What Igloo Gaming does

Igloo Gaming is a Tel Aviv-based creative agency and animation studio that produces performance-driven video content exclusively for the gaming industry. Founded in 2015 by Arik Ben-Ari (Creative Director) and Dan Sela (CEO), the company delivers user acquisition (UA) videos, game trailers, App Store videos, playable ads, and CRM & in-app videos for mobile and social gaming companies. Its production capability spans 2D and 3D animation, live action shooting, motion graphics, sound design, and interactive playable ad development, covering the full creative workflow from ideation through final delivery.

The company operates a project-based professional services model with quote-based pricing structured in four tiers from $5,000 to $100,000 per project. Its customer base includes named enterprise gaming brands such as Zynga, Playtika, Moonactive, 888, Playstudios, SciPlay, Candivore, SuperPlay, Eyecon, and Jelly Button, alongside mid-market and smaller studios. Service modules have expanded beyond pure video production to include Ideation, Consultancy, Promotional Design, App Store Design, and In-Game Animations. Over seven years, the company states it has delivered hundreds of high-performance videos across genres including casual, social casino, match-3, puzzle, and MMO.

In 2022, Igloo Gaming became part of Magic Media, an international gaming and entertainment conglomerate that provides cross-referral access and a broader talent pool across interactive entertainment, VFX, art, and animation. The company is privately held, headquartered at 13 Soncino Street in Tel Aviv with a secondary office on Lincoln 20 Street, and has no disclosed venture capital funding or investor base. Go-to-market is sales-led via direct inquiry, portfolio showcase, and industry networking, with no public revenue or ARR disclosed.

Name

Igloo Gaming

Legal name

Igloo Gaming

Website

https://igloogaming.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Igloo Gaming is a Tel Aviv-based creative agency and animation studio producing performance-driven video content—including UA videos, game trailers, App Store videos, and playable ads—for gaming industry clients ranging from small studios to leading brands.

Ownership category

akta.pro rank

Product category

Gaming Marketing Creative Services

NAICS

Graphic Design Services (541430)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), 3D Product/Explainer Animation (MPAHACAD)

Keywords

• Video production services
• Animation studio services
• Game trailer production
• Playable ad development
• User acquisition videos

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Agency Services: B2B professional services model providing custom video production, animation, and creative services to gaming companies. Revenue is generated through project-based engagements with clients ranging from small gaming companies to industry leading brands. Services include user acquisition videos, game trailers, app store videos, playable ads, and CRM & in-app content.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Igloo Gaming is a B2B creative agency and animation studio that produces performance-driven video content exclusively for the gaming industry. Its core offering covers user acquisition videos, game trailers, App Store videos, interactive playable ads, and CRM & in-app videos, delivered through an integrated workflow that combines 3D and 2D animation, live action production, motion graphics, sound design, and playable ad development. Services are sold on a project basis to gaming companies ranging from small studios to leading industry brands.

Product overview

Igloo Gaming is a creative agency and animation studio providing video production services exclusively for the gaming industry. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Its core offering is Marketing Videos, which encompasses multiple video ad types (UA videos, game trailers, App Store videos, playable ads, and CRM & in-app videos) delivered through a full-service production workflow including Ideation, Consultancy, Promotional Design, App Store Design, and In-Game Animations. The company specializes in creating performance-driven video content for gaming clients, combining creative development with animation and production capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• User Acquisition Videos Video ads designed to acquire new players for mobile and social games, incorporating gameplay footage, narrative elements, and various animation styles. Targeted at gaming companies seeking performance-driven acquisition creatives across casual, match-3, puzzle, MMO, and social casino genres.
• Game Trailers Cinematic video content showcasing game features, narrative, and gameplay for marketing purposes. Produced for gaming companies needing promotional trailers that highlight key game mechanics and visual style.
• App Store Videos Video content optimized for App Store listings to drive app downloads and conversions. Designed to maximize conversion rates on app marketplace pages through gallery images, icons, and promotional video assets.
• Playable Ads Interactive playable advertisements allowing users to experience gameplay excerpts before downloading a game. Includes multi-plot variations and interactive rewarded video formats designed to drive engagement and install conversion for gaming clients.
• CRM & In-App Videos Customer relationship management and in-game video content designed to engage existing player bases with new features, sales, events, and VIP club promos. Targeted at gaming companies seeking to drive retention and re-engagement through video communication.

Quantifiable outcome

• Hundreds of high-performance videos delivered to dozens of clients over seven years

Named customers17 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Magic Media CompanycoreStrategic or Co-development PartnerIgloo Gaming is a proud member of Magic Media Company, an international gaming and entertainment group. Magic Media is powered by building creativity and protecting innovation, providing access to professionals and industry-leading experts across interactive entertainment, software, application and game development, cybersecurity, VFX, art and animation.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• B-Reel: Globally recognized creative and production agency with deep experience in interactive, animation, and gaming-adjacent campaigns for major brands. Comparable in craft capability and enterprise client reach, though broader in vertical scope.
• UNIT9: Global production studio combining creative, technology, and interactive content for brands and entertainment. Overlaps with Igloo on interactive ad formats, animation, and gaming-adjacent creative production.
• MediaMonks (Monks): Large-scale global digital production and creative agency operating across content, media, and technology with significant gaming and entertainment vertical practice. Overlaps with Igloo on video creative production for major gaming and brand clients but at substantially greater scale.
• Psyop: Award-winning animation and creative studio with extensive gaming, advertising, and entertainment work. Comparable in 3D/2D animation craft and ability to deliver high-end creative content, but with broader vertical coverage.
• Buck: Design and animation studio delivering motion, brand, and experience design for major brands and entertainment companies. Comparable in animation production capability and enterprise client orientation, with broader vertical scope.

Direct peers

• Hornet Inc. Animation and motion design studio delivering commercials, branded content, and short-form film with strong presence in advertising and entertainment. Comparable in animation-led production model and project-based creative services delivery.
• Nexus Studios: Independent creative studio producing animation, interactive experiences, and branded content for gaming, advertising, and entertainment clients. Comparable craft in animation and interactive playable creative.
• Playable Factory: Specialist in playable/interactive ad creation for mobile games and apps, with both production services and a self-serve platform. Direct overlap with Igloo's playable ad service offering for gaming UA buyers.
• Hot Soup!: Performance creative agency producing video ads and playable ads specifically for mobile games and apps. Closely comparable service mix (UA videos, playable ads) targeting the same mobile gaming UA buyer.
• Trailerfarm: Gaming-specialized creative studio focused on trailers, UA videos, and marketing content for video game publishers. Direct competitor for the same set of gaming enterprise clients and similar project-based creative services model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCK4ykQCQdvsNCZkoQ7vpYEQ
• Facebookfacebook.com/Igloogaming
• LinkedInlinkedin.com/company/igloogaming
• Instagraminstagram.com/igloogaming

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Igloo Gaming