Wine Australia
Wine Australia is an Australian Government statutory authority that regulates wine exports, coordinates sector research, and runs market development for approximately 2,200 levy-paying grape and wine businesses and 2,000+ exporters.
- Company typePrivate
- Founded2013
- HeadquartersAdelaide, Australia
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Wine Australia does
Wine Australia is a Commonwealth Government statutory authority established under the Wine Australia Act 2013 and headquartered in Adelaide, South Australia, that regulates, develops, and represents the Australian grape and wine sector. It is funded by grapegrower, winemaker, and exporter levies, user-pays charges, and matching Commonwealth Government contributions, and serves approximately 2,200 levy-paying businesses and over 2,000 active wine exporters.
Its core products span regulatory systems and industry-support platforms. The Wine Australia Licensing and Approval System (WALAS) is the mandatory web platform for export licensing, product registration, label upload, and shipping approvals, processing 13,929 product approvals, 20,515 VI-1 certificates, and 32,704 shipping approvals in 2024/25. The Export Label Image Search System (ELISS) provides a public library for IP protection of Australian wine labels. Market Explorer, the FOB to Retail Calculator, and Export Market Guides deliver market intelligence across 11 export markets. The VinSites/National Vineyard Scan project uses the GAIA machine-learning algorithm, developed with Consilium Technology, to detect vineyards via satellite imagery across 65 wine regions.
Its commercial model combines mandatory levy income with user-pays regulatory fees, supplemented by government matching for research and innovation. Recent strategic moves include the A$50M Australian Wine Future Fund, a new A$28M+ 4.5-year AWRI research agreement, the National Vineyard Register (built by Map of Ag with A$4.6M federal funding), VitiCert Australia certification, and active enforcement actions such as the April 2026 cancellation of the CoLab Wines export licence. Marketing is delivered through digital platforms, international trade events (ProWine Shanghai, Wine Paris), domestic campaigns like "We make a wine for that," and educational resources such as Australian Wine Discovered.
Wine Australia firmographics
Firmographics- Name
- Wine Australia
- Legal name
- Wine Australia
- Website
- https://wineaustralia.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Wine Australia is an Australian Government statutory authority that regulates wine exports, coordinates sector research, and runs market development for approximately 2,200 levy-paying grape and wine businesses and 2,000+ exporters.
- Ownership category
- akta.pro rank
Wine Australia industry classification
Industry- Product category
- Wine Industry Regulatory Services
- NAICS
- Wineries (312130)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
Keywords
Where Wine Australia is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Wine Australia business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Statutory Levies: Wine Australia is funded by grapegrower, winemaker, and exporter levies and user-pays charges. This forms the core operational funding for the statutory authority.
- Commonwealth Government Matching: Matching funds from the Australian Government for Research and Innovation activities, enabled by legislative changes from July 2025 increasing Commonwealth Government matching available to Wine Australia.
- Export Licensing and Regulatory Fees: User-pays charges for export licensing, product registration, label registration, shipping approvals, and certification services through WALAS.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Export licensing fees apply for license applications through WALAS |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels8 records
Wine Australia product offering
Product offeringCore offering
Wine Australia is the Commonwealth Government statutory authority that regulates Australian wine exports and invests industry levies and government matching funds into research, market development and sector data. It provides export licensing and product/label/shipping approvals through the WALAS platform, coordinates research and innovation funding for grapegrowers, winemakers and exporters, and runs international market development programs in markets such as the UK, EU, USA, China, Japan and Southeast Asia. Complementary offerings include market intelligence dashboards, the Export Ready Hub, Export Market Guides, the Label Integrity Program and the Australian Wine Discovered education platform.
