What Hoodoo Digital does

Hoodoo Digital was a full-service digital experience consultancy specializing in Adobe enterprise solutions, founded in 2017 and headquartered in Salt Lake City, Utah. The firm served enterprise clients seeking implementation, integration, and optimization of Adobe Experience Manager (AEM) and Adobe Workfront, with service capabilities spanning site management, A/B testing and personalization, analytics, asset workflow management, content strategy, UX, and creative design. Hoodoo differentiated through Adobe certified partner status with four specializations, custom database integrations, and proprietary rendering technology developed for client implementations. A publicly documented engagement with Grand Design RV demonstrated the firm's ability to connect AEM with Workfront and bespoke backend systems to evolve content workflows and user experience.

The company operated on a professional services revenue model, delivering work through enterprise consulting engagements with custom project-based pricing. Its go-to-market was sales-led, relying on direct enterprise field sales, Adobe partner ecosystem channels, and mid-funnel demand generation via webinars and on-demand content. The firm employed between 51 and 100 people and was led by co-founders Andy Wakefield and Kem Elbrader, alongside a leadership team that included a Chief Growth Officer, Chief Solutions and Innovation Officer, and Chief Operating Officer. On January 4, 2022, Genpact (NYSE:G) acquired Hoodoo Digital and integrated it into its Rightpoint experience business, at which point Hoodoo ceased to operate as an independent entity.

Name

Hoodoo Digital

Legal name

Hoodoo Digital

Website

https://hoodoo.digital

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

51–100 employees

Short description

Hoodoo Digital is a Salt Lake City-based Adobe solutions consultancy that delivered implementation, integration, and design services around Adobe Experience Manager and Workfront to enterprise clients, operating with 51-100 employees prior to its January 2022 acquisition by Genpact's Rightpoint unit.

Ownership category

akta.pro rank

Product category

Digital Experience Consulting

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

DevOps Consulting & Transformation (BPAEAKAA)

akta.pro secondary industry

Blogging & CMS Content Platforms (BPAMAJAG)

Keywords

• Adobe solutions consulting
• Digital experience services
• AEM development
• Workfront integration
• Adobe certified partner

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services: Digital experience consultancy providing implementation, integration, development, and design services for Adobe solutions. Revenue derived from professional services engagements including site management, A/B testing, personalization, analytics, and asset workflow management engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Hoodoo Digital is a full-service digital experience consultancy that develops, integrates, and designs enterprise solutions on the Adobe platform. The company provides professional services spanning site management, A/B testing and personalization, analytics, asset workflow management, content strategy, and creative design for enterprise clients seeking to optimize their Adobe Experience Manager and Workfront deployments.

Product overview

Hoodoo Digital (now Rightpoint) is a full-service digital experience consultancy that operates as a single-service offering centered on Adobe solutions expertise. Rather than a modular software platform, the company provides professional services including Adobe Experience Manager development and integration, A/B testing and personalization, analytics, asset workflow management, and content strategy and creative design. As an Adobe certified partner with four specializations, Hoodoo delivers end-to-end solutions spanning backend systems to user experience and creative design.

Differentiator

Problem solved

Functional benefit

Products and services

• Adobe Solutions Consulting Full-service digital experience consulting specializing in Adobe solutions, including development, integration, and design of enterprise solutions spanning core backend systems through user experience and creative design.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• AdobecoreTechnology or Integration · 4 January 2022Hoodoo Digital was an Adobe certified partner with four coveted specializations, demonstrating deep expertise in Adobe solutions including Adobe Experience Manager, Adobe Workfront, and related Adobe enterprise technologies. The partnership involved implementing, integrating, and optimizing Adobe platforms for enterprise clients.
• Genpact/RightpointflagshipOthers · 4 January 2022Genpact (NYSE:G) expanded its experience business Rightpoint with the acquisition of Hoodoo Digital on January 4, 2022. The acquisition integrated Hoodoo Digital's Adobe expertise into Rightpoint's digital experience capabilities, strengthening Genpact's position in the enterprise digital transformation market.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Blue Acorn iCi: Adobe Gold partner specializing in AEM, commerce, and analytics implementations for enterprise clients. Direct Adobe-specialist competitor with similar professional services model.
• Bounteous: Digital experience consultancy focused on Adobe Experience Cloud implementations, personalization, and analytics. Similar size band and service portfolio to Hoodoo.
• Perficient: Adobe Platinum partner and mid-size digital consultancy delivering AEM, analytics, and customer experience implementations to enterprise clients. Comparable in Adobe specialization and services-led GTM.
• Rightpoint: Acquirer of Hoodoo Digital and a digital experience consultancy with overlapping Adobe, design, and technology practices. Effectively Hoodoo's parent operating brand; closest direct comparable for services mix and client base.
• Slalom: Consultancy with significant Adobe Experience Cloud practice delivering digital transformation, data, and experience engagements to mid-market and enterprise clients. Comparable Adobe-led services GTM.

Broad incumbents

• Accenture Interactive / Song: Global systems integrator with a large Adobe practice and full-service digital experience capabilities. Competes with Hoodoo/Rightpoint on enterprise experience transformation deals at much larger scale.
• Deloitte Digital: Big Four digital arm with an Adobe alliance and end-to-end experience design + implementation capabilities. Competes for the same enterprise digital transformation RFPs as Adobe specialist partners.
• Cognizant Interactive: Large IT services firm with a dedicated Adobe practice offering digital experience, content, and analytics services. Overlaps with Hoodoo on AEM-led enterprise engagements but at global scale.
• EPAM Systems: Global digital engineering services firm with strong Adobe and experience platform practices. Comparable on technical delivery for AEM and custom integration work, at significantly larger scale.

Emerging players

• Velocity Solutions: Smaller Adobe-focused consultancy delivering AEM implementations and digital experience services. Comparable specialty focus and services model, though with a smaller delivery footprint than Hoodoo.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hoodoodigital
• Facebookfacebook.com/HoodooDigital
• LinkedInlinkedin.com/company/hoodoo-digital

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoodoo Digital