The Hedgehog Company
The Hedgehog Company is a Boston-based DTC e-commerce holding company that acquires direct-to-consumer brands with $5M-$15M in revenue. Founded in 2020 and backed by FJ Labs, it operates with 11-50 employees and minimal public disclosure of its portfolio.
- Company typePrivate
- Founded2020
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
The Hedgehog Company firmographics
Firmographics- Name
- The Hedgehog Company
- Legal name
- the Hedgehog company
- Website
- https://thehedgehogcompany.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Hedgehog Company is a Boston-based DTC e-commerce holding company that acquires direct-to-consumer brands with $5M-$15M in revenue. Founded in 2020 and backed by FJ Labs, it operates with 11-50 employees and minimal public disclosure of its portfolio.
- Ownership category
- akta.pro rank
Where The Hedgehog Company is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Markets served
The Hedgehog Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Marketing channels1 record
The Hedgehog Company product offering
Product offeringCore offering
The Hedgehog Company is a DTC e-commerce holding company that acquires direct-to-consumer brands generating $5M-$15M in revenue. The company operates as an acquirer and holder of e-commerce brands, with outreach to founders, investors, and business professionals via its website and LinkedIn presence.
Differentiator
Problem solved
Functional benefit
Companies that use The Hedgehog Company
Customer profileIdeal customer profiles2 records
The Hedgehog Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Hedgehog Company competitors and assessment
Company assessmentDirect peers
- Suma Brands: DTC brand acquirer focused on building a portfolio of small to mid-sized consumer e-commerce businesses; closely comparable to The Hedgehog Company's target band.
- Moatable: Brand aggregator that acquires and operates consumer e-commerce businesses; directly comparable holding-company operating model.
- Heyday: DTC brand-holding company that acquires and operates consumer brands; closely mirrors The Hedgehog Company's operational holding-company model in the consumer brand space.
- Unybrands: DTC brand aggregator that acquires and grows consumer brands across global marketplaces; directly comparable mid-market acquisition and operating model.
- Perch: DTC brand aggregator that acquires and operates small to mid-sized e-commerce brands; directly comparable mid-market acquisition playbook to The Hedgehog Company.
Broad incumbents
- Thrasio: The largest and best-capitalized DTC brand aggregator, having raised billions to acquire and operate a large portfolio of consumer brands; sets the dominant model that smaller operators like The Hedgehog Company emulate at a sub-scale.
Market position
Customer concentration
The Hedgehog Company social profiles
Digital presenceThe Hedgehog Company compliance and trust
Trust signalCompliance2 records
The Hedgehog Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Hedgehog Company leadership team
Management profileNumber of profiles
The Hedgehog Company funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Hedgehog Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Hedgehog Company
What does The Hedgehog Company do?
The Hedgehog Company is a DTC e-commerce holding company that acquires direct-to-consumer brands generating $5M-$15M in revenue. The company operates as an acquirer and holder of e-commerce brands, with outreach to founders, investors, and business professionals via its website and LinkedIn presence.
Is The Hedgehog Company a public or private company?
The Hedgehog Company is a private company. It is classified as venture growth investor backed and is currently operating.
When was The Hedgehog Company founded?
The Hedgehog Company was founded in 2020. It employs 11 to 50 people.
Where is The Hedgehog Company based?
The Hedgehog Company is headquartered in Boston, United States, in the North America region.
Who are The Hedgehog Company's main competitors?
Direct peers on record are Suma Brands, Moatable, Heyday, Unybrands and Perch. Thrasio is listed as a broad incumbent.
Does The Hedgehog Company have an API?
No public API is recorded for The Hedgehog Company.