Merivale
- Company typePrivate
- Founded1995
- HeadquartersSydney, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Merivale firmographics
Firmographics- Name
- Merivale
- Legal name
- Merivale
- Website
- https://merivale.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Merivale industry classification
Industry- Product category
- Hospitality Services
- NAICS
- Food Services and Drinking Places (722), Drinking Places (Alcoholic Beverages) (7224), Restaurants and Other Eating Places (72251), Special Food Services (7223), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900), Retail-Eating Places (5812)
- akta.pro primary industry
- VIP, Executive Dining & Hospitality Suites Catering (THAHAKAI)
- akta.pro secondary industries
- Golf & Leisure Full-Service Hotels (THAGAAAH), Hotel & Resort Banqueting (In-House Catering) (THAHAKAC), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Luxury Villa Property Management & Concierge Services (THAMAEAJ)
Keywords
Where Merivale is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Merivale business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Food and Beverage Sales: Merivale generates primary revenue through food and beverage sales across its 82 venues, including restaurants, bars, pubs, and nightclubs offering diverse cuisines and dining experiences.
- Accommodation: Revenue from hotel accommodations including Establishment Hotel in Sydney CBD, Wynyard Hotel, Lorne Hotel in Victoria, and The Whale Narooma boutique property with 18 keys.
- Gift Cards: Sale of physical and e-gift cards through Merivale's website and at venue bottle shops, providing upfront revenue and encouraging future visitation.
- Stadium Hospitality: Exclusive Hospitality Experience Partner at Sydney Cricket Ground and Allianz Stadium, providing catering and event services for match days and non-match day events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Stadium event bookings for private and corporate functions |
| Unit Pricing | Pay-as-you-go | The Press venue - smart attire cocktail bar |
| Unit Pricing | Pay-as-you-go | Little Felix - French-style cocktail bar |
| Unit Pricing | Pay-as-you-go | Establishment Precinct happy hour |
| Unit Pricing | Pay-as-you-go | Pub classics across venues |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Merivale product offering
Product offeringCore offering
Merivale operates and manages a portfolio of hospitality venues across Australia, including restaurants, bars, pubs, hotels, and nightclubs. The company also provides stadium hospitality partnerships and hotel operations under global brands. Its core business is the ownership and operation of physical hospitality venues serving end consumers.
Product overview
Merivale is an Australian hospitality company operating a portfolio of 82+ venues across restaurants, bars, pubs, nightclubs, and accommodation. The portfolio spans multiple sub-brands including Totti's (Italian), Jimmy's Falafel (Middle Eastern), Felix/Little Felix (French), Mr. Wong (Cantonese), MuMu (South-East Asian), sushi e (Japanese), JAM Record Bar (vinyl bar), and The Press (music bar). The company also offers accommodation through Establishment Hotel, Wynyard Hotel, Lorne Hotel, and The Whale Narooma. Additional services include stadium hospitality at SCG and Allianz Stadium, group bookings and private parties, and gift cards. The company operates major precincts including ivy Precinct (330 George Street CBD) and Establishment Precinct (252 George Street CBD), with venues across Sydney, Melbourne, and regional NSW/Victoria.
Differentiator
Problem solved
Functional benefit
Brands
- Totti's: Italian bar and restaurant concept by Mike Eggert
- Felix
- Mr. Wong
- ivy
- Establishment
- MuMu
- Jimmy's Falafel
- Jimmy's Rooftop
- sushi e
- hemmesphere
- JAM Record Bar
- The Press
- Good Luck
- Queen Chow
- Establishment Hotel
- Wynyard Hotel
- The Whale
- Lorne Hotel
Products and services
- Restaurant and Bar Portfolio A collection of restaurants and bars operated by Merivale across Australia, serving food, beverages, and casual to luxury dining experiences for individual consumers and groups.
- Hotel Operations Hotel accommodation services operated under international brand partnerships (e.g., Accor brands such as Sofitel, Pullman, Novotel, ibis) for business and leisure travellers.
- Stadium Hospitality Partnerships Hospitality, food, and beverage services provided at major Australian stadiums during events, delivered through partnership arrangements.
- Nightclubs and Entertainment Venues Nightclubs and entertainment venues operated by Merivale for adult consumers seeking nightlife experiences.
- Merivale Digital Platform Proprietary digital platform powering reservations, loyalty program, point-of-sale, customer data, and analytics across the Merivale venue network.
Companies that use Merivale
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Merivale technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Merivale partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Wine AustraliaminorMerivale confirmed participation in Wine Australia's 'We make a wine for that' platform, showcasing Australian wines through curated offers and bespoke dining experiences across their venues, featuring over 120 grape varieties across 65 wine regions.
- AbsolutminorAbsolut partnership featuring limited-edition cocktail menu across 49 Merivale venues for Sydney Gay and Lesbian Mardi Gras 2026, with $1 per drink donated to ACON and the Bobby Goldsmith Foundation.
- Sydney Cricket GroundcoreMerivale serves as the exclusive Hospitality Experience Partner at the Sydney Cricket Ground, bringing executive chef expertise including Jordan Toft, Dan Hong, Mike Eggert, Ben Greeno, and Vincenzo Biondini into the stadium setting for match day and non-match day events.
- Allianz StadiumcoreMerivale is the exclusive Hospitality Experience Partner at Allianz Stadium, providing comprehensive catering and hospitality services across the venue's spaces for private and corporate events.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Merivale competitors and assessment
Company assessmentDirect peers
- Crown Resorts: Australia's largest premium integrated hospitality operator with flagship Crown Melbourne and Crown Sydney. Directly comparable to Merivale in premium hospitality positioning, multi-venue operating model, and high-end dining/nightlife offerings across Australian CBD locations.
- The Star Entertainment Group: Australian integrated resort and hospitality operator with The Star Sydney and The Star Gold Coast. Comparable to Merivale as a premium multi-venue hospitality platform operating restaurants, bars, hotels, and entertainment venues in Australian CBD/urban locations.
- Event Hospitality & Entertainment (EVT): ASX-listed Australian hospitality group operating hotels (Rydges, Atura, BreakFree), cinemas (Event Cinemas), and entertainment venues. Comparable to Merivale as a multi-format Australian hospitality and entertainment operator with venue-based revenue streams.
- Delaware North: Global hospitality and food service company specializing in sports and entertainment venues, including stadium catering. The most direct competitor to Merivale's stadium hospitality arm (SCG, Allianz Stadium) and also operates hospitality in major Australian venues.
- Solotel: Australian independent hospitality group operating a portfolio of premium restaurants, bars, and event venues across Sydney. Closest small-scale Australian peer to Merivale in operating model, premium positioning, and Sydney-focused multi-venue hospitality strategy.
Broad incumbents
- ALH Group: Australia's largest pub operator, owned by Woolworths Group, with more than 330 venues across the country. Comparable to Merivale's pub and casual hospitality footprint though more mass-market, illustrating the scale benchmark in Australian venue operations.
- Aramark: Global food services, facilities, and uniform services company with a major sports and entertainment division. Comparable to Merivale in the stadium hospitality and large-venue catering segment, though operating at much larger global scale across multiple categories.
- Compass Group: World's largest contract food services company, operating across multiple sectors including sports and leisure venues. Comparable to Merivale in venue-based food service delivery, though Compass focuses on contract catering rather than own-brand venues.
- Sodexo: Global food services and facilities management company with significant sports and leisure venue presence. Comparable to Merivale in event catering and venue hospitality, particularly through its Sodexo Live! division for stadiums and arenas.
Regional players
- TFE Hotels (Toga Far East Hotels): Australian hotel group operating Adina Apartment Hotels, Vibe Hotels, and Travelodge brands. Comparable to Merivale's accommodation arm (Establishment Hotel, Wynyard Hotel, Lorne Hotel, The Whale Narooma) as an Australian-focused hotel operator with boutique and mid-scale properties.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Merivale social profiles
Digital presenceMerivale financial estimates
Financial estimateRevenue estimate
Valuation estimate
Merivale leadership team
Management profileNumber of profiles
Profiles1 record
Merivale funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Merivale M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Merivale
What does Merivale do?
Merivale operates and manages a portfolio of hospitality venues across Australia, including restaurants, bars, pubs, hotels, and nightclubs. The company also provides stadium hospitality partnerships and hotel operations under global brands. Its core business is the ownership and operation of physical hospitality venues serving end consumers.
Is Merivale a public or private company?
Merivale is a private company. It is classified as family owned and is currently operating.
When was Merivale founded?
Merivale was founded in 1995. It employs 1,001 to 5,000 people.
Where is Merivale based?
Merivale is headquartered in Sydney, Australia, in the Oceania region.
How does Merivale make money?
Four revenue lines are on record. Food and Beverage Sales are the primary driver. The others are accommodation, gift Cards and stadium Hospitality.
Who are Merivale's main competitors?
Direct peers on record are Crown Resorts, The Star Entertainment Group, Event Hospitality & Entertainment (EVT), Delaware North and Solotel. Broad incumbents are ALH Group, Aramark, Compass Group and Sodexo. TFE Hotels (Toga Far East Hotels) is listed as a regional player.
Does Merivale have an API?
No public API is recorded for Merivale.
What industry is Merivale in?
Merivale's product category is Hospitality Services. Its primary akta.pro industry code is THAHAKAI, VIP, Executive Dining & Hospitality Suites Catering, with a secondary code of THAGAAAH, Golf & Leisure Full-Service Hotels. Its NAICS code is 722 and its SIC code is 5810.