Neat Method
Neat Method is a professional home organizing franchise operating 100+ locations across North America. Founded in 2010 by Ashley Murphy and Marissa Hagmeyer, it delivers white-glove organizing services, move support, and proprietary products to affluent residential customers.
- Company typePrivate
- Founded2010
- HeadquartersSouthaven, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Neat Method does
Neat Method is a professional home organizing company that delivers white-glove organizing services and sells proprietary organizing products through a franchise model spanning over 100 locations across the United States and Canada. Founded in 2010 by Ashley Murphy and Marissa Hagmeyer, the company serves affluent residential customers seeking customized organization systems for primary residences, vacation properties, renovation projects, and moves. Its service portfolio covers room-by-room organization (kitchens, pantries, closets, kids' rooms, offices, garages, laundry, bathrooms), whole-home projects, move management, renovation support, vacation property organization, holiday concierge, and ongoing home concierge. Pricing for single-space projects starts at $1,500-$2,500 for a team of two professionals, with comprehensive projects typically $2,500 or more.
The company's underlying technology is intentionally minimal. Its core asset is a proprietary 5-step organizing methodology that is packaged, branded, and licensed to franchisees. Supporting infrastructure includes a Shopify-based e-commerce storefront for products and gift cards, plus a content-rich website (blog, inspiration, how-to guides) used for organic demand generation. Exclusive branded products include Grid Baskets, Oxford Bins, Acacia Drawer Dividers, and Pantry Bundles, along with The NEAT Method Organizing Recipe Book ($25 hardcover).
Neat Method monetizes through multiple streams: project-based professional organizing services (the largest contributor), franchise fees ($30,000 initial, $35,000-$40,000 total investment per owner) plus ongoing royalties, e-commerce product sales, book sales, and gift cards. Go-to-market blends content marketing, organic social media (Instagram, Pinterest, Houzz, Facebook, YouTube), earned media from major press placements (The New York Times, Vogue, Good Morning America, Today, Real Simple), and distributed local marketing from 100+ franchise owners. Customers acquire through in-home consultations leading to custom proposals, with a virtual 'NEAT It Now' service extending reach into geographies without local franchise coverage.
Neat Method firmographics
Firmographics- Name
- Neat Method
- Legal name
- Neat Method
- Website
- https://neatmethod.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Neat Method is a professional home organizing franchise operating 100+ locations across North America. Founded in 2010 by Ashley Murphy and Marissa Hagmeyer, it delivers white-glove organizing services, move support, and proprietary products to affluent residential customers.
- Ownership category
- akta.pro rank
Neat Method industry classification
Industry- Product category
- Professional Home Organizing Services
- NAICS
- Home Furnishings Retailers (44912)
- akta.pro primary industry
- Residential Whole-Home Organizing (HSAFAKAA)
- akta.pro secondary industries
- Kitchen & Pantry Organizing (HSAFAKAD), Clothing Categorization, Folding & Drawer Organization (HSAFABAD), Virtual/Remote Organizing Services (HSAFAKAL), Home Office Organizing & Paper/File Management (HSAFAKAF)
Keywords
Where Neat Method is headquartered
LocationHeadquarters
- HQ city
- Southaven
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Neat Method business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Others
Revenue model
- Professional Organizing Services: White-glove professional organizing services delivered by trained teams at client homes. Pricing starts at $1,500-$2,500 for a typical single space project with a team of two professionals, with comprehensive projects typically $2,500 or more. Organizing materials are billed separately.
- Product Sales: Sale of proprietary organizing products including bins, baskets, drawer dividers, canisters, jars, labels, and hangers. Products are sold through the e-commerce shop and are designed for maintaining organized spaces.
- Book Sales: Sale of 'The NEAT Method Organizing Recipe Book' at $25 per hardcover copy. The book is authored by founders Ashley Murphy and Marissa Hagmeyer.
- Franchise Fees: Franchise opportunities with investment starting at $30,000 (initial franchise fee), with typical total investment ranging from $35,000-$40,000. Over 100 franchise owners operate across North America.
