Google for Education

Name

Google for Education

Legal name

Google LLC

Website

https://edu.google.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Education Technology Software

NAICS

Educational Services (61), Educational Support Services (611710), Educational Support Services (61171), Computer Training (611420)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372), Computer & Office Equipment (3570)

akta.pro primary industry

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD)

akta.pro secondary industries

Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging) (EDAJAMAL), Learning Data Infrastructure & Interoperability (LRS, xAPI/LTI/OneRoster, Data Pipelines) (EDAFAFAJ), Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA)

Keywords

• Education technology
• Learning management software
• Cloud collaboration tools
• AI in education
• Student information systems

Headquarters

HQ city

Mountain View

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Google Workspace for Education Editions: Freemium model with free Education Fundamentals tier providing core tools (Gmail, Calendar, Meet with limitations, Classroom, Drive with limited storage, Docs, Sheets, Slides, Forms) and paid Education Plus tier with enhanced features and advanced security. Additional Teaching and Learning add-on available for enhanced instructional tools.
2. Chromebooks and Devices: Hardware sales of Chromebooks and Chrome OS devices to educational institutions, districts, and individual schools. Devices are sold through partner manufacturers and resellers.
3. Educator Certification Programs: Revenue from certification exams: $10 for Google Certified Educator Level 1, $25 for Level 2, and $15 for Trainer Skills Assessment. Certifications valid for 36 months with recertification requirements.
4. AI Tools and Add-ons: Google AI Pro for Education add-on provides advanced AI capabilities across Workspace. Gemini for Education offers AI-powered features integrated throughout the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Google for Education provides a suite of cloud-based productivity, collaboration, and learning management tools designed for K-12 and higher education institutions, including Google Classroom, Google Workspace for Education (Fundamentals, Plus, Teaching and Learning add-on), Gemini for Education AI assistant, NotebookLM research tool, Chromebooks, and ChromeOS. Offerings span a freemium model with free Fundamentals tier and paid Plus tier with advanced security and AI features, supported by educator certification programs and a global partner ecosystem.

Product overview

Google for Education is a comprehensive platform offering a unified suite of tools designed to enhance education at all levels. At its core is Google Workspace for Education, available in Fundamentals (free), Education Plus (paid), and add-on tiers including Teaching and Learning and Google AI Pro. Key products include Google Classroom for assignment management and collaboration, Gemini for Education for AI-powered personalization and automation, NotebookLM for AI-assisted research, Google Meet for video conferencing, and Workspace LTI for third-party tool interoperability. The portfolio also includes Chromebooks and ChromeOS Flex as hardware and operating system options, ReadAlong for AI-powered literacy, and the App Hub marketplace. Supporting these are extensive professional development offerings including the Learning Center, Google AI Educator Series, educator certifications (Level 1, Level 2), professional expertise programs (Certified Trainer, Innovator, Coach, GEG Leader), and fellowship opportunities (Higher Ed Faculty AI Fellowship, Google & GSV Ed Leader Fellowship). The Reference Program recognizes institutions demonstrating innovative technology adoption. Partnerships with UNICEF, government education departments (Maharashtra, India), and educational publishers like Pearson extend the ecosystem globally.

Differentiator

Problem solved

Functional benefit

Brands

• Google Classroom: A free web service for schools that creates, distributes, and manages assignments without-cost. It streamlines the process of sharing files between teachers and students.
• Google Workspace for Education
• Gemini for Education
• Chromebooks for Education
• Google AI Educator Series
• Google for Education Reference Program
• Google Certified Educator Program

Products and services

• Google Classroom
• Gemini for Education
• NotebookLM
• Google Meet
• Google Workspace for Education Fundamentals
• Google Workspace for Education Plus
• Teaching and Learning Add-on
• Google AI Pro for Education
• Chromebooks for Education
• ChromeOS Flex
• ReadAlong
• Workspace LTI
• Google Certified Educator Level 1
• Google Certified Educator Level 2
• Google for Education Certified Trainer
• Google for Education Certified Innovator
• Google for Education Certified Coach
• Higher Ed Faculty AI Fellowship
• Google & GSV Ed Leader Fellowship

Quantifiable outcome

• 400,000+ teachers trained in AI in Maharashtra partnership
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core, flagship, supporting and minor.

