LIEN

What LIEN does

LIEN (深圳市利恩信息技术股份有限公司) is a Shenzhen-based designer, developer, and manufacturer of self-service terminal (SST) hardware and integrated software solutions. The company was founded in 2011 and listed on China's New Third Board (NEEQ) in January 2017 under stock code 870885. LIEN operates a platform-plus-modules architecture spanning 15+ terminal categories including banking, healthcare/medical insurance/social security, cinema ticketing, government services, parking/payment, retail self-checkout, hotel check-in, HR shared services, and visitor management, complemented by a consumer-facing line of vending machines, photobooths, automated phone screen protector machines, and phone case printing terminals. Core technical components include a proprietary three-axis lifting mechanism for vending (claimed global first), a disk-type card access system for smart card libraries with 3,000-card capacity, and a cloud-based remote management platform enabling real-time device monitoring and data analytics.

LIEN generates revenue primarily through B2B hardware sales — both direct enterprise sales and ODM/OEM contract manufacturing — supplemented by recurring software/management subscriptions. Approximately 60% of products are exported to 30+ countries and 40% are sold domestically in China. The company serves marquee enterprise clients including ICBC, CCB, ABC, and CIB (banking); Alibaba, Dadi Cinema, Zhejiang Times, and Meituan (cinema); Fujitsu, NEC, and ZTE (international ODM); and Social Security Bureau and Yilianzhong (government). The company has shipped cumulatively 60,000+ units, operates 215 after-sales service outlets across major Chinese cities, and runs a 20,000+ sqm manufacturing facility with 1,500-unit monthly capacity. In cinema ticketing, LIEN claims deployment in 40%+ of China's cinemas and 75%+ of Alibaba's cinema ticketing business. Pricing is quote-based with no public catalog, reflecting custom ODM/OEM configurations for enterprise buyers.

The business model is anchored in long-term enterprise relationships and custom-manufactured hardware, with manufacturing scale as a structural cost advantage. Distribution is direct B2B with no consumer retail channels; marketing relies on the lien.cn website, trade shows, and partner referrals. With 101-250 employees and a focused R&D team of 30+ engineers producing dozens of utility model patents and software copyrights, LIEN operates as a mid-sized, vertically-integrated specialty hardware manufacturer with established positions in banking, government, and cinema verticals but limited exposure to recurring software economics.

Name

LIEN

Legal name

深圳市利恩信息技术股份有限公司

Website

https://lien.cn

Company type

Public

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

LIEN (深圳市利恩信息技术股份有限公司) is a Shenzhen-based designer and manufacturer of self-service terminal hardware and integrated software solutions, serving banks (ICBC, CCB, ABC), cinemas (Alibaba and 3,000+ cinemas), government agencies, hospitals, and international ODM clients (Fujitsu, NEC, ZTE) across 30+ countries.

Ownership category

akta.pro rank

Product category

Self-Service Terminal (Kiosk) Hardware and Integrated Solutions

NAICS

Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Computer Terminals (3575)

akta.pro primary industry

Industrial Thin Clients & Remote Terminals (HDACALAK)

akta.pro secondary industry

POS Terminals & All-in-One Retail Computers (HDACAKAA)

Keywords

• Self-service terminals
• Kiosk manufacturing
• ODM OEM hardware
• Automated payment solutions
• Smart kiosk systems

Headquarters

HQ city

Baoan

HQ country

China

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Self-Service Terminal Hardware Sales: Manufacturing and selling self-service terminal equipment including kiosks for banking, healthcare, government services, cinema ticketing, parking payment, retail checkout, hotel check-in, visitor management, and vending. Products sold as complete hardware units with embedded software.
2. ODM/OEM Custom Manufacturing: Custom design and manufacturing services for enterprise clients including Fujitsu, NEC, ZTE, major Chinese banks (ICBC, CCB, ABC), social security bureaus. Provides engineering design, application development, contract manufacturing, remote monitoring, consulting and project management, on-site installation, integration and testing, field service and support.
3. Software Solutions and Cloud Management: Cloud-based management platform for terminal operations, providing remote monitoring, data analytics, and system management services. Includes advertising management system.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

LIEN designs, develops, and manufactures self-service terminal (kiosk) hardware and integrated solutions for global enterprise customers across banking, cinema, healthcare, government, retail, parking, hospitality, and visitor management verticals. The company delivers both ODM/OEM custom-built terminals (serving clients such as Fujitsu, NEC, ZTE, ICBC, CCB, ABC) and its own branded product lines, backed by cloud-based remote monitoring software and a 215-outlet after-sales service network in China. Revenue is driven primarily by sales of these terminal hardware units, supplemented by recurring revenue from the cloud management platform.

Product overview

LIEN (深圳市利恩信息技术股份有限公司) is a designer and manufacturer of self-service terminal (SST) hardware and solutions, operating a platform-plus-modules architecture. The core platform encompasses intelligent self-service terminals spanning multiple verticals, while the modular product lines include specialized terminals for government affairs (政务自助终端), healthcare/social insurance (医疗/医保/社保终端), cinema ticketing (影院自助售取票机), retail self-checkout (收银结算终端), parking/payments (户外自助终端, 自助缴费终端), HR services (HR人事共享终端), visitor management (智能访客服务终端), banking (银行自助服务终端), and hospitality (酒店自助服务终端). These are complemented by a consumer-facing vending and photobooth line (自助售卖机, Photobooth照相亭, 手机贴膜机, 手机壳打印终端), and an ODM/OEM customization service (ODM/OEM定制终端) serving enterprise clients including Fujitsu, NEC, ZTE, ICBC, and CCB. The portfolio is held together by a cloud-based remote management platform enabling real-time device monitoring. LIEN's accumulated shipment exceeds 60,000 units (over 20,000 for the machine category), with approximately 60% sold overseas and 40% in the domestic Chinese market covering cinema, transportation, banking, hospital, convenience store, and community applications. A dedicated R&D team of over 30 professionals has produced dozens of utility-model patents and software copyrights.

Differentiator

Problem solved

Functional benefit

Products and services

• Bank Self-Service Terminal (银行自助服务终端) Self-service banking terminal providing intelligent self-service account opening, transfers, wealth management, and non-cash business covering 90% of bank counter operations, targeted at banks and financial institutions.
• Medical/Medical Insurance/Social Insurance Self-Service Terminal (医疗/医保/社保终端) Self-service terminal enabling patients and insured individuals to query medical and social insurance information, register, pay fees, print certificates, and manage social security cards without visiting a service window, targeted at hospitals and social insurance bureaus.
• Government Affairs Self-Service Terminal (政务自助终端) Integrated government affairs self-service terminal allowing citizens to use second-generation ID cards to access information displays, online services, utility payments, mobile top-up, ticket purchases, and other civil service functions, targeted at government service centers and community affairs.
• Cinema Self-Service Ticket Vending and Collection Terminal (影院自助售取票机) Cinema self-service ticket vending and collection terminals supporting online-offline integration for ticket booking, purchase, collection, account queries, registration, recharge, movie previews, targeted advertising, and gift sales, deployed in over 40% of domestic cinemas and targeted at cinema chains.
• Self-Service Payment Terminal (自助缴费终端) Self-service payment kiosks for utility bills, parking fees, and other charges, supporting cash, bank card, QR code, and mobile payments with receipt printing capabilities, targeted at government and property payment scenarios.
• Outdoor Self-Service Terminal (户外自助终端) Outdoor-rated self-service terminals (e.g., parking payment terminals) designed with high-brightness displays, weatherproof enclosures, and broad viewing angles for uncontrolled environments, targeted at parking facilities and outdoor service scenarios.
• Self-Checkout / POS Terminal (收银结算终端) Self-checkout and point-of-sale terminals for retail environments, supporting barcode scanning, face-scan payment, mobile QR payments, and self-service checkout to reduce queuing time and labor costs, targeted at retail stores and convenience stores.
• HR Shared-Service Self-Service Terminal (HR人事共享终端) HR self-service terminals for enterprise employees to handle onboarding, contract signing, proof-of-employment printing, salary and attendance queries, and card management, targeted at enterprise HR departments.
• Smart Visitor Service Terminal (智能访客服务终端) Smart visitor management terminal supporting self-service visitor registration, identity verification, badge printing, and integration with access control, turnstile, elevator, and attendance systems, targeted at corporate offices and government buildings.
• Hotel Self-Service Terminal (酒店自助服务终端) Hotel self-service check-in/check-out terminal enabling guests to self-register, extend stays, check out, and settle payments without staff assistance, targeted at hotels.
• Self-Service Vending Machine (自助售卖机) Self-service vending machine featuring a proprietary three-axis lifting mechanism for adjustable product channels, supporting WeChat Pay, Alipay, bank card, and international credit card payments, with CE, 3C, and FCC certifications, targeted at commercial retail and high-traffic venues.
• ODM/OEM Custom Terminal (ODM/OEM定制终端) Custom-designed and manufactured self-service terminals under ODM/OEM arrangements, with capabilities including engineering design, application development, contract manufacturing, remote monitoring, and on-site installation and support, serving enterprise clients including Fujitsu, NEC, ZTE, ICBC, CCB, and social security bureaus.
• Photobooth (照相亭) AI-powered photobooth with built-in beauty filters for instant photo printing and social media sharing, available in 43-inch touchscreen mirror and 65-inch portable versions supporting both Android and Windows OS, targeted at retail venues and consumer entertainment spaces.
• Automatic Phone Screen Protector Machine (手机贴膜机) Fully automated phone screen protector application machine that applies tempered glass screen protectors to phones in approximately 3 minutes without human intervention, supporting cash, QR code, and bank card payments, targeted at retail venues serving consumers.
• Phone Case Printing Terminal (手机壳打印终端) Phone case printing and vending terminal allowing users to select or upload background patterns, with UV printing and support for QR code, cash, and card payments, targeted at consumer retail venues.
• Smart Card Library Self-Service Card Dispensing Solution (智能卡库自助领证) Smart card library solution for storing, managing, and dispensing credit cards, debit cards, social security cards, and other finished cards automatically, using proprietary disk-type card storage technology with card capacity up to 3,000 cards and average dispensing speed ≤10 seconds per card, targeted at banks and government agencies requiring automated card issuance.
• Self-Ordering Terminal (自助点餐机) Self-ordering and self-checkout terminal for food service venues, allowing customers to place orders and pay via the terminal without staff intervention, targeted at restaurants and food service operators.
• Dual-Screen Self-Service Payment Terminal for Highway Toll (利恩双屏自助缴费终端) Dual-screen self-service payment terminal deployed at highway toll plazas, supporting bi-directional toll collection for large and small vehicles, with an expandable QR code scanning mechanism for convenient mobile payments, targeted at transportation and highway operators.

