Newland Payment Technology
Newland Payment Technology is a China-headquartered global Android SmartPOS terminal manufacturer with over 100 million devices deployed across 120+ countries, serving ISVs, payment processors, and merchant acquirers through a partner-led distribution and recurring TOMS/PayExplorer software model.
- Company typePrivate
- Founded1994
- HeadquartersFuhou, China
- Headcount251–500
- GTM typeB2B
- OfferingHardware or Manufacturing
What Newland Payment Technology does
Newland Payment Technology (Newland NPT) is a China-headquartered (Fuzhou, Fujian) global manufacturer of Android-based payment terminals founded in 1994, with a stated installed base of over 100 million devices across more than 120 countries and an annual production volume of roughly 10 million units. The company operates an integrated product portfolio spanning portable SmartPOS (N950 series, S90, S30, SP-series), countertop terminals, miniPOS, multilane retail PIN pads (P300), Smart ECR systems (X800, X70, CPOS X5), unattended terminals (U-series) for kiosks and EV charging, and QR sound boxes. Its core technology stack combines proprietary hardware with three in-house software layers: an EMVCo C8-certified contactless kernel with Elliptic Curve Cryptography and Relay Attack Resistance, the TOMS cloud-based terminal management platform with an embedded App Store, and the PayExplorer pre-certified payment application that allows ISVs and acquirers to remain out of PCI scope. The product line is PCI PTS v6 approved and holds certifications including EU RED cybersecurity, Girocard, Cartes Bancaires FRv6.2.1, and Bancomat.
The company's revenue model combines hardware unit sales (sold via channel partners, distributors, and direct enterprise field sales) with recurring software revenue from TOMS subscriptions and PayExplorer certification/management services. Go-to-market is executed through a multi-tiered channel model — strategic acquirers and processors (Fiserv, TSYS, Nexi/PeP, Cielo, Bluefin, Neoleap, GCK) anchor regional demand, complemented by direct regional offices in Atlanta (North America HQ), Madrid (Europe), Singapore (APAC), and a Jabil-operated factory in Minas Gerais, Brazil. Named end-customer segments include retail (multiline checkout), food and beverage, unattended self-service, banks and merchant acquirers, and healthcare, with primary buyers being ISVs, payment service providers, and merchant acquirers who deploy Newland terminals downstream to their merchant bases.
Strategically, Newland is in a phase of accelerated internationalization, converting channel relationships into direct market presence (acquisition of NewNote's France/Spain terminal business in September 2024, new Madrid office), entering new geographies (Poland via PeP/Nexi, Saudi Arabia via Neoleap, Japan via GCK), localizing manufacturing (Brazil factory, August 2024), and pursuing North American scale (Fiserv and TSYS L3 certifications, NewBold partnership). Competitive positioning rests on a deep certification portfolio, in-house payment kernel and software stack, manufacturing scale, and a partner-led distribution model.
Newland Payment Technology firmographics
Firmographics- Name
- Newland Payment Technology
- Legal name
- Newland Payment Technology
- Website
- https://newlandnpt.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Newland Payment Technology is a China-headquartered global Android SmartPOS terminal manufacturer with over 100 million devices deployed across 120+ countries, serving ISVs, payment processors, and merchant acquirers through a partner-led distribution and recurring TOMS/PayExplorer software model.
- Ownership category
- akta.pro rank
Newland Payment Technology industry classification
Industry- Product category
- Payment Terminals
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)
- akta.pro secondary industries
- Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods) (FSAMACAE), Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)
Keywords
Where Newland Payment Technology is headquartered
LocationHeadquarters
- HQ city
- Fuhou
- HQ country
- China
- HQ region
- Asia
Offices5 records
Markets served
Newland Payment Technology business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Payment Terminal Hardware Sales: Sale of Android SmartPOS, portable, countertop, miniPOS, unattended, Smart ECR, Retail PIN Pad, and QR payment terminals. Devices are sold to merchant acquirers, payment service providers, ISVs, banks, and directly to merchants through channel partners and distributors.
- Terminal Management & Cloud Services (TOMS): TOMS platform provides terminal lifecycle management, remote deployment, and device monitoring as a cloud-based service, generating recurring revenue from subscription or per-device licensing.
- Pre-certified Payment Application (PayExplorer): Proprietary payment application pre-certified on major processing platforms (Fiserv, TSYS). Enables ISVs to deploy on Newland devices without individual certification, with Newland managing payment application and compliance requirements on behalf of ISVs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B hardware pricing through direct sales and channel partners |
Go-to-market motion3 records
Distribution channels8 records
Marketing channels7 records
Newland Payment Technology product offering
Product offeringCore offering
Newland Payment Technology manufactures and sells Android-based SmartPOS payment terminals across portable, countertop, miniPOS, retail PIN pad, smart ECR, unattended, and QR payment form factors, plus the TOMS cloud-based terminal management platform and the PayExplorer pre-certified payment application. Products are sold to merchant acquirers, payment service providers, ISVs, banks, and merchants through a global network of channel partners and direct sales teams, targeting retail, hospitality, self-service, and financial services verticals in 120+ countries.
