SportyTV
SportyTV is a London-based, free-to-air sports streaming platform delivering premium football and sports content to consumers in Nigeria, Ghana, and Kenya via its proprietary OTT platform, mobile apps, and YouTube channel, supported by advertising revenue.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What SportyTV does
SportyTV is a London-headquartered, free-to-air sports media platform established in 2020 as the home of premium football in Africa. The company operates a 24/7 linear channel delivering live sports streaming, real-time scores, and sports news across football, basketball, tennis, and American football verticals, targeting sports fans in Nigeria, Ghana, and Kenya. Its core offering is built on a proprietary OTT streaming platform complemented by native mobile applications on iOS and Android, and a free-to-air YouTube distribution channel that drives top-of-funnel audience acquisition.
The platform's flagship content asset is an exclusive rights deal for all 104 FIFA World Cup 2026 matches, alongside free-to-air rights to 34 matches across its three primary African markets. Distribution spans multiple digital channels — a proprietary OTT platform at sporty.com, mobile apps on Google Play and Apple App Store, and a YouTube streaming channel — enabling reach across web, mobile, and social surfaces. The corporate entity is Sporty Group, with leadership including co-founder Jai Mahtani and founder & CEO Sudeep Ramnani.
SportyTV's business model is advertising-supported and free to end users, with no subscription or pay-per-view pricing disclosed. Revenue is generated through ad inventory monetization across YouTube and the proprietary OTT platform. The freemium, ad-supported structure is strategically aligned with price-sensitive African consumer markets where subscription sports streaming has historically achieved limited penetration. The company is privately held with no disclosed institutional funding, parent company, or public financial reporting.
SportyTV firmographics
Firmographics- Name
- SportyTV
- Legal name
- Sporty Group
- Website
- https://sportytv.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SportyTV is a London-based, free-to-air sports streaming platform delivering premium football and sports content to consumers in Nigeria, Ghana, and Kenya via its proprietary OTT platform, mobile apps, and YouTube channel, supported by advertising revenue.
- Ownership category
- akta.pro rank
SportyTV industry classification
Industry- Product category
- Sports Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Television Broadcasting Stations (51612), Spectator Sports (71121)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Sports FAST Channels & Free Ad-Supported Streaming (MPAKAOAD)
- akta.pro secondary industries
- Sports OTT & League Pass Streaming Channels (MPABAHAJ), Sports Streaming Platforms (MPACAAAE), Sports Live Streaming Platforms (MPACACAF), National & Regional Sports TV Networks (Linear) (MPABAJAA)
Keywords
Where SportyTV is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
SportyTV business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- Free-to-Air Streaming: SportyTV streams content for free on YouTube and its OTT platform, generating revenue through advertising alongside free content distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free-to-air streaming |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels2 records
SportyTV product offering
Product offeringCore offering
SportyTV operates a free-to-air, 24/7 linear sports channel and OTT streaming platform that delivers premium football content — including all 104 FIFA World Cup 2026 matches — alongside live scores, sports news, and match schedules across football, basketball, tennis, and American football. Content is distributed via YouTube, a proprietary OTT platform, and native mobile applications on iOS and Android, targeting sports fans in Nigeria, Ghana, and Kenya.
Product overview
SportyTV operates as a unified sports media platform offering comprehensive sports coverage including football, basketball, tennis, and American football. The core SportyTV Platform delivers top sports news, live scores, and football streaming through web, mobile apps (iOS and Android), and an OTT streaming service. The platform supports streaming of FIFA World Cup matches including free-to-air rights to 34 matches across Nigeria, Ghana, and Kenya.
Differentiator
Problem solved
Functional benefit
Products and services
- SportyTV Platform
Companies that use SportyTV
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
SportyTV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SportyTV partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- FIFAcoreSportyTV secured all 104 FIFA World Cup 2026 matches, representing the company's flagship content acquisition. This major partnership positions SportyTV as a primary sports streaming destination in Africa for the 2026 World Cup tournament.
