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Rightpoint

Full company profile

uuid0007mlj

Namestring
Rightpoint
Legal namestring
Rightpoint
Websiteurl
rightpoint.com
Company typeenum
Private
Founded yearint
2013
Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
251–500
akta.pro rankint
HeadquartersChicago, United States
HQ citystring
Chicago
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
digital transformation consulting, experience design services, customer experience consulting, digital workspace solutions, enterprise technology consulting
Industry1 code
1Business Process & Digital Transformation Consulting
CodeBPAEAAADPrimaryYes
NAICS code3 codes
  • Management Consulting Services54161
  • Computer Systems Design Services541512
  • Other Management Consulting Services541618
SIC code3 codes
  • Services-Management Consulting Services8742
  • Services-Computer Programming, Data Processing, Etc.7370
  • Services-Computer Integrated Systems Design7373
Product category
Digital Experience Consulting
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Professional Services
TypeProfessional Services
Description

Rightpoint generates revenue through consulting and professional services for enterprise digital transformation engagements, including experience design, strategy, and technology implementation services delivered through Genpact's global delivery model.

rightpoint.com
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeServices
Services
Core offering1 text field

Rightpoint is an experience transformation consultancy that delivers enterprise digital and customer experience transformation services through six core offerings: Agentic Experience, Digital Workspace, Experience Advisory, Intelligent Content, Omnichannel Experience, and Personalization & Experimentation. The firm combines design, strategy, and technology implementation, delivered through deep partnerships with Adobe, Microsoft, Optimizely, and Sitecore as part of Genpact's Experience practice.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 value
  • Faster transformation execution through combined Rightpoint experience expertise with Genpact global capabilities
Product overview1 text field

Rightpoint, now fully integrated into the Genpact brand, is an experience transformation consultancy offering a portfolio of six core service offerings: Agentic Experience (AI-powered autonomous experiences), Digital Workspace (employee productivity solutions), Experience Advisory (strategic consulting), Intelligent Content (content management), Omnichannel Experience (cross-channel integration), and Personalization & Experimentation (testing and optimization). These offerings span design, strategy, and technology—focused on enterprise transformation across both employee and customer experiences. Rightpoint delivers impact through deep technology partnerships with Adobe, Microsoft, Optimizely, and Sitecore.

Product and service6 records
1Agentic Experience
CategoryExperience Transformation Service
Description

AI-powered experience transformation service that leverages autonomous agents to deliver intelligent, self-directed customer and employee experiences across digital channels. Targeted at enterprise clients seeking AI-driven CX transformation.

2Digital Workspace
CategoryExperience Transformation Service
Description

Enterprise digital workplace solutions focused on improving employee productivity, collaboration, and engagement through modern technology implementations. Targeted at enterprise organizations modernizing their employee experience.

3Experience Advisory
CategoryExperience Transformation Service
Description

Strategic consulting services providing insight-led guidance on experience transformation, helping organizations define and execute their customer and employee experience strategies. Targeted at enterprise clients undertaking major CX/EX strategy initiatives.

4Intelligent Content
CategoryExperience Transformation Service
Description

Content management and delivery solutions enabling organizations to create, manage, and distribute personalized content at scale across multiple channels and touchpoints. Targeted at enterprise clients using platforms such as Adobe and Sitecore.

5Omnichannel Experience
CategoryExperience Transformation Service
Description

Integrated cross-channel experience design and implementation services ensuring consistent, seamless customer journeys across web, mobile, social, and physical touchpoints. Targeted at enterprise clients seeking unified cross-channel CX.

6Personalization & Experimentation
CategoryExperience Transformation Service
Description

Data-driven personalization and A/B testing services that enable organizations to deliver tailored experiences and optimize conversion through continuous experimentation. Targeted at enterprise clients using platforms such as Optimizely.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership5 partners
1Adobe
Strategic tierCoreTypeTechnology or IntegrationAnnounced on2025-03-18
Description

Rightpoint is a technology partner building Add-on applications for Adobe GenStudio for Performance Marketing. The partnership enables enterprise customers to integrate compliance tools, digital asset management, translation services, and workflow platforms into content creation workflows. Rightpoint joins other partners including IntelligenceBank, Lithero, Saifr, Stensul, PwC, and IPG (Acxiom) in building Add-on applications for regulated industries.