Quantifiable outcome

• Cinema self-service systems deployed in 3000+ cinemas nationwide
• +4 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• 工商银行 (ICBC)coreOEM/ Whitelabel/ Licensing PartnerCustom ODM banking self-service terminal manufacturing partnership. Provides custom-designed banking kiosks for ICBC branches nationwide.
• 建设银行 (CCB)coreOEM/ Whitelabel/ Licensing PartnerCustom ODM banking self-service terminal manufacturing partnership. Provides banking terminals for CCB self-service banking operations.
• 农业银行 (ABC)coreOEM/ Whitelabel/ Licensing PartnerCustom ODM banking self-service terminal manufacturing partnership for ABC's nationwide branch network.
• 兴业银行 (CIB)coreOEM/ Whitelabel/ Licensing PartnerBanking self-service terminal custom manufacturing partnership with CIB.
• 富士通 (Fujitsu)flagshipOEM/ Whitelabel/ Licensing PartnerMajor global technology company and ODM/OEM customer for self-service terminal solutions. Fujitsu is one of Lien's key international partners for custom terminal manufacturing.
• NECflagshipOEM/ Whitelabel/ Licensing PartnerJapanese technology conglomerate as ODM/OEM partner for custom terminal solutions. One of Lien's major international technology partners.
• 中兴通讯 (ZTE)coreOEM/ Whitelabel/ Licensing PartnerChinese telecommunications equipment company as ODM/OEM partner for custom terminal solutions.
• 社保局 (Social Security Bureau)coreOEM/ Whitelabel/ Licensing PartnerGovernment social security bureau partnership for social insurance self-service terminal deployment.
• 阿里巴巴 (Alibaba)flagshipOEM/ Whitelabel/ Licensing PartnerGold supplier status for Alibaba's cinema business. Lien's equipment serves over 75% of Alibaba's cinema ticketing operations, making it the dominant supplier in this segment.

Scale indicators11 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Newland Payment Technology: Chinese manufacturer of payment terminals, POS hardware, and self-service kiosks. Directly comparable product portfolio targeting retail and self-service verticals, with stronger international payment certification footprint than LIEN.
• NEC Corporation: Global IT and network solutions vendor with a self-service terminal product line for banking and government. Operates as both an ODM/OEM customer of LIEN and a direct competitor in Japan and APAC self-service markets.
• PAX Global Technology: Hong Kong-listed manufacturer of electronic payment terminals and POS hardware serving global acquirers and retailers. Comparable to LIEN's POS/收银结算 terminal business in product category and Chinese-originated OEM model, though PAX is much larger and internationally focused.
• Diebold Nixdorf: One of the largest global manufacturers of ATMs, banking self-service terminals, and retail self-checkout kiosks. Directly competes with LIEN's banking and retail self-service product lines and dwarfs it in scale and R&D budget.
• Oki Electric Industry: Japanese manufacturer of ATMs, cash recyclers, and self-service kiosks for banking, retail, and transportation. Comparable in product category to LIEN's banking and parking/payment terminal offerings, with focus on Japan and select APAC markets.
• NCR Voyix: Global leader in self-service ATMs, POS, and retail technology hardware. Directly comparable as a self-service terminal/kiosk manufacturer serving banking, retail, and hospitality customers at scale; competes with LIEN in the same product category worldwide.
• Fujitsu Frontech: Subsidiary of Fujitsu manufacturing banking self-service terminals, cash recyclers, and retail/POS kiosks. Both partner and competitor to LIEN via ODM/OEM relationship, with similar product portfolio targeting Japanese and Asian banking and retail customers.
• Glory Global Solutions: Global provider of cash handling, recycling, and self-service kiosk solutions for banking and retail. Comparable to LIEN's banking self-service terminal business, with broader international footprint and longer financial track record.

Broad incumbents

• Verifone (Ingenico): Global leader in payment and POS terminal hardware and software. Overlaps with LIEN's self-checkout and retail payment product lines as part of a much broader payments portfolio; competes in international markets where LIEN exports.

Regional players

• Shenzhen Yihua Computer Industry Co. Shenzhen-headquartered manufacturer of self-service terminals, ATMs, and kiosk hardware primarily serving the Chinese market. Comparable vertical and product mix to LIEN's domestic Chinese business; operates as a regional competitor rather than a global one.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIEN