Betty Rae's Ice Cream

What Betty Rae's Ice Cream does

Betty Rae's Ice Cream is a Kansas City-based artisan ice cream retailer and brand operating under BRIC Holdings LLC, founded in 2016. The company produces scratch-made, small-batch ice cream with a portfolio of 17-plus signature flavors supplemented by rotating seasonal flavors, dairy-free options, handcrafted ice cream sandwiches ("Sammies"), shakes, sundaes, and fresh waffle cones. It serves direct-to-consumer customers, event and catering clients via a branded food truck, and wholesale accounts through regional grocery distribution.

The company operates 14-plus physical locations spanning the Kansas City metro (Missouri and Kansas) and Omaha, Nebraska, with a food truck handling off-premise catering. Grocery distribution extends the brand into Cosentino's, Price Chopper, McKeever's, and Hy-Vee. The product and retail model is supported by co-branded partnerships (including Girl Scouts, Thou Mayest Coffee, and Margaritaville) and a community-oriented positioning under which 10% of profits are donated to charity.

Revenue is generated through four distinct streams: company-owned retail ice cream sales, food truck catering events, grocery wholesale, and a franchise program (with a $45,000 initial franchise fee, 6% royalty, and 3% brand fund contribution per unit). Pricing is premium-anchored for scratch-made product, and the franchise structure positions the business to shift from purely organic unit growth toward a license-driven, asset-light expansion model.

Name

Betty Rae's Ice Cream

Legal name

BRIC Holdings LLC

Website

https://bettyraes.com

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Betty Rae's Ice Cream is a Kansas City-based artisan ice cream brand operating 14-plus scoop shops, a catering food truck, grocery distribution, and a franchise program serving consumers, event clients, and wholesale accounts across Missouri, Kansas, and Nebraska.

Ownership category

akta.pro rank

Product category

Artisan Ice Cream / Frozen Desserts

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020)

akta.pro primary industry

Ice Cream & Gelato Shops (THAFAGAA)

akta.pro secondary industries

Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE), Ice Cream & Frozen Dairy Wholesale (AFAIAEAF), Mobile Dessert Vendors (Ice Cream/Dessert Trucks & Carts) (THAFAHAG), Ice Cream & Refrigerated Desserts (CRADACAE)

Keywords

• Artisan ice cream
• Ice cream parlor
• Ice cream catering
• Ice cream franchise
• Frozen dessert retail

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Ice Cream Sales: Direct sales of ice cream in cups, cones, sundaes, shakes, and pints at physical storefront locations
2. Food Truck Catering: Mobile catering services for events including weddings, birthdays, and festivals throughout the year
3. Grocery Retail Distribution: Pre-packaged pints sold in grocery store frozen aisles through Cosentino's, Price Chopper, McKeever's, and Hy-Vee stores
4. Franchise Revenue: Initial franchise fee of $45k plus ongoing royalty of 6% of gross sales and brand fund contribution of 3% of gross sales

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Betty Rae's Ice Cream produces and sells small-batch, from-scratch premium ice cream through 13+ neighborhood parlor locations across the Kansas City metropolitan area and Omaha, Nebraska. The company sells scoops, sundaes, shakes, ice cream sandwiches (Sammies), flavor flights, and pints in 17+ signature flavors plus rotating seasonal and collaboration flavors, with dairy-free and vegan options. Additional offerings include a mobile ice cream truck catering service for events, grocery pint distribution, a customer loyalty rewards program, gift cards, and a franchise program.

Product overview

Betty Rae's Ice Cream is a Kansas City-based artisan ice cream company operating 15+ neighborhood parlor locations, an ice cream truck for catering, and distribution through grocery stores. The core product is freshly made ice cream available in 17+ mainstays plus rotating seasonal flavors, including dairy-free options. The product portfolio includes scoops, shakes, sundaes, ice cream sandwiches (Sammies), and flavor flights. Additional offerings encompass a loyalty rewards program, gift cards, and a franchise program. The company has expanded into grocery retail with pints sold in frozen aisles across multiple Kansas City-area retailers, and operates a mobile catering truck for events.