- YouTubecoreYouTube serves as a key distribution platform for SportyTV's free-to-air streaming content. SportyTV streams live sports content including FIFA World Cup matches on YouTube alongside its proprietary OTT platform.
Scale indicators3 records
Recent moves4 records
Expansion highlights2 records
SportyTV competitors and assessment
Company assessmentDirect peers
- DAZN: Global sports-focused OTT streaming platform delivering live and on-demand sports content. Comparable to SportyTV in that both monetize sports rights through streaming, though DAZN operates a paid subscription model globally rather than free-to-air in Africa.
- SuperSport (MultiChoice): Africa's leading sports broadcasting network carried on DStv, offering linear sports channels and premium football rights across the continent. Directly comparable as a linear sports TV competitor targeting African football fans.
- beIN Sports: Global sports broadcaster with linear channels and OTT streaming focused on premium football rights, including FIFA events. Comparable to SportyTV in content category (premium football, OTT + linear distribution) and in targeting regional audiences.
- FuboTV: Sports-first live TV streaming platform built around premium sports rights and linear-style channel bundles. Comparable to SportyTV in positioning around sports content as the primary hook for streaming subscribers.
Broad incumbents
- ESPN: Established global sports media network operating linear TV, streaming (ESPN+), and digital sports content at massive scale. Comparable as a broad incumbent with overlapping sports rights and streaming ambitions.
- Canal+: French-headquartered broadcaster with major operations across francophone Africa, distributing premium sports including top European football leagues. Comparable as a broad incumbent operating linear and OTT sports channels in African markets.
Regional players
- StarTimes: Pan-African pay-TV and OTT provider offering sports channels and on-demand content across multiple African markets. Comparable as a regional competitor in African sports broadcasting, though distributed via subscription rather than free-to-air.
- Showmax: Africa-focused SVOD/AVOD streaming service (MultiChoice-owned) carrying local and international content including sports. Comparable as a regional streaming competitor targeting African consumers with digital-first distribution.
- iROKOtv: Nigerian-founded streaming service focused on African and African-diaspora audiences with both AVOD and SVOD tiers. Comparable as a regional streaming peer targeting African sports and entertainment consumers with digital distribution.
Others
- SportyBet: African-focused sports betting operator under the same Sporty Group parent as SportyTV. Comparable as a sister product within the same corporate umbrella, sharing audience overlap and cross-promotion potential with SportyTV.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
SportyTV social profiles
Digital presenceSportyTV financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportyTV leadership team
Management profileNumber of profiles
Profiles2 records
SportyTV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportyTV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportyTV
What does SportyTV do?
SportyTV operates a free-to-air, 24/7 linear sports channel and OTT streaming platform that delivers premium football content — including all 104 FIFA World Cup 2026 matches — alongside live scores, sports news, and match schedules across football, basketball, tennis, and American football. Content is distributed via YouTube, a proprietary OTT platform, and native mobile applications on iOS and Android, targeting sports fans in Nigeria, Ghana, and Kenya.
Is SportyTV a public or private company?
SportyTV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SportyTV founded?
SportyTV was founded in 2020. It employs 11 to 50 people.
Where is SportyTV based?
SportyTV is headquartered in London, United Kingdom, in the Europe region.
How does SportyTV make money?
One revenue line is on record: free-to-Air Streaming.
Who are SportyTV's main competitors?
Direct peers on record are DAZN, SuperSport (MultiChoice), beIN Sports and FuboTV. Broad incumbents are ESPN and Canal+. Regional players are StarTimes, Showmax and iROKOtv. SportyBet is listed as an others.
Does SportyTV have an API?
No public API is recorded for SportyTV.
What industry is SportyTV in?
SportyTV's product category is Sports Streaming. Its primary akta.pro industry code is MPAKAOAD, Sports FAST Channels & Free Ad-Supported Streaming, with a secondary code of MPABAHAJ, Sports OTT & League Pass Streaming Channels. Its NAICS code is 5162 and its SIC code is 4833.