agronomic data, and decision support. Represents the bundled hardware-software model AgroVision competes against in crop and livestock-adjacent workflows.

Direct peers

• AgWorld: Farm management platform focused on crop planning, record-keeping, and agronomic collaboration. Comparable to AgroVision Crops on multi-user farm-to-advisor workflows, primarily serving Australian and North American markets.
• 365FarmNet: European farm management platform (originally a CLAAS/Kverneland joint venture) offering crop, livestock, and finance modules across multiple countries. Directly comparable to AgroVision in serving European farmers with a multi-module software suite.
• Farmers Edge: Pure-play digital agriculture company providing farm data management, agronomic analytics, and crop monitoring. Direct competitor in farm management software, though with North American geographic concentration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/Agrovision1
• Facebookfacebook.com/AgroVisionInt
• LinkedInlinkedin.com/company/agrovision
• Instagraminstagram.com/agrovision.global

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgroVision