What Spotnana does

Spotnana is a cloud-native Travel-as-a-Service (TaaS) platform founded in 2020 and headquartered at 115 Broadway in New York, with operating entities in the United Kingdom (Spotnana Technology Ltd.) and India (Spotnana Technology Private Limited). The company provides a microservices-based, API-first travel infrastructure that connects travel buyers, sellers, and providers on a single platform designed to be independent of traditional PNR systems and aligned with IATA's Offers and Orders transition. Core technology components include a Universal Content Engine that normalizes content from GDSs, NDC APIs, direct connections, OTAs, low-cost carriers, PSSs, and CRSs; a Modern Booking Engine that automates exchanges, split payments, and unused ticket management; a centralized System of Record for profiles, policies, bookings, and negotiated rates; a TMC Automation Suite with AI tools and queue/task management; consumer-grade self-service capabilities including an AI chatbot; dynamic policy management with pre-trip approvals and configurable workflows; and flexible white labeling via SSO, embeddable components, or full APIs. The platform is delivered as specialized cloud products: Spotnana Cloud for TMCs, for Technology Companies, for Financial Services Companies, for Leisure Travel Agencies, for Travel Providers, and for Corporations, plus supporting capabilities such as white labeling, traveler experience, travel management, global content and platform, open platform/APIs, and SMB booking sites.

The business model is primarily quote-based enterprise platform licensing on annual subscription terms, with three revenue streams: (1) platform licensing to TMCs (CWT, Direct Travel, JTB, Cadence, Teplis, Solutions Travel, Talma), (2) technology platform fees from companies embedding travel APIs (Brex, Expensify, Goodwings, Otto, Center, TROOP), and (3) travel provider distribution and licensing for SMB booking portals (Marriott's Business Access by Marriott Bonvoy, Qantas Business Rewards). Go-to-market is hybrid: enterprise field sales for direct corporations, channel partners (TMCs) reselling the platform, and API-first distribution to technology companies. The company has raised $116M total across three disclosed rounds — a $7M seed in 2020 led by 8VC, a $34M Series A in September 2021 co-led by ICONIQ Growth and Madrona, and a $75M Series B in July 2022 led by Durable Capital Partners LP — with no subsequent round disclosed. Steve Singh, former CEO of Concur (sold to SAP for $8.3B in 2014), serves as Chairman and CEO alongside founder Sarosh Waghmar as Chief Product Officer; the leadership team includes VPs of Revenue & Growth, Engineering, Content & Commercials, People, Marketing, Finance, and Business Development for Content Distribution. Spotnana holds ISO 27001:2022 and SOC 2 Type 2 certifications and reports a 95% average policy compliance rate for customers and customer outcomes including ~$1M in additional travel program savings for Qualtrics.

Name

Spotnana

Legal name

Spotnana Technology, Inc.

Website

https://spotnana.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

251–500 employees

Short description

Spotnana is a cloud-native Travel-as-a-Service platform providing API-first travel infrastructure that connects travel buyers, sellers, and providers via TMCs, technology embedders, travel providers, and corporations globally. Founded in 2020, it is led by ex-Concur CEO Steve Singh.

Ownership category

akta.pro rank

Product category

Corporate Travel Technology

NAICS

Travel Arrangement and Reservation Services (5615), Travel Agencies (561510), Travel Agencies (56151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Corporate Travel Booking Platforms (Online Booking Tools/SME) (THALAFAI)

akta.pro secondary industries

Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA), Partner Network & Supplier Onboarding/Connectivity Platforms (Mapping, Certification, QA) (THALAJAO), Online/Hybrid Corporate Travel Agencies (Self-Booking + Support) (THAKACAB)

Keywords

• Corporate travel platform
• Travel infrastructure software
• NDC travel content
• TMC technology platform
• Travel API integration

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Licensing to TMCs: Travel Management Companies license Spotnana's cloud platform to power their operations. TMCs reduce operating costs through automation while delivering consumer-grade experiences to travelers.
2. Technology Platform Fees: Technology companies (Brex, Expensify, Goodwings, etc.) embed or integrate Spotnana's APIs, generating platform fees for travel infrastructure access.
3. Travel Provider Distribution: Travel providers partner with Spotnana to modernize content distribution and reach SMB customers through booking portals powered by Spotnana's platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Spotnana operates a cloud-native Travel-as-a-Service platform that connects travel buyers, sellers, and providers on a single microservices-based infrastructure. The company licenses its API-first platform to Travel Management Companies, technology companies, financial services firms, leisure travel agencies, and travel providers (airlines, hotels, rail), and powers corporate travel programs directly. Capabilities include global travel content aggregation (GDS, NDC, OTA, direct), online booking, policy management, automated agent workflows, white labeling, expense/HR/payment integrations, and AI-assisted traveler and agent tools.