• Maharashtra School Education DepartmentcoreStrategic or Co-development Partner · 1 June 2026MoU signed with Maharashtra state government in India to provide AI and digital technology training to over 400,000 teachers across the state over 18 months. Google bears entire cost of training delivered through Google AI Educator Series using cascading model. Aligns with India's National Education Policy 2020. Training content provided in Marathi, Hindi, and English. No financial burden to state government while government retains control over process.
• UNICEFflagshipStrategic or Co-development Partner · 19 May 2026Three-year partnership announced May 19, 2026, funded by Google.org, to strengthen AI-based education in India, Brazil, Pakistan, and Kenya. Initiative will deploy Google's AI tools including Gemini, NotebookLM, and ReadAlong to train educators and improve foundational literacy and numeracy in communities with uneven digital access. UNICEF collaborates with local governments and education experts across all four countries. Annual impact reports planned to evaluate effectiveness. This is a flagship global initiative targeting millions of students.
• Science Centre SingaporesupportingGTM or Marketing Partner · 9 April 2026Science Centre Singapore's RoboFest 2026 festival supported by Google Cloud among other government agencies and tech partners. Festival features robotics and AI demonstrations with support for education innovation initiatives.
• Asia Pacific University of Technology & Innovation (APU)coreStrategic or Co-development Partner · 13 February 2026APU launched Google for Education Centre of Excellence (GCoE) on February 13, 2026, simultaneously signing MoA with CloudMile. Partnership integrates Google's AI tools including Gemini, Coral Edge TPU, and Vertex AI into APU's curriculum. Supports Malaysia's ambition to become AI-driven nation by 2030 under Malaysian Digital Blueprint. APU developed customized end-to-end framework for Edge Computing module.
• CloudMilesupportingTechnology or Integration · 13 February 2026CloudMile signed MoA with APU alongside Google for Education Centre of Excellence launch. CloudMile serves as implementation and integration partner for AI tools and cloud technology deployment in Malaysian university.
• Central Agency for Information Technology (CAIT) KuwaitcoreStrategic or Co-development Partner · 1 November 2025CAIT Kuwait awarded contracts for digital infrastructure improvement including Google Cloud services representing the largest portion of contracts. Includes software development, cloud solutions, and data center support through direct partnership.
• Government of Punjab, PakistanminorStrategic or Co-development Partner · 1 November 2025Google proposed establishing Chromebook manufacturing plant in Punjab, Pakistan during meeting in Lahore with regional officials. Initiative aims to enhance digital infrastructure, create jobs, and expand digital education with AI integration.
• PearsonsupportingStrategic or Co-development Partner · 1 June 2025Pearson announced partnership with Google to transform K-12 education with AI technology. Collaboration focuses on integrating AI capabilities into educational content and learning platforms.

Scale indicators8 records

Direct peers

• Schoology (PowerSchool): Schoology is a K-12-focused LMS that integrates with Google Workspace and competes with Google Classroom for district-wide adoption as a learning management system.
• Canvas by Instructure: Canvas is a leading learning management system (LMS) used by K-12 and higher education institutions, competing directly with Google Classroom as a system of record for assignments, grading, and course delivery.

Emerging players

• OpenAI (ChatGPT for Education): OpenAI's ChatGPT for Education and partnerships with universities represent a direct emerging competitor to Gemini for Education, particularly in higher education where AI assistants are being deployed for tutoring, research, and administrative tasks.
• Khan Academy: Khan Academy is a major nonprofit providing free educational content, AI tutoring (Khanmigo), and teacher tools. It competes with Google's AI-powered learning features in the supplemental and personalized learning space within K-12.
• ClassDojo: ClassDojo is a K-12 classroom communication and community platform used by millions of teachers, with growing AI tutoring capabilities. It competes with Google Classroom for teacher mindshare and parent engagement in K-12.
• PowerSchool: PowerSchool is a leading K-12 student information system and education technology platform with overlapping functionality in classroom management, assessment, and analytics, making it adjacent to Google Classroom and Workspace for Education.

Others

• Clever: Clever is a single sign-on and digital learning platform widely used in K-12 that integrates with Google Classroom and Workspace, serving as a complementary identity and roster management layer for many Google for Education deployments.
• Pearson: Pearson is a major educational content and assessment publisher that has partnered with Google to integrate AI into K-12 educational content. While also a partner, Pearson operates in adjacent curriculum and assessment space and competes for institutional education spending.

Broad incumbents

• Microsoft Education: Microsoft's education division offers Microsoft 365 Education, Teams for Education, and OneNote Class Notebook, directly competing with Google Workspace for Education and Google Classroom. The two companies are widely considered the two dominant platforms in K-12 and higher education productivity and learning management.
• Apple Education: Apple's education business centers on iPad and Mac deployments in K-12 and higher education, competing directly with Chromebooks. Apple offers its own productivity and creative tool suite and competes for institutional device and content spending.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GoogleForEdu
• YouTubeyoutube.com/user/eduatgoogle
• Facebookfacebook.com/GoogleforEducation
• LinkedInlinkedin.com/company/oneeduindonesia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Google for Education