What Anagrama does

Anagrama (also operating as 'Anagrama | Brand Intelligence Group') is a privately held, founder-led design studio founded in 2009 and headquartered in Mexico City, with a second Mexican office in Monterrey (San Pedro Garza García), a virtual presence in the United States, and a sales-representative office in Tokyo, Japan. The firm delivers integrated design services across three core disciplines — branding, architecture, and interactive — and positions itself as an 'everything' agency capable of taking clients from visual identity and packaging through spatial/architectural design and into web, UI/UX, and e-commerce implementation under a single engagement.

Its underlying technology stack is conventional agency tooling rather than a proprietary platform: multidisciplinary design teams produce brand strategy and visual identity systems, packaging and art direction, architectural and interior design, and front-end/back-end web development including e-commerce sites. The firm does not list any proprietary software product, API, SDK, or data asset, and no AI/ML capabilities are surfaced across the source materials.

Anagrama earns revenue through project-based professional services fees, with quotes scoped to each mandate. Its go-to-market is sales-led, leveraging an online portfolio ('online showroom'), direct outreach, referrals, and case-study presentations. Customers span large international enterprises (e.g., C&A, Monte Xanic, Rosewood Hotels, Nacion, Distrito Films, Café Azul Talavera) and emerging startups and SMBs (e.g., Bodyport, ELIMS, Fits Smile, Cocofloss, NY CakePops, Owned and Adored, Cocoon), giving it a hybrid enterprise/startup mix. The firm has operated continuously for 16+ years without disclosed external investment, acquisitions, or parent-company ties.

Name

Anagrama

Legal name

Anagrama

Website

https://anagrama.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Anagrama is a privately held Mexico City–based design studio founded in 2009, offering integrated branding, architecture, and interactive (web, UI/UX, e-commerce) services to enterprise, startup, and SMB clients across Mexico, the US, Japan, and other international markets.

Ownership category

akta.pro rank

Product category

Brand Design Services

NAICS

Graphic Design Services (54143), Interior Design Services (541410)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Naming & Verbal Identity (BPAFAEAB)

akta.pro secondary industry

Naming & Verbal Identity (Taglines, Messaging) (MPAAAEAB)

Keywords

• Brand identity design
• Architecture design services
• Interactive web development
• Packaging design services
• Interior design services

Headquarters

HQ city

San Pedro

HQ country

Mexico

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Design and Branding Services: Professional services revenue generated through project-based engagements for branding, architecture, and interactive design. Clients range from large international corporations to emerging startups, with projects varying in scope from complete brand systems to specific deliverables like packaging, websites, or spatial design.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Anagrama is a "Brand Intelligence Group" operating as a multidisciplinary design studio that delivers integrated branding, architecture, and interactive services. The studio creates brand identities, packaging, and visual systems; designs architectural and interior spaces; and builds digital experiences including websites, UI/UX, and e-commerce platforms for corporate clients and emerging brands across Mexico, the United States, and Japan.

Product overview

Anagrama is a Brand Intelligence Group offering integrated design services across three core disciplines: Branding, Architecture, and Interactive. The company operates as a full-service design agency rather than a software product company. Their branding services encompass visual identity development, packaging design, and brand strategy across diverse sectors. Architecture services cover residential, commercial, and hospitality projects. Interactive services include web design, UI/UX design, and e-commerce development. Projects span multiple industries including real estate, food & beverage, fashion, healthcare, hospitality, and entertainment.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services End-to-end brand identity work including visual identity design, logo systems, brand strategy, and visual language development for corporations and startups such as C&A, Monte Xanic, and Cocofloss.
• Architecture Services Spatial design work including residential, commercial, and hospitality interior design and architectural environments for clients such as Rosewood Hotels properties, Torre Europa, and Café Azul Talavera.
• Interactive Services Web design, UI/UX, and full-stack front-end and back-end development of websites and digital experiences for clients such as Fits Smile and other brand-driven engagements.
• Packaging Design Bespoke packaging design as a standalone engagement, demonstrated by the vibrant visual language and holographic packaging delivered for Cocofloss and the bespoke packaging produced for Fits Smile.
• Interior Design Standalone interior design and spatial design for hospitality and venue clients, exemplified by the talavera-inspired design delivered for Café Azul Talavera.
• Art Direction Art direction and creative direction services as part of broader brand and digital engagement programs for client projects.
• E-commerce Solutions E-commerce platform and storefront build-out as part of the Interactive service line for brand-driven online commerce engagements.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rosewood HotelsnotableStrategic or Co-development PartnerMultiple project collaboration with Rosewood Hotels on hospitality branding projects including Café Azul Talavera and Lavaderos, creating brand identities for properties within the Rosewood Puebla hotel.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Interbrand: Global brand consultancy offering strategy, naming, identity, and experience design across industries — competes for multinational brand transformation business that Anagrama also targets.
• MetaDesign: International brand and digital design consultancy with offices in Germany, San Francisco, and China — competes for integrated brand+digital engagements with global enterprise clients.
• Siegel+Gale: Global brand strategy, naming, and design consultancy with a 'simplicity' philosophy — competes for the brand-strategy side of Anagrama's engagements across consumer, enterprise, and B2B sectors.
• Lippincott: Global brand strategy and design consultancy combining research, identity systems, and experience design — competes for the same enterprise rebranding engagements Anagrama serves.
• Pentagram: Largest independent global design consultancy with multidisciplinary branding, digital, and identity work across Fortune 500 clients — operates at a much larger scale but offers the same integrated design capabilities Anagrama targets.
• Landor & Fitch: WPP-owned global brand consulting and design firm spanning strategy, identity, spatial, and digital experience — overlaps directly with Anagrama's branding + architecture + interactive stack, but at enterprise scale with broader portfolio offerings.
• Saffron Brand Consultants: Global brand strategy and identity consultancy (WPP/Ogilvy) with strong presence across the Americas, Europe, and Asia — direct competitor for premium brand strategy mandates.

Regional players

• Studio Dumbar: Independent Dutch design agency with deep identity and digital practice; serves as a regional (EMEA) reference for the brand-systems capability Anagrama delivers, though rarely bidding in LatAm.

Direct peers

• Koto: London-headquartered boutique brand design and strategy studio delivering identity systems, motion, and digital for tech-forward brands — comparable in integrated delivery model and enterprise/startup client mix.
• Mucho: Boutique multidisciplinary design agency combining brand strategy, identity, packaging, and digital work for both startups and enterprise clients — closely mirroring Anagrama's integrated 'everything' positioning and similar size/fee tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/anagramastudio
• Facebookfacebook.com/anagramastudio
• Instagraminstagram.com/anagramastudio
• Pinterestpinterest.es/anagramastudio
• LinkedInlinkedin.com/company/anagramastudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anagrama