What Opus Agency does

Opus Agency is a global events and experiential marketing agency founded in 1985 and headquartered in Beaverton, Oregon, operating as part of The Opus Group holding company alongside sister agencies MAS and Verve. The firm delivers end-to-end event services spanning strategy, creative storytelling, live production, technical production, and digital brand experiences for enterprise clients. Service offerings include annual kickoffs, conferences, roadshows, brand activations, executive summits, incentive programs, trade shows, and digital events, with a recent build-out of an in-house Technical Production Division (acquired via Wave Marketing Communications) that holds significant equipment inventory and supports reliable delivery.

The agency serves large global brands — concentrated heavily in enterprise technology — including Amazon/AWS, Salesforce, Google, TikTok, Netflix, Dell Technologies, NetApp, Zendesk, WalkMe, Red Hat, and others, with additional reach into automotive (BMW), beverage (Diageo), and telecom (Virgin Media O2). Go-to-market is relationship-driven enterprise field sales supported by RFP processes, thought leadership content (the XO newsletter), and sustained industry event presence. Pricing is custom, project-based, typically structured as fixed-fee or cost-plus engagements with multi-year contract cadence for large global programs.

The company operates from regional hubs in the U.S. (Beaverton, Portland, Seattle), the U.K. (London, Reading), Australia (Sydney), and Singapore, with reported delivery across AMER, EMEA, and APAC markets. In April 2026, EagleTree Capital acquired The Opus Group from Growth Catalyst Partners, with stated intent to accelerate growth through additional strategic acquisitions. Opus Agency itself completed two notable inorganic moves: the February 2025 acquisition of The Company We Keep (The CWK, an Australian experiential agency) and the April 2026 acquisition of Wave Marketing Communications (a UK-based technical production firm), both of which have been folded into the Opus Agency brand.

Name

Opus Agency

Legal name

Opus Solutions, LLC

Website

https://opusagency.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Opus Agency is a global events and experiential marketing agency serving enterprise brands such as Amazon, Salesforce, Google, and Dell with end-to-end event services including strategy, creative, production, and technical delivery across AMER, EMEA, and APAC.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Advertising (7310)

akta.pro primary industry

Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)

Keywords

• Experiential marketing services
• Event management agency
• Corporate event production
• Brand activation services
• Global event delivery

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Event Marketing Services: Professional services revenue generated through event management, experiential marketing, and live event production engagements with enterprise clients. Revenue is project-based, typically billed as fixed-fee engagements or cost-plus arrangements for large-scale global event programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Opus Agency is a full-service global event marketing and experiential agency that provides end-to-end event planning, creative storytelling, live production, technical production, and digital brand experiences. It delivers conferences, roadshows, incentive programs, brand activations, trade shows, executive summits, and annual kickoffs for enterprise clients across AMER, EMEA, and APAC regions. Engagements are typically project-based, priced as fixed-fee or cost-plus arrangements for large-scale global event programs.

Product overview

Opus Agency is a global events and experiential marketing agency operating as part of The Opus Group holding company. The core offering is comprehensive event services including Annual Kickoffs, Brand Activations, Conferences, Digital Events, Executive Summits, Field Marketing Events, Incentive Programs, Internal Meetings, Roadshows, and Trade Shows and Exhibitions. The agency has expanded through strategic acquisitions including The Company We Keep (The CWK) for APAC expansion and Wave Marketing Communications for EMEA technical production capabilities. The company also produces the XO newsletter for event industry professionals. With offices across U.S., EMEA, and APAC regions, Opus Agency serves global brands requiring multi-market event delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Opus Agency Events Services Full-service global event marketing and experiential agency providing end-to-end event planning, production, and delivery across multiple event types for large enterprise clients.
• The Company We Keep (The CWK) Australian-based experiential marketing agency that provides creative storytelling, live production, and digital brand experiences; integrated into Opus Agency's APAC operations.
• Wave Marketing Communications UK-based full-service creative events agency specializing in technical production; fully integrated into Opus Agency to add a dedicated technical division and equipment inventory.
• XO Newsletter Monthly newsletter for event industry professionals, delivering insights, trends, and company updates.

Quantifiable outcome

• Named to Event Marketer's It List for 17 consecutive years
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MKG: Experiential marketing agency delivering brand experiences and events for major brands. Direct competitor in scope and creative-led experiential delivery.
• Verve: Third agency within The Opus Group, providing event and experiential services. Sibling peer operating under the same parent and PE owner with overlapping capabilities.
• George P. Johnson Experience Marketing: Long-standing experiential marketing agency specializing in trade shows, conferences, and brand activations for large enterprise technology and B2B clients. Comparable in scale, customer type, and event-led offering.
• Sparks: Experiential agency serving global brands with brand experiences, exhibits, and corporate events. Comparable service mix and enterprise client focus.
• Jack Morton Worldwide: Global experiential marketing agency that builds brand experiences for Fortune 500 enterprise clients across B2B and B2C. Direct competitor to Opus in scope, customer profile, and full-service delivery model.
• MAS Event Design: Sibling agency under The Opus Group alongside Opus Agency, MAS focuses on creative event design and production. Comparable service offering, shared client roster, and direct internal peer.
• GMR Marketing: Global experiential and sponsorship-driven marketing agency serving major consumer and B2B brands. Comparable enterprise-client focus and event-led revenue model.

Broad incumbents

• Freeman: Large, established event and brand experience operator with broad service portfolio spanning exhibits, events, and AV. Overlaps with Opus in corporate event delivery but at meaningfully greater scale and broader scope.
• GES (Global Experience Specialists): Major global provider of event experiences, exhibits, and conferences. Overlaps with Opus on large enterprise trade shows and corporate event programs, but operates as a broader incumbent.

Emerging players

• Bizzabo: Event experience platform offering software for in-person, hybrid, and virtual events. Not a direct agency competitor, but increasingly competes for portions of the corporate event budget that Opus serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/opusagency
• Facebookfacebook.com/opussolutionsllc
• YouTubeyoutube.com/@opusagency
• LinkedInlinkedin.com/company/opus-events-agency
• Xx.com/opusagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opus Agency