Athom, creators of Homey

What Athom, creators of Homey does

Athom B.V., founded in 2014 and headquartered in Enschede, Netherlands, builds Homey, a consumer and prosumer smart home platform that unifies devices from over 1,000 brands across eight wireless protocols (Matter, Thread, Zigbee, Z-Wave, Bluetooth, Infrared, 433 MHz, and LAN). The platform is delivered through three product tiers: Homey Cloud (free for up to 5 devices, $2.99/month Premium), Homey Pro and Homey Pro mini (one-time hardware purchases at $449 and $249 built on a Raspberry Pi Compute Module 4), and a free Homey Self-Hosted Server software option. A Homey App Store of 750+ official and community-developed apps extends device and service coverage, while proprietary Flow and Advanced Flow engines, HomeyScript (JavaScript), and the Homey Energy Dongle for direct P1 smart meter connectivity form the core automation and monitoring stack.

The company sells primarily direct-to-consumer via homey.app and the Apple App Store / Google Play stores, supplemented by mobile app marketplaces, a developer SDK, and a public community forum; the website is localized for 40+ country/language combinations. The Homey platform is in use in 200,000+ households globally, with primary customer segments being individual homeowners, energy-conscious users, smart home DIY enthusiasts, and privacy-focused users. Since LG Electronics' 2024 acquisition of an 80% stake, Athom operates as a strategic subsidiary within LG's smart home division, gaining access to LG's global distribution, webOS, and ThinQ ecosystem.

Revenue is generated through a mix of one-time hardware sales (Homey Pro, Pro mini, Bridge, Energy Dongle, Ethernet Adapter), recurring subscriptions (Homey Cloud Premium at $2.99/month), and an emerging marketplace/app economy via the Homey App Store. Athom itself remains a small organization (11–50 employees, founded and still led by Stefan Witkamp and Emile Nijssen), and detailed financials are not publicly disclosed; the business model rests on converting free Cloud users into either Premium subscribers or Pro hardware buyers, while monetizing ecosystem expansion through LG's global channels and a growing network of energy and security partner integrations.

Name

Athom, creators of Homey

Legal name

Athom B.V.

Website

https://athom.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Athom, founded in 2014 in the Netherlands and majority-owned by LG Electronics since 2024, builds the Homey smart home platform, which unifies over 50,000 devices from 1,000+ brands across multiple wireless protocols and is used by 200,000+ households globally. It sells consumer hardware (Homey Pro, Pro mini, Bridge, Energy Dongle), a $2.99/month Cloud subscription, and a 750+ app marketplace.

Ownership category

akta.pro rank

Product category

Smart Home Hub & Automation Platform

NAICS

Electronics and Appliance Retailers (449210)

SIC

Household Appliances (3630)

akta.pro primary industry

Smart Home Hubs & Controllers Retail (CRACAGAA)

akta.pro secondary industries

Smart Home Software, Apps & Subscriptions Retail (CRACAGAM), Smart Home Networking & Connectivity Retail (Mesh Wi‑Fi, IoT Gateways) (CRAIAMAN)

Keywords

• Smart home platform
• Home automation hub
• IoT device integration
• Smart home energy monitoring
• Multi-protocol gateway

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hardware Sales: One-time purchase revenue from Homey Pro ($449), Homey Pro mini ($249), and Homey Bridge ($69) hardware devices. These are physical smart home hubs and accessories sold directly via the homey.app storefront.
2. Subscription (Homey Cloud Premium): Homey Cloud offers a free tier (up to 5 devices) and a Premium subscription at $2.99/month for extended device counts and premium features. This is a recurring subscription revenue model.
3. Homey App Store: Revenue from third-party and official apps in the Homey App Store. Apps extend Homey's functionality for specific device brands and services. Developers can publish apps and Homey monetizes through the ecosystem.
4. Energy Dongle and Accessories: Homey Energy Dongle and other add-on accessories (e.g., Homey Pro Ethernet Adapter) sold as separate hardware products to complement the core hub.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Athom develops and sells the Homey smart home platform, a multi-protocol hub and cloud-optional home automation system that unifies 50,000+ devices from 1,000+ brands across wireless protocols including Matter, Thread, Zigbee, Z-Wave, Bluetooth, Infrared, and 433 MHz. The company offers hardware hubs (Homey Pro at $449, Homey Pro mini at $249, Homey Bridge at $69, Energy Dongle), cloud and self-hosted software tiers (Homey Cloud freemium, Homey Self-Hosted Server), and accessories, sold primarily to individual consumers through a direct e-commerce storefront and mobile app marketplaces.