2Hoodoo Digital
Strategic tierCoreTypeStrategic or Co-development PartnerAnnounced on2022-01-04
Description

Genpact expanded Rightpoint by acquiring Hoodoo Digital, a digital experience consultancy specializing in Adobe solutions. The acquisition enhances Rightpoint's capabilities to manage content, commerce, and marketing operations for clients, supporting digital transformation efforts. This strengthens Rightpoint's Adobe practice and expands capabilities in experience consulting.

3Microsoft
Strategic tierCoreTypeTechnology or Integration
Description

Rightpoint maintains a deep partnership with Microsoft as part of Genpact's partner ecosystem for enterprise transformation, delivering digital workspace and experience solutions leveraging Microsoft technologies.

4Optimizely
Strategic tierCoreTypeTechnology or Integration
Description

Rightpoint partners with Optimizely as a solution implementation partner, delivering digital experience and experimentation platform implementations for enterprise clients.

5Sitecore
Strategic tierCoreTypeTechnology or Integration
Description

Rightpoint partners with Sitecore for content management and digital experience platform implementations, helping enterprise clients manage content, commerce, and marketing operations.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers1 record
1Genpact
TypeBroad incumbent
Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

Integration4 records

Each record includes

Title, Type, Description, Source

AI maturity
App detail

Has app

Feature3 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles6 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries1 record

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors2 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Rightpoint

Digital Experience Consultingrightpoint.com

Rightpoint firmographics

Firmographics
Name
Rightpoint
Legal name
Rightpoint
Website
https://rightpoint.com
Company type
Private
Founded year
2013
Operating status
Operating
Headcount range
251–500 employees
Ownership category
akta.pro rank

Rightpoint industry classification

Industry
Product category
Digital Experience Consulting
NAICS
Management Consulting Services (54161), Computer Systems Design Services (541512), Other Management Consulting Services (541618)
SIC
Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
akta.pro primary industry
Business Process & Digital Transformation Consulting (BPAEAAAD)

Keywords

  • Digital transformation consulting
  • Experience design services
  • Customer experience consulting
  • Digital workspace solutions
  • Enterprise technology consulting

Where Rightpoint is headquartered

Location

Headquarters

HQ city
Chicago
HQ country
United States
HQ region
North America

Markets served

Rightpoint business model

Business model
GTM type
B2B
Offering type
Services
Cost components
Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

  1. Professional Services: Rightpoint generates revenue through consulting and professional services for enterprise digital transformation engagements, including experience design, strategy, and technology implementation services delivered through Genpact's global delivery model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Rightpoint product offering

Product offering

Core offering

Rightpoint is an experience transformation consultancy that delivers enterprise digital and customer experience transformation services through six core offerings: Agentic Experience, Digital Workspace, Experience Advisory, Intelligent Content, Omnichannel Experience, and Personalization & Experimentation. The firm combines design, strategy, and technology implementation, delivered through deep partnerships with Adobe, Microsoft, Optimizely, and Sitecore as part of Genpact's Experience practice.

Product overview

Rightpoint, now fully integrated into the Genpact brand, is an experience transformation consultancy offering a portfolio of six core service offerings: Agentic Experience (AI-powered autonomous experiences), Digital Workspace (employee productivity solutions), Experience Advisory (strategic consulting), Intelligent Content (content management), Omnichannel Experience (cross-channel integration), and Personalization & Experimentation (testing and optimization). These offerings span design, strategy, and technology—focused on enterprise transformation across both employee and customer experiences. Rightpoint delivers impact through deep technology partnerships with Adobe, Microsoft, Optimizely, and Sitecore.