Product overview
Wine Australia is a Commonwealth Government statutory authority that operates primarily as a regulatory body and industry development organization for the Australian wine sector. The core product is the Wine Australia Licensing and Approval System (WALAS), a web-based platform for managing export licensing, product registration, label approval, and shipping documentation. Supporting products include Market Explorer (interactive data dashboards), the FOB to Retail Calculator (Excel-based pricing tool), Australian Wine Discovered (educational resources), Export Market Guides (market-specific export guidance), and Export Ready Hub (how-to export guides). Research and data initiatives include the National Vineyard Register, VinSites project (vineyard mapping using satellite imagery and machine learning), and VitiCert Australia (national grapevine certification program). Wine Australia's regulatory functions also include the Label Integrity Program to ensure truthful labelling. The organization does not offer a unified SaaS product in the traditional sense, but rather a suite of regulatory, market intelligence, and industry support tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Wine Australia Licensing and Approval System (WALAS) A web-based regulatory platform used by licensed Australian wine exporters to apply for export licences, register products, upload label images, apply for shipping approvals and import certificates, manage associated exporters, make online payments and manage account access. Issued licences are valid for 12-month periods.
- Market Explorer Interactive dashboards providing data on Australian wine market conditions, exports, production and wine regions, including the Vintage Survey Dashboard and Grape Price Indicators Dashboard.
- FOB to Retail Calculator Microsoft Excel-based calculator tool that enables wine exporters to calculate bottle prices on shelf (RRP) in international markets for given FOB values, with separate calculators for China, the EU, UK, USA, Japan, Singapore, South Korea and others.
- Australian Wine Discovered Free information, tools and educational resources for learning, communicating and educating about Australian wine, hosted at australianwinediscovered.com.
- VinSites / National Vineyard Scan
Quantifiable outcome
- 13,929 product approvals processed in 2024/25
- +5 more outcomes
Companies that use Wine Australia
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Wine Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
Wine Australia partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Australian Wine Research Institute (AWRI)coreWine Australia's largest research partner with a new 4.5-year investment agreement (July 2026 to December 2030) involving investment exceeding $28 million. The agreement funds critical sector services including technical information, regulatory support, market access resources, and the AWRI Helpdesk, with priorities in wine quality innovation, sustainability, and climate change strategies.
- Greenlife Industry AustraliacorePartnered with Greenlife Industry Australia to develop VitiCert Australia, a new national certification program for grapevine planting material. The program sets nationally consistent standards for propagation material across the supply chain to improve vine quality and reduce risks from virus infection, trunk disease, and incorrect varietal identity.
- Australian Grape & WinecoreIndustry body supporting the VitiCert Australia national certification program for grapevine planting material, working with Wine Australia and Greenlife Industry Australia.
- Australian Table Grape AssociationminorSupporting the VitiCert Australia national certification program for grapevine planting material alongside Wine Australia, Greenlife Industry Australia, and Australian Grape & Wine.
- Map of AgcoreMap of Ag Australia was engaged to design and build the National Vineyard Register digital platform, funded through the Grape and Wine Sector Long-term Viability Support Package with $3.5 million granted in 2024 and additional $1.1 million in July 2025. The platform will provide detailed information on Australia's vineyard plantings and varietal composition.
- La Trobe UniversitycoreResearch partnership including development of the WISD smoke taint detection tool that has helped recover millions of dollars for Australian wine producers. Collaboration spans wildlife conservation research and rural community programs.
- Green Industries SAminorSouth Australian Government funding body that provided funding for the Feasibility study for a CCA vineyard post aggregation site, investigating viable solutions for managing end-of-life CCA-treated vineyard posts.
- Rawtec Pty LtdminorConducted feasibility study in collaboration with Waste and Management Services Pty Ltd for establishing aggregation sites for discarded CCA-treated vineyard posts in South Australia.
- Department of Agriculture, Fisheries and Forestry (DAFF)coreChaired advisory group for developing the mandatory Winegrape Purchases Code of Conduct following Dr Craig Emerson's review, meeting first on 10 March 2026 to develop key elements including contract transparency, payment terms, and dispute resolution.