Product overview

Athom's Homey is a comprehensive smart home platform offered across multiple product tiers: Homey Cloud (subscription-based, no hub), Homey Pro and Homey Pro mini (one-time purchase local hubs), and Homey Self-Hosted Server (self-hosted software). The ecosystem is extended via add-on hardware including Homey Bridge (protocol extension for Cloud), Homey Pro Ethernet Adapter, and Homey Energy Dongle (smart meter connectivity). Users interact through the central Homey App (mobile/web) which provides device control, Flow and Advanced Flow automation creation, Insights monitoring, Energy tracking, and Dashboards. The platform connects over 50,000 devices from more than 1,000 brands through its App Store of 750+ apps, supporting protocols including Matter, Thread, Zigbee, Z-Wave, Bluetooth, Infrared, and 433 MHz. Homey was acquired by LG Electronics in 2024 (80% stake) and uses Raspberry Pi Compute Module 4 in the Homey Pro hardware.

Differentiator

Problem solved

Functional benefit

Brands

• Homey Pro: The world's most advanced smart home hub with local processing
• Homey Pro mini
• Homey Cloud
• Homey Bridge
• Homey Self-Hosted Server
• Homey Energy Dongle

Products and services

• Homey Cloud Cloud-based smart home platform offered as a freemium software service with no hub hardware required. Free tier supports up to 5 devices; Homey Cloud Premium subscription extends device limits and features at $2.99/month. Designed for individual consumers who want a simple, subscription-based entry into the Homey ecosystem.
• Homey Pro Flagship local smart home hub sold as a one-time $449 purchase. Runs all automations locally for reliability and speed, supports Matter, Thread, Zigbee, Z-Wave, Bluetooth, Infrared, 433 MHz, and LAN, and includes Advanced Flow, HomeyScript, Logic & Variables, Experiments, and all official and community apps. No subscription required. Targets advanced residential users who want local processing and maximum device compatibility.
• Homey Pro mini Compact smart home hub sold as a one-time $249 purchase, offering the essential capabilities of Homey Pro at a lower price point. Supports Matter, Thread, Zigbee, Z-Wave, Bluetooth, and Infrared, with access to official and community apps and no subscription required. Targets price-conscious residential users.
• Homey Self-Hosted Server Free software download that lets users run the Homey platform on their own hardware. Provides full Homey functionality including Advanced Flow and community apps while maintaining self-hosted infrastructure control. Targets technical users who want to avoid cloud dependency.
• Homey Bridge Wireless connectivity add-on hub sold separately for $69. Extends Homey Cloud or Homey Self-Hosted Server with six wireless protocols (Zigbee, Z-Wave, 433 MHz, plus Matter/Thread support). Used to add protocol support beyond the 5-device Cloud limit or to extend a self-hosted setup.
• Homey Pro Ethernet Adapter Accessory for the Homey Pro hub that enables a wired Ethernet connection for improved reliability and network performance. Sold as a standalone add-on.
• Homey Energy Dongle Smart meter connectivity dongle that plugs into a Homey hub and connects directly to European P1 smart meters to provide real-time household energy consumption data. Integrates with energy management systems including EcoFlow and Jackery SolarVault 3. Launched December 2024.
• Homey App Store App marketplace with 750+ apps that extend Homey's functionality with device and service integrations. Includes official apps for major brands (Philips Hue, Sonos, IKEA Trådfri, Netatmo, Fibaro, Aqara, LIFX, etc.) and community-developed apps.

