What Magic Media does

Magic Media, legally Magic Media & Entertainment Group Ltd, is a Dublin-headquartered B2B game development outsourcing group operating as a portfolio of specialized studios. The company provides a comprehensive catalogue of services spanning full-cycle game development, co-development, art production (2D and 3D), game animation, real-time VFX, QA testing, game porting, video production (trailers and marketing assets), backend and multiplayer infrastructure, and cybersecurity, delivered across PC, console (PlayStation, Xbox), mobile, and Web3 platforms. Its technical stack is built primarily on Unreal Engine 5 (including the Niagara system for real-time VFX) and Unity, with AWS-based backend infrastructure including custom server schedulers for live MMORTS titles.

The company has grown through a programmatic M&A strategy, acquiring Starloop Studios and Ringtail Studios in mid-2021, Igloo Creative House and Igloo Gaming in April 2022, and Interactive Creation in February 2024, with all acquired entities retained as sub-brands within the group. It now employs over 1,000 people across 15 countries, including Brazil, Ireland, multiple Eastern and Southern European nations, and the United States, with a remote-first operating model. The customer base is concentrated in enterprise AAA gaming and entertainment and includes published logos such as Gunfire Games, CD Projekt Red, Square Enix, Avalanche Studios, BioWare, 2K, Epic Games, Electronic Arts, Amazon, Warner Bros, Disney, Microids, Ten Square Games, and Immutable, with named project work on titles including Cyberpunk 2077: Phantom Liberty, Remnant 2, Coloniser, and UFO Robot Grendizer.

Commercially, Magic Media operates a project-based professional services model with no public pricing and quote-based, scope-driven engagements, including multi-year contracts. Distribution is direct sales-led, supported by website inquiries, case studies, industry events, and referrals; the company does not publish pricing tiers. Revenue, funding history, and ownership details are not publicly disclosed, and the company is privately held with no identified external investors or parent entity.

Name

Magic Media

Legal name

Magic Media & Entertainment Group Ltd

Website

https://magicmedia.studio

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Magic Media is a Dublin-headquartered B2B game development outsourcing group providing full-cycle development, co-development, art production, VFX, animation, QA, porting, and video production services to AAA studios and publishers, operating through 1,000-plus employees across 15 countries.

Ownership category

akta.pro rank

Product category

Game Development Services

NAICS

Software Publishers (5132), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Full-Service Game Publishers (1st/2nd/3rd-Party Publishing) (MPAFABAA)

akta.pro secondary industries

Cloud Gaming Integration & Porting Services (Cloud builds, compatibility, QA) (MPAFAHAJ), Security Testing & Compliance (Pen Testing, Studio/TPN/MPA Readiness) (MPAHAMAK), Cloud & Distributed Real-Time Production (Remote ICVFX, Multi-site) (MPAHADAJ)

Keywords

• Game development services
• Co-development outsourcing
• Game art production
• Game VFX services
• QA testing services

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Co-Development Services: B2B outsourcing services where Magic Media teams integrate into client development pipelines, providing art, engineering, design, and production support for game projects
2. Full-Cycle Game Development: End-to-end game development services from concept to launch, including art production, programming, QA, and post-launch support
3. Specialized Art and VFX Services: Standalone art production, 2D/3D animation, game VFX, visual effects, and video production services for client projects

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Magic Media is a B2B game development outsourcing and co-development service provider that delivers end-to-end game production services to studios and publishers. The company supplies teams for full-cycle game development, co-development, art production, animation, real-time VFX, QA testing, game porting, video production, backend infrastructure, and cybersecurity across PC, console, mobile, and Web3 platforms.

Product overview

Magic Media is an international gaming, tech and entertainment group that operates as a portfolio of specialized studios and services. The company provides game development outsourcing services including full-cycle game development and co-development partnerships, alongside specialized art production, animation, VFX, QA testing, video production, and cybersecurity services. The portfolio encompasses multiple sub-brands including Interactive Creation (3D/Animation/VFX), Igloo Creative House, Igloo Gaming, Cyrex (cybersecurity), Ringtail Studios, Bloop Animation, and Starloop Studios. Services span PC, console, and mobile platforms with expertise in Unreal Engine and Unity. The group employs over 1000 experts across 15 countries and serves major gaming publishers and developers worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Cycle Game Development Comprehensive end-to-end game development service covering the entire pipeline from concept through post-release support, including design, art production, programming, QA testing, and launch. Delivered to game studios and publishers as a fully outsourced engagement.
• Game Co-Development Collaborative game development partnership that integrates Magic Media's teams into client pipelines, providing specialized engineering, art, and production support across Unreal Engine, Unity, or proprietary engines for PC, console, and mobile platforms.
• Backend Game Services Backend infrastructure development including server architecture, multiplayer systems, scalable cloud-hosted services, and custom server schedulers supporting dynamic Always On / On Demand state switching for MMORTS-scale games.
• Art Production Game art services including 2D concept art, 3D game art, character design, environment art, props, and visual asset creation across multiple styles and platforms for game studios and publishers.
• Game Animation Animation services for games including 2D and 3D animation, character animation, motion capture processing, and cinematic creation for client game projects.
• Game VFX Real-time visual effects production for games including particle systems, shader effects, combat feedback effects, environment visual effects, and Niagara-based VFX for Unreal Engine 5 projects.
• QA Testing Quality assurance and testing services including functional testing, performance testing, compatibility testing, load testing, regression testing, and platform certification support across PC, console, and mobile.
• Video Production Video content production including game trailers, cinematics, marketing video ads, brand videos, and product videos for game studios and entertainment clients.
• Game Porting Cross-platform game porting services adapting games to run on PlayStation, Xbox, Nintendo Switch, PC, and mobile platforms while optimizing performance and maintaining quality, including console certification support.
• Cybersecurity Services Security services including penetration testing, vulnerability assessment, and security testing for gaming and entertainment products, delivered through the Cyrex sub-brand.

Quantifiable outcome

• Successfully delivered VFX and 3D art for AAA titles including Cyberpunk 2077: Phantom Liberty and Remnant 2
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and major.

• Interactive CreationcoreStrategic or Co-development Partner · 21 February 2024Magic Media acquired Interactive Creation, a North Macedonia-based animation studio specializing in 3D animation, VFX, and entertainment content. The acquisition expands Magic Media's portfolio of specialized studios and enhances capabilities in art and animation services for gaming and entertainment clients.
• Igloo Creative HousecoreStrategic or Co-development Partner · 21 April 2022Igloo Creative House joined Magic Media & Entertainment Group, expanding services and enabling the handling of larger client projects. The integration allows for expanded creative capabilities in the games and entertainment industry.
• Igloo GamingcoreStrategic or Co-development Partner · 21 April 2022Igloo Gaming joined Magic Media & Entertainment Group, bringing additional gaming development capabilities to the group's portfolio of services.
• Cantos GamesmajorStrategic or Co-development PartnerCo-development partnership for Coloniser, a large-scale MMORTS game. Magic Media provided art, design, engineering, and backend infrastructure support for the project.
• Fateless GamesmajorStrategic or Co-development PartnerCo-development partnership for Godforge, an ambitious mobile-first cross-platform title targeting PC, iOS, and Android with high-fidelity visuals and scalable backend infrastructure.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Keywords Studios: Global leader in game services outsourcing with 10,000+ employees across localization, QA, art, and game development. Most directly comparable to Magic Media's co-development, art, and QA offerings, but at significantly larger scale and broader geographic footprint.
• Amber (formerly Sumo Digital): Game development services group with co-development, art, and QA offerings for AAA publishers. Tencent-owned with broader scale and Asia delivery capability; comparable to Magic Media's end-to-end service model.
• PTW (formerly Pole to Win): Global gaming services company offering QA, localization, art, audio, and player support. Comparable to Magic Media's QA testing and broader outsourcing service mix, with significantly larger global footprint.

Direct peers

• Virtuos: Major game development outsourcing and co-development studio with 3,500+ employees across Asia, Europe, and North America. Specializes in AAA co-development, art production, and VFX — directly comparable to Magic Media's core service portfolio.
• Room 8 Group: Game art, animation, and development outsourcing provider with 1,500+ experts across Ukraine, Poland, Romania, and other regions. Direct competitor in the co-development and art production space targeting AAA and mid-tier studios.
• Lemon Sky Studios: Game art and co-development services provider with ~500 employees across Malaysia, Taiwan, and North America. Closely comparable in service mix (3D art, animation, co-dev) to Magic Media's core offering, with similar AAA publisher clientele.
• Streamline Studios: Game co-development and art services studio specializing in Unreal Engine and Unity projects for AAA publishers. Comparable to Magic Media's co-development business with similar multi-platform delivery capability.
• Sperasoft: Game development outsourcing studio (Keywords Studios subsidiary) specializing in full-cycle co-development, engineering, and art for AAA and mid-tier publishers. Closely comparable in delivery model and target client base.

Emerging players

• People Can Fly: Independent game developer with co-development and work-for-hire services for AAA publishers, complemented by own-IP development. Comparable to Magic Media's co-development business but with a stronger own-IP portfolio dimension.
• YAGER Development: Independent game studio offering co-development and contract work for AAA publishers alongside own-IP development. Smaller-scale peer with comparable co-development service offerings to Magic Media.

Market position

Strengths1 record

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LetsCreateMagic
• YouTubeyoutube.com/@magicmedia5928/featured
• LinkedInlinkedin.com/company/magic-media-entertainment
• Instagraminstagram.com/magicmedia_official/?hl=en
• Facebookfacebook.com/MagicMediaOfficial

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Media