Differentiator

Problem solved

Functional benefit

Products and services

• Ice Cream (Mainstays) Betty Rae's signature ice cream offered in 17+ classic and creative flavors made fresh daily from scratch, available at all parlor locations for scoops, sundaes, shakes, and flights. Targets individual consumers and families seeking premium, innovative ice cream flavors in the Kansas City metro and Omaha markets.
• Sundaes Ice cream sundaes with various toppings and flavor combinations sold at Betty Rae's parlor locations. Targets walk-in retail consumers.
• Shakes Blended ice cream beverages available in various flavors from Betty Rae's menu, sold at parlor locations. Targets retail consumers.
• Fresh Waffle Cones Waffle cones made fresh to order for serving ice cream at Betty Rae's parlor locations. Targets walk-in retail consumers.
• Rotating Special Flavors Limited-time seasonal and collaboration ice cream flavors that rotate throughout the year, including Strawberry Pretzel Dessert, Caramel Delight (Girl Scouts collaboration), USA 250 (Chantilly Berry Cake), and Key Lime Pie. Targets consumers seeking novelty and limited-time flavors.
• Dairy-Free Ice Cream & Sorbets Non-dairy frozen dessert options including Sweetened Pine-Nut, Mango Wave (Margaritaville collaboration), Non-Dairy Chocolate, and Vegan Vanilla made with coconut milk and oat milk. Targets vegan/dairy-free consumers and those with dietary restrictions.
• Ice Cream Sammies Handheld ice cream sandwiches featuring cookie-and-ice-cream combinations (The Classic, Cereal Chiller, Oreo, Notorious PBC, Chocolate Covered Strawberry, No Bullchip dairy-free). Sold at parlor locations. Targets walk-in retail consumers.
• Ice Cream Truck Catering Mobile ice cream truck catering service for events year-round including weddings, birthdays, festivals, and corporate events in the Kansas City metropolitan area. The truck carries a variety of flavors in cups or cones plus ice cream sandwiches, cookies, and brownies. Targets event hosts and organizers.
• Office & Event Delivery Delivery service for ice cream to offices, schools, and events in pre-packaged 4 oz. cups with built-in spoons for smaller groups. Targets corporate offices, schools, and small event organizers in the KC metro.
• Pint Sales (Grocery) Betty Rae's ice cream pints sold in the frozen aisle at grocery retailers including Cosentino's, Price Chopper, McKeever's Price Chopper, and Hy-Vee stores throughout the Kansas City area. Targets at-home retail consumers via regional grocery chains.
• Franchise Program Betty Rae's franchise opportunity offering turn-key menu, branding, store design, and operational support to prospective franchisees. Franchise fee is $45,000 with startup costs ranging from $272,000 to $545,000. Requires $500k net worth and $250k liquid capital. Targets entrepreneurs and small-business operators.
• Rewards Program Customer loyalty program powered by Square that rewards customers with perks for purchasing ice cream at Betty Rae's locations. Targets repeat retail consumers.
• Gift Cards Gift card program powered by Square allowing customers to purchase and redeem gift cards for Betty Rae's ice cream products. Targets gift purchasers and existing customers.

Quantifiable outcome

• Recognized as Kansas City's Best Ice Cream, gelato, and food truck for back-to-back years

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Girl Scouts of the Greater KC AreaminorStrategic or Co-development PartnerCollaboration with Girl Scouts of the Greater KC Area to create the Caramel Delight ice cream flavor. A caramel-based ice cream with fudge swirl and toasted coconut mixed in, finished with pieces of actual Girl Scout cookies.
• Thou MayestminorStrategic or Co-development PartnerCoffee collaboration featuring Thou Mayest espresso blended with sweet cream ice cream for the Thou Mayest Coffee ice cream flavor.
• MargaritavilleminorStrategic or Co-development PartnerCollaboration with Margaritaville for the Mango Wave dairy-free flavor. Light, refreshing citrusy sorbet made with Mango, Pineapple and Guava.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Salt & Straw Ice Cream: Salt & Straw is a direct competitor operating artisanal scoop shops with rotating, narrative-driven and unconventional flavors (e.g., cereal-milk style inclusions). The brand parallels Betty Rae's 'bold flavor development' positioning and has grown through both company-owned stores and wholesale, providing a useful scale benchmark.
• Coolhaus: Coolhaus is a premium ice cream sandwich and pint brand with retail trucks, scoop shops, and CPG distribution. Its experiential dessert focus and multi-channel model closely mirror Betty Rae's sammies, flights, catering truck, and pints approach.
• Marble Slab Creamery: Marble Slab is a franchised ice cream parlor chain with premium mix-in products and a multi-region footprint. Comparable to Betty Rae's as a franchise-distributed scoop shop concept focused on experiential dessert consumption.
• Graeter's Ice Cream: Graeter's is a regional premium ice cream brand with a multi-decade operating history, scoop shops, and grocery pint distribution across the Midwest and beyond. It is the closest regional analog to Betty Rae's parlor-plus-pint model.
• Cold Stone Creamery: Cold Stone is a national franchise ice cream chain with a mix-in, customizable product that overlaps Betty Rae's franchise and custom-flavor positioning. As a scaled franchise system it is a useful comparability benchmark for what Betty Rae's franchise economics could look like at maturity.
• Van Leeuwen Ice Cream: Van Leeuwen is a direct competitor in premium scoop-shop and pint retail with vegan and dairy options, bold flavors, and grocery distribution. Its mix of company-owned shops, e-commerce, and CPG retail closely mirrors Betty Rae's parlor-plus-grocery model.
• Amy's Ice Creams: Amy's is a Texas-based artisanal scoop shop chain known for bold flavors and in-store ice cream flights. Its 'flights' format and bold flavor innovation directly parallel Betty Rae's tasting-flight product and creative-flavor positioning.
• Jeni's Splendid Ice Creams: Jeni's is a direct competitor in the premium/artisanal scoop-shop category with from-scratch, bold-flavor ice cream, a multi-city retail footprint, and grocery pint distribution. Both brands compete on novelty flavors and direct-to-consumer retail, making Jeni's the closest analog to Betty Rae's at a more mature scale.

Broad incumbents

• Häagen-Dazs: Häagen-Dazs is an iconic premium ice cream brand with national grocery distribution and branded scoop shops. It competes with Betty Rae's for premium-ice-cream occasion share, though its scale, marketing, and standardized flavor portfolio differ materially.
• Tillamook County Creamery Association: Tillamook is an established dairy CPG brand with premium ice cream sold through grocery and scoop shops. As a broad incumbent with far greater capital, it competes with Betty Rae's on grocery shelves and in flavor-led marketing, but at much larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/bettyraesicecream
• Instagraminstagram.com/bettyraes

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Betty Rae's Ice Cream