KonMari Media
KonMari Media is a privately held lifestyle company founded by Marie Kondo that commercializes her trademarked KonMari Method through online courses, a 900+ consultant certification network, branded e-commerce products, and bestselling books published in 40+ languages.
- Company typePrivate
- Founded2000
- HeadquartersRedwood City, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What KonMari Media does
KonMari Media, Inc. is a privately held lifestyle company founded by Marie Kondo that commercializes her proprietary "KonMari Method" — a category-based tidying philosophy that uses "spark joy" as the decision criterion for what to keep. The company's core technology is the methodology itself rather than a software product: a documented, trademarked framework (clothes, books, papers, komono, sentimental) taught through a 10-lesson self-paced video course on learn.konmari.com (priced at $39.99), and delivered in-person and virtually through the KonMari Consultant Certification Program, which has produced 900+ certified professional organizers globally, 60% of whom reportedly started their own businesses.
The business operates four revenue streams: (1) one-time online course purchases via learn.konmari.com; (2) direct-to-consumer e-commerce through shop.konmari.com, selling branded organizing products, apparel, home goods, and books across categories including kitchen, bedroom, bath, office, and travel, with free U.S. shipping above $150 and Klarna installment payments; (3) the Consultant Certification Program, sold as a one-time in-person or virtual training course (with a scheduled London cohort in October 2026); and (4) book publishing and licensing royalties, with Marie Kondo's catalog translated into 40+ languages and including 2026 title "Whispering Rooms." A fifth layer — the relaunching KonMari Club subscription membership — is positioned to introduce recurring revenue. Marketing is driven by Marie Kondo's personal brand (TIME 100 honoree, two Emmy-nominated Netflix series), an owned content/blog operation (Tidy Tips, Notes From Marie, Ask a Consultant), and active social channels on Instagram, X, Facebook, and YouTube. The company is incorporated in the U.S., headquartered in Redwood City, and operates with a lean team of 1–10 employees, with no disclosed venture or institutional capital.
KonMari Media firmographics
Firmographics- Name
- KonMari Media
- Legal name
- KonMari Media, Inc.
- Website
- https://konmari.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KonMari Media is a privately held lifestyle company founded by Marie Kondo that commercializes her trademarked KonMari Method through online courses, a 900+ consultant certification network, branded e-commerce products, and bestselling books published in 40+ languages.
- Ownership category
- akta.pro rank
KonMari Media industry classification
Industry- Product category
- Lifestyle and Home Organization
- NAICS
- Software Publishers (513210), Office Supplies, Stationery, and Gift Retailers (4594)
- SIC
- Services-Educational Services (8200), Services-Membership Organizations (8600)
- akta.pro primary industry
- Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)
- akta.pro secondary industries
- Membership Communities with Learning (Community-Led Education) (MPACALAF), Certification & Credentialed Creator Programs (MPACALAI)
Keywords
Where KonMari Media is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KonMari Media business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Marketing or Sales, Personnel, Operations, Supply Chain, Infrastructure
Revenue model
- Online Courses: Self-paced digital courses taught by Marie Kondo, including the Fundamentals of Tidying course. Revenue generated from one-time purchases of online course content.
- E-commerce Product Sales: Sale of physical organizing and lifestyle products including storage solutions, home decor, kitchen items, apparel and accessories through shop.konmari.com.
- Consultant Certification Program: Training and certification program for individuals who want to become certified KonMari consultants. Generates revenue through course registration fees for in-person training.
- Book Sales: Marie Kondo is a bestselling author with books published in 40+ languages. Book publishing generates licensing and sales revenue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | KonMari Method Fundamentals of Tidying online course - $39.99 |
| One time/ perpetual license | Pay-as-you-go | In-person KonMari Consultant Program Course - $150 USD off registration |
| Unit Pricing | Pay-as-you-go | Physical products - various price points |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
KonMari Media product offering
Product offeringCore offering
KonMari Media sells the KonMari Method, a proprietary tidying philosophy centered on choosing items that 'spark joy.' The company delivers this through self-paced online video courses (learn.konmari.com), a paid community membership (KonMari Club), a professional Consultant Certification Program with in-person training, and a direct-to-consumer e-commerce shop (shop.konmari.com) selling organizing products, home goods, books, and digital gift cards. It also connects customers to a global network of 900+ certified consultants for one-on-one organizing services.
Product overview
KonMari Media operates a multi-platform ecosystem centered on Marie Kondo's organizational philosophy and tidying methodology. The core offerings include the KonMari Method Online Course (self-paced video lessons on learn.konmari.com), KonMari Club (subscription membership), and the Consultant Program (professional certification). The Shop (shop.konmari.com) complements these services with KonMari-branded products, books, and home goods. The company also connects users with certified consultants for personalized organizing support. Together, these products form an integrated ecosystem combining digital education, community membership, professional certification, and e-commerce.
Differentiator
Problem solved
Functional benefit
Brands
- KonMari Method: The organizational philosophy and methodology developed by Marie Kondo, centered on the principle of choosing what sparks joy.