Product overview

Spotnana is a Travel-as-a-Service platform providing cloud-native travel infrastructure that connects travel buyers, sellers, and providers. The platform consists of a core unified platform plus specialized cloud products: Spotnana Cloud for TMCs (enabling travel management companies to reduce operating costs with AI tools and automated workflows), Spotnana Cloud for Technology Companies (for embedding travel in fintech, expense, and HR products), Spotnana Cloud for Financial Services Companies (for banks and fintech to offer travel rewards), Spotnana Cloud for Leisure Travel Agencies (for modernizing agency operations), and Spotnana Cloud for Travel Providers (for airlines, hotels, and rail to power SMB booking portals). The platform includes key capabilities like the Online Booking Tool, Booking Engine, Content Engine, System of Record, TMC Automation suite, consumer-grade traveler experience with AI chatbots, comprehensive travel management tools for policy enforcement and analytics, global content distribution through deep NDC integrations, and white labeling for brand customization. All capabilities are accessible via an API-first architecture at developer.spotnana.com.

Differentiator

Problem solved

Functional benefit

Brands

• Travel-as-a-Service platform: Spotnana's core platform brand representing its cloud-native travel infrastructure for travel buyers, sellers, and providers.

Products and services

• Travel-as-a-Service Platform Spotnana's core cloud-native travel infrastructure platform that brings together travel buyers, sellers, and providers on one system, built with microservices, API-first design, and comprehensive global travel content.
• Spotnana Cloud for TMCs Product suite for Travel Management Companies that reduces operating costs and improves traveler experiences through AI-assisted self-service, automated workflows, contact center infrastructure, and global deployment.
• Spotnana Cloud for Technology Companies Platform enabling technology companies to embed or white-label Spotnana's travel APIs in their products, supporting expense integration, HR system expansion, search integration, and AI agent capabilities for travel booking.
• Spotnana Cloud for Financial Services Companies Platform for banks, credit card providers, and fintechs to offer travel booking and rewards redemption to customers, increasing card spend capture and customer loyalty through travel capabilities.
• Spotnana Cloud for Leisure Travel Agencies Platform for leisure travel agencies to migrate from legacy systems, accelerate innovation, and deliver next-generation booking experiences with comprehensive content access and reduced integration costs.
• Spotnana Cloud for Travel Providers Platform for airlines, hotel chains, and rail operators to power SMB booking portals and modernize content distribution, including NDC retailing, loyalty integration, and self-service SMB onboarding.
• Corporate Travel Solution Travel platform for corporations that combines Spotnana's modern technology with TMC services, providing online booking, dynamic policy management, real-time analytics, and an average 95% policy compliance rate.
• Open Platform / Developer APIs API-first developer platform providing public APIs covering booking, content, profiles, and analytics, enabling partners to build custom travel applications, embed travel capabilities, and integrate via SSO and embeddable components.
• White Label Travel Platform Flexible white labeling capabilities that let partners deliver a branded travel experience through SSO integration, embeddable UI components, custom URLs, feature flags, and full API customization.

Quantifiable outcome

• 95% average policy compliance rate for customers
• +2 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration43 records

AI capability7 records

Feature9 records

Partnerships

42 partnerships are on record, tiered core and key.

• TravelodgecoreStrategic or Co-development Partner · 6 May 2026Direct API integration providing access to 600+ Travelodge properties across UK business hubs. Enables rate parity, automated invoicing, and direct booking confirmations bypassing traditional GDS systems
• Talma Travel SolutionscoreChannel Partner/ Reseller/ Distributor · 28 April 2026Global TMC with $1.2B+ annual sales and operations in 25+ countries integrating Spotnana's cloud-native infrastructure. Partnership part of Talma's strategy to reinvest 30% of EBITDA into customer experience
• Air CanadacoreStrategic or Co-development Partner · 27 April 2026Direct NDC integration enabling travelers to use Air Canada Flight Pass credits within Spotnana platform. Supports all trip stages from shopping through servicing including continuous pricing, negotiated fares, and self-service exchanges
• Premier InncoreStrategic or Co-development Partner · 9 April 2026Direct API integration providing access to 900+ Premier Inn hotels across UK, Germany, and Ireland. Offers flexible rates, self-service modifications, and additional ancillaries for corporate travelers
• Booking.comcoreStrategic or Co-development Partner · 1 December 2025Partnership giving TMCs and corporate travelers direct access to Booking.com's full global inventory and competitive rates. Includes self-service booking modification and cancellation tools
• Booking.comcoreStrategic or Co-development Partner · 1 December 2025Strategic partnership providing access to Booking.com's global travel inventory and rates through Spotnana's platform
• Direct TravelcoreChannel Partner/ Reseller/ Distributor · 27 August 2025Leading TMC using Spotnana as core infrastructure for Avenir next-generation managed travel technology platform combining technology with human expertise
• Teplis TravelcoreChannel Partner/ Reseller/ Distributor · 1 January 2025Woman-owned TMC with 50+ years of experience using Spotnana's cloud infrastructure to power next-generation corporate travel platform with high-touch service model
• CWTcoreChannel Partner/ Reseller/ DistributorMajor global TMC partnering with Spotnana for global travel solution powered by Spotnana's modern cloud infrastructure
• JTB Business TravelcoreChannel Partner/ Reseller/ DistributorGlobal TMC with 114+ years of history using Spotnana for Teal next-generation open travel management platform
• CadencekeyChannel Partner/ Reseller/ DistributorAward-winning internationally recognized travel company combining excellence in service delivery with Spotnana's modern cloud-based travel platform
• Solutions TravelkeyChannel Partner/ Reseller/ DistributorFull-service TMC providing global travel services 24/7/365 using Spotnana as exclusive travel platform
• BrexcoreTechnology or IntegrationBrex uses Spotnana's Travel-as-a-Service platform to power Brex Travel and travel redemptions for Brex Rewards within Brex's finance platform serving 200,000+ companies
• ExpensifycoreTechnology or IntegrationExpensify uses Spotnana to power Expensify Travel. Expense reporting seamlessly syncs between platforms serving 15M+ members
• GoodwingskeyTechnology or IntegrationCopenhagen-based travel management platform focused on sustainability using Spotnana's Travel-as-a-Service platform for seamless travel experiences
• Otto The AgentkeyTechnology or IntegrationAI travel assistant startup building on Spotnana's platform. Otto acts as AI Executive Assistant for corporate travelers handling booking and changes
• CenterkeyTechnology or IntegrationFinance platform using Spotnana's travel infrastructure to build T&E solution with seamless integration
• TROOPkeyTechnology or IntegrationMeeting planning platform using Spotnana to enable users to seamlessly transition from meeting planning to booking travel
• Marriott InternationalcoreStrategic or Co-development PartnerMarriott uses Spotnana to power Business Access by Marriott Bonvoy SMB portal providing booking capabilities and expense management for small to medium businesses
• QantascoreStrategic or Co-development PartnerQantas Business Rewards booking platform powered by Spotnana for Australian SMB customers to book flights and earn loyalty points
• American AirlinescoreTechnology or IntegrationDirect NDC integration supporting advanced retailing capabilities including unused ticket credit redemption across airline content channels
• United AirlinescoreTechnology or IntegrationDirect NDC integration providing seamless booking to servicing experience for United NDC-based offerings
• Lufthansa GroupcoreTechnology or IntegrationDeep NDC API integrations enabling rapid innovation and leveraging NDC potential for airline retailing transformation
• British AirwayscoreTechnology or IntegrationDirect integration providing NDC content and enhanced booking/servicing capabilities
• TrainlinekeyTechnology or IntegrationPartnership to make rail tickets available to widest possible audience through Spotnana's platform
• RyanairkeyTechnology or IntegrationContent partnership bringing Ryanair low-cost carrier content to Spotnana travelers
• easyJetkeyTechnology or IntegrationContent partnership bringing easyJet content to Spotnana's travel platform
• ATPCOkeyTechnology or IntegrationIntegration for Routehappy Attributes including CO2 emissions and Routehappy Visuals for enhanced flight shopping experience
• ConfermakeyTechnology or IntegrationVirtual card payment support in partnership with Conferma for secure corporate travel payments
• Emburse Chrome RiverkeyTechnology or IntegrationIntegration partner; Spotnana's Online Booking Tool seamlessly integrated with Emburse Enterprise expense management software
• ExpediakeyTechnology or IntegrationContent partnership providing access to Expedia's travel inventory through Spotnana's platform
• CleartripkeyTechnology or IntegrationIntegration expanding content offerings in India market for Spotnana customers
• KytekeyTechnology or IntegrationLow-cost carrier integration connecting airlines with travel ecosystem through Spotnana
• Southwest AirlineskeyTechnology or IntegrationDirect content integration providing Southwest's low-cost carrier content through Spotnana
• EmirateskeyTechnology or IntegrationDirect content integration for Emirates airline content through Spotnana platform
• AmtrakkeyTechnology or IntegrationRail content integration for Amtrak services through Spotnana platform
• Air FrancecoreTechnology or IntegrationDirect NDC integration for Air France content and retailing capabilities
• KLM Royal Dutch AirlinescoreTechnology or IntegrationDirect NDC integration for KLM content and enhanced servicing capabilities
• Lufthansa AirlinescoreTechnology or IntegrationDirect NDC integration for Lufthansa airline content and servicing
• British AirwayscoreTechnology or IntegrationDirect NDC integration for British Airways content and booking capabilities
• Train HuggerkeyTechnology or IntegrationSustainable rail booking platform using Spotnana to power UK rail booking for corporations
• ITA AirwayskeyTechnology or IntegrationDirect content integration for ITA Airways through Spotnana platform