- Gift Cards: Digital gift cards available for purchase, allowing customers to gift professional organizing services to others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Single Space Organization - Starting tier for one room or area |
| Other | Pay-as-you-go | Comprehensive Project - Full home or multiple space projects |
| Unit Pricing | Pay-as-you-go | The NEAT Method Organizing Recipe Book |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Neat Method product offering
Product offeringCore offering
Neat Method designs and installs customized home organization systems delivered by trained professional organizer teams at client homes, using a proprietary 5-step process. The company supplements services with proprietary organizing products (baskets, bins, drawer dividers, pantry bundles), a hardcover organizing book, gift cards, and franchise opportunities, distributed through 100+ franchise locations across North America.
Product overview
NEAT Method is a professional home organizing company offering both physical organizing products and professional organizing services. The product portfolio includes: (1) The NEAT Method Organizing Recipe Book - a hardcover book ($25) providing organization instructions; (2) Exclusive physical products including Grid Baskets, Oxford Bins, Acacia Drawer Dividers, and Pantry Bundles in various sizes and styles; (3) Gift cards for the services. The service offerings include: core services such as Home Organization, Move Management, Home Renovation Support, Vacation Property Organization, Holiday Concierge, and Home Concierge; and specialized room-by-room services including Closet, Kitchen & Pantry, Kids Room, Laundry Room, Office, and Garage Organization. The company operates through over 100 franchise locations across North America since 2010, with pricing for single-space projects starting at $1,500-$2,500 for a team of two. They also offer franchise ownership opportunities with investment starting at $30,000.
Differentiator
Problem solved
Functional benefit
Brands
- The NEAT Method Organizing Recipe Book: A hardcover organizing guide book created by NEAT Method founders Ashley Murphy and Marissa Hagmeyer, providing step-by-step instructions for home organization projects.
Products and services
- The NEAT Method Organizing Recipe Book A hardcover organizing guide authored by founders Ashley Murphy and Marissa Hagmeyer, providing step-by-step instructions for home organization projects from quick 20-minute tasks to complete room transformations; sold at $25 per copy.
- Home Organization Service Customized home organization systems tailored to lifestyle, covering any room from pantry to playroom, using a proprietary 5-step process executed by professional organizers; pricing for a typical single space starts at $1,500-$2,500 for a team of two professionals.
- Move Management Service End-to-end move support including unpacking, organizing, and setting up a new house so it feels like home from day one.
- Home Renovation Organization Service Smart planning and temporary solutions during home renovation, including pre-construction sorting, cabinetry consulting, temporary living setup, and post-renovation unpacking.
- Vacation Property Organization Service Vacation home organization that keeps properties guest-ready, including restocking, linens refresh, and seasonal gear setup for ski homes, beach cottages, lake houses, and rental properties.
- Holiday Concierge Service Holiday decor setup, takedown, gift and card systems, entertaining zone preparation, and vendor coordination for seamless holiday celebrations.
- Home Concierge Service Ongoing home organization and maintenance support for previously organized spaces, including laundry care, mail sorting, grocery stocking, and seasonal adjustments.
- Closet Organization Service Professional closet organization covering walk-in, master, and linen closets with custom storage solutions tailored to personal style and wardrobe needs.
- Kitchen and Pantry Organization Service Organization of cabinets, drawers, and pantries with attention to cutlery, spices, appliances, and pantry items grouped by category.
- Kids Room Organization Service Kids room and playroom organization including toy sorting, book storage, craft zones, and clothing systems designed for little hands.
- Laundry Room Organization Service Laundry room organization focusing on workflow efficiency, storage for cleaning products, and folding stations.
- Office Organization Service Home office organization including supply storage, bookshelves, desk layout, and video call backgrounds for productivity.
- Garage Organization Service Garage organization including shelving installation, wall systems, and decluttering for parking, storage, and hobby activities.
- Franchise Ownership Professional organizing franchise opportunity with more than 100 existing franchise owners, providing training, support, and established brand recognition; initial franchise fee $30,000 with total investment $35,000-$40,000.
- Grid Baskets Exclusive branded organizing basket product designed for various rooms including kitchens, pantries, and closets; sold through the Neat Method e-commerce shop.
- Oxford Bins Exclusive branded organizing bin product for storage and organization solutions, sold through the Neat Method e-commerce shop.
- Acacia Drawer Dividers Wooden drawer divider product made from acacia for drawer organization, sold through the Neat Method e-commerce shop.
