What YummyColours does

YummyColours is a privately held, partner-led design and branding agency founded in 2016, operating from studios in New York and Copenhagen under the leadership of co-founders Connie Lui, Denize Maaløe, and Diego Marini. The firm delivers professional services across three core practice areas: brand strategy and positioning (research, brand architecture, naming, tone of voice, messaging, content strategy); brand identity and design (identity systems, sonic and motion identity, print, digital, activations, websites); and content creation and production (art direction, photo and video campaigns, editorial, social, e-commerce, production and post-production management). The portfolio spans fintech (Afterpay), healthcare and telehealth (Bummed), apparel (No nonsense, Nude Barre), retail and luxury (Harvard & MIT COOP, Saks OFF 5TH), fashion technology (Browzwear), marketplaces (Shopify EMEA campaigns), real estate (Breezy), HR/recruiting (Edge), background screening (ScoutLogic), sustainable materials (Hydefy), and nonprofit/event work (Kode with Klossy, Oslo Freedom Forum, The Next Generation Foundation, Entirely Summit), with custom signature artifacts such as the Pantone-developed Bondi Mint color for Afterpay.

The revenue model is project-based professional services with quote-based, scope-dependent pricing and no public rate card; engagements are acquired through direct client relationships, referrals, industry recognition, and inbound inquiries from a mix of rising startups and established enterprise brands. The go-to-market is anchored on a portfolio-led, high-touch sales motion supported by editorial coverage (Brand New, The Dieline, Pantone Color Institute), platform presence on the agency's own website, LinkedIn, Instagram, and Vimeo, awards and earned media (Inc.com 2025 Power Partner, New York Design Award 2020, DNA Paris 2020, ADC Award 2020), and a parallel academic/community ecosystem via Harbour.Space University teaching in Bangkok and Barcelona and the Copenhagen Breakfast Club chapter co-founded with Playtype.

The underlying technology stack is composed of standard creative tooling for brand strategy frameworks, visual identity production, motion design, and content production; no proprietary platform, AI/ML capabilities, API surface, integrations, patents, or data assets are disclosed. The agency is bootstrapped with no external funding, parent, or subsidiary structure, and its operating geographies span North America, Europe, and EMEA, with active Asia-Pacific engagement through speaking engagements and client work.

Name

YummyColours

Legal name

YummyColours

Website

https://yummycolours.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

YummyColours is a privately held, partner-led design and branding agency founded in 2016, with studios in New York and Copenhagen, serving startups and established brands globally with brand strategy, visual identity, and content production services.

Ownership category

akta.pro rank

Product category

Branding and Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143), Commercial Photography (541922)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Brand strategy services
• Visual identity design
• Creative branding agency
• Campaign development
• Experience design

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Design and Branding Services: Professional services revenue generated through project-based engagements for brand strategy, visual identity development, campaign creation, website design, and experiential design. Services include brand positioning, naming, tone of voice development, packaging design, and content production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

YummyColours is a global design and branding agency that delivers brand strategy, visual identity design, and content creation services through project-based professional engagements. Its core work spans brand positioning, naming, tone of voice, visual identity systems, sonic and motion identity, packaging, websites, photo and video campaigns, and environmental/experiential design. Clients range from startups to Fortune 500 companies across fashion, fintech, retail, healthcare, technology, and nonprofit sectors, served from studios in New York and Copenhagen.

Product overview

YummyColours is a global design and branding agency with studios in New York and Copenhagen. The company operates as a unified service offering under one umbrella, providing strategic branding, visual identity design, and content creation services. Their portfolio includes Brand Strategy & Positioning, Brand Identity & Design, and Content Creation & Production services, which are delivered through client projects spanning brand narratives, visual identity systems, campaigns, packaging, websites, and experiential design. Notable client work includes Harvard COOP, Afterpay, Saks OFF 5TH, Shopify, Entirely, Bummed, Nude Barre, and Pantone.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy & Positioning Strategic services including brand positioning, research and insight, brand architecture, naming and nomenclature, tone of voice and messaging, messaging strategy, and content strategy. Delivered to client organizations through project-based engagements.
• Brand Identity & Design Visual design services including brand identity, brand design systems, sonic identity, motion identity, print and digital materials, activations and events, and website design. Delivered as project-based professional services engagements to client organizations.
• Content Creation & Production Content services including art direction and storyboarding, photo and video campaigns, editorial content, social media content, e-commerce production, and post-production management. Delivered as project-based professional services to client organizations.
• Campaign Work Campaign development and execution across multiple sectors including fashion, fintech, retail, healthcare, non-profit, and technology industries. Sold as a service category within the agency's portfolio, including photo and video campaigns for clients such as Shopify's EMEA merchant activations and Pantone's 'Make it Brilliant' campaign.
• Experience Design Environmental design, experiential design, spatial design, and event/conference design including the Entirely Summit and Oslo Freedom Forum projects. Delivered to client organizations as project-based professional services.

Quantifiable outcome

• Afterpay rebrand completed ahead of $29B IPO
• +1 more outcomes

Named customers21 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Harbour.Space UniversitycoreStrategic or Co-development PartnerYummyColours partners Connie Lui and Diego Marini teach at Harbour.Space University in Bangkok and Barcelona, instructing Branding and Strategy courses. Connie teaches Designing Brand Experiences while Diego teaches Brand Experiences, establishing ongoing educational collaboration with the institution.
• PlaytypeminorStrategic or Co-development PartnerYummyColours co-founded the Copenhagen Chapter of Breakfast Club with Playtype, hosting gatherings every other Thursday morning at Granola. Community-building initiative for creative professionals in Copenhagen.
• Pantone Color InstitutecoreStrategic or Co-development PartnerCollaborated with Pantone to create Afterpay Bondi Mint, a custom signature color developed specifically for Afterpay's brand identity. Unique collaboration resulting in a branded color exclusive to the client.
• ShopifycoreStrategic or Co-development PartnerProduction partnership for EMEA merchant video campaigns across France, Germany, Spain, Italy, and beyond. YummyColours led creative direction and production management for merchant testimonial content.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pentagram: Largest independent design and branding agency, structured around partner-led studios with global reach. Highly comparable to YummyColours in service offering (identity, strategy, campaigns) but at much greater scale.
• COLLINS: Independent brand strategy and design firm serving technology, consumer, and culture clients. Direct comparable on positioning, project types, and client mix.
• &Walsh: Independent brand and design agency with comparable boutique scale, offering brand identity, campaigns, and digital design for consumer and tech clients.
• Mucca: Mid-sized independent design and branding agency working on brand identity, packaging, and digital experiences for global brands — closely aligned in service mix.
• Anagrama: Boutique branding and design studio with comparable size, philosophy-driven positioning, and similar multi-vertical client mix across consumer, tech, and lifestyle.
• Mother Design: Design arm of independent agency network Mother, focused on brand identity, motion, and campaign work for global clients — direct overlap in offering and ambition.
• Order Design: Independent design agency specializing in brand identity, packaging, and campaign work for consumer brands — similar boutique scale and selective client roster.
• Sagmeister & Walsh: Renowned independent design studio known for high-craft brand identity and cultural clients — direct philosophical and service comparable.

Broad incumbents

• Landor & Fitch: Global brand consulting and design firm within WPP, offering strategy, identity, and brand experience at enterprise scale — broader portfolio competitor to YummyColours.
• Wieden+Kennedy: Independent creative agency network with deep design capabilities, serving global enterprise clients. Overlaps with YummyColours on brand and campaign work but at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/yummycolours
• LinkedInlinkedin.com/company/yummycolours
• Instagraminstagram.com/yummycolours

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YummyColours