- KonMari Club
- KonMari Consultants
Products and services
- KonMari Method Online Course (Fundamentals of Tidying)
- KonMari Club
- KonMari Consultant Certification Program
- KonMari Books
- Designed by KonMari Products
- Hire a Consultant
- Plan Your Most Joyful Year Workbook
Quantifiable outcome
- 900+ certified professional organizers worldwide
- +1 more outcomes
Companies that use KonMari Media
Customer profileSegments2 records
Ideal customer profiles2 records
KonMari Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
KonMari Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KlarnaminorShop.konmari.com offers Klarna payment installments allowing customers to split purchases over time. This payment partnership provides flexible purchasing options for e-commerce customers.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
KonMari Media competitors and assessment
Company assessmentBroad incumbents
- Real Simple (Dotdash Meredith): Real Simple is a major lifestyle media brand producing organizing, home, and cleaning content under the Dotdash Meredith portfolio — competing for the same top-of-funnel content audience as the KonMari blog and newsletter.
- Goop: Goop is Gwyneth Paltrow's lifestyle brand combining editorial content, e-commerce, and community membership — the closest analog to KonMari's content-plus-DTC-plus-Club model, though operating in wellness rather than home organization.
- Better Homes & Gardens (Dotdash Meredith): Better Homes & Gardens is a 100+ year old home/lifestyle media brand publishing organizing content, recipes, and DIY guides — sharing the home-content-to-commerce funnel that KonMari leverages from its blog to shop.konmari.com.
- MasterClass: MasterClass is a subscription-based online education platform featuring celebrity-instructor video courses across lifestyle categories — the most direct competitor to KonMari's $39.99 self-paced tidying course in terms of format and price point.
- Martha Stewart Living: Martha Stewart Living operates a multi-vertical lifestyle empire spanning media, e-commerce, home goods, and cookbooks — a broader but highly analogous celebrity-founder-led lifestyle brand with overlapping product categories (home, kitchen, organization).
Emerging players
- Joseph Joseph: Joseph Joseph is a UK-based design-led housewares brand specializing in kitchen tools, cutting boards, and storage organizers — a direct product-line competitor in the kitchen/dining organizer category sold by KonMari.
- Apartment Therapy: Apartment Therapy is a digital media company covering home design, small-space living, and organization — competing with the konmari.com editorial blog for the same decluttering-minded reader demographic and ad/affiliate revenue.
Direct peers
- The Home Edit: Founded by Clea Shearer and Joanna Teplin, The Home Edit is a professional organizing brand offering in-home consultation services, a bestselling book, a Netflix series (Get Organized), and a Walmart-exclusive product line — directly comparable to KonMari's methodology-plus-product-plus-media model.
- Neat Method: Neat Method is a national professional home organizing franchise with a network of certified organizers serving clients across the U.S. and Canada, operating a near-identical consultant-network + paid-consultation model as the KonMari Consultant Program.
- The Container Store: The Container Store is the largest U.S. specialty retailer of storage and organization products, directly competing with shop.konmari.com's category offerings across closet, kitchen, desk, and bathroom organizers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
KonMari Media social profiles
Digital presenceKonMari Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
KonMari Media leadership team
Management profileNumber of profiles
Profiles1 record
KonMari Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KonMari Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KonMari Media
What does KonMari Media do?
KonMari Media sells the KonMari Method, a proprietary tidying philosophy centered on choosing items that 'spark joy.' The company delivers this through self-paced online video courses (learn.konmari.com), a paid community membership (KonMari Club), a professional Consultant Certification Program with in-person training, and a direct-to-consumer e-commerce shop (shop.konmari.com) selling organizing products, home goods, books, and digital gift cards. It also connects customers to a global network of 900+ certified consultants for one-on-one organizing services.
Is KonMari Media a public or private company?
KonMari Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KonMari Media founded?
KonMari Media was founded in 2000. It employs 1 to 10 people.
Where is KonMari Media based?
KonMari Media is headquartered in Redwood City, United States, in the North America region.
How does KonMari Media make money?
Four revenue lines are on record. Online Courses are the primary driver. The others are E-commerce Product Sales, consultant Certification Program and book Sales.
Who are KonMari Media's main competitors?
Broad incumbents on record are Real Simple (Dotdash Meredith), Goop, Better Homes & Gardens (Dotdash Meredith), MasterClass and Martha Stewart Living. Emerging players are Joseph Joseph and Apartment Therapy. Direct peers are The Home Edit, Neat Method and The Container Store.
Does KonMari Media have an API?
No public API is recorded for KonMari Media.
What industry is KonMari Media in?
KonMari Media's product category is Lifestyle and Home Organization. Its primary akta.pro industry code is EDAFAIAI, Course Bundle Subscriptions & Learning Membership Marketplaces, with a secondary code of MPACALAF, Membership Communities with Learning (Community-Led Education). Its NAICS code is 513210 and its SIC code is 8200.