- Pantry Bundles Pre-configured organization bundles available in Small, Medium, and Large sizes with style collections including Studio Truffle, Moody Natural, Modern Brass, Sleek Bone, Polished Black, Classic Bone, and Bold Black, sold through the Neat Method e-commerce shop.
- Gift Cards Digital gift cards available for purchase through the Neat Method e-commerce shop, allowing customers to gift professional organizing services to others.
Quantifiable outcome
- Spaces transformed from chaotic to composed with sustainable organization systems
- +2 more outcomes
Companies that use Neat Method
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Neat Method technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Neat Method partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Neat Method competitors and assessment
Company assessmentBroad incumbents
- The Container Store: Largest US specialty retailer of organizing products, custom closets, and storage solutions. Directly comparable as both a destination for organizing products and a brand that promotes the organizing lifestyle, though Container Store focuses on retail and product sales rather than in-home professional organizing services.
- SimpleHuman: Premium home organization product brand selling bins, soap dispensers, and trash/recycling systems. Comparable in the premium organizing product space where NEAT Method sells its exclusive branded merchandise, with similar affluent target customer overlap.
- Rubbermaid: Iconic mass-market home organization brand with extensive presence in food storage, bins, and closets. Comparable as a dominant organizing product brand that competes in adjacent product categories, though at lower price points than NEAT Method's exclusive offerings.
Direct peers
- Clutter: Tech-enabled moving, storage, and now organizing services company. Comparable in offering professional organizing-adjacent services with on-demand booking, and overlapping in move management, though Clutter leans more into logistics and storage than whole-home organizing.
- California Closets: Custom closet and home organization franchise with locations across North America. Closely comparable franchise model delivering in-home custom organization services, though specializing more in custom-built storage systems rather than general home organizing.
- Closet Factory: Custom closet, garage, and home organization franchise. Comparable in delivering in-home custom organization solutions through a franchised network, with overlap in closet and garage organization service categories.
- ShelfGenie: National franchise specializing in custom pull-out shelves and storage solutions for kitchens, pantries, and closets. Comparable franchise-driven model delivering in-home organization upgrades, though focused more on product installation than whole-home decluttering.
- Garage Living: Franchise-based garage organization and flooring company serving North America. Comparable franchise model targeting affluent homeowners with premium in-home organization services, with direct overlap in the garage organization service category.
- Spaces Sorted by Regina: Professional home organizing service with multi-city presence offering in-home organizing, move management, and home refresh services. Closely comparable in service offerings, target customer (affluent homeowners), and project-based pricing model.
Emerging players
- Done & Done Home: Boutique professional home organizing and decluttering service. Comparable in delivering white-glove in-home organizing services to homeowners, though operating at smaller scale without the franchise model or national brand presence.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Neat Method social profiles
Digital presenceNeat Method financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neat Method leadership team
Management profileNumber of profiles
Profiles2 records
Neat Method funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neat Method M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neat Method
What does Neat Method do?
Neat Method designs and installs customized home organization systems delivered by trained professional organizer teams at client homes, using a proprietary 5-step process. The company supplements services with proprietary organizing products (baskets, bins, drawer dividers, pantry bundles), a hardcover organizing book, gift cards, and franchise opportunities, distributed through 100+ franchise locations across North America.
Is Neat Method a public or private company?
Neat Method is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Neat Method founded?
Neat Method was founded in 2010. It employs 1 to 10 people.
Where is Neat Method based?
Neat Method is headquartered in Southaven, United States, in the North America region.
How does Neat Method make money?
Five revenue lines are on record. Professional Organizing Services are the primary driver. The others are product Sales, book Sales, franchise Fees and gift Cards.
Who are Neat Method's main competitors?
Broad incumbents on record are The Container Store, SimpleHuman and Rubbermaid. Direct peers are Clutter, California Closets, Closet Factory, ShelfGenie, Garage Living and Spaces Sorted by Regina. Done & Done Home is listed as an emerging player.
Does Neat Method have an API?
No public API is recorded for Neat Method.
What industry is Neat Method in?
Neat Method's product category is Professional Home Organizing Services. Its primary akta.pro industry code is HSAFAKAA, Residential Whole-Home Organizing, with a secondary code of HSAFAKAD, Kitchen & Pantry Organizing. Its NAICS code is 44912.