Quantifiable outcome

• 200,000+ households using Homey worldwide
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration32 records

AI capability4 records

Feature7 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• ReolinkcoreTechnology or Integration · 8 April 2026Reolink, a smart security camera company, officially integrated its cameras and doorbells with Homey's smart home platform. The integration enables Reolink's AI-powered person, pet, and vehicle detection to trigger Homey Flows that control lights, locks, thermostats, and other smart devices from over a thousand brands. Reolink's full lineup of WiFi, PoE, and NVR systems (excluding 4G/LTE models) is compatible with Homey's platform. This positions Reolink cameras as active participants in whole-home automation rather than standalone monitoring devices.
• EcoFlowflagshipStrategic or Co-development Partner · 7 January 2026EcoFlow announced a strategic partnership with Homey (part of LG Electronics) at CES 2026, integrating its Smart Home Energy Management System with Homey's Energy Dongle to enable households to monitor, automate, and coordinate energy consumption from a unified interface. Alongside this collaboration, EcoFlow launched the Ecosystem Alliance with more than 15 leading smart-home and appliance brands to advance cross-brand interoperability and openness in the smart home energy landscape. The partnership is part of EcoFlow's 2026 ecosystem partner roadmap, rolling out globally beginning in 2026.
• LG ElectronicsflagshipStrategic or Co-development Partner · 1 January 2024LG Electronics acquired an 80% stake in Athom B.V. in 2024, as part of Bain & Company's analysis of notable 2024 deals in the building products and technology sector. The acquisition expands LG's smart home ecosystem globally. Homey is now positioned as part of LG Electronics and is featured as a key asset in LG's smart home strategy, including collaborations with LG webOS and ThinQ AI platform. LG identified India as a key growth market for its smart home business.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hubitat: Hubitat Elevation is a local-processing smart home hub supporting Zigbee, Z-Wave, Matter, and LAN, with rule-based automation similar to Homey Flow. It directly competes for the same enthusiast/prosumer smart home hub buyer.
• Samsung SmartThings: SmartThings is a multi-protocol smart home platform acquired by Samsung, supporting Matter, Zigbee, Z-Wave, and Thread with hub hardware and a large app ecosystem — directly comparable to Homey across devices, automations, and integrations.
• Home Assistant: Home Assistant is an open-source home automation platform with extensive device support and powerful YAML-based automations. It directly competes with Homey Pro/Self-Hosted Server among advanced DIY users seeking local control.
• Aqara: Aqara offers its own multi-protocol smart home hubs (Zigbee, Thread, Matter) with a hub-centric automation model and an App Store of integrations. Highly comparable to Homey Pro across both hardware and ecosystem.
• Fibaro (Nice Group): Fibaro is a Z-Wave-based smart home hub and device maker now owned by Nice, offering Home Center controllers with automation blocks similar to Homey Flow. Comparable as a hub-and-ecosystem competitor in Europe.

Emerging players

• Tuya: Tuya provides a cloud-first IoT platform and white-label smart home hub/app infrastructure used by hundreds of brands. Comparable as a multi-protocol smart home ecosystem player, though Tuya focuses more on OEM enablement than direct-to-consumer hubs.
• SwitchBot: SwitchBot builds a growing line of smart home devices plus its own Hub Mini, with Matter/Bluetooth bridges and automation features. It overlaps with Homey on device breadth and bridging multiple protocols, particularly for retrofit/retro consumers.

Broad incumbents

• Google Home / Nest Hub: Google Home and Nest Hub devices are voice-assistant-centric smart home hubs controlling thousands of devices through Matter and Works with Google Assistant. Comparable in mass-market smart home orchestration, with much broader distribution and bundled voice AI.
• Amazon Echo / Alexa: Amazon Echo and Alexa function as a smart home control layer with broad device support and routines similar to Homey Flow. Comparable in smart home orchestration, but as part of Amazon's much wider consumer ecosystem.
• Apple Home (HomeKit/HomePod): Apple HomeKit and HomePod provide smart home automation with deep iOS/macOS integration, HomeKit Secure Video, and Matter support. Comparable as a smart home control and automation platform, particularly for the iOS-first prosumer segment Homey also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/homey
• YouTubeyoutube.com/@homey
• Facebookfacebook.com/homey
• LinkedInlinkedin.com/company/athom-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Athom, creators of Homey