Differentiator

Problem solved

Functional benefit

Products and services

  • Agentic Experience AI-powered experience transformation service that leverages autonomous agents to deliver intelligent, self-directed customer and employee experiences across digital channels. Targeted at enterprise clients seeking AI-driven CX transformation.
  • Digital Workspace Enterprise digital workplace solutions focused on improving employee productivity, collaboration, and engagement through modern technology implementations. Targeted at enterprise organizations modernizing their employee experience.
  • Experience Advisory Strategic consulting services providing insight-led guidance on experience transformation, helping organizations define and execute their customer and employee experience strategies. Targeted at enterprise clients undertaking major CX/EX strategy initiatives.
  • Intelligent Content Content management and delivery solutions enabling organizations to create, manage, and distribute personalized content at scale across multiple channels and touchpoints. Targeted at enterprise clients using platforms such as Adobe and Sitecore.
  • Omnichannel Experience Integrated cross-channel experience design and implementation services ensuring consistent, seamless customer journeys across web, mobile, social, and physical touchpoints. Targeted at enterprise clients seeking unified cross-channel CX.
  • Personalization & Experimentation Data-driven personalization and A/B testing services that enable organizations to deliver tailored experiences and optimize conversion through continuous experimentation. Targeted at enterprise clients using platforms such as Optimizely.

Quantifiable outcome

  • Faster transformation execution through combined Rightpoint experience expertise with Genpact global capabilities

Companies that use Rightpoint

Customer profile

Segments1 record

Ideal customer profiles1 record

Rightpoint technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Rightpoint partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core.

  • AdobecoreTechnology or Integration · 18 March 2025Rightpoint is a technology partner building Add-on applications for Adobe GenStudio for Performance Marketing. The partnership enables enterprise customers to integrate compliance tools, digital asset management, translation services, and workflow platforms into content creation workflows. Rightpoint joins other partners including IntelligenceBank, Lithero, Saifr, Stensul, PwC, and IPG (Acxiom) in building Add-on applications for regulated industries.
  • Hoodoo DigitalcoreStrategic or Co-development Partner · 4 January 2022Genpact expanded Rightpoint by acquiring Hoodoo Digital, a digital experience consultancy specializing in Adobe solutions. The acquisition enhances Rightpoint's capabilities to manage content, commerce, and marketing operations for clients, supporting digital transformation efforts. This strengthens Rightpoint's Adobe practice and expands capabilities in experience consulting.
  • MicrosoftcoreTechnology or IntegrationRightpoint maintains a deep partnership with Microsoft as part of Genpact's partner ecosystem for enterprise transformation, delivering digital workspace and experience solutions leveraging Microsoft technologies.
  • OptimizelycoreTechnology or IntegrationRightpoint partners with Optimizely as a solution implementation partner, delivering digital experience and experimentation platform implementations for enterprise clients.
  • SitecorecoreTechnology or IntegrationRightpoint partners with Sitecore for content management and digital experience platform implementations, helping enterprise clients manage content, commerce, and marketing operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Rightpoint competitors and assessment

Company assessment

Broad incumbents

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Rightpoint social profiles

Digital presence

Rightpoint financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rightpoint leadership team

Management profile

Number of profiles

Profiles6 records

Rightpoint subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Rightpoint funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rightpoint M&A and investment

M&A and investment

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rightpoint

What does Rightpoint do?

Rightpoint is an experience transformation consultancy that delivers enterprise digital and customer experience transformation services through six core offerings: Agentic Experience, Digital Workspace, Experience Advisory, Intelligent Content, Omnichannel Experience, and Personalization & Experimentation. The firm combines design, strategy, and technology implementation, delivered through deep partnerships with Adobe, Microsoft, Optimizely, and Sitecore as part of Genpact's Experience practice.

Is Rightpoint a public or private company?

Rightpoint is a private company. It is classified as corporate owned and is currently operating.

When was Rightpoint founded?

Rightpoint was founded in 2013. It employs 251 to 500 people.

Where is Rightpoint based?

Rightpoint is headquartered in Chicago, United States, in the North America region.

How does Rightpoint make money?

One revenue line is on record: professional Services.

Who are Rightpoint's main competitors?

Genpact is listed as a broad incumbent.

Does Rightpoint have an API?

No public API is recorded for Rightpoint.

What industry is Rightpoint in?

Rightpoint's product category is Digital Experience Consulting. Its primary akta.pro industry code is BPAEAAAD, Business Process & Digital Transformation Consulting. Its NAICS code is 54161 and its SIC code is 8742.