Product overview
Newland Payment Technology (Newland NPT) offers a comprehensive portfolio of payment terminals and technology solutions. The product lineup includes: Portable terminals (N950 series with N950, N950K, N950S variants, S90, S30, N560K, N910, SP930, SP630 Pro, SP550, ME30S), Countertop terminals (N950SC, N950KC, SP880), miniPOS devices (N750, ME60), Retail PIN Pads (P300 multilane, N750P, P180, SP130), Smart ECR systems (X800, CPOS X5, X70), Unattended terminals (U2000, U200, U1000), and QR Payment devices (VB90S, VB80P). The ecosystem is supported by TOMS (Terminal Operation Management System) for cloud-based fleet management and PayExplorer proprietary payment application. Products serve diverse use cases from mobile retail to self-service kiosks, integrated with global payment processors including Fiserv, TSYS, and Bluefin.
Differentiator
Problem solved
Functional benefit
Products and services
- N950 Series SmartPOS (N950, N950K, N950S, N950SC, N950KC)
Quantifiable outcome
- S90 terminal start-up speed improved by more than 20%, reducing downtime during store openings or after restarts
- +5 more outcomes
Companies that use Newland Payment Technology
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles6 records
Newland Payment Technology technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature6 records
Newland Payment Technology partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and strategic.
- PeP (Polskie ePłatności) / Nexi GroupcoreNewland NPT partnered with Polskie ePłatności (PeP), part of Nexi Group, to deploy the N950K Android SmartPOS terminal across Poland. This deployment represents Newland's first entry into the Polish payments market, targeting merchants historically reliant on Linux-based devices. Poland was identified as a highly advanced contactless environment where 97.7% of payment cards were contactless as of June 2025.
- AevistrategicCollaboration with Aevi to develop advanced point-of-sale systems supporting hybrid retail models, integrating hardware and software solutions for flexible payment and customer engagement. The partnership enables merchants and ISVs to deploy customizable, multi-purpose POS terminals across global markets with a unified platform combining payment orchestration software with advanced Android Smart POS hardware.
- FiservcoreNewland NPT officially went live with Fiserv as an integrated partner following receipt of a Letter of Approval (LOA). PayExplorer enables pre-certified payment capabilities with both standalone and semi-integrated deployment options, providing pre-integrated access to Fiserv's processing infrastructure for faster partner onboarding.
- NewBold TechnologiescoreStrategic partnership to distribute Android-based payment terminals in North America (U.S., Canada, and Mexico). The partnership combines Newland's hardware with NewBold's deployment and support services to enhance payment solutions across the region.
- Visa & Qualcomm (APAC Partner Conference Sponsors)strategicVisa and Qualcomm served as sponsors for Newland NPT's APAC Partner Conference 2025 in Sanya, China. The conference brought together key customers and partners from across the Asia-Pacific region and featured panel discussions on cybersecurity in payments and AI and biometric technology advancements.
- HDFC Bank & Vendcell (APAC Partner Conference Panel)strategicHDFC Bank and Vendcell participated in a panel discussion at Newland NPT's APAC Partner Conference 2025 alongside Visa and Qualcomm, focusing on industry trends, regional collaboration, and innovative business models.
- NewNote Solutions (acquisition)coreNewland NPT acquired NewNote's payment terminal business in France and Spain, expanding its direct market presence in Europe. The acquisition included NewNote's operations in France, key software assets, and direct management of major accounts in Spain. Members of NewNote's team joined Newland NPT. NewNote Group continues its long-term partnership with Newland NPT in several other markets.
- BluefincoreLong-standing collaboration with Bluefin, an integrated payments leader in encryption and tokenization technologies. Bluefin's TECS Platform integrates with Newland NPT's N950 and N910 terminals for payment processing. The partnership enabled the first girocard transactions at B2Run events in Germany and processing at MotoGP Austria and Formula 1 Austrian Grand Prix.
- NeoleapcoreStrategic cooperative partnership agreement between Newland NPT and Neoleap, a Saudi fintech company, integrating industry resources with cutting-edge digital payment technologies to unlock new market potentials and deliver advanced, secure payment solutions in Saudi Arabia. Neoleap provides digital wallet, ECR, payment gateway, and card issuing services.
- Pivot Fintech & Sinopay Group (Tripartite Partnership)strategicStrategic tripartite partnership announced at NRF APAC 2024, focusing on digital transformation, sustainability, and AI innovation. Newland NPT contributes cutting-edge payment acceptance technology; Pivot Fintech provides advanced digital investment management platforms; Sinopay Group offers merchant acquiring services. Aimed at enhancing financial inclusivity and accessibility across the APAC region.
- GCK (Global Communication Planning Co., Ltd)coreStrategic collaboration with GCK, a leading Japanese payment services company, focused on bringing unparalleled payment acceptance, efficient in-store operations, and streamlined business management to merchants and customers in Japan. GCK integrates and deploys Newland NPT's SmartPOS series (N950, N750, P300, X800) using its CARD CREW PLUS payment software (4th generation).
- NeptingcoreNepting, the leading provider of payment solutions on Android SmartPOS terminals in France, enabled Newland NPT's N-series terminals to achieve Cartes Bancaires FRv6.2.1 certification. Newland's terminals were integrated with the Nepting payment gateway, allowing partners to benefit from full payment functionalities and value-added services.
Scale indicators9 records
Recent moves8 records
Expansion highlights8 records
Newland Payment Technology competitors and assessment
Company assessmentDirect peers
- Castles Technology: Taiwan-based payment terminal manufacturer with comparable Android SmartPOS lineup and focus on emerging markets including LATAM and APAC. Directly comparable product/certification profile to Newland N950 and N750 lines.
- PAX Global Technology: Hong Kong-listed payment terminal manufacturer and the most direct head-to-head competitor to Newland NPT, also China-rooted, shipping Android SmartPOS (A920, A890 series), Smart ECR and unattended terminals globally. Highly comparable in scale, product portfolio breadth, and channel-led GTM into acquirers and ISVs.
- Sunmi: China-based Android POS and Smart ECR maker with overlapping footprint in retail and hospitality. Comparable to Newland's X800 and CPOS X5 Smart ECR form factors and increasingly competing on the unattended/VB-series tier.
- BBPOS: Hong Kong-based mPOS and SmartPOS maker focused on mobile acceptance hardware, frequently co-marketed with acquirers and ISVs in the same channel structure that Newland targets with PayExplorer. Most comparable to Newland's ME30S/S30 miniPOS tier.
- NEXGO: China-headquartered payment terminal maker competing directly across Android SmartPOS, mPOS and unattended segments with overlapping certification and processor-relationship profiles. Closest functional peer given similar product roadmap and emerging-market focus.
- SZZT Electronics: China-headquartered payment terminal maker focused on financial and retail POS hardware with similar Android and traditional Linux product lines. Direct competitor particularly in APAC and home-market channels.
Broad incumbents
- Square (Block): US-based acceptance-hardware-and-software ecosystem that competes with Newland on the SMB merchant side through bundled hardware (Square Reader, Terminal) plus software. Less of a direct infrastructure rival to Newland's acquirer channel but a structural alternative for end merchants.
- Ingenico (Worldline): European incumbent with deep relationships with European acquirers (Cartes Bancaires, Girocard, Bancomat markets that Newland has now certified into). Sets the certification and integration benchmark that Newland's N950/S90 platforms increasingly match.
- Verifone: Largest US-rooted incumbent in the payment terminal category with a global installed base across countertop, portable, multilane and unattended form factors. Newland's TOMS and PayExplorer are explicitly positioned to compete with Verifone's estate-management and payment-application stack for ISV and acquirer mindshare.
Emerging players
- Stripe Terminal: Stripe's hardware-plus-software acceptance offering targets ISVs and platforms with a software-first approach including certified readers (BBPOS WisePOS E, Verifone P400). Indirectly competes with Newland's PayExplorer pre-certified model by offering ISVs an alternative pre-certified stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Newland Payment Technology social profiles
Digital presenceNewland Payment Technology compliance and trust
Trust signalCompliance10 records
Newland Payment Technology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Newland Payment Technology leadership team
Management profileNumber of profiles
Profiles7 records
Newland Payment Technology subsidiaries and ownership
Company hierarchySubsidiaries1 record
Newland Payment Technology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Newland Payment Technology M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Newland Payment Technology
What does Newland Payment Technology do?
Newland Payment Technology manufactures and sells Android-based SmartPOS payment terminals across portable, countertop, miniPOS, retail PIN pad, smart ECR, unattended, and QR payment form factors, plus the TOMS cloud-based terminal management platform and the PayExplorer pre-certified payment application. Products are sold to merchant acquirers, payment service providers, ISVs, banks, and merchants through a global network of channel partners and direct sales teams, targeting retail, hospitality, self-service, and financial services verticals in 120+ countries.
Is Newland Payment Technology a public or private company?
Newland Payment Technology is a private company. It is classified as unknown and is currently operating.
When was Newland Payment Technology founded?
Newland Payment Technology was founded in 1994. It employs 251 to 500 people.
Where is Newland Payment Technology based?
Newland Payment Technology is headquartered in Fuhou, China, in the Asia region.
How does Newland Payment Technology make money?
Three revenue lines are on record. Payment Terminal Hardware Sales are the primary driver. The others are terminal Management & Cloud Services (TOMS) and pre-certified Payment Application (PayExplorer).
Who are Newland Payment Technology's main competitors?
Direct peers on record are Castles Technology, PAX Global Technology, Sunmi, BBPOS, NEXGO and SZZT Electronics. Broad incumbents are Square (Block), Ingenico (Worldline) and Verifone. Stripe Terminal is listed as an emerging player.
Does Newland Payment Technology have an API?
No public API is recorded for Newland Payment Technology.
What industry is Newland Payment Technology in?
Newland Payment Technology's product category is Payment Terminals. Its primary akta.pro industry code is FSAGABAO, POS, SoftPOS & In-Person Acceptance Infrastructure, with a secondary code of FSAMACAE, Alternative Payment Methods (APMs) Enablement (BNPL, wallets, local methods). Its NAICS code is 423430 and its SIC code is 5045.