ATG (AllStars Travel Group)

What ATG (AllStars Travel Group) does

ATG (AllStars Travel Group), legally ATG Travel Worldwide B.V., is a Dutch-headquartered, independently owned business travel management company founded in 1994 and led by founder and CEO Tammy Krings. The company has been certified as a woman-owned business since 2004 and operates across seven owned offices — Utrecht (global HQ), Frankfurt (DACH regional HQ), Strasbourg, Prague, New Albany (Americas HQ), Dubai, and Singapore — supplemented by a partner network spanning 150+ countries and approximately 7,800+ total teammates. ATG positions itself as one of the world's largest independently owned corporate travel management firms, distinguishing itself from conglomerate-owned competitors (e.g., Amex GBT, CWT) through ownership independence, longevity (30+ years), and a stated 300+ industry awards.

The company's service portfolio is built around three integrated offerings: Business Travel (managed corporate travel including booking, policy design, compliance, duty-of-care tracking, 24/7 traveler support, supplier negotiation, and spend reporting); Meetings & Events (end-to-end event management from planning and venue sourcing through group travel, attendee management, and post-event reporting); and Consultancy (program assessment, benchmarking, policy design, technology consulting, and sustainability planning). The underlying technology stack is the ATGengage online portal, which delivers itineraries in 13 languages, integrates with corporate expense systems, supports policy-compliant online booking, and includes automated disruption response (re-shop rules, alternate routing). Distribution is enterprise-led: direct field sales to corporate travel and procurement buyers, supplemented by partner agencies in markets where ATG lacks owned offices. Revenue mechanics are characteristic of managed travel services — transaction fees on bookings, service fees on event delivery, and consultancy retainers — though specific pricing is not publicly disclosed.

ATG's recent strategic posture has emphasized geographic and capability expansion. In 2025 the company acquired CWT's German business operations, establishing a DACH regional headquarters in Frankfurt and significantly expanding its European client base. Across 2023 ATG extended its network through new partner agencies in the Nordics, Vietnam, Qatar, and Kuwait (the latter two also launching OTA portal capabilities). Customer concentration and revenue figures are not publicly disclosed, and the company maintains no external private equity or parent ownership.

Name

ATG (AllStars Travel Group)

Legal name

ATG Travel Worldwide B.V.

Website

https://atgglobaltravel.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

ATG (AllStars Travel Group) is an independently owned, Dutch-headquartered corporate travel management company serving mid-to-large enterprises across 150+ countries via seven owned offices and a global partner network, offering business travel, meetings & events, and consultancy services supported by its ATGengage online platform.

Ownership category

akta.pro rank

Product category

Corporate Travel Management

NAICS

Travel Agencies (561510), Travel Arrangement and Reservation Services (5615), Other Travel Arrangement and Reservation Services (56159)

SIC

Transportation Services (4700)

akta.pro primary industry

Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

akta.pro secondary industries

Full-Service Corporate OBTs (Air/Hotel/Rail/Car) (THACABAA), Corporate Travel & Expense (T&E) Management Platforms (THAKANAA), Meetings & Group Travel Management (Corporate/MICE) (THALANAH), Online Booking Tools (OBT) & Corporate Booking UX (THALAGAD)

Keywords

• Business travel management
• Corporate travel services
• Meetings and events planning
• Travel program consultancy
• Duty of care tracking

Headquarters

HQ city

New Albany

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Business Travel Management: Managed travel management services including booking, support, and supplier negotiation. Revenue generated through service fees, transaction fees on bookings, and ongoing management retainer arrangements.
2. Meetings & Events Services: Event planning, management, logistics, creative services, venue sourcing, group travel, and post-event reporting services.
3. Travel Consultancy: Program assessment, benchmarking, policy design, supplier negotiation, technology consulting and implementation, sustainability planning and reporting.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ATG (AllStars Travel Group) is an independently owned business travel management company that delivers strategic travel management, meetings and events, and travel consultancy services to corporate clients. It operates through seven owned offices and a global partner network covering 150+ countries, supported by its ATGengage online portal for booking, itineraries, and 24/7 traveler support, including itinerary delivery in 13 languages, policy compliance, duty-of-care tracking, and expense integration.

Product overview

ATG operates as a travel management platform offering three integrated core services: Business Travel (strategic travel management with policy compliance, booking tools, duty-of-care tracking, and 24/7 support), Meetings & Events (end-to-end event delivery including planning, venue sourcing, group travel, and post-event reporting), and Consultancy (program assessment, technology implementation, and sustainability planning). The ATGengage online portal serves as the customer-facing platform for travelers to access itineraries and booking capabilities across 150+ countries.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• CWT (via acquisition)coreOthers · 6 August 2025ATG completed the acquisition of CWT's German business operations in August 2025, significantly expanding ATG's DACH region presence with a new Frankfurt office. This acquisition represents a major strategic expansion of ATG's European operations and client base.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• American Express Global Business Travel (Amex GBT): Publicly-traded global TMC (NYSE: GBTG) and ATG's largest direct competitor. Both serve mid-to-large enterprises with managed travel, meetings & events, and consulting; both run multi-region operations and compete head-to-head on supplier negotiation and duty-of-care.
• BCD Travel: Privately-held global TMC owned by John Fentener van Vlissingen's BCD Group. Comparable to ATG in scale (~15,000 employees), independent ownership, and full-service corporate travel offering with strong European presence.
• FCM Travel (Flight Centre Travel Group): Global corporate travel division of Flight Centre Travel Group. Competes directly with ATG in managed business travel for multinationals, with overlapping meetings & events and consulting services and similar global footprint.
• Corporate Travel Management (CTM): ASX-listed global TMC with strong enterprise client base. Competes directly with ATG in managed corporate travel, supplier negotiation, and meetings & events, particularly across APAC, EMEA, and North America.
• CWT (Carlson Wagonlit Travel): Global TMC undergoing restructuring and being acquired by Amex GBT. ATG acquired CWT's German operations in 2025 and competes with the broader CWT entity across enterprise accounts and meetings & events globally.
• Direct Travel: US-headquartered mid-market TMC offering managed business travel, meetings & events, and consulting. Comparable to ATG in service mix and enterprise target market, particularly in North America.
• World Travel Inc. US-headquartered independently-owned TMC. Comparable to ATG in independent ownership positioning and mid-to-large enterprise focus, with overlapping meetings & events and consulting service lines.

Emerging players

• Navan (formerly TripActions): AI-native corporate travel and expense platform challenging legacy TMCs like ATG with consumer-grade UX and direct supplier integrations. Represents the technology-forward end of the corporate travel spectrum where ATG competes for mid-market and tech-forward enterprise clients.
• Spotnana: Cloud-native, AI-first corporate travel platform with a TMC-friendly architecture. Represents the next-generation booking infrastructure that legacy TMCs like ATG must integrate with or risk being displaced by in client RFPs.

Broad incumbents

• SAP Concur: Enterprise T&E software platform owned by SAP. Competes with ATG's expense integration and spend reporting capabilities and is frequently embedded within corporate travel programs that ATG manages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/atgallstars
• LinkedInlinkedin.com/company/atgworldwide
• Instagraminstagram.com/atgtravelworldwide

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATG (AllStars Travel Group)