- Consilium TechnologycoreEngaged by Wine Australia to deliver the National Vineyard Scan using the GAIA machine learning platform for scanning satellite imagery and automatically detecting vineyards across Australia.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Wine Australia competitors and assessment
Company assessmentDirect peers
- Wines of Chile: Chilean generic wine promotional body conducting international market development, education, and trade-event work — analogous in role to Wine Australia's marketing and market development function.
- South African Wine Industry (Vinpro / SAWIS): South African wine industry collective providing research, statistics, and export support services for local producers, sharing Wine Australia's blended research-and-industry-development mandate.
- Wine Institute (California): US state-level statutory/industry body that promotes and represents California wine exports globally, with comparable regulatory advocacy, market development, and trade-event functions. Closest international analogue to Wine Australia's remit.
- New Zealand Winegrowers: National industry body representing New Zealand's grape and wine sector, delivering research coordination, market development, and export promotion — a near-identical mandate to Wine Australia but for a smaller premium-focused producer base.
- Australian Wine Research Institute (AWRI): Wine Australia's largest research partner (A$28M+ investment through December 2030) — provides R&D, technical services, and the AWRI Helpdesk that Wine Australia co-funds, overlapping in the research-coordination layer of Wine Australia's remit.
Broad incumbents
- Australian Grape & Wine: National peak industry body for Australian grape and wine producers, frequently partnering with Wine Australia on VitiCert and other initiatives — overlaps in policy advocacy and sector representation.
- ProWein (Messe Düsseldorf): Operator of the world's leading wine trade fairs (including ProWine Shanghai where Wine Australia maintains a presence) — comparable to the trade-event side of Wine Australia's market development function.
- Sustainable Winegrowing Australia: Australian national sustainability certification program for grapegrowers and winemakers, operated within Wine Australia's broader ESG/sustainability portfolio (Emissions Reduction Roadmap, EcoVineyards).
Emerging players
- Wine Intelligence: Commercial market research and consumer insights provider for the global wine sector, overlapping with Wine Australia's Market Explorer dashboards and insights products for international markets.
- Map of Ag: Agtech vendor engaged by Wine Australia to build the National Vineyard Register digital platform — directly comparable to Wine Australia's data infrastructure role, but operating as a commercial vendor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Wine Australia social profiles
Digital presenceWine Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wine Australia leadership team
Management profileNumber of profiles
Profiles1 record
Wine Australia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wine Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wine Australia
What does Wine Australia do?
Wine Australia is the Commonwealth Government statutory authority that regulates Australian wine exports and invests industry levies and government matching funds into research, market development and sector data. It provides export licensing and product/label/shipping approvals through the WALAS platform, coordinates research and innovation funding for grapegrowers, winemakers and exporters, and runs international market development programs in markets such as the UK, EU, USA, China, Japan and Southeast Asia. Complementary offerings include market intelligence dashboards, the Export Ready Hub, Export Market Guides, the Label Integrity Program and the Australian Wine Discovered education platform.
Is Wine Australia a public or private company?
Wine Australia is a private company. It is classified as state government owned and is currently operating.
When was Wine Australia founded?
Wine Australia was founded in 2013. It employs 101 to 250 people.
Where is Wine Australia based?
Wine Australia is headquartered in Adelaide, Australia, in the Oceania region.
How does Wine Australia make money?
Three revenue lines are on record. Statutory Levies are the primary driver. The others are commonwealth Government Matching and export Licensing and Regulatory Fees.
Who are Wine Australia's main competitors?
Direct peers on record are Wines of Chile, South African Wine Industry (Vinpro / SAWIS), Wine Institute (California), New Zealand Winegrowers and Australian Wine Research Institute (AWRI). Broad incumbents are Australian Grape & Wine, ProWein (Messe Düsseldorf) and Sustainable Winegrowing Australia. Emerging players are Wine Intelligence and Map of Ag.
Does Wine Australia have an API?
No public API is recorded for Wine Australia.
What industry is Wine Australia in?
Wine Australia's product category is Wine Industry Regulatory Services. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130.