Stronghouse

What Stronghouse does

Stronghouse is a US national roofing and exterior remodeling services platform founded in 2021 and headquartered in Oak Brook, Illinois. It is a privately held, private-equity-backed roll-up sponsored by O2 Investment Partners, which made a foundational investment to aggregate eight regional exterior remodeling brands — including Capital Construction, Options Exteriors, Infinity Roofing & Siding, Irish Roofing, Linear Roofing & General Contractors, Marshall Building and Remodeling, Gustafson Roofing, and Centurion Exteriors — into a single operating platform. The company's core services are Roofing, Storm Damage restoration, Windows, Siding, Gutters, and Commercial exterior solutions, delivered through local field sales and installation teams deployed across more than 30 states. Stronghouse maintains manufacturer certifications across major building products brands (IKO, GAF, CertainTeed SELECT ShingleMaster, Brava, Pella Platinum, Owens Corning) and bundles its projects with a 25-year workmanship warranty, financing options, and a Home Visualizer digital design tool.

Revenue is generated on a one-time project-fee basis via quote-based pricing determined by scope, materials, and property specifications, with insurance claims processing for storm damage as a differentiated service line. Customers are primarily residential homeowners, with secondary segments including commercial property owners, property managers, HOAs, and multi-family operators. GTM relies on direct-to-consumer field sales teams in each market, supported by digital marketing (SEO, social, content, referral programs), phone-based lead capture, and manufacturer referral channels. Underlying technology is standard: a WordPress/Divi CMS website with no public API, no proprietary AI, and no software product revenue. The platform continues to expand geographically (Indiana, Southeast Florida) and operationally through ongoing add-on acquisitions, with a newly installed C-suite (CEO Russ Reynolds, CFO Andy Colmone, CRO/COO Troy Baker) and a dedicated SVP of M&A (Mike Hilcove) overseeing the next phase of growth.

Name

Stronghouse

Legal name

Stronghouse Brands

Website

https://stronghousebrands.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

Stronghouse is a US national roofing and exterior remodeling services platform that aggregates eight regional brands across 30+ states, delivering roofing, siding, windows, gutters, storm restoration, and commercial exterior solutions to residential homeowners, property managers, and commercial property owners via local field sales teams.

Ownership category

akta.pro rank

Product category

Roofing and Exterior Remodeling Services

NAICS

Roofing Contractors (23816)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Full Gut Renovation (Studs-Out Remodel) (HSAPAEAA)

Keywords

• Roofing services
• Exterior remodeling
• Storm damage restoration
• Window replacement
• Siding installation

Headquarters

HQ city

Oak Brook

HQ country

United States

HQ region

North America

Offices32 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Exterior Remodeling Services: Project-based revenue from roofing, siding, windows, gutters, and storm damage restoration services. Revenue is generated through one-time project fees for residential and commercial exterior remodeling work. The company also handles insurance claims processing for storm damage restoration.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Stronghouse is a national exterior services platform that delivers roofing, siding, window, gutter, and storm damage restoration services to residential and commercial property owners. It aggregates multiple legacy regional contractors under a single brand, providing project-based exterior remodeling with manufacturer-certified workmanship, financing options, and insurance claims navigation for storm-related damage. Service delivery is carried out by local field sales and installation crews operating across more than 30 U.S. states.

Product overview

Stronghouse is a national roofing and exterior services platform offering a unified portfolio of exterior remodeling services for homeowners and property managers. The platform operates as a multi-brand aggregation model (acquiring regional brands like Centurion Exteriors, Gustafson Roofing, and others) unified under the Stronghouse name with shared branding, warranties, and operational support. Core services include Roofing, Storm Damage restoration, Windows, Siding, Gutters, and Commercial exterior solutions. The offering also includes a Home Visualizer digital tool, the Stronghouse Promise 25-year workmanship warranty, flexible financing options, and a referral program. Legacy brands (Capital Construction, Infinity Roofing & Siding, Linear Roofing, Options Exteriors, Marshall Building and Remodeling, and others) are preserved under the unified Stronghouse platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Roofing Roofing services including repairs, replacements, and new installations for residential and commercial properties. Covers architectural asphalt shingles, impact-resistant shingles, designer styles, and flat roofing systems.
• Storm Damage Restoration Storm response and restoration services including emergency roof tarping, full damage inspections, roofing/siding/gutter restoration, and storm-specific material recommendations for residential and commercial properties.
• Windows Window replacement services offering energy-efficient windows in vinyl, composite, fiberglass, and wood-clad options. Includes installation of double-hung, casement, slider, picture, bay, bow, awning, garden, and custom configurations.
• Siding Siding replacement services including vinyl, composite, fiber cement, and specialty siding options. Covers full replacements, storm damage restoration, energy-efficient insulated siding, and trim/soffit/fascia upgrades.
• Gutters Gutter services including seamless aluminum gutter installation, replacements, repairs, custom-fit downspouts, gutter guards and leaf protection systems, and soffit/fascia repair for single-family, commercial, and multi-unit properties.
• Commercial Exterior Solutions Exterior solutions for commercial buildings, HOAs, and multi-family housing including apartments, duplexes, and townhomes. Covers commercial/multi-family roofing, siding installation and repair, and window replacement.
• Financing Flexible financing options for roofing replacements, siding projects, window replacements, gutter systems, full exterior remodels, and multi-family or investment property renovations through partner lending relationships.
• Sales Acceleration Camp Three-day roofing sales mastery training program for storm damage sales professionals, covering lead generation, objection handling, and closing strategies. Operated in partnership with Capital Construction, Infinity Roofing & Siding, Linear Roofing & General Contractors, and Options Exteriors.

Quantifiable outcome

• Customer satisfaction rating of 4.8+ stars
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• IKOcoreOthersIKO is a major roofing manufacturer. Stronghouse holds IKO Certified Contractor status, enabling access to premium roofing materials, technical support, and manufacturer-backed warranties for customers.
• GAFcoreOthersGAF is North America's largest roofing manufacturer. Stronghouse is a GAF Certified Contractor with access to industry-leading roofing products, installation training, and enhanced warranty options.
• CertainTeedcoreOthersCertainTeed is a leading building materials manufacturer. Stronghouse holds the SELECT ShingleMaster certification, the highest level achievable, placing them among the top 1% of contractors nationwide.
• BravaminorOthersBrava manufactures synthetic roofing and siding products. Stronghouse is an Authorized Contractor for Brava products, enabling installation services for composite material applications.
• PellacoreOthersPella is a premier window and door manufacturer. Stronghouse holds Pella Platinum Certified status, the highest certification level, indicating advanced expertise in window and door installation.
• Owens CorningcoreOthersOwens Corning is a major building materials company specializing in insulation, roofing, and composites. Stronghouse is a Preferred Contractor, providing access to quality roofing materials and extended warranty programs.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Stronghousebrand
• LinkedInlinkedin.com/company/about
• Instagraminstagram.com/stronghouse_brand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stronghouse