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Live signals
Built In BostonBoston Web Development Agencies To KnowFive Boston-based web development agencies are profiled, including Genpact, MTC Labs, Mandile Digital Marketing, Metropolis Creative, and Setfive Consulting. Each entry details their founding year, services, and client focus, such as healthcare, startups, and nonprofits. The agencies are noted as hiring.PR NewswireRightpoint, a Genpact Company, Launches Knowledge AI and Search Function to Drive Productivity Across EnterprisesRightpoint, a Genpact company, has launched its Knowledge AI and Search solution, an AI-powered enterprise search tool integrated with Microsoft products including Azure AI, Copilot for Microsoft 365, and Microsoft Viva. The solution addresses workplace inefficiency by enabling employees to mine data repositories and synthesize information, with the National Bureau of Economic Research indicating potential productivity gains of 14-34%. Rightpoint was named Microsoft's 2023 US Partner of the Year for Modern Work: Employee Experience.MicrosoftRightpoint Case StudyChicago-based digital transformation agency Rightpoint built Canvas, a fully digital workspace for accounting firm Grant Thornton, combining custom features from Office 365 services including SharePoint and Delve. The platform now hosts over 11,000 content pages and enables remote collaboration without a VPN. Rightpoint plans Teams integration and analytics-based insights.Pulse 2.0Rightpoint: How This Company Helps Clients Accelerate Digital Transformations From Front To Back OfficeRightpoint, a Genpact company, delivers enterprise-wide digital experience services across front and back office, with over 700 employees. It cites awards including 2023 Microsoft Partner of the Year and a Sitecore Judge's Choice, and plans to grow its business and explore Return on Total Experience (ROTX) with Fortune 500 clients.GenpactGenpact Expands Rightpoint with Hoodoo DigitalGenpact announced the acquisition of Hoodoo Digital, a digital experience consultancy specializing in Adobe solutions, to expand its subsidiary Rightpoint's capabilities. This strategic move aims to enhance customer experience offerings by integrating Hoodoo's expertise in Adobe Experience Cloud with Rightpoint's existing services. The deal strengthens Genpact's position in the growing digital economy market.PR NewswireGenpact Expands Its Experience Business, Rightpoint, with the Acquisition of Hoodoo DigitalGenpact announced the acquisition of Hoodoo Digital, a digital experience consultancy specializing in Adobe solutions, to expand its Rightpoint experience business. This move aims to integrate Hoodoo's Adobe expertise with Rightpoint's capabilities to provide end-to-end digital transformation services for global clients. The deal strengthens Genpact's position in the growing experience economy, although specific financial terms were not disclosed.PR NewswireBixby Research and Analytics Turns to Rightpoint's Technology Capabilities to Develop the First Comprehensive Platform Dedicated to the Private Debt MarketBixby Research and Analytics has launched a comprehensive web platform dedicated to the private debt market, utilizing technology capabilities from Rightpoint for its design and development. The platform connects asset managers and hedge funds with real-time news and financial information, addressing a historical lack of resources in the $1.7 trillion leveraged loan market.GlobeNewswireThe Chicago Tribune Names Rightpoint a Winner of the Chicago Top Workplaces 2019 AwardRightpoint was named #36 Top Workplace in 2019 by The Chicago Tribune, based on employee feedback from Energage. The company, with over 450 employees, is set to be acquired by Genpact. It also received an honorable mention in the Timmy Awards for Best Tech Culture in Chicago.FinSMEsGenpact to Buy RightpointGenpact agreed to acquire Rightpoint, a Chicago-based digital consultancy, with the deal amount undisclosed. The acquisition combines Genpact's process and digital expertise with Rightpoint's experience design capabilities. Rightpoint will expand its core offerings and leverage Genpact's global reach.GlobeNewswireRightpoint Acquires Bowfin, Further Growing Its Salesforce CapabilitiesRightpoint acquired Bowfin to expand its Salesforce capabilities, with Bowfin's team joining Rightpoint's Salesforce practice. The acquisition adds expertise across Sales, Service, Field, Marketing, Heroku, Community, Einstein, and data visualization. Rightpoint has grown headcount by over 33% year-over-year.