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Egencia: Expedia Group's corporate travel brand offering an online booking tool and managed travel services. Comparable in serving mid-market and enterprise corporates with technology-led travel management.
• SAP Concur: The dominant incumbent in corporate travel and expense management, founded by Spotnana CEO Steve Singh and sold to SAP for $8.3B. Directly competes with Spotnana's online booking and T&E platform, with a vastly larger installed enterprise base.
• Amex GBT: One of the largest global TMCs and a Spotnana TMC partner-competitor. Combines scale corporate travel management with proprietary technology, increasingly competing in AI-driven corporate travel tools.
• FCM Travel: Global TMC under Flight Centre, providing corporate travel management alongside proprietary technology platforms. A frequent comparator in enterprise travel procurement and a comparable benchmark for TMC platform strategy.

Direct peers

• Navan: Direct competitor in modern corporate travel and expense management. Offers a unified T&E platform with consumer-grade UX, AI-driven booking, and embedded payments — closely mirroring Spotnana's positioning.
• TravelPerk: Direct competitor in SMB and mid-market corporate travel. Provides a modern booking platform with extensive inventory, expense integration, and sustainability features — competing head-on for the same corporate buyer segments.
• CWT: Major global TMC and Spotnana channel partner using its cloud infrastructure. Comparable as a large-scale managed travel platform; illustrates the partner-cum-competitor dynamic where incumbents could shift off Spotnana.

Emerging players

• HotelEngine: Tech-driven corporate lodging platform with strong SMB and mid-market traction. Comparable as a modern, API-first challenger in corporate accommodation — overlapping with Spotnana's hotel content and distribution strategy.
• TravelBank: Corporate travel and expense platform combining booking with integrated expense management. Comparable in targeting mid-market corporates with a unified T&E experience.

Others

• Amadeus: Global GDS and travel technology giant providing distribution, NDC, and corporate booking infrastructure. Comparable as upstream connectivity/content infrastructure that both powers and competes with travel platforms like Spotnana.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/spotnana
• YouTubeyoutube.com/@Spotnana
• Facebookfacebook.com/spotnanaofficial
• LinkedInlinkedin.com/company/spotnanatechnology
• Instagraminstagram.com/spotnana_official

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